crib notes

Crib notes Product history 1990- Lucozade added launches Lucozade Sport, Rangeisotonic sports drinks. Slogan In balance with your natural body fluids, the brand promises to ‘get to your thirst, fast’ -Lucozade increasesales. 1985 realised Lucozade used every day drink, Lucozade changed slogan from ‘Lucozade aids recovery’ to ‘Lucozade replaces lost energy’. Lucozade tablets also bought out. . Lucozade originally named Lucozade until 1929 removed the first letter from Lucozade.

-Lucozade created UK is sold Britain created by Thomas Beecham, Newcastle 1927 -Lucozade name 6 series energy sports drinks, produced, GlaxoSmithKline

Regulations when advertising health products

Marketing communications not condone encourage damaging oral health care practices, especially in children.

Marketing communications not condone encourage excessive consumption food

not acceptable in marketing communications for products within the remit of this section: -Claims state imply health be affected by not consuming food -References changes bodily functions could give rise to or exploit fear audience -Claims of a nutrition or health benefit that gives rise to doubt the safety or nutritional adequacy of another product -Health claims that refer to a rate or amount of weight loss.

Swot analysis Strengths 1)

Lucozade one longest selling energy drinks over 20 years selling.

2)

Lucozade established itself around world holds much of market

3)

Lucozade owned by one biggest pharmaceutical companies in world,GlaxoSmithKline

Weaknesses 1)Lucozade focus sales energy drinks markets, may mean a decline in demand the product.

2) to many people, lucozade still considered medical drink can help feel better, which means that it might not sell as well compared to other energy drinks.

3)Lucozade is not positioned in other markets such as other competitors (e.g. red bull) where it can be used with alcoholic drinks.

Opportunities 1)If drink could developed be used with alcohol it become popular in bars, pubs and clubs.

2) there are already many flavors of lucozade, could more released in order to keep the product in the consumers/buying public mind.

3) lucozade is one successful sellers in market, they have ]financial power to buy out any of the smaller companies in order to hold a greater hold on the market.

Threats 1)Lucozade stretched products as energy bars and tablets are being copied by smaller companies, thus lessening lucozade tight-hold on section of market.

2) companies will make new exciting adverts try and take focus from lucozade, this is that people will think about the newest product on sale and forget the older ones.

3)Lucozade recognized as one biggest energy drinks, since drinks as red bull been available to buy it has lead the way to many “copycat� drinks from different companies.

4)Major supermarkets will make and start to sell their own isotonic energy drinks and sell them at a much cheaper price then lucozade would sell at.

Targwt audience main audience for lucozade is men women agesof 15-25, lucozade available many shops around country also available places where sport will taking place, example of at gyms at running tracks as lucozade sport will available vending machines. People drink lucozade sport will usually drink it in order to try and increase their performance and to improve their endurance.

many olucozade sport's adverts used sportsmain theme or famous sports people help advertise the drink using celebrity endourcement.

recent times lucozade switched from sportsman main theme using young people as theme. one example lucozade have hired rapper "tinie tempah" in one of thier adverts,this also usescelebrity endourcement breakdown of proposed advert 1-the advert opens with someone walking into the gym with a bottle of water and starts to work out.

2-he can workout easily until he tries to do sit ups and can only get to half way up.

3-he falls back but just in reach is a bottle of lucozade sport.

4-he drinks some, it cuts to a animation of a really fast beating heart.

5-after his drink he is able to finish his workout easily

feasibility study -a location for filming would have too be found -actors dor the advert will have to be hired -actors will have to be available at certain times 1) an location for the filming has been found