ENJOY...
Branding
Brief: Create a product, and corresponding campaign, for The North Face Cookset that integrates with the company’s established brand loyalty, identity, and credibility. Target: Prosperous, 25 - 34 old males in urban communities Info: Product will reduce the fear of leaving the comfort of an urban enviroment and adventuring into the outdoors. The product will provide options, comfort, and ease for urban dwellers who may lack appropriate outdoor living skills. Solution: Through an array of platforms, we will reach our target and demonstrate the product’s benefits, ease, availability of options, with the goal of planting the idea of the outdoor adventure.
Print // Magazine
We’ve tested our jackets in 70 mph winds, placed our tents in tsunami-like downpours, and we have been with you through all your greatest expeditions across the globe. We are proud to introduce The North face Cookset. A light and compact cook set that provides a magnitude of options to a great meal while exploring the backcountry. Go to www.letthefeastbegin.com if you’re feeling up for the challenge.
Guerrilla // Subway Takeover
Subway Takeover This campaign is all about giving people the nostalgic feeling of being out camping, so why not offer this feeling to them on their daily commute to work?
NORTH FACE COOKOFF 6 17 11
www.letthefeastbegin.com
The Nor th face Cookof f
The North Face Cookoff Event that will take in parks near large cities such as Central Park, NY. Prior to the cook off individuals will be chosen to compete in a cooking challenge. They will be given identical ingredients and are challenged to create a meal using only the cookset. There will also be areas for people to try different food samples made with the cookset.
Web // Let The Feast Begin Microsite
Social // Facebook & Twitter
North Face On Campsites: A touring North Face tent will visit various camp sites and music festivals across the nation. Consumers will follow the tent through the use of social networking sites like Facebook and Twitter. This will further our connection with our consumers
Brief: Create an integrated campaign that introduces a substitute for traditional commerce, to increase the efficiency of holiday shopping so more time can be spent with the family. Target: Busy, young mothers who balance a career and family while also playing an active role in holiday shopping. She is always looking for ways to add time to her day. Info: So much time is spent going from store to store looking for the perfect holiday gift. Overstock.com offers endless options and discounts, all from the comfort of your living room. Solution: Create the picture perfect Overstock Family that does all its shopping through Overstock.com. Mothers will relate to the Overstocks and will desire to shop as they do. This will establish a connection with our consumers.
Print & Direct Mail
Microsite
Microsite
The Overstock Life Families will be asked to submit videos showing why they deser ve to be titled the next Overstock family. Three families will be chosen to compete in a challenge where they have to decorate a room using only items from overstock.com. They will order these items from a computer located in the room. When they put an order in, purchases will be quickly delivered to the house from storage trucks outside. Through print ads, the holiday cards, and a TV spot, people will be directed to watch the competition as well as vote for their favorite space at www.theoverstocks. com. The winner will get $20,000 for Overstock.com and will be named the new Overstock Family.
IPad Application // The Overstock Home Helper
IPad Application // The Overstock Home Helper
Brief: Create a grassroots campaign that exposes the travel market to the vast opportunities in the Arctic. Target: Prosperous, 25 - 34 risk takers in urban communities that are up for a challenge. Info: Introducing the idea that a vacation does not need to include a tropical beach and a margarita. Quark Expeditions provides an atypical trip that delivers a once-in-a-lifetime experience. Solution: Bring the Arctic life to the big city in a campaign that challenges the audience to “go further� where few men have gone before. The unique experience of the campaign will coincide with the unique experience of Quark Expeditions.
Outdoor Print // Enlarged Hand Painted Murals
Hand Painted Murals The use of large-scale hand-painted advertising is a trade that is quickly dying. The artistic precision and vibrant colors are unmistakable. This campaign would be great to bring it back with seeing as that it would be perfect to depict the Arctic’s amazing landscape. Each Billboard will be equipped with LEDs so it stays bright throughout the night.
Guerrilla // Moving Airpor t Walkway Takeover // Penguin Takeover
www.quarkexpeditions.com
Go Further!
The Penguin Takeover: Unfortunately, allowing actual penguins to run wild in a big city is not the safest thing to do. However, the most realistic costumes will be found and worn. Groups of penguins will be seen waddling though the city streets wearing the Quark Expeditions website.
Online // Website
Brief: Create an integrated campaign that celebrates the inherent democracy of the McDonald’s brand. The Peoples Restaurant; It doesn’t matter who you are or where you come from, there’s a McDonald’s for everyone. Target: 12 - 21 Males and females interested in seeing their actions make a difference Info: Everyone has affection for a certain item on the vast McDonald’s menu. Solution: Through a social-media based campaign that allows McDonalds customers to have a direct impact on the McDonald’s menu. This customer interaction will spark interest, conversation, and passion toward the McDonald’s community.
Print // Magazine Voting Ads
Outdoor Print
Mobile // House of Arches Mobile Site
House of Arches Microsite
Social
EXPERIENCE:
MUD | Make Us Digital DESIGN. ART DIRECTION
2010 - present
Founder & Art Director · Web design firm aiming to help brands establish their online footprint. · Worked on one-on-one design projects with clients across the US. · Designed logo for the World Championship of Ping Pong which was broadcasted internationally.
240 620 4714 danmsolomon @ gmail.com dannysolomondesign.com
August, Lang & Husak
SUMMER 2010
Intern Art Director · Sat in and contributed ideas in weekly creative meetings. · Worked on print and TV spots for the award winning Anti-texting While Driving “OMG” Campaign.
wisdom clothes
2008 - 2010
Founder & Creative Director · Designed and sold clothing inspired by all aspects of pop culture. · Started a blog that averaged 200 views a day and helped to sell over 200 shirts - wisdomclothes.wordpress.com
Creative Parties
2008 - 201-0
Lead Designer · Designed invitations, menus, programs and table cards for weddings, parties and other special occasions. · Notable projects included menus for the 2008 Black Entertainment Television Awards and Obama Victory dinner.
William bennett art gallery
SUMMER 2009
Freelance Designer · Art gallery located in Soho, NY that holds special exhibitions of rare prints and original works. · Designed pamphlets, brochures and postcards advertising upcoming gallery events.
Mishka nyc
SUMMER 2009
Store Intern · A clothing line based in Brooklyn, NY. · Shadowed the company’s graphic designers. · Responsible for post-production distribution of company merchandise.
EDUCATION:
Syracuse University
2007 - 2011
Syracuse, New York Advertising Design Major· School of Visual and Performing Arts *Dean’s List in Fall 2008 through Fall 2011 SKILLS:
ADOBE CREATIVE SUITE CS5, CS4, CS3 MICROSOFT Word, Powerpoint, Excel APPLE iMovie, GarageBand