Revolve Festival

DANIELLE BLAKE

MICZJHAN CLAY

KIA WELLS

VICTORIA WATTERSON

MADELYNNE NAGEL

This is an interactive PDF follow the link for full experience https://indd.adobe.com/view/4e156720-3eb1-4193-9845-d9bb208c7988

A P P E N D I X WHO IS REVOLVE THE EVENT THE SCHEDULE TARGET CONSUMER INSTAGRAM MOMENTS THEME

WHO IS REVOLVE REVOLVE is an online MIKE KARANIKOLAS

1,000

700

by

MICHEAL MENTE

and

brands from mens, womens and beauty

500

MILLION

2.5

million

over

2003

employees

carry over

thousand

e-tailer founded in

page visits each month

INSTAGRAM followers, 1 + TWITTER followers

2.8

million

+ FACEBOOK

followers,

42

million email subscribers @tatianaelizabethh

04 11 19

GATE ROW SEAT

APR 11

BOOKING ID

LIVE CONCERT

#REVOLVEFESTIVAL

THE EVENT 2019 #REVOLVEFESTIVAL LIVE CONCERT

invite-only

APR 11

COACHELLA INDIO, CA

*

a celebration for the

REVOLVE

community of

influencer’s, an opportunity for them to connect

GATE ROW SEAT

04 11 19

** Exclusive, invite only celebrity, influencer party put on during COACHELLA weekend by fashion brand REVOLVE

THE SCHEDULE

#HOTELREVOLVETHURSDAY, APRIL 11~ V PALM SPRINGS HOTEL

TAO X REVOLVE DESERT NIGHTS- FRIDAY, APRIL 12- MIDNIGHT~ LOCATION UNKNOWN

#REVOLVE FESTIVALSATURDAY, APRIL 13- SUNDAY, APRIL 14 1PM-8PM DAILY ~ PRIVATE ESTATE IN LA QUINTA ~ EXACT LOCATION DISCLOSED ONCE RSVP IS CONFIRMED

SUPERDOWN NIGHT PARTY- SATURDAY, APRIL 13 MIDNIGHT TIL ~ LOCATION UNKNOWN

TARGET CONSUMER YOUNG TRENDY EXPERIENCERS the want to buy from

REVOLVE

so they have an impressive look for the

things that they are doing in their busy lives.

SOCIAL MEDIA OBSESSED they want to be able to take photos when they do things and post them to social media they are also influenced by what they see on social media and love

Instagram, YouTube, Pinterest, Netflix,

etc.

@ponysmakeup

REACHING THE

TARGET CONSUMER COLOR

the performance stage was designed with bright, fun, girly color palette. performers, such as

Cardi B,

embraced the bright hues which communicated the

girly vibe of the brand to the consumer.

INSTAGRAMABLE MOMENTS

Multiple instagramable moments could be seen name. This communicated the consumers strong

throughout with the

REVOLVE

brand

sense for adventure and her desire to

show it off on social media in a fun and feminine way.

SUMMER

blooming plants, fun colors, and curated brand merchandise help scream summer time fun to consumers.

@drayamichele

TARGET CONSUMER SOCIAL MEDIA EXPOSURE

influencer’s, celebrities, and artist that have a huge followings and are respected by fans post pictures of themselves in front of the

REVOLVE

merch, and tag the brand.

CALL TO ACTION

REVOLVE invites loyal, 300 Instagram post in a Festival.

REVOLVE

active consumers- one customer tagged

signs, will wearing

Revolve

year, so she got an invite to this exclusive

@ashleeylaam

in over

REVOLVE

CONTEST a lucky winner and their friend could win a chance to go to the festival if they

@ashleeylaam

followed the contest guidelines.

PROOF the monday before

Coachella

was bigger for

REVOLVE

than

Cyber Monday

@ashleeylaam

SATURDAY LINEUP:

SUNDAY LINEUP:

reason, with a special performance

boogie wit da hoodie, rivh the kid,

sza, schoolboy q, jay rock, zacari, by

2

chainz and dj sets by gunner

stahl, sosupersam, brittany sky, honey and mad bad ting

rae sremmurd, offset, tyga, a

saweetie, saint jhn, and dj sets

by pedro, kitty cash, siobhan bell, cozy boys, angel and dren

INSTAGRAM MOMENTS

@gabbyepstein @jasminesanders

@shaninamshaik

@sarahloven

@cwinnieharlow @sophietta

INSTAGRAM MOMENTS

@drayamichele

@itssangtime

@kendaljenner

@busbeestyle

@jadathehutt_ @leahbrowwn

@sza

PHOTO WALLS

@angelicablick

@camilacoelho

@kendaljenner

Festival

clothing pop-up shop

+

festival shop on

website with key pieces for sale

Ferris Wheel Photo

walls

Private

stage and performances

Private estate lake, etc) Free

@michelleinfusino

La Quinta (pool,

gifts when you arrive

Creating

@caitlinbea

in

a lifestyle

horse stable,

#REVOLVEHOTEL

#hotelREVOLVE at V PALM SPRINGS HOTEL, hosted over 130 of the top influncers, artist and musicians.

@thefashionbum

FESTIVAL PARTNERS Virgin Voyages

COTTON (

lives)

Google Pixel 3

@schutz

KAOS @lacroixwater

the fabric of our

presented by

Vegas

Palm Las

JAJA Tequila PathWater @8otherreasons @8otherreasons

TAO Group @jaja

Lyft LaCroix Sparkling Water DoorDash Schutz

THEME Exclusivity-

this event is known for being the

most exclusive party of the weekend.�- invite only @micoleisaacs

Elevates

the brand- if celebrities and influencer’s

want to go to this even t all while wearing branded merchandise, it must be something worth wanting

Fun-

open bar, pool parties, concerts.

@wolfiecindy

@tessalindsaygarcia

@jasminesanders

@ohcoachella

Sources https://www.travelgrom.com/coachella-parties-2019#Revolve_Festival_2019 https://www.instyle.com/news/justin-bieber-ariana-grande-coachella-performance https://www.revolve.com/content/lookbook/ Looks+We+Love+REVOLVEfestivals+Finest?navsrc=hp_4_lwl&hsclk9697=1&hspos=4 https://www.instagram.com/revolve/ https://www.inc.com/michelle-cheng/how-revolve-has-built-a-billion-dollar-fashioncompany-for-millennial-women.html https://www.travelgrom.com/revolve-festival-2018/ https://www.revolve.com/aboutus