The Brief Blood Brother Website concept To create a website that consists of similar styles and aesthetics as Blood Brother. Remember to keep to the original style but add your own style. Background Blood Brother are looking to create a new website launch. Using new updated photography I am to create a website that is going to be original. Deliverables - Design the website CONCEPT FOR THE BRIEF Blood Brother have a very minimalistic style and very urban, edgy style. It it about matching the style and fashion of Blood Brother and making sure they are ahead of competitors.
Daniel Carter - OUGD603 - Extended Practice
Research Blood Brother website Whilst being at the internship, I was told to always stick to the clients need and style. To have an understanding of Blood Brothers style, I looked into their website. It it very simplified and easy to use although it lacks warmth. It’s a website that is easy to use but doesn’t really want you to come back. Feeling a bit empty and lost. What works best is the colour match throughout each page. Each page has a white background with images what almost seem randomly layed out. The blogs are pages that I would especially see into changing as they look like they have been produced on microsoft word. which looks unprofessional and not welcoming.
Daniel Carter - OUGD603 - Extended Practice
Research Competitor websites + icons Looking at different competitor websites is essential to making sure you’re up to trend with style of others around. Being a graphic designer we pick certain elements that work and take out those that don’t work. This is the same in fashion design where designers inspire from their competitors to make themselves better. Looking at icons that could help portray social media. Fashion and Blood Brother capitalise on social media as they are used more than billboards. Today social media is exploding and being aware of it is important to expand in business. Here I have looked at competitors and ‘certain elements’ that I would like to use within my designs.
Daniel Carter - OUGD603 - Extended Practice
Initial Ideas Initial sketches Here are wireframes that I have put together to create the foundation for building the website together. I have kept it minimal and within Blood Brothers style.
Daniel Carter - OUGD603 - Extended Practice
Devolopment Website development Working with the research and the website frames, I have decided to create a website that is more welcoming, energetic and interactive. I was able to gain some access to Blood Brother HQ images and used these within the website designs.
Daniel Carter - OUGD603 - Extended Practice
Further Devolopment Making a live website After creating wireframes and developed website pages, I decided to go back and make it more interactive. It started with an initial idea from my development page, from which I got the basic shape and started working with the old Blood Brother website format. After analysing the design (3rd image) after the frames (2nd image) I got some feedback from Blood Brother Nicolas Biela himself as well as my flatmates Paayal and Peter. We all agreed that my design was too complex but not too much. I therefore, removed some boxes and changed some images to make it more to their style.
Daniel Carter - OUGD603 - Extended Practice
Final Outcome Final Outcome and LIVE website launch. Here is my final design that I have created using photoshop. From the development there was a lot more towards the bottom, Blood Brother decided that it was too heavy image and too complex for Blood Brothers style. Although, they did like the top half of my design that we made little changes towards and then Blood Brother launched it live. Personally, I am over the moon to have had my design on a global fashion market website - Blood Brother. I believe once I go back to Blood Brother I will get a chance to improve the website further as it is something that I would enjoy producing.
Daniel Carter - OUGD603 - Extended Practice