Brief: Create an integrated campaign that introduces a substitute for traditional commerce, to increase the efficiency of holiday shopping so more time can be spent with the family. Target: Busy, young mothers who balance a career and family while also playing an active role in holiday shopping. She is always looking for ways to add time to her day. Info: So much time is spent going from store to store looking for the perfect holiday gift. Overstock.com offers endless options and discounts, all from the comfort of your living room. Solution: Create the picture perfect Overstock Family that does all its shopping through Overstock.com. Mothers will relate to the Overstocks and will desire to shop as they do. This will establish a connection with our consumers.
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