Pop Up Shop Pt. II Danielle Blake Alyssa Rodemsky
Caroline Miller Giulia Cholewczynski fasm 410
What objectives will this pop-up shop accomplish for brand building?
Brand exposure. ‹ � �  � … US market† � two industries� …  † … �  �  � � Š‚ � Œ  � „ be a part of reminder of the experienceŽ††
high foot traffic  � � … � …  � „ �  † ‚  � � fun, funky brand „  � Š … � … � †
How will the launch of this pop-up shop impact new customer development and the growth of market share for L a z y O
a f ?
Reaching online community through instagrammable moments
#lazylands mural on the backside of the bus Selfie-Station
s e l f i e s t a t i o n
Financial Implications The bus & merchandise Parking spot Liabilities Sales people & training Marketing on social media (promoted posts) Scavenger hunt material Pay for local artist for mural Shipping costs
10 PERCENT DONATED TO
Save The Bay CHARITY INITIATIVE
Prevent Pollution “To reduce trash that pollutes the Bay and harms wildlife, Save The Bay secures local and regional limits on plastic bags, polystyrene, and toxic tobacco litter.�
$ $
Pop Up Impact on Future Sales Potential for yearly event depending on the success
$
and response from our
$
Ecommerce will increase
target markets.
because people have brand awareness.
Short Term No profit
our goal is to break even
Long Term
Profits will increase because of increased brand awareness.
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E x p e c t a t i o n s
What people want to wear at a festival through our sales data What assortment is popular for festival wear How well incorporating fashion into the music experience will flow together
Competitive Advantage Competitors are not in the music scene. This puts us directly in front of the customer so it is convenient for them. (& Us)