Companions Pet Shop
Logo 1
Typeface
Colour
Paw Print
Dog Bone
A custom font has been created so that it is exclusive to the brand. The rounded edges create a friendly and playful tone. Capital letters will make it stand out to the customer and passers by.
Green has been used to suit the client’s needs and compete with brands such as Pets At Home. It is an outdoorsy, forest green to connect to dog walkers and animals such as rabbits who live outside.
The paw print fits in with the client’s wants and gives relevance to the type of business it is. Combined with the ‘C’ it also resembles a collar tag when turned on its side.
The dogs bone around the ‘Companions’ not only makes that word stand out next to ‘Pet Shop’, but shows the customer the kind of products that it sells.
Companions Pet Shop
Variations Here are two more versions of the logo. The first one concentrates on the dog bone concept, whereas the second one uses the paw print as a focal point.
Logo 2/3