INTRODUCTION
What is Mass Media? Remember! 1. The term MEDIA comes from the Latin word medium meaning middle. Media is the plural of this term. 2. Middle - we try to stand in the middle, to be objective. However, media today is something very subjective.
What is Mass Media? ď ˝
Mass media is media which is intended for a large audience. It may take the form of broadcast media, as in the case of television (films, cartoons, songs, news, shows etc) and radio, or print media, like newspapers, magazines and books. Advertisements and internet media can also attain mass media status, considered to be the new media.
NAME THE FORMS OF THE MEDIA
What is Mass Media? FORMS OF THE MEDIA
TV
RADIO
NEWSPAPERS & MAGAZINES
ADVERTISMENTS
INTERNET
NEW MEDIA – WIKIS; PODCASTS, BLOGS etc.
Why are the Media Important?
we get to know the world through using them; we understand the world and try to change it. “We live in a world where media are omnipresent. An increasing number of people spend a great deal of time watching television, reading newspapers and magazines, playing records and listening to the radio…The school and the family share the responsibility of preparing the young person living in a world of powerful images, words and sounds.” (UNESCO Declaration on Media, 1982)
Why using Media for teaching English?
Provide information
Motivate students
Practise integrated skills (the English language in natural
contexts)
Advocates an interdisciplinary approach
Offers a large amount of attractive activities
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Why is media important in our lives? - name the roles of mass media
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Why is media important in our lives?
- information - entertainment - communication - study - language learning
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To better understand the importance of media in your life, fill in the following media diary:
Time
Media
Genre Length Alone or in What else of time somebody’s were you company? doing at the same time?
Exposure to other media?
7.00
TV
News
Advertisement on shower gel
15 min
alone
showering
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Fill in the following questionnaire on media.