Dan Powell BA Product Design Graduate Portfolio

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Design Portfolio

An aspiring designer possessing a passion to enhance the consumer product experience through re-imagining and understanding product functions to encourage meaningful connections with design. I thrive to find the balance of innovation, function and form through a meticulous approach that encourages self-improvement and challenges user interpretation.

Dan Powell 07534776841
@designsbypowell dan.powell98@hotmail.com

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Spiral Placement Projects

Projects worked on that have now made it to market.

Slouch 2

Minor University Project

The outcome that outlined my final year minor project.

Major University Project Scatter 3

The outcome that outlined my final year major project.

Second Year University Project Otto 4

A live brief worked up on during my second year of university.

Pocket 5

Second Year University Project

A live brief worked up on during my second year of university.

Spiral is a buying agency and design consultancy specialising in home furnishings in India. Based in London and New Delhi. They span all home categories, from textiles to furniture, decorative accessories to lighting.

Junior Designer Projects

My role consisted of producing 3D CAD concept visuals and technical drawings for homeware accessories and furniture design briefs to later present to clients.

Mora and Samson are examples of projects worked upon during the placement year that have made it into production and available to buy on the Made.com website.

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Mora
Samson

Spiral, London

Spiral Office

Mora

6 Seat Fixed Oval Dining Table, Glass & Brass

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SolidWorks Construction & Modelling Prototypes Photos by Made.com

Industrial Style Bathroom Range

Bathroom range inspired from exsiting strip bracket design. The collection used this strip aspect throughout the whole range. All concepts were produced on SolidWorks and presented to clients.

For all projects GA Drawings & Bill of Materials were provided to the clients. All information is confidential so unable to share these details.

Samson -
Freestanding Roll Holder Wall Mounted Mirror Freestanding Towel Rack SolidWorks Designs & Renders Photos by Made.com

Slouch Slouch is a product that has your posture in mind. A desk sculpture designed to increase the conscious effort of good posture whilst raising the awareness of how you’re sitting whilst working from home or in the office.

Brief Design a product to improve the conscious effort of improving sitting posture and reminding remote workers about the importance of timed breaks in order to reduce their sustained sitting time.

Research

Modern day living has essentially lead to a sedentary lifestyle with us spending more and more time sitting. With an average of 12 hours a day being spent sitting down. Our bodies are designed to move and it is this prolonged sitting that causes health issues.

“The human body is designed to move”

Research Summary

The primary and secondary research was formulated to ensure the narrative of the product was coherent. The research journey was narrowed down to a speicifc

recommended time frame of sitting in one go before moving around

of those working in an office job report experiencing musculoskeletal pain, predominantly as low back pain

6-8 hours

is the amount of time adults spend of our waking hours in a seated postion at work per day.

“Sit Less, Move More ”
“ Breaking up sitting times engages your muscles and bones and gives all our bodily functions a boost ”
90%

Taking advantage of modern technology, these models were produced using the CNC machine with chemi wood. As well as rapid prototyping ; 3D printing in an ABS material , more realistic to the weight of mahogany than chemi wood.

Slouch went through a vigorous ideation of concepts phase; progressignly into the prototyping and testing of concepts. Model development allowed Slouch to significantly adapt to a functioning and beautiful looking product.

The final form. Using the gear system I could manually rotate the body to perform that the job of the servo motor.

Ideation / Prototypes

The Product

Slouch is a product that has your posture in mind. A desk sculpture designed to increase the conscious effort of good posture whilst raising the awareness of how you’re sitting whilst working from home or in the office.

“Your Posture In Mind”

The product operates through a timed cog motor mechanism that gradually re-positions the human like figure to appear as if they’re “slouching over” with the full cycle taking place over a 30-minute period. The user will be visually aware of this and would act as a reminder to check or re-adjust their current sitting position.

For those in desk jobs, the sedentary lifestyle has become familiar. Our bodies are not designed to be seated for the period of time they’re sat during a typical day – such as working. Recognising the problems this lifestyle brings and the impact sustained sitting has on the human anatomy is why Slouch aims to be a prevention for these concerns with reminders to users to check and re-adjust their sitting positions on a frequent basis to reduce the period of time sat in poor positions, such as slouching.

When in action, Slouch should be positioned in peripheral view to that of the user.

The body of slouch will gradually “slouch over” during a 30 minute period. Throughout that time, the user shall notice slouch within their eyeline and recognise the meaning of Slouch.

Signifying the conscious effort of good posture whilst working, to re-adjusting their current sitting positions or to stretch off.

“Slouching over signifys to user to check current sitting position, to re-adjust and to move about.”

Packaging & Marketing of Slouch follows a minimal design. The logo is representative of the design of the product with a logo that is suggestive of what the product does. Within the packaging the product fits into cut out moulds to hold the individual product components.

An Instruction Manual is included with the product to assist in set up for the user to have a clearer understanding on how Slouch operates.

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Scatter Scatter is a lighting system designed to move. Functioning as a table light that offers three break-away portable lights for indoor and outdoor personal and social requirements.

All portable lights offer soft illumination to areas in need to match the desired moods and atmospheres of a user.

Brief

To design a mains table light that offers break-away ambient lighting to be re-positioned around the home. Assisting in transforming spaces and creating an atmosphere both indoors and outdoors for personal and social use.

Research

Scatter is a lighting system designed to move. Functioning as a table light that offers three break-away portable lights for indoor and outdoor personal and social requirements.

“We have evolved to need light”

EFFICIENCY. FUNCTIONAL

SIMPLE FORM INTERACTIVE

SIZE

IdeationCLEAN.MOVEABLECOMPACT. ADJUSTABLE
.SMOOTH.
. COMPACT
. “Ring Concept”“Holder Concept”“Ball Concept”“Cradle Concept” Concepts were produced in CAD to have a 360 degree visual of the designs, which was significant for a product that is to be practical and interactive.
“Moodboards to Inspire”

The importance of creating prototypes of concepts to test the sizing and practicality of each component. Most Models were produced using rapid prototyping ; 3D Printers.

Light Holders

Prototyping the wireless charging holders that the portable lights will slide and sit securely on.

Portable Lights

Testing the sizing and form of the portable lights and how the shade disperses light .

Wireless Charging Station

Constructing the base and charging station for correct sizing and ease of function for when in use.

Models -

The Product

Scatter as the name suggests is a light system designed with the purpose to disperse. Scatter operates as a table light and wireless charging station to multiple portable lights.

“Designed To Move.”

Each portable light provides soft illumination to indoor and outdoor areas to transform a space and create an atmosphere to how an individual desires. The various uses of Scatter is endless, such as being used for social gatherings and entertaining friends indoors and outdoors or for personal use of relaxing in low levels of light.

When the individual portability aspect of Scatter is not required, it still functions as a table light offering various lighting settings and forms of light to be used within the home to provide a function or set a mood, such as in the living room. Just know that Scatter will ironically be ready to be scattered around the home for when its called upon.

Each portable light offers a dimming option of low, medum and high intesity of warm white light. This can allow you to alter the ambience to meet your surroundingd and match the mood of intended purpose.

Three Light Intensity Options

The battery life of the portable light depends on the intensity its being used at. However, the calculations suggest a minimum of 5.1 hours functioning at full power. This is more than sufficient for a portable use of a lighting system.

hours - 10.2 hours

Low Level Warm White Mid Level Warm White High Level Warm White Light Battery Life
5.1

The Details

Base

Recessed PlatformLight Holder

The base offers a wireless charging holder of a portable light.

Portable Light

A storage alternative to hold a portable light in place.

Push Button Switch

The button switch turns the LED light on and off.

Pogo Pin Connection

THe pogo pin connection is what charges the portable lights when placed in the light holder fitting.

LED Indicator

Indicates the battery life of the portable light.

Green is charged. Red needs charging White is ON.

Light Holders

Light Charging Time

Magnets

Located in the holder and portable lights are magnets that securely hold the light in place.

3.6 hours - 4.3 hours

AmbientLighting

Indoor Use Outdoor Use
LED Indicator Push Button / Dim Inner Casing Microcontroller Chip Rechargeable Lithium Ion Battery Magnets Aluminium Frame Exterior Aluminium Frame Exterior CREE LED LED Holder PVC Shade Micro Li-Po Charger Pogo Pin Connection 4 x Magnets Pogo Pin Connection 4 x Magnets Pogo Pin Connection Aluminium Light Holder Aluminium Light Holder Aluminium Rod Pogo Pin Connection Aluminium Base 3.7V 1.5A Li-Ion Bat-tery Charger 3 x Counterweights Inner Casing Rubber Pad DC Panel Mount Portable Light - Manufacture Exploded View Charging Stand - Manufacture Exploded View Electrical Circuit

Marketing&Packaging

Scatter displays a minimal packaging approach; showcasing a product visual, brand logo and product description. A Trifold leaflet provides information on how to use scatter with minimal visuals and diagrams.

Scatter offers individual items to be purchased as well as the complete set- charging stand with three portable lights.

Instruction Manual
Website Application

Otto Otto is a space saving piece of furniture. Offering a solo seat presence that can transform into a duo seating arrangement when required for accomodating guests.

The design of Otto aids conversation through an innovative design and sharing personal spaces with others.

Pearson Lloyd Brief

To design a product for the young, mobile, urban dweller of the 21st century to accomodate and entertain guests without the use of a tv whilst being space saving.

Entertainment Challenge - the user hosting gatherings of 3+ people.

Research

For the city dweller, accomodating guests in a small space living environment can be a challenge. With urban areas predicted to be a hotspot to live by 2050 and living rooms decreasing in size by 32%. Space saving furniture is considered the way forward.

Research Summary

Urban

areas are hotspots for small living spaces

32%

Average lounge in new-build homes are now 32% smaller than equivalent homes built in the 1970s

68% of the world population projected to live in urban areas by 2050

Unzip

Unfold

Sit

The Product

“Living In Small Spaces.”

Otto is a space saving piece of furniture. Offering a solo seat presence that can transform into a duo seating arrangement when required for accomodating guests.

Otto consists of a beach wood four-leg frame that holds a leather velvet cylindrical cushion within. The cushion comes in two parts which is attached through a zipper and material. This allows Otto to transform into two seats whilst remaining as one product to easily assemble and disassemble when required.

Otto saves the need for other items of seating; space saving. As well as offering easy stacking due to the simplicity of shape and design when the product is not being used. Otto does aid conversation through the close contact of seating pushing chats to occur.

OTTO
Otto Insitu

Pocket is an elderly friendly virtual assistant mobile device that helps to connect the elderly with modern society. The timeless design should be easy to understand and follow with minimal interactivty for the elderly to acknowledge.

Innovaia Brief

Develop an aesthetically stunning product based around the future of mobile technology for the disconnected elderly.

Research

Getting comfortable learning technology is what the elderly currently lack in. With over 51% of people aged 75 + living alone the importance of being able to use mobile technology is how the elderly stay connected with friends and family.

Pocket

Research Summary

51% of people aged 75 and over live alone

6 days is what half a million elderly people go through without speaking to someone

18% of elderly feel comfort able learning to use technology

pocket

Just say the word

“Hey Pocket, what does my diary look like today?”

“You have a doctors check up at 11, shall I book a taxi?

“Yes Please.”

The Product

Pocket is an elderly friendly virtual assistant mobile device that helps to connect the elderly with modern society. The timeless design should be easy to understand and follow with minimal interactivty for the elderly to acknowledge.

“Just Say The Word.”

Simply ask Pocket what feature you want and it will be done. Pocket offers reminders for appointments, meetings and visits in the calendar. The ability to chat with friends and family through message and phone calls. Plus, the inclusion of group chats to stay in touch with everyone.

Pocket can be used as a handheld device when needed out of the house or as a home hub wehn within the home located in a room of choice. This amplifies the speaker system as well as acting as a wireless charging system for the portable voice assistant device.

“Hey

pocket

Reminders

Message Calendar Phone Call

Group Chats

pocket

Speak and let pocket do the rest.
Pocket, read out my messages.” “Ok. Message from Pauline: Fancy eating out tonight?” “Pocket, reply back with: That sounds lovely.”
Scenario of Pocket in use Features Pocket Offers

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Dan Powell P

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