Brief: Create an integrated campaign that introduces a substitute for traditional commerce, to increase the efficiency of holiday shopping so more time can be spent with the family. Target: Busy, young mothers who balance a career and family while also playing an active role in holiday shopping. She is always looking for ways to add time to her day. Info: So much time is spent going from store to store looking for the perfect holiday gift. Overstock.com offers endless options and discounts, all from the comfort of your living room. Solution: Create the picture perfect Overstock Family that does all its shopping through Overstock.com. Mothers will relate to the Overstocks and will desire to shop as they do. This will establish a connection with our consumers.
Print & Direct Mail
Microsite
Microsite
The Overstock Life Families will be asked to submit videos showing why they deser ve to be titled the next Overstock family. Three families will be chosen to compete in a challenge where they have to decorate a room using only items from overstock.com. They will order these items from a computer located in the room. When they put an order in, purchases will be quickly delivered to the house from storage trucks outside. Through print ads, the holiday cards, and a TV spot, people will be directed to watch the competition as well as vote for their favorite space at www.theoverstocks. com. The winner will get $20,000 for Overstock.com and will be named the new Overstock Family.
IPad Application // The Overstock Home Helper
IPad Application // The Overstock Home Helper