Future: Fall 2018

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FUTURE

FALL 2018


FUTURE

Letter from the Editor: It is no secret that DAMchic Magazine has humble beginnings. What started as a class project five years ago has come a long way. After eighteen editions, each being a stepping stone of improvement, we stand today as the heart and voice of the fashion community at Oregon State University. As a student publication, we are not confined to the expectations of a traditional fashion magazine. Our bottom line is not profit, it’s about making an impact. Thus, we focus on topics that we feel are relevant to our community. We lead as a diverse and inclusive platform that refutes stereotypes, inspires creativity, and empowers through fashion. DAMchic is able to set itself apart with these values; We present our readers with compelling content that places fashion within a greater context than just the clothes themselves. In this issue, we look ahead to the future. We explore the integration of technology and fashion and its power to influence. We discuss the pressing issue of the fashion industry’s impact on the environment. And ultimately, we spark dialogue in dialogue regarding the role of fashion and media in our society. As the upcoming generation, we are taking ownership of our future. The time is ours and it’s up to us to take action. This edition brings issues within the fashion industry to light, but doesn’t stop there. It goes deeper by bringing solutions to the forefront. The following pages are the product of countless hours of hard work and commitment from me and my team. I feel so blessed to serve in this position within DAMchic. Here’s to what we will accomplish this year and the many more years to come. Here’s to the future.

ANDREA MITEV E DIT O R IN CHIEF

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P HOTO B Y A SHL E Y W IL L IA M S


THE TEAM E D I T O R I N CHI EF AN D RE A M I T E V

AS S I S TAN T EDI TOR OL I V I A HA R BA N D

D E S I GN EDI TOR N ATA L I E L U T Z

L E AD P H O T O GR A PHER M I TCH EL L J E N S E N

P H O T O GR APHER S RAM Z Y A L -M U L L A CORA L AVE RY OL I VI A BR I N K Y V ETT E C H A U OL I V I A HA R BA N D L OG AN H O WE L L M I TCH EL L J E N S E N SI ERRA J O Y N E R AL LACEY RAE MA

CON TR I B U TI N G DI R ECTOR S Y VE T T E C H A U ROMAN COHEN JENNIFER DIRSTINE M E A G H A N E VA N S ZA H R A J O S E P H S I E N N A KA S KE YOUNG OUM PA I G E PH I L L I P S JESUS REYES SARAH ROGERS KE AT O N S P R I N G E R KAT H E RY N WA R N E R M C KE N N A Z A N D E C KI

F R EELA N CER S

S A F I N A BI L A H M A D DONRAJ JOHNSON O L I VI A L A N G L E Y VI C KI L I A N G CLAIRE NELSON JAILANE TERRONES

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TA B L E O F C O N T E N T S STREET

0 6

FEED

0 8

Clear Millenium

DIRECTION: Mckenna Zandecki || PHOTOGRAPHY: Yvette Chau

DIRECTION: Jesus Reyes || PHOTOGRAPHY: Rae Ma

SPOTLIGHT

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Organisms

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Upcycled

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Playtest

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Disciples of the Apocalypse

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Back to Our Roots

WRITING & DIRECTION: Roman Cohen || PHOTOGRAPHY: Olivia Harband

FASHION WRITING & DIRECTION: Sienna Kaske || PHOTOGRAPHY: Olivia Brink DIRECTION: Paige Phillips || PHOTOGRAPHY: Ramzy Al-Mulla

WRITING & DIRECTION: Meaghan Evans || PHOTOGRAPHY: Al Lacey

DIRECTION: Jennifer Dirstine || PHOTOGRAPHY: Coral Avery

BEAUTY

3 8

Re-Vision

2 0

Afrofuturism

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Encoded

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Our Generation

WRITING & DIRECTION: Zahra Joseph || PHOTOGRAPHY: Ramzy Al-Mulla

CULTURE

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DIRECTION: Paige Phillips & Sienna Kask || WRITING: Sienna Kaske PHOTOGRAPHY: Mitchell Jensen

WRITING & DIRECTION: Katheryn Warner || PHOTOGRAPHY: Al Lacey

DIRECTION: Yvette Chau & Roman Cohen || WRITING: Roman Cohen PHOTOGRAPHY: Yvette Chau


P HO T O BY YVETTE CHA U

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WRITING & DIRECTION: Mc Ken na Z a ndec k i @mc ke nna j . za ndec k i

patrick_leendertse Corvallis, Oregon

P H O T O G R A P H Y: Yv e t t e C h a u @yvettechau

reasoning for this in an interview with KTVU News, “It’s to bring awareness and make people realize what’s really going on in this country...this country stands for freedom, liberty, justice for all and it’s not happening for all right now.” Kaepernick started the movement to generate change and conversation around the matter. Through social media the company and Kaepernick was able to broadcast the movement and express the need for change. Platforms such as Instagram create an informal method of making opinionated and honest posts. This allows concerns and controversies to be addressed directly and for the whole world to see. To spark conversation on Instagram, designers are pushing boundaries, focusing on individualization and experimentation, especially in streetwear. The idea of streetwear began in the 80’s when companies like Nike and Adidas introduced sneakers meant to be worn on the street. Designers took inspiration from the hip hop music industry and combined it with classic sportswear silhouettes. Brands like Stussy elevated streetstyle to a higher price point and solidified the “skater look” as fashion forward.

Liked by paigetherower, lxganhxwl, zaharaa_desert, jenjeroo, and 211 others Eight years ago the founders of Instagram Kevin York Systrom and Mike Krieger had the goal of diversifying and improving the way communities share and connect. Since then, the app they created has established a new way of networking, interacting with and capturing the world around us. Instagram has transformed how we think about photos and brought out new ways for others to engage with them. It is a way of communicating that the millennial generation has truly resonated with. By presenting our thoughts, hopes and dreams on social media, we are able to discuss controversial topics on a large-scale platform. Many companies utilize this platform to join the conversation surrounding social, political and environmental controversies. For example, Nike’s most recent campaign with Colin Kaepernick shined a spotlight on the athlete’s disputed decision to kneel for the national anthem prior to each game. Kaepernick stated his 6

“Instagram has transformed how we think about photos and brought out new ways for others to engage with them.” As this trend increased in popularity, high fashion broke away from tradition and began to integrate modern and casual streetwear into their collections. This trend remains strong as brands like Supreme, BAPE, OFF White, and Palace design innovative streetwear collections and collaborate with luxury fashion brands. Instagram and fashion have a few things in common: they provide individuals a way to express their thoughts and emotions through style. Especially with street style there is no one way to wear it, each person interprets statement streetwear pieces in their own way. Our society will continue to turn to social media as a way to to challenge views and express our individuality. •


Liked by coral_avery, sismarie21, keatonspringer, chattonroux, and 276 others

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cocomariehiggins

hallehig

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D I R E C T I O N : J e sus Rey es

R A IN JACKET - COLU M B I A W H IT E SHOES - N IKE JE A N S HORTS - H&M

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P H O T O G R A P H Y : Ra e M a


(LE F T ) PLA ST IC J ACKET - UR B AN OUTFI TTERS T E E - SUPREME SH O E S - DR. MARTEN S

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Clot hing from Sweet Sk ins & West Daily

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W R I T I N G & D I R E C T I O N : Rom a n Cohen PH O T OGRAPHY: Oliv i a H a rba nd

In the past sustainable clothing had one thing going for it—being sustainable. It wasn’t as fashionable or on-trend as what was on the runways or as accessible as the items in other clothing stores.

know will last through many washes. Wearers will also be looking for something priceless, something they can’t find anywhere else; it needs to be unique and not over-produced.

The problem is that shoppers are usually unwilling to sacrifice appearance or convenience for the sake of making ethical choices.

Stillwell explains, “I think there is absolutely a growing demand for sustainable, ethically made fashion and Sweet Skins is proud to be a part of that movement.”

Sweet skins and West daily, two local clothing brands, are working to change this with sustainable and stylish designs. They are shifting the focus by creating a solid brand aesthetic in order to encourage ethical practices. Sweet Skins is based in Eugene and West Daily is based in Portland. We reached out to brand representatives to understand their perspective on designing sustainable clothing and alternative textiles that will influence the future of fashion. Jason Calderon, creator of West Daily stated, “The product has to have a story and desirability. I take this direction when designing my collections for West Daily; ethical manufacturing is the process I use but I want the designs to speak for themselves.” Ten years ago designer Mira Fannin began selling clothing at the Portland Saturday Market. Today, Sweet Skins is owned by minority women and has grown into a business that is ecologically sound and ethically run. They manufacture pieces using the latest ecofiber technology and environmentally conscious manufacturing practices. Kelly Stillwell, Sales and Customer Service Manager at Sweet Skins says, “I think people are going to support companies that are using natural fibers like hemp, bamboo, and organic cotton because they are better for the environment than petroleum-based fibers.” More people will choose quality over quantity and buy what they

“I think there is absolutely a growing demand for sustainable, ethically made fashion and Sweet Skins is proud to be a part of that movement.” -KELLY STILLWELL Sustainable fashion companies allow for people to reflect on the choices that they make when they buy clothes. According to Sweet Skins model, Lofanitani Aisea, “You get to learn who they are and what they stand for.” Aisea continued, “As a woman who is Black, Native, and Tongan. People who are under my demographic sometimes cannot afford sustainable brands or do not have access to sustainable clothing. Having sustainable brands around makes it easier to make more conscious choices.” As the reality of resource scarcity settles in and we reflect on our consumption rates, humans are becoming increasingly more conscious with their shopping choices. Many are vocalizing their desires and demanding for the ethical treatment of workers, sustainable fabric and fair trade goods, encouraging more sustainable brands to arise. • 13


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UPCYCLED W R I T I N G & D I R E C T I O N : Si enna Ka s k e PHOTOGR A PHY: O l i vi a B r i nk

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Clot hing ma de by Sie nna Kaske

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The Fashion Industry and Climate Change: Our society has seen a shift in the way we consume clothing goods because we have the ability to order clothes from overseas and have them shipped right to our doorstep. This harmful process that is destroying the earth and its wonders is known as fast fashion. With the rise of online shopping, the rates of consumption have expedited. This has caused textile manufactures to increase the amount of water and toxic chemicals they use to make clothing. According to The True Cost, a documentary about the environmental impacts of the fashion industry, “Cotton represents nearly half of the total fiber used to make clothing today. More than 90 percent of that cotton is now genetically modified.” The water leftover from dying processes is discarded into the rivers nearby the textile factories. This contaminates the civilian’s water source and local farmland. Cotton production is now responsible for 18 percent of worldwide pesticide use and 25 percent of total insecticide use. Yuck! As a society, we avoid putting chemicals into our bodies, so why put chemicals on our bodies? Upcycling and reusing clothes is a great way to create less waste as well as ensure a more sanitary and green lifestyle.

Have you heard about Upcycling? Upcycling is a unique and creative way to help the earth, your bank account and your closet! Looptworks, a Portland, Oregon based business defines upcycling as the act of “repurposing abandoned, pre-consumer and post-consumer materials into limited edition products states.” This goal is to transform materials once destined to be destroyed into new products of high value and renewed environmental purpose. This idea of upcycling inspired me to create the original unique pieces shown in this shoot. Every article of clothing featured in this shoot was thrifted and upcycled. There’s always a sense of fulfillment and creativity when taking two pieces of clothing and combining them to make the perfect funky pair of pants or an unconventional crop top. All you need to have a unique and sustainable closet is a thread, needle, and an open mind.

Make Your Closet Environmentally Friendly: 1. Before you throw something away, take a look at it with a creative eye and see what you can do with it. For example, the silver embroidery seen at the bottom of these gray pants came from a sheer cardigan! 2. Need some new clothes? Instead of ordering online, checkout the Corvallis thrift stores like Second Glance, Runway Fashion Exchange, The Alley and Suite Zero. 3. Money a little tight? Do a clothing exchange with a group of friends. 4. Not feeling like making your own clothes? Support local designers who create environmentally sustainable fashion. •

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Afrofuturism D I R E C T I O N : Paige P hi l l i ps & Si enna Ka s ke W RI T I NG: Sie nn a Kask e P HO T OGRAPHY: M itchel l J ens en

Afrofuturism is a movement that draws from science fiction and activism to combat the historical marginalization of black individuals. Its goal is to manifest a more positive future where black people are seen for who they are, disattached from the negative image portrayed in the media. Elizabeth Reich in her essay “Why Afrofuturism Matters” cited the statistic: “African Americans constitute nearly 1 million of the 2.3 million person prison population...and more than 26 percent of African Americans live below the poverty line.” As she continues, she describes Afroturism, a world where “art and politics become a conduit to another galaxy in which Blackness survives — and a way of articulating the urgency of real black freedom.” Afrofuturist Delta Major, states that the concept creates a pathway for “black liberation and allows for the transformation of ourselves and others in our communities.” She manifests this by creating “wearable art” that defines beauty and sexuality on her own terms instead of societies. Ytasha L. Womack, author of the book, “Afrofuturism: The World of Black Sci-Fi and Fantasy Culture” writes, “Afrofuturism is an intersection of imagination, technology, the future, and liberation... Afrofuturism combines elements of science fiction, historical fiction, speculative fiction, fantasy, Afrocentricity, and magic realism with non-Western beliefs. In some cases, it’s a total re-envisioning of the past and speculation about the future rife with cultural critiques.” Afrofuturist and Oregon State University masters student of Applied Anthropology, Micknai Arefaine, says Afrofuturism brings her joy and helps her cope with today’s difficult reality. Afrofuturism is one way to escape from the hate that is infiltrating into our politics and being spread across the country. Arefaine says that Afrofuturism can be found in unexpected avenues of art, music, film, literature, and graphics. The reclamation of the past narrative and the reimagination of future; appears in movies such as Black Panther and music albums like ArchAndroid by Janelle Monae.

“one big Afrofuturist ritual.” Since Afrofuturism is also an aesthetic culture, it has a strong influence in fashion. Afrofuturist singer and fashion icon, Erykah Badu, is an inspiratoin to Arefaine. Arefaine said, “[Badu] has worn fierce Afrofuturistic looks over the years. Erykah Badu pushes the boundaries with the clothes that she wears during performances and transcends beyond the norm.” When asked what the future holds, Arefaine refers to Adrienne Maree Brown’s depiction. Brown is a brilliant writer, activist, sci-fi nerd, and editor who wrote “All Organizing is Science Fiction.” Brown wrote, “We are bending the future, together, into something we have never experienced. A world where everyone experiences abundance, access, pleasure, human rights, dignity, freedom, transformative justice, peace. We long for this, we believe it is possible.” Afrofuturists, like Melanie Goodreaux use this alternate reality to expand people’s minds to combat the anti-blackness mentality that is upheld in our society. Goodreaux’s, Afrofuturistic play, “Enough Vo5 for the Universe,” depicts a futuristic world where societies normalize non-binary genders and embrace people of color. This play celebrates black queer lives and what it’s like to be accepted as who you are. This contrasts against the current societal climate where queer people of color are disproportionately affected by violence. Works such as these urge society to envision and construct a future with a more intersectional mindset. Afrofuturism provides an outlet and shows our society a world of justice and peace. Arefaine said, “Afrofuturism has many lessons but ultimately, we can learn that there are many ways of knowing and being in the world. We can use storytelling for liberation and imagine ways to bridge our worlds. As black folks, we can learn so much about ourselves through Afrofuturism. We can learn how to be agents in the change we want to see.” •

Alternatively to mainstream media, Arefaine talks about Sun Ra, a musician that pioneered Afrofuturism and who’s performances are

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“Envision a world in which Blackness floats free of the constraints and violence that so often weigh it down today. And this freedom, enabled by technology and the fundamental belief that black life matters, is one definition for what has become a big, encompassing, and increasingly important term: Afrofuturism�

- ELI Z A B E TH RE ICH 22


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D I R E C T I O N : Pa i g e P h i l l i p s PH O T O G R A PH Y: R a m z y A l -M u l l a

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A LL C LOTHIN G FROM ASOS

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W R I T I N G & D I R E C T I O N : K a thery n Wa rner PH O T OGRAPHY: Al L a c ey

Many would say that they would like to support sustainable and environmentally conscious brands. However, these same individuals often resort to products that are cheap and easy to come by. Given the option, would their shopping decisions be made differently if they had access to an item’s production history? Barcodes could be a solution; a simple scan could increase the transparency between companies and consumers. Before purchasing an item, consumers could soon have the ability to scan the label with their smartphone and view a detailed history of how the item was made. The Sustainable Apparel Coalition (SAC) has a mission to increase transparency in order to improve environmental and social labor impacts of the fashion industry. Jason Kibbey, executive director of the SAC, said in an interview with The Guardian, “There is a lot of promise that smartphones are becoming an extension of the brains of millennials, so you can see the possibility of this becoming more seamlessly embedded into their purchasing decisions.” In fact, our smartphones seem to be crucial to many aspects of our decision making. It is no secret that in modern day society we often trade our privacy for convenience—and according to Joshua Reeves, PhD in surveillance studies at Oregon State University, this societal phenomenon can be seen as generational. Dr. Reeves commented in a recent interview that, “People who are younger have grown up immersed in this way of doing things where they 28

tend to have this idea that everything they do is going to be tracked, and as long as they see some kind of benefit from it, that’s okay.” Dr. Reeves identified this trend when he asked students whether or not being observed or tracked bothered them. The younger students were not bothered by this fact, and actually enjoyed the individually tailored experiences it was able to create for them.

“...smartphones are becoming an extension of the brains of millennials, so you can see the possibility of this becoming more seamlessly embedded into their purchasing decisions.”

-JASON KIBBEY

Younger consumers may have found this less concerning than their older counterparts because of increased accustomization to convenience. However, the question is, do we want the shopping experience to be more data driven than it already is? Do we want to give companies the information they need to experiment on, manipulate and influence our shopping behavior?


Dr. Reeves views this as a threat to authentic decision making practices; he gives insight to the fact that companies and corporations only “want to track you to understand you—so they can manipulate your behavior.” As millennials who continually demand the convenience of more customized experiences, we are accustomed to all kinds of personal data being collected. The statistics on a fitbit help us track our health, the nstagram algorithm customizes what we see, and the “Things You Might Like” section on Amazon predicts our next purchase. As we continue into the future, will increasing amounts of consumption data change where our money ends up? Could it have sustainable benefits by pulling back the curtain on harmful industry practices? Developing tracking technology could allow consumers to make more informed decisions about which companies to support. This would place pressure on companies to treat workers ethically and source materials sustainably; Younger generations of consumers will need to decide how much privacy is fair to compromise for convenience. •

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D I SC I P L ES OF THE

APO C A LY P S E W R I T I N G & D I R E C T I O N : M ea gha n Ev a ns PH O T OGRAPHY: Al L a c ey

We lived in a beautiful land, the future was bright. The promise of technological advancement was a glimmer in our eyes. But our hunger for immediate progression brought out the evil in us. Our change in morale called upon the serpent lady from the depths. She tempted us, whispering destruction and chaos in our ears. Massed industrial production reached a point of no return. With an exponential increase in our population came a parallel incline in C02 emissions. The contaminated atmosphere threatened the continuation of human life. The fight for survival and power caused wars among our cities and countries. Political struggle turned allies into enemies. Those who lived through the wars were no match for the toxic air. Polluted, our lands were barren. The only life left? The ones who started it all, the serpent and her disciples, Adam and Eve. Tempted by the illusion of immortality and bottomless wealth, the man and woman were condemned to live in the apocalyptic hell for eternity. The chemical filled skies, while having no effect on their never ending lives, destroyed any hope of reproduction. So only three remained and will ever remain. There was Adam. He surveyed his desolate land in despair. There was Eve. Among the dead foliage, she alone sparkled under the smog filtered sun. Then there was the serpent. With her many faces, she was always looming. Powerful and poisonous, the serpent took her hold on the only humanity left after the apocalypse.

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C L O T H I N G F R OM K IDDB ELL

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O U R G E N E R AT I O N

D I R E C T I O N : Yvet t e Cha u & Roma n Cohen W R I T I N G : R o m a n C o h e n P H O T O G R A P H Y : Yv e t t e C h a u

We are not born socially aware. we learn to adapt to the ideologies around us. Our Generation’s ideology stands apart by recognizing the complexity and intersectionality of an individual’s identity and fights the idea of boxes surrounding heteronormativity, cisnormativity, and Eurocentric ideas. Our Generation embraces Queer, Trans, Black, Brown, Femme, and so much more. We represent our social consciousness in many forms from writing, speaking, thinking, reading, and even to what we wear. Clothing brands like KIDDBELL contribute to the culture of socially aware merchandise by focusing on being a charitable, ethical, and sustainable brand. Their merchandise, specifically their clothing, reflects the awareness people have and allows for people to represent their views on their clothing. One shirt contains the following message: “Pro Black, Pro Brown, Pro Queer, Pro Trans, Pro Science, Pro Choice, and Pro Hoe.” People are born with diverse identities and some are what we choose. The shirt advocates for those mentioned. “It is important to remember that our differences make us powerful and it’s the autonomy and uniqueness we should work to preserve and create within society,” states DAMchic model and Oregon State student Aja Rayburn. Another element to the brand KIDDBELL is advocating for gender neutral clothing. Gender neutral clothing is important because it creates space for an identity to represent itself. There are also other perspectives when it comes to gender neutral clothing. For instance, Natan Gonzalez Bartolo, non-binary identifying community member explains, “For some Trans Folx they want

to feel more masculine and/or more feminine and by being cisnormative they are stereotyping that everyone wants to look androgynous which isn’t always the case.” Our Generation recognizes that the need for each identity to have space to express themselves is important. Having the accessibility to be expressively free sends a positive message to those around us. In some societies, not everyone is able to wear what they choose. Reagan Slater, queer identifying community member speaks to this by saying that “to be able to have a voice is important especially since the platform that we express ourselves on is within our community and online, it’s really important for people to know what you stand for.” Our Generation is so much more than what we choose to wear. Our Generation is a movement, a wave of young socially aware adults. Front and center of this movement is Queer Folx, People of Color, and Women. These minorities represent the majority of the social change that is happening throughout the United States today. As minorities we need to take advantage of every platform that comes our way. We cannot sit back and watch, or this progress will not continue. We need to empower each other and in order to create this culture of change. Our culture is what makes us leaders, it is what makes us, us. This is: Our Generation. • 35


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R E - V ISIO N D I R E C TION & WRITIN G : Z a hra J os eph PH O T OGRAPHY: Ram zy Al - M ul l a

In today’s society, people are always looking for new ways to express themselves and maintain their individuality. One of these forms of self-expression is using bold makeup to make a statement. It transformed into an art form, similar to drawing or painting but with the face as the canvas. Historically, products like mascara and lipstick were used to highlight someone’s physical features; now, makeup is recognized as art and a tool for self-expression. Statement makeup looks showcase the color pigments and design versatility of makeup products rather than just being used to enhance beauty.

Carter said, “Now we have so many talented male makeup artists and enthusiasts gracing us with strong social media presences and more men unapologetically rocking cut creases and smoky eyes in public.”

“When it comes to makeup, the possibilities are endless and artists

When it comes to makeup, the possibilities are endless and artists are constantly innovating to create new methods. Typically, makeup looks have been more natural for the day and dramatic for night.

are constantly innovating to create

Just like hair, fashion, and music, makeup is an expression of self and one should be encouraged to change it whenever and however they want. The desire to experiment with bold makeup is out there but it may take some time for people to feel comfortable.

Lastly, is the idea that extravagant colors are not for everyday wear. In the future eye-catching color will be used in everyday makeup looks allowing natural and and bold aesthetics to merge together. Carter explained that more out there and creative looks will find their place alongside traditional day to day makeup.

“Statement makeup looks showcase the color pigments and design versatility of makeup products rather than just being used to enhance beauty.” Although makeup is heading into a new direction, some misconceptions of makeup remain. An example of this is the idea that women wear makeup for men or because they are insecure. Beauty blogger, Emily Carter offered insight on this issue. She said, “Most men don’t even know what makeup is. Nobody is wearing a blinding highlighter to impress someone that don’t know nothing about it.” 38

Another misconception is that makeup is only for women. Recently men have started to join the makeup wave disproving the idea that wearing makeup takes away from a males’ masculinity.

new methods.“

A few influencers that demonstrate this are Ash Clements and Rosaline Young. Carter said these makeup artists are “not afraid to wear killer blown out colored eyeliner, green freckles or rainbow cloud cut creases in public. As soon as society learns to appreciate how different everyone can be, the more comfortable people will become with wearing this kind of makeup on the daily without fear of criticism.” Makeup artists must refute these misconceptions by continuing to do makeup because they’re passionate about it without a fear of criticism. Makeup has finally found its place in the art world this will bring new meaning and purpose for the future. •


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BACK TO OUR ROOTS D I R E C TION & WRITIN G : J en D i rs ti ne PH O T OGRAPHY: Co r a l Av ery

They say what goes around, comes around and with fashion this is no exception. From turtlenecks and bell bottoms to funky belts and unique thrited jackets, the staple pieces of the 70’s have made a resurgence in modern day looks. In fashion, trends are cyclical, the concept of newness doesn’t refer to the premiere of a trend but rather its revival. Why do we to look into the past to find inspiration for today?

“In fashion, trends are cyclical, the concept of newness doesn’t refer to the premiere of a trend but rather its revival. “ Perhaps it is because we feel a nostalgic longing for the past, we crave warmth and good memories. In hopes of holding on to good times, we want to live inside the stories we hear and recreate the pictures we see. We find comfort in what has worked before: our mom’s acid wash denim from high 40

school or that cable-knit sweater. Styling vintage allows us to feel as if we have bought something from the past back to life. Many items already have a story to tell when they come to us, their history shows in their wear and tear. Somehow, this only increases the appeal. Bell bottoms made their debut in the mid 1960’s as young adults led a rebellious movement against what they saw as a conformist society. By the 1970’s, the silhouette became a staple, their original political meaning was transformed. Now they held a new role in the female empowerment movement. Previously, it wasn’t common for women to wear pants, but during the second wave of feminism, we began to see more women wearing pants to symbolize a taking back of power in a male dominated society. Today, bell bottoms are back to reflect the same girl power with which they began. Another statement piece during social movements of the 1970’s was turtlenecks. The influencer of this iconic look, Gloria Steinem, often wore a turtleneck with high waisted bell bottoms. Steinem aimed to prove that women could wear whatever

they wanted and this signature look has carried into today still holding a history of self-empowerment. Steinem said, “Fashion in the past meant conforming and losing oneself. Fashion in the present means being individual and finding oneself.” These ideas prove that clothing is more than just fabric on our bodies, it serves to make a statement and represent who we are.

“Clothing is more than just fabric on our bodies, it serves to make a statement and represent who we are.” A suede jacket can be worn however you like and when coupled with a chic vintage belt it takes your look all the way back to the 70’s. This decade brought functionality, comfort, and individuality together to create a new genre of fashion. With this, we can begin to understand exactly how and why these trends have now again made their way onto our closets. •


Green turtleneck - Goodwill

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THANK YOU! MODELS Benjamin Steinhorn Melissa Alvares Aja Rayburn Cesar Dominguez Nicholas Lin Hannah Hosanna Hadi Mateo Olmos Brett Browning Walter Chang Amrita Sadarangani Ciara Byars Vania Halim Kate Quamma Zachary Evans Julia Hammel Ashli Quintela Samantha Munoz Haley Davis Margaret Cline Darius Northern Logan Quinn Trey Webb Radhika Shah

CLOTHING KIDDBELL Sweet Skins West Daily Runway Fashion Exchange Suite Zero PLACES Learning Innovation Center 2750 SW Campus Way Corvallis, OR 97331 Cascade Hall 601 SW 17th Street Corvallis, OR 97331

PH O T O BY RA E MA

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