REPRESENTATIONS STEREOTYPES
Read the following misprints from advertisements, headlines and signs and correct what is wrong: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
For sale. Bulldog. Will eat anything. Loves children. Cemetery allows people to be buried by their pets. Wanted: Man to take care of cow that does not smoke or drink. We serve a wide range of inexpensive, nasty snacks. Calf born to farmer with two heads. Wanted: Single woman to share fat with two others. Central London. Come in! 3-course meal. $15. price includes wind and coffee. We take your bags and send them in all directions! Haircuts half price today. Only one per person. To call room service, please open the door and call room service.
CONCLUSION: Advertisements, signs represent our world. *What would you say about this advertisement? What is the message?
http://www.pinkv illa.com/files/imag ecache/ContentPre view/files/asindan druff.JPG
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CONCLUSION!
MEDIA re-present images and things according to the demands of our world. It gives us representations of our world.
Representations - Physics and Media
WATER REFRACTION in PHYSICS
Water refraction is a phenomenon experienced by us in real life. For instance, a spoon placed in a glass of water looks bent at the surface of water when viewed obliquely. The real image is transformed. We see a misleading image or a refracted one (refraction). We can notice that light changes its path as it passes from one medium to another (air to water). This change is due to the fact that the velocity of light varies as it travels from one medium to another
REFRACTION and MEDIA  Media reflects reality, but this reality is bent or refracted according to the demands of our world. It does not only present reality, but represent some images, people or situations.  We call these refracted images in media REPRESENTATIONS.
REPRESENTATION AND STEREOTYPING Media give us ways of perceiving things. We call them stereotypes
Stereotyping is process of categorizing and evaluating (sometimes) situations or people.
Read the following joke. Try to guess the answer. Say what stereotype they refer to. Q: What did the blonde do when she missed the 66 Bus? A: ……………………….. (Maxim magazine, on-line) http://www.maxim.com/funny/jokes?page=3
Groups of people are represented by stereotype characteristics!!!!!!!!!!
A: She took the 33 bus twice instead.
To better undestand stereotypes, you will have to create your own ones. Work in pairs. Fill in the following table: Character
Type of media
Stereotype
Scientist
Radio
This radio ad features the voice of a man who uses big and well-articulated words. He speaks in a boring way and he seems to be in his world, passionate by science.
Football player
Television
Teacher
Magazine
Cheerleader
Movie
GENDER STEREOTYPES How can you tell who is a baby boy and who is a baby girl?
MALE/FEMALE Stereotypes Name characteristics of men in media
(Men’s Fitness magazine cover ) …... …… ……
Name characteristics of female in media (Vogue Magazine cover)
….. ….. …..
Media’s effects on body image Watch the following clip from YouTube and write down some effects media have on body image. Complete the following table.
http://www.youtube.com/watch?v=ufHrVyVg wRg
What is the primary purpose of mass media? What does advertising sell? What does advertising claim to be the most important thing about women? Why is failure inevitable in achieving ideal beauty?
WRITTEN ASSIGNEMENT in PAIRS:
Organize a campaign to make people aware of the media effects on body image. Create a poster. Use Microsoft Publisher if you want (contest). Choose a good slogan
Choose a picture/an image