DARREN YEOg 16 Seletar Terrace, Singapore 806917 +44 (0)79 031 98480 / +65 9028 2809 darren.yeojx@gmail.com https://www.behance.net/darrenyeojx http://issuu.com/darrenyeojunxian/docs/portfolio
IN A NUTSHELL Involved in a startup team of diverse disciplines, facilitating in design thinking process towards the launch of a new business idea for seed funding
Equipped with strong knowledge in
ETHNOGRAPHY process and product innovation having
worked RESEARCH with five clients of different DESIGN industries at a design consulting firm
STRATEGIC INSIGHTS
Conceived a digital mobile solution for queuing in hospitals based on service design principles, eventually winning a Red Dot: Design Concept Award in 2013
FACILITATION
EDUCATION
WORK EXPERIENCE
PROJ. MANAGEMENT
2013-14
IMPERIAL COLLEGE LONDON MSc Innovation, Entrepreneurship and Management Core modules include: Strategic, Project, Innovation management
Oct 2012- Aug 2013
Jun 2012
COPYWRITING Design researcher/strategist
ORCADESIGN CONSULTANT
STUDIO TOSHIYUKI KITA Product Development Intern
• Headed the research operation
• Carried out product development
CREATIVE FORECASTING
by managing and corresponding projects with program managers, design and engineering department
2008-12
• Delivered design-driven innovation
NATIONAL UNIVERSITY OF SINGAPORE BA Industrial Design (Hons) CAP: 4.40 / 5 Core modules include: Design Innovation, New Product Development Thesis: Design for queuing in hospitals using mobile technology 2010
ENSCI LES ATELIER Student Exchange Programme
strategies over 3 white goods projects for a large Asian consumer electronic firm. (Research plan, ethnography and insights analysis)
• Conducted a strategic workshop for a small medium enterprise in electronic games distribution. (Business challenge frameworks, design thinking principles)
• Responsible for copywriting and
Core modules include: Service Design Workshop, Social Innovation Workshop
artworks of keynote presentations used for top management board meetings.
research in manufacturing process for an urban furniture installation. Dec 2010
A-STAR INSTITUTE Design Researcher Intern
• Conducted an academic research involving robots and human interaction as a qualitative support for future trends.
• Generated diverse concepts
on medical dispensing, intergenerational games and kitchen island applications for the A-Star mechanical engineering department.
SOFTWARE SKILLS
INTERESTS
AWARDS 2013
Proficient in Microsoft Office (ppt, xls, doc), Adobe Creative Suite (psd, ai, indd) and Rhino3D.
Currently reading The Smart Entrepreneur by Bart Clarysse and Sabrina Kiefer. Checks Wired and Fast company for latest trends. Enjoys photo-taking and backpacking. Recent trips were Iceland, India and Japan
Red Dot Award: Design Concept Core77 Design Award: Writing 2012
MBC Furniture Design Competition Be Open Awards (Design Interaction)
HIGHLIGHTS
Startup on a parcel network to ease failed delivery setback
Design thinking facilitation for prominent game distributor
Provided business design insights to projects such as Airbnb
Hospital queuing app that rewards patients for waiting