FALLEN EAGLES 66 delivers a mass penetration call-to-action campaign that features short films, Documented Original Tuskegee Airmen speakers, museum memorabilia, and a social network-driven challenge and competition to find the missing pieces of the Fallen 66 incomplete obituaries for Memorial Day 2012. FALLEN EAGLES 66 is a phased legacy program that extends the existing efforts of the Tuskegee Airmen Inc., The Red Tails Squadron, and other like-spirited organizations. The first phase is to publish an online Social directory that provides research and scholarship while aggregating all vetted information in one library of facts. http://www.homageusa.com/ . Phase two is building a partner branded promotional vehicle.
BROADCAST TV/ RADIO -Branded Memorial Day PSA’s EVENTS -Branded content at HBCU’s, Museums, Diversity Divisions of NPS, DOD, Northrop Grumman (Streamed Live) -Branded Mobile Museum Kiosk -Branded Promotional Vehicle ONLINE -Branded Fallen Eagle 66 Video Blog -Promotional Facebook page PORTABLE DEVICE -Branded iphone/iPad/Droid/smartphone Application -Branded HTML 5 2.0 Dynamic real time site/with Social Network Components PRINT -Fallen Eagle 66 On-Air print AD -Fallen Eagles 66 Postcards (limited Edition) OVERVIEW -Fallen Eagles 66 is an online community experience providing relevant newswire content and statistics, exclusive footage, as well as the opportunity for some of the content to be presented as social media events nationwide. The community screens content together and participates in live-moderated panel discussions to focus on new preservation initiatives for the Tuskegee Airmen experience for and by future generations.