DO GOOD DESIGN 1/ i think that most graphic designer make good advertising or rather advertising that works. the question I asking Is that a advertising that shows a good picture is one thing well in reality? I think that most designers try to sell us the dream, fantasy, laughter, emotion, something that affects us. But trying to sell us the dream is this-that we have not sold the lie? The hollywood chewing gum does it really gives you a fresh life? or words stomach?
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When you open a bottle coca cola did you feel open happiness? or open the door to unwanted pounds?
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and when you use AXE deodorant have you more wife? or just the irritated underarms by a deodorant that may give you skin cancer?
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I think that it is good sell us the dream and fantasy but what price? I think that being a graphic designer is to improve the relationship between humans, Improve the quality of the gaze,make things readable and constantly reinvent his vocabulary. I think the visual advertising can sometimes be almost also useful to human intelligence that a good book. I believe in smart and instructive advertising , I am against advertising which make mass consumption. i don’t want to be a robot ,a human computer, i want to become a person with a moral and ethical that consciousness what it can convey as a message. some designer thinks only of profit and money they lack of advertising creativity and reflection. the best way to communicate s to communicate with each other as communicate with’m even. the designer has a responsibility social and most graphic participate a movement that abyss look which destroys a glance and intellect their fellow citizens.
2/ I think that the people selected to be included in advertising are completely formed, and artificial. there are not representative of reality. they only represent a model that society imposes on us. for example made the we only see a thin person on television. they require us a stereotype without leaving room to our imagination. these model are now so include in our morals, they create a new needs to the consumer. like to have hair of Eva Longoria, the complexion to Angelina Jolie or skin to Scarlett Johansson.
thus that we create the mass consumer society. and the person that we take to model are really retouched on software.
I thinck that a advertising are here to make us dream but if i have a choice, I would choose the model with more personality , a persons with small defect making their charm. the person who is not perfect what makes it unique . for example the communication of «adopt un mec.com» which represents unique man with particular characteristics.
Or as advertising of Mcdonald who say «come as you are»
3/ I thinck that a designer are always perceived as polluter. but now they a uses a new materials biodegradable. and new association is created and new advertising to save the planet. they uses new visual media as internet which also creates less pollution.