aim low and miss

Page 1

-Daniel Durose, Alice Butler + Baibin Downy-orr Distribution and Promotional Stratagy


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t r e n d s jesus christ+ the anti-brand out of context popular culture basic type tees

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+generation x millenials and boomers

Gen Xers, people born between 1961 and 1981, are highly educated, active, balanced, happy and family oriented.

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+simon watson - 42

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“i have achieved so much because i do what i want to do, when i want to do it and dont let anyone get in my way!�


+inspiration

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+ jesus christ + the anti-brand anti-consumerism, anti-corporation

"Brands are the new religion. People turn to them for meaning." - mark corner (the guardian)

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+out of context inspiration: abandon ship stand at bright berlin.

tattoo parlors tattoo parlors tattoo parlors

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bar shops bar shops bar shops


competition competition competition

+competition a contemporary label by and for the creators and origninators

london london london london

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malmo malmo malmo malmo


+distribution codes codes codes codes

codes codes codes codes

qr qr qr qr

qr qr qr qr

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+the future immersive immersive immersive immersive

retail retail retail retail

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