Advert unit

" Google Image Result for http://afroblush.files.wordpress.com/2011/06/dj-freshlouder-yes-lucozade-roller-skating-advert.jpg%3Fw%3D645." Google.

N.p., n.d. Web. 22 Nov. 2012. <http://www.google.co.uk/imgres?q=lucozade+sport+hot+right+now&start =293&um=1&hl=en&client=safari&sa=N&tbo=d&rls=en&tbm=isch&tbnid= TJcmrLM8igriM:&imgrefurl=http://afroblush.com/tag/summer/&docid=bmJAD_J W_EQhfM&imgurl=http://afroblush.files.wordpress.com/2>. this link contains a image of a advert that lucozade sport have used in the last couple years, this was used in the 2nd draft of my presentation as i used this in order to identify a target audience. " Google Image Result for http://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/427/285/%3FsUR L%3Dhttp://offlinehbpl.hbpl.co.uk/news/OKM/2EAD87EA-E6E2-45D370665A91064DFECA.jpg." Google. N.p., n.d. Web. 15 Nov. 2012. <http://www.google.co.uk/imgres?q=lucozade+sport&um=1&hl=en&client =safari&sa=N&rls=en&tbm=isch&tbnid=HFtCmvIVuYkUXM:&imgrefurl=htt p://www.marketingmagazine.co.uk/news/988306/Lucozade-Sport-rollbiggest-campaign-World-Cup/&docid=qI97Vk3YEKiPqM&imgurl=http:/>. i used this link when i was looking for images that would be used in my presentation, this certain link was used in order to find a image of a lucozade bottle, this was found and used in my presentation. " Google Image Result for

http://runningwiththefabfour.files.wordpress.com/2010/11/lucozadesport.jpg." Google. N.p., n.d. Web. 15 Nov. 2012. <http://www.google.co.uk/imgres?q=lucozade+sport&um=1&hl=en&client =safari&sa=N&rls=en&tbm=isch&tbnid=NqD3hxUocqanqM:&imgrefurl=htt p://runningwiththefabfour.wordpress.com/2010/11/18/the-return-of-thelucozade-man/&docid=Cn63rUH0Z1KadM&imgurl=http://runningw>. i used this link for when i was searching for images, this link was used to find the lucozade sport logo, this was found and then used in my presentation. " Google Image Result for http://zandhdistribution.co.uk/ProductImage/Lucozade%2520Sport%2520 Orange.jpg." Google. N.p., n.d. Web. 15 Nov. 2012. <http://www.google.co.uk/imgres?q=lucozade+sport&um=1&hl=en&client =safari&sa=N&rls=en&tbm=isch&tbnid=fFzDnmMZZVy4hM:&imgrefurl=ht tp://zandhdistribution.co.uk/Products.aspx%3FCatID%3D4&docid=OmeA FY1Jh2OxWM&imgurl=http://zandhdistribution.co.uk/ProductImage/>.

"2006 Lucozade Sport ad - YouTube." YouTube. N.p., n.d. Web. 15 Nov. 2012. <http://www.youtube.com/watch?v=Ius4v5-5UXU>. this link contains a video that was used in my presentation, this was shown to the audience and then was described by me as apart of previous advert analysis, it was used in my first presentation but was not in my 2nd draft of presentation, due to it being too long "Fatboy Slim - Right Here Right Now - YouTube." YouTube. N.p., n.d. Web. 15

Nov. 2012. <http://www.youtube.com/watch?v=F7jSp2xmmEE>. this link contains a video to a certain song, i used the music in this link as a soundtrack to my advert due to their being no speech.

"GlaxoSmithKline - Wikipedia, the free encyclopedia." Wikipedia, the free encyclopedia. N.p., n.d. Web. 15 Nov. 2012. <http://en.wikipedia.org/wiki/GlaxoSmithKline>.

"Lucozade - Wikipedia, the free encyclopedia." Wikipedia, the free encyclopedia.

N.p., n.d. Web. 15 Nov. 2012. <http://en.wikipedia.org/wiki/Lucozade>. i used this website in order to find out facts about the product itself and also the company which produces this, for example i used it to find facts about when Lucozade was first released, I then went on to use this in my final presentation.

"Lucozade Advert 2011 - Travis. Tinie. Taylor. The Wild Ones. 'Simply Unstoppable - YES Remix' - YouTube." YouTube. N.p., n.d. Web. 15 Nov. 2012. <http://www.youtube.com/watch?v=8fhMC9zrUaI>. this link contains a previous lucozade advert, i used this in my presentation in order to show certain advertising stratergies, E.G. aiming at young people.

"Lucozade Sport - YouTube." YouTube. N.p., n.d. Web. 15 Nov. 2012. <http://www.youtube.com/watch?v=BVyFSA1DCTg>. this link contains a advert that was previously used by lucozade sport, i showed it in my presentation in order to show analysis of previous lucozade adverts, it was used in my first draft of my presentation but not the improved

version, due to it being too long.

"Lucozade | Energy Drinks | Sport Drinks." Lucozade | Energy Drinks | Sport Drinks. N.p., n.d. Web. 15 Nov. 2012. <http://www.lucozade.com/>. this link shows the lucozade website itself, i looked at this website while in pre-production to help with what age group i should be aiming at, for example, due to the bright colours shown, i concluded it would be aimed at young people.

"Lucozade | Our consumer healthcare products | Products | GlaxoSmithKline."

GlaxoSmithKline (GSK) - global healthcare company. Do more, feel better, live longer. N.p., n.d. Web. 15 Nov. 2012. <http://www.gsk.com/products/our-consumer-healthcareproducts/lucozade.html>. this link contatins a mini presentation by glaxosmithkline about all the lucozade products, this helped when it came to my presentation, due to that i used this link in order to find out some of the product history of lucozade.

Twitchell, James B.. 20 ads that shook the world: the century's most groundbreaking advertising and how it changed us all. New York: Crown Publishers, 2000. Print. "lucozade coursework." lucozade marketing coursework. N.p., n.d. Web. 15 Nov. 2012. <www.markedbyteachers.com/university-degree/business-andadministrative-studies/lucozade-was-chosen-to-be-investigated-in-thisreport-in-order-to-understand-the-current-situation-of-the-energy-drinkmarket-and-to-see-how-lucozade-could-remain-its-position->. this link

contained a explanation of lucozade sport and some of its advertising strategies. i used this in my presentation in order to present some of the strengths,weaknesses,oppotunities and threats

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