KEY CONCEPTS - NARRATIVES
ď‚ž What ď‚ž Give
is a narrative? examples of narratives in mass media.
Example 1 Fill
in handout 1 to get the weather forecast “story” for 12 Nov 2012 – Europe. Follow this map.
Example 2:
Watch http://www.youtube.com/watch?v=JHLFjW0KJg&feature=related to get the “story” of an advertisement. Write it down in about 30 - 50
words.
CONCLUSION: Narrative is a term referring to the “telling� of a sequence of events, organized into a story. Stories in mass media are of different types such as articles, movies, songs, advertisements etc.
ADVERTISEMENTS
Is there a particular ad you like? Describe it and say why.
How much do you think it cost to produce?
Who is the target audience?
How effective do you think it is?
Important elements of an advertisement
Slogans
Images
Sound
SLOGANS- should be short, concise, clear. Complete the following table: Use: cereals, coach company, beer, chocolate, bank, magazine Slogan 1.Go faster! Go for less! 2.Vibrant, rich and wellbalanced. 3.Getting to the very top with the very best.
4.A Mars a day, helps you work, rest and play. 5.Get a sunshine for you daily! 6.The champagne of bottled beer.
product
IMAGES- should express the essence, the message might be subliminal(a secret powerful message)
Case Study: ď‚ž
Which of the two images would you prefer for the The Daily Sunshine Magazine campaign? Why?
ď‚ž
What can baobab trees stand for?
SOUND/MUSIC Which music would be the one you choose and why? http://www.youtube.com/watch?v=wdwrCr05VmE&feature=r
elated Or http://www.youtube.com/watch?v=5f1D9kHogq0
CREATING AN ADVERTISEMENT - evaluation In groups, think of a concept about an advertisement.
Decide on the:
product
target audience
slogan
image
sound
Homework.
Watch the film Slumdog Millionaire (UK 2008)