1 I think the ethics in this field such as the creation is paramount. because we communicate, we share a vision of a world that must be based on sincerity and mutual respect. from the moral values that for me are the foundation of any lasting relationship, we can claim to do well. messages that are designed to influence the general public are made after a study of the relevant target (behavior, social class, trend, sex, age, etc.) in order to better serve the public. I think the role of the designer goes far beyond, including reflecting back the cost of production, materials used, the amount, distribution, budget. it all comes into account during the creation process.
2 They are represented in their ideal in a society where life is a moment of pleasure, joy, little time to escape. The product is the heart of the life of every day. this is reflected upstream to give a seductive image of artistic choices like the characters, clothing, light, the product in question, the different communication media use the scenario, composition and creativity.
3 The paper remains the most popular medium used, which is our duty to best optimize our use of material from this natural resource that is not inexhaustible. method would be the most economic is recycling. It is a way that could reduce 390,000 tons of CO2 and consume up to 2-5 times less energy and water. What would be a valuable asset for our planet and its ecosystem. For the designer’s role in the creation step is to think about the choice of paper and how it will optimize the distribution of the different media. And when the mass population has avoided waste and promote recycling to close the loope ecology, and at the same time do something for our planet.