Brief: Create a product, and corresponding campaign, for The North Face Cookset that integrates with the company’s established brand loyalty, identity, and credibility. Target: Prosperous, 25 - 34 year old males in urban communities Info: Product will reduce the fear of leaving the comfort of an urban environment and adventuring into the outdoors. The product will provide options, comfort, and ease for urban dwellers who may lack appropriate outdoor living skills. Solution: Through an array of platforms, we will reach our target and demonstrate the product’s benefits, ease, availability of options, with the goal of planting the idea of the outdoor adventure.
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