An interactive discussion on the principles of GOOD social strategy
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Social Media Has Gone Mainstream
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Social Media Has Gone Mainstream
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So What Is The Big Idea?
2006 - 2011
COLLECTING
2012+
CONNECTING
People interact in the social space in an entirely different way 5
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And What Does That Even Mean?
2006 - 2011
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2012+
COLLECTING
CONNECTING
“Friends”
Interests
Followers
Ideas
Comments
Stories
Likes
Passions
Breadth
Depth
The Right Message At The Right Place & Time
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SO HOW DO WE POSSIBLY MAKE SENSE OF IT ALL? 8
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The Principles of GREAT Social Media Marketing
The Principle of
One Voice The Principle of
Deeper Engagement The Principle of
Storytelling The Principle of
Social Good 9
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“we have an inconsistent brand voice” or “siloed methods of communication”
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2 Sides To Having One Voice
twitte |
rest
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YOUR AUDIENCE
=
your brand
The Brand Experience Framework
BOUGHT MEDIA
EARNED MEDIA 12
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OWNED MEDIA
“little proliferation of content” or “a lukewarm community”
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The Rise Of Visual Culture
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Source: JeffBullas.com
Worth A Thousand Likes
The average engagement rate on FB for posts with imagery is 37% higher than posts with text only 15
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“not sure what to do with our fanbase” or “how do i create a valuable social brand experience ”
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“can’t rise above the noise” or “we’re struggling to connect with our audience”
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Finding Connection Through A Shared Cause
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