-Daniel Durose, Alice Butler + Baibin Downy-orr Distribution and Promotional Stratagy
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t r e n d s jesus christ+ the anti-brand out of context popular culture basic type tees
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+generation x millenials and boomers
Gen Xers, people born between 1961 and 1981, are highly educated, active, balanced, happy and family oriented.
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+simon watson - 42
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“i have achieved so much because i do what i want to do, when i want to do it and dont let anyone get in my way!�
+inspiration
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+ jesus christ + the anti-brand anti-consumerism, anti-corporation
"Brands are the new religion. People turn to them for meaning." - mark corner (the guardian)
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+out of context inspiration: abandon ship stand at bright berlin.
tattoo parlors tattoo parlors tattoo parlors
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bar shops bar shops bar shops
competition competition competition
+competition a contemporary label by and for the creators and origninators
london london london london
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malmo malmo malmo malmo
+distribution codes codes codes codes
codes codes codes codes
qr qr qr qr
qr qr qr qr
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+the future immersive immersive immersive immersive
retail retail retail retail
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