Dth brandbook

Page 1

Brandbook logotype and corporate identity DTH studios


brandbook

This is instruction manual for using the corporate identity. It allows you to monitor compliance with established standards, which will deal with campaign employees. The rules outlined here will help to make the work correctly and qualitatively.

2


content

Logotype ........................................................................ Main logo view .............................................................. Grid. ............................................................................... Horizontal logotype ....................................................... Fonts ............................................................................ Fonts. Main fonts .......................................................... Fonts. Additional font ................................................... Corporate colors ..........................................................

3

4 4 5 6 7 7 8 9


logo

main logo

Font part can not be changed (use another font or change the size) And can not be used separately from the whole sign.

4


logo

0,5 x

2х 1х

logo grid

empty space

10 мм

25 мм

5

10 mm x 25 mm minimum logo size smaller logo size not allowed

Determines the minimum possible comfortable distance from the logo to any objects in the layout, located side by side. It helps to get rid of the accuracy, the sign does not get lost in the layout among other elements.


logo

additional gorizontal logo

6


font

DIN PRO REGULAR

ITALIC

АаБбВвГгДдЕеЁёЖжЗзИиЙйКкЛлМм НнОоПпРрСсТтУуФфХхЦцЧчШшЩщ ЪъЫыЬьЭэЮюЯя

АаБбВвГгДдЕеЁёЖжЗзИиЙйКкЛлМм НнОоПпРрСсТтУуФфХхЦцЧчШшЩщ ЪъЫыЬьЭэЮюЯя

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz

MEDIUM

BOLD

АаБбВвГгДдЕеЁёЖжЗзИиЙйКкЛлМм НнОоПпРрСсТтУуФфХхЦцЧчШшЩщ ЪъЫыЬьЭэЮюЯя

АаБбВвГгДдЕеЁёЖжЗзИиЙйКкЛлМм НнОоПпРрСсТтУуФфХхЦцЧчШшЩщ ЪъЫыЬьЭэЮюЯя

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz

DIN PRO main font

7


font

INTRO REGULAR

BOLD

АаБбВвГгДдЕеЁёЖжЗзИиЙйКкЛлМм НнОоПпРрСсТтУуФфХхЦцЧчШшЩщ ЪъЫыЬьЭэЮюЯя

АаБбВвГгДдЕеЁёЖжЗзИиЙйКкЛлМм НнОоПпРрСсТтУуФфХхЦцЧчШшЩщ ЪъЫыЬьЭэЮюЯя

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz

ITALIC

BLACK

АаБбВвГгДдЕеЁёЖжЗзИиЙйКкЛлМм НнОоПпРрСсТтУуФфХхЦцЧчШшЩщ ЪъЫыЬьЭэЮюЯя

АаБбВвГгДдЕеЁёЖжЗзИиЙйКкЛлМм НнОоПпРрСсТтУуФфХхЦцЧчШшЩщ ЪъЫыЬьЭэЮюЯя

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz

INTRO additional font

8


corporate colors

C 0 M 0 Y 0 K 100

R 0 G 0 B 0

Corporate colors. It is not allowed to use other colors, spot colors and noncontrast background.

9

C M Y K

0 0 0 0

R 255 G 255 B 255



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.