DANIELLE BLAKE
MICZJHAN CLAY
KIA WELLS
VICTORIA WATTERSON
MADELYNNE NAGEL
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A P P E N D I X WHO IS REVOLVE THE EVENT THE SCHEDULE TARGET CONSUMER INSTAGRAM MOMENTS THEME
WHO IS REVOLVE REVOLVE is an online MIKE KARANIKOLAS
1,000
700
by
MICHEAL MENTE
and
brands from mens, womens and beauty
500
MILLION
2.5
million
over
2003
employees
carry over
thousand
e-tailer founded in
page visits each month
INSTAGRAM followers, 1 + TWITTER followers
2.8
million
followers,
42
million email subscribers @tatianaelizabethh
04 11 19
GATE ROW SEAT
APR 11
BOOKING ID
LIVE CONCERT
#REVOLVEFESTIVAL
THE EVENT 2019 #REVOLVEFESTIVAL LIVE CONCERT
invite-only
APR 11
COACHELLA INDIO, CA
*
a celebration for the
REVOLVE
community of
influencer’s, an opportunity for them to connect
GATE ROW SEAT
04 11 19
** Exclusive, invite only celebrity, influencer party put on during COACHELLA weekend by fashion brand REVOLVE
THE SCHEDULE
#HOTELREVOLVETHURSDAY, APRIL 11~ V PALM SPRINGS HOTEL
TAO X REVOLVE DESERT NIGHTS- FRIDAY, APRIL 12- MIDNIGHT~ LOCATION UNKNOWN
#REVOLVE FESTIVALSATURDAY, APRIL 13- SUNDAY, APRIL 14 1PM-8PM DAILY ~ PRIVATE ESTATE IN LA QUINTA ~ EXACT LOCATION DISCLOSED ONCE RSVP IS CONFIRMED
SUPERDOWN NIGHT PARTY- SATURDAY, APRIL 13 MIDNIGHT TIL ~ LOCATION UNKNOWN
TARGET CONSUMER YOUNG TRENDY EXPERIENCERS the want to buy from
REVOLVE
so they have an impressive look for the
things that they are doing in their busy lives.
SOCIAL MEDIA OBSESSED they want to be able to take photos when they do things and post them to social media they are also influenced by what they see on social media and love
Instagram, YouTube, Pinterest, Netflix,
etc.
@ponysmakeup
REACHING THE
TARGET CONSUMER COLOR
the performance stage was designed with bright, fun, girly color palette. performers, such as
Cardi B,
embraced the bright hues which communicated the
girly vibe of the brand to the consumer.
INSTAGRAMABLE MOMENTS
Multiple instagramable moments could be seen name. This communicated the consumers strong
throughout with the
REVOLVE
brand
sense for adventure and her desire to
show it off on social media in a fun and feminine way.
SUMMER
blooming plants, fun colors, and curated brand merchandise help scream summer time fun to consumers.
@drayamichele
TARGET CONSUMER SOCIAL MEDIA EXPOSURE
influencer’s, celebrities, and artist that have a huge followings and are respected by fans post pictures of themselves in front of the
REVOLVE
merch, and tag the brand.
CALL TO ACTION
REVOLVE invites loyal, 300 Instagram post in a Festival.
REVOLVE
active consumers- one customer tagged
signs, will wearing
Revolve
year, so she got an invite to this exclusive
@ashleeylaam
in over
REVOLVE
CONTEST a lucky winner and their friend could win a chance to go to the festival if they
@ashleeylaam
followed the contest guidelines.
PROOF the monday before
Coachella
was bigger for
REVOLVE
than
Cyber Monday
@ashleeylaam
SATURDAY LINEUP:
SUNDAY LINEUP:
reason, with a special performance
boogie wit da hoodie, rivh the kid,
sza, schoolboy q, jay rock, zacari, by
2
chainz and dj sets by gunner
stahl, sosupersam, brittany sky, honey and mad bad ting
rae sremmurd, offset, tyga, a
saweetie, saint jhn, and dj sets
by pedro, kitty cash, siobhan bell, cozy boys, angel and dren
INSTAGRAM MOMENTS
@gabbyepstein @jasminesanders
@shaninamshaik
@sarahloven
@cwinnieharlow @sophietta
INSTAGRAM MOMENTS
@drayamichele
@itssangtime
@kendaljenner
@busbeestyle
@jadathehutt_ @leahbrowwn
@sza
PHOTO WALLS
@angelicablick
@camilacoelho
@kendaljenner
Festival
clothing pop-up shop
+
festival shop on
website with key pieces for sale
Ferris Wheel Photo
walls
Private
stage and performances
Private estate lake, etc) Free
@michelleinfusino
La Quinta (pool,
gifts when you arrive
Creating
@caitlinbea
in
a lifestyle
horse stable,
#REVOLVEHOTEL
#hotelREVOLVE at V PALM SPRINGS HOTEL, hosted over 130 of the top influncers, artist and musicians.
@thefashionbum
FESTIVAL PARTNERS Virgin Voyages
COTTON (
lives)
Google Pixel 3
@schutz
KAOS @lacroixwater
the fabric of our
presented by
Vegas
Palm Las
JAJA Tequila PathWater @8otherreasons @8otherreasons
TAO Group @jaja
Lyft LaCroix Sparkling Water DoorDash Schutz
THEME Exclusivity-
this event is known for being the
most exclusive party of the weekend.�- invite only @micoleisaacs
Elevates
the brand- if celebrities and influencer’s
want to go to this even t all while wearing branded merchandise, it must be something worth wanting
Fun-
open bar, pool parties, concerts.
@wolfiecindy
@tessalindsaygarcia
@jasminesanders
@ohcoachella
Sources https://www.travelgrom.com/coachella-parties-2019#Revolve_Festival_2019 https://www.instyle.com/news/justin-bieber-ariana-grande-coachella-performance https://www.revolve.com/content/lookbook/ Looks+We+Love+REVOLVEfestivals+Finest?navsrc=hp_4_lwl&hsclk9697=1&hspos=4 https://www.instagram.com/revolve/ https://www.inc.com/michelle-cheng/how-revolve-has-built-a-billion-dollar-fashioncompany-for-millennial-women.html https://www.travelgrom.com/revolve-festival-2018/ https://www.revolve.com/aboutus