Lazy Oaf x Outside Lands Popup Shop Part 3

Pop Up Shop Pt. III Danielle Blake Alyssa Rodemsky

Giulia Cholewczynski fasm 410

Why

Brand Mission Lazy Oaf designs womenswear, menswear, and accessory collections that feature bold colors and graphic prints that empower expression beyond gender, size, and societal structures of feminine & masculine expectations.

Pop Up Shop Vision To offer our customer’s something never been done before. We are seeking to unite music, art and fashion within an iconic symbol of home, a double decker bus.

Timing

Outside Lands Music Festival Location

Golden Gate Park Duration

Aug 6-15, 2018 Hours

10am-8pm

#LazyLands

Pop Up Objectives Brand awareness Gaining new target customers Being a trailblazer of festival & art & fashion culture

Top Floor Curated Lazy Oaf apparel and accessories that are available for our Lazy Oaf fanatics that are seeking out unique festival wear.

Bottom Floor Custom logo created in collaboration with Outside Lands Music Festival to embrace the culture of fashion and music in the San Fran Bay Area.

Double Decker Bus is 32ft x 8.5ft x 14ft

ambiance Hubble Bubba bubble gum color palette meets the flashing neon lights of Outside Lands music festival experience. Tied together in a two level vehicle that elevates the shopping experience.

experience A symbol of Lazy Oaf London will be set up right outside of Golden Gate Park in San Francisco, California at the celebration of fashion & festival culture. Our pop up shop will be a strong depiction of the brand through apparel, accessories & a colorized experience that brings Lazy Oaf’s brand values to life.

The Lazy Lands bus is bringing the British retail experience to the American consumer.

They will be drawn into our shop because of our quirky double-decker bus.

To make the moment truly memorable, there is a fantastic mural on the other side of the bus where employees encourage customers to take instagrammable photos.

The bus is a perfection combination of fashion, music, and art.

Customers will be able to get excited about Outside Lands and plan their outfits with Lazy Oaf before the festival starts.

Then they will be able to reminisce about the festival a few days after.

To also enhance the festival experience outside of the actual grounds, there will be tvs live streaming the main stage.

Before the festival begins we will play the main stage from 2017 to get people excited

and after the show we will replay 2018 .

STAFFING

financials

tues

Footfall & Market Basket

wed

thurs

fri

sat

sun

mon

Sales Forecast

P&L

collaboration custom logo

LazyLands lazy oaf x outsidelands 2018

LazyLands lazy oaf x outsidelands 2018

LazyLands lazy oaf x outsidelands 2018

LazyLands lazy oaf x outsidelands 2018

lazylands merchandise

sunnies

pins

hoodies

tshirts

specialty

#LazyLands

#LazyLands

success metrics=

break e v e n

- We will measure how many units of the collab merch sold.

- Analyze online sales for the next week to see if they have increased because of growing brand awareness.

- If our shop is successful we will partner with OL again in 2019 - Possibly try to travel to other festivals