Brand Style Guide
2 Introduction 3 Mission Statement 4 Logo Standards 8 Logo Placement 10 Graphic Elements 12 Typography 16 Hierarchy 18 Promotional Items
Bee Mindful
Introduction We are delighted to present you with the Graphic Standards Guide for the use of developing Bee Mindful identity. The impression we portray to the public not only on depends on our effort, but also through our visual communication. The standards outlined in this guide will make sure a unified message will deliever through all our organization’s communication that create a strong communicative harmonious recognition to our organization. Each of us are responsible to carfully follow the standards in this guide.
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Brand Style Guide
Mission Statement Bee Mindful is a nonprofit organization formed and based in New York City. We believe in that urban beekeeping is a great way to relax through nature and create community through new and unique hobbies. Our organization works to provide beekeeping therapy as a way to cope with mental illness symptoms. We want to create a sense of community and promote green minds. Through our partnership with The Brooklyn Grange, we host educational programs, programs, and community events at their rooftop gardens at the Brooklyn Navy Yard. We also partner with restaurants and local green markets as honey suppliers farmed by our very own program members.
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Bee Mindful
Logo Standards Our logo is the primary visual identity of our organization, and the signature is the combination of gray and yellow. The type is Rockwell in the bold variation. They are fixed and ties with one another that sbould not be changed in any way, which is important to follow the guideline to consistently carring our visual communicate.
Master Logo For use with Bee Mindful color palette. To be used only on white or light colored backgrounds.
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Brand Style Guide
Simple Logo Bee Mindful logo sans tag line. For use in context of lines of text.
One Color Logo The full color logo (above) should be used wherever possible. This one-color version may be used in black when color printing is not available or when printing on a background that clashes with
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Bee Mindful
Unacceptable Logo Usage
Do not alter the dimensions.
Do not alter the Bee Mindful logo in order to comply with brand identity guidelines. To maintain the benefits of a consistent identity system and convey a unified organization image, it is necessary to practice visual communication with discipline. The following are examples of incorrect treatment of the Bee Mindful logo.
Do not change the opacity.
Do not change the color of the logo.
Do not remove the bee or bee’s flight trail.
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Brand Style Guide
Do not use on dark background.
Do not use on similar color backgrounds.
Do not add a drop shadow.
Do not alter the position of bee or flight trail.
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Bee Mindful
Logo Placement The logo can be placed in the following placements. It is important to leave an appropriate amount of room within the margins.
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Brand Style Guide
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Bee Mindful
Graphic Elements Use these illustrative elements to add flair to printed ephemera.
Be a
be e m indf ul
Keep
Sticker-type graphics are never to
be placed completely upright to create the illusion of a patch-like quality.
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Brand Style Guide
Flight Trails are
used on spreads to create dynacism on the page. On pages US letter size and larger, use 3 pt stroke.
1. Trail with loop
2. Amorphous path
3. Frame only for use on images.
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Bee Mindful
Color Palette This approved Bee Mindful Color Palette must be used for all communications. The following guide includes CMYK values for color printing and RGB values for web and electronic uses.
Honey Yellow CMYK Breakdown C(9), M(32), Y(85), K(0) RGB Breakdown R(232), G(176), B(70)
Dark Grey CMYK Breakdown C(64), M(53), Y(53), K(25) RGB Breakdown R(90), G(94), B(91)
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Brand Style Guide
Blue CMYK Breakdown C(100), M(42), Y(0), K(19)
Black CMYK Breakdown C(0), M(0), Y(0), K(100)
RGB Breakdown R(0), G(103), B(166)
RGB Breakdown R(0), G(0), B(0)
Beige CMYK Breakdown C(5), M(4), Y(9), K(0) RGB Breakdown R(211), G(240), B(230)
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Bee Mindful
Typography
Rockwell
To keep a consistency within the visisual dentity of Bee Mindful, two typefaces are used: Rockwell and Apercu.
Rockwell Regular
ABCDEFGH IJKLMNOPQ RSTUVWXYZ abcdefghijklmn opqrstuvwxyz
Rockwell Bold
ABCDEFGH IJKLMNOPQ R S T UVW XY Z abcdefghijklmn opqrstuvwxyz
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Brand Style Guide
Apercu Apercu Regular
ABCDEFGH IJKLMNOPQ RSTUVWXYZ abcdefghijklmn opqrstuvwxyz
Apercu Medium ABCDEFGH IJKLMNOPQ RSTUVWXYZ abcdefghijklmn opqrstuvwxyz
Apercu Bold ABCDEFGH IJKLMNOPQ RSTUVWXYZ abcdefghijklmn opqrstuvwxyz
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Bee Mindful
Hierarchy
Body Text
The typographic hiearchy is to give you a sense of how font behave at different sizes and where to use them.
Apercu Regular is used for longer text paragraphs and normal text that does not need to be highlighted. Eliqui quas eniminvent eaquat reiciusant int qui voluptu rectorit volo que volor adicimus quo eatis et faceserferum qui ilitate volorum repella nditassit aut omnitiscidi bea cum nulluptiones et poresti simint landae veniam que estrum audantur?
Subheading Sublines can be in any color but are typeset in Apercu bold and in a larger point than the body text.
Subheading Subheading Subheading
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Brand Style Guide
Headline Headlines are typeset in Rockwell in blue, honey yellow, or gray and always the largest point size on the page.
Headline
Headline
Headline
Headline
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Bee Mindful
Promotional Items Applying our brand identity onto physical products is a fun way to connect with the community and show your Bee Mindful pride. We also do package design for our honey products.
Honey Jars
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Brand Style Guide
Tote Bag
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1234 Fifth Ave New York, NY 10028 | @beemindful | beemindful.org
