BRAND GUIDE MANUAL
FOREWORD | i
Foreword This design manual describes and unfolds the design for the various external and internal communication channels and touch points of OK!BANK. The design manual is made to ensure that all communications of OK!BANK are consistent and identifiable in all contexts. The manual provides the organisation with a number of practical tools and guidelines to incorporate the corporate identity and values in all aspects.
OK!BANK BRAND GUIDE MANUAL
This design manual and the design concept are the property of the OK!Bank. Therefore, each specific design element is the property of OK!Bank and may only be used with the permission of OK!Bank. The design elements may only be reproduced from an original digital version and in the specified colours. The logo must always be respected in regards to form, dimension, colour and placement in relation to other elements. Guidelines for the use of the design are described in this document and must be adhered to.
CONTENT
OK!BANK BRAND GUIDE MANUAL
Content 1. LOGO MANUAL
3. THE COLORS
CORPORATE LOGO
.........................................
TAGLINE PICTOGRAM ( IND VER )
...........
A
PRIMARY COLORS
B
SECONDARY COLORS
TAGLINE PICTOGRAM ( ENG VER ) ................. C LOGO TAGLINE
..................................................
LOGO PLACEMENT
...........................................
A B
.....................
C
............................................
A
................................................
B
CORPORATE COMM
E
RETAIL BANKING
COLOR CONFIGURATION
...................................
PRODUCT CATEGORY COLORS
D
LOGO USAGE ...................................................... F
.........................................
a. Retail Loan; Personal Loan b. Savings; Deposit c. eChannel; eBanking
B&W CONFIGURATION
IMPROPER LOGO USAGE .................................. G
INTERNET BANKING
4. IMAGERIES
2. THE TYPEFACE LOGO TYPEFACE
...............................................
A
PRIMARY FONT
..............................................
B
SECONDARY FONT
........................................
C
TYPEFACE USAGE
........................................
D
TYPEFACE USAGE ON A COMM TEMPLATE
..
E
SUPERGRAPHICS PHOTOGRAPHY
5. COMMUNICATION TEMPLATES PRINT AD | POSTER | BANNER | BILLBOARD .. A DEBIT CARDS & CREDIT CARDS BROCHURE
....................
B
.......................................................
C
ONLINE BANNER
............................................
WEBSITE HOMEPAGE MOBILE BANKING
D
...................................
E
.........................................
F
POWERPOINT PRESENTATION
...................
G
LOGO MANUAL | 1
OK!BANK BRAND GUIDE MANUAL
Logo manual CORPORATE LOGO
.........................................
TAGLINE PICTOGRAM ( IND VER )
.................
A B
TAGLINE PICTOGRAM ( ENG VER ) ................. C LOGO TAGLINE .................................................. D LOGO PLACEMENT
...........................................
E
LOGO USAGE ...................................................... F COLOR CONFIGURATION B&W CONFIGURATION
IMPROPER LOGO USAGE .................................. G
1. LOGO MANUAL | A
Corporate Logo
OK!BANK BRAND GUIDE MANUAL
1. LOGO MANUAL | B
OK!BANK BRAND GUIDE MANUAL
Tagline Pictogram Indonesian Version
xx
xx NOTE
5/6x
5/6x
Please do not violate the clear space around the logo. The minimum required clear space around the logo is defined by the measurement “x“. The height of the logo must be no smaller than 1,2 cm.
xx
xx
1. LOGO MANUAL | B
OK!BANK BRAND GUIDE MANUAL
Tagline Pictogram English Version
xx
xx NOTE
5/6x
5/6x
Please do not violate the clear space around the logo. The minimum required clear space around the logo is defined by the measurement “x“. The height of the logo must be no smaller than 1,2 cm.
xx
xx
1. LOGO MANUAL | D
OK!BANK BRAND GUIDE MANUAL
Logo Tagline xx 1/2 x
1/2 x
x
x
1/2 x
1/2 x
x
x
NOTE Please do not violate the clear space around the logo. The minimum required clear space around the logo is defined by the measurement “x“, which derives from the height of the capital letters. The height of the logo is defined by the height of the letters. It must be no smaller than 1,2 cm.
xx 1/2 x
1/2 x
x
x
1/2 x
1/2 x
x
x
1. LOGO MANUAL | E
OK!BANK BRAND GUIDE MANUAL
Logo Placement NOTE Corporate identity on buisness cards, brochures, envelopes and prospect.
1. LOGO MANUAL | F
OK!BANK BRAND GUIDE MANUAL
Logo Usage Color configuration
NOTE
white 100%
If necessary, it is possible to change the transparency of the background in the logo.
black 100%
Please do not use 30% background transparancy in logo. With this configuration, contrast inside logo gets lost and text becomes unreadable. black 90%
black 80%
black 70%
black 60%
black 50%
black 40%
black 30%
black 20%
black 10%
1. LOGO MANUAL | F
OK!BANK BRAND GUIDE MANUAL
Logo Usage Black and White configuration
NOTE If necessary, it is possible to use black and white configuration of the logo with different percent of background transparancy.
white 100%
black 100%
black 90%
black 80%
black 70%
black 60%
black 50%
black 40%
black 30%
black 20%
black 10%
OK!BANK BRAND GUIDE MANUAL
1. LOGO MANUAL | G
Improper Logo Usage
NOTE 1. The brand must always keep the proportions. 1A
1B
A. Do not stretch it vertically. B. Do not stretch it horizontally. 2. Do not tilt, rotate, or reflect the logo. 3. Keep the white badge and do not delete it. 4. Keep the color configuration of the badge. Do not use colors that are not included in the logo manual.
2
3
4
5
5. Keep the outer badge at all times. Do not use outlines.
T Y P E FA C E | 2
OK!BANK BRAND GUIDE MANUAL
Typeface LOGO TYPEFACE
..................................................
PRIMARY TYPEFACE
..........................................
SECONDARY TYPEFACE TYPEFACE USAGE
A B
....................................
C
...............................................
D
TYPEFACE USAGE ON A COMM TEMPLATE
..
E
2 . T Y P E FA C E | A
OK!BANK BRAND GUIDE MANUAL
Logo typeface
CERA PRO BLACK
NOTE The OK! typeface of the pictogram is retrieved from the original OK!Bank logo with adjustments aligning the height of the letters to be all leveled for a neat impact.
CERA PRO BLACK
2 . T Y P E FA C E | B
OK!BANK BRAND GUIDE MANUAL
Primary font CERA PRO BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,/:;!#%&)?. CERA PRO BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,/:;!#%&)?. CERA PRO MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,/:;!#%&)?.
NOTE The pan-European Cera Collection is driven by pure geometry and contains the bestselling Cera Pro, its stenciled counterpart Cera Stencil, the hand-crafted display companion Cera Brush and Cera Round Pro. Simple minimalistic san-serif font. Used for headlines, sub-headlines, and titles.
2 . T Y P E FA C E | C
OK!BANK BRAND GUIDE MANUAL
Secondary font AKKURAT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,/:;!#%&)?. AKKURAT BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,/:;!#%&)?. AKKURAT ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890,/:;!#%&)?.
NOTE The sans-serif typeface Akkurat, designed by the talented Swiss designer Laurenz Brunner and released in 2004 by the font foundary Lineto, features heavily in The Phaidon Archive of Graphic Design. It has its own page, for one, which incorporates an insightful text celebrating the functional font’s clean and crisp character. Used for body copy for promotional communication items such as in brochures, posters, website, etc
2 . T Y P E FA C E | D
OK!BANK BRAND GUIDE MANUAL
Typeface Usage HEADLINE : CERA PRO BLACK
HEADLINE SUB-HEADLINE : CERA PRO BOLD
SUBHEADLINE BODY : AKKURAT Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
NOTE For headline use Cera Pro Black For Sub-headline use Cera Pro Bold For body use Akkurat Bold (selected information), Regular (regular text), Italic (description)
2 . T Y P E FA C E | E
OK!BANK BRAND GUIDE MANUAL
Typeface Usage on comm template
NOTE Use that font for text: Headline Cera Pro Black 16 pt. Sub-headline 12 pt. Body Akkurat regular 9 pt.
COLORS | 3
OK!BANK BRAND GUIDE MANUAL
Colors PRIMARY COLORS ............................................ A SECONDARY COLORS
...................................
PRODUCT CATEGORY COLORS CORPORATE COMM RETAIL BANKING a. Retail Loan; Personal Loan b. Savings; Deposit c. eChannel; eBanking INTERNET BANKING
.....................
B C
3. COLORS | A
OK!BANK BRAND GUIDE MANUAL
Primary Colors
NOTE The OK!Bank Primary Colors retrived from the original guidelines. Color strongly helps in building interest and association with the brand. The logo colors that represents OK!Bank is a vital part of the overall logo and should always be used in accordance with the rules contained in this book without exception to maintain consistency and continuity of the brand.
3. COLORS | B
OK!BANK BRAND GUIDE MANUAL
Secondary colors OK! Gray
OK! Blue
OK! Purple
NOTE Using five gradient bright colors to give dimensions and make the brand vibrant. OK! Blue light
OK! Blue dark
OK! Gray
OK! Purple light
OK! Purple dark
Pantone 637 U C62 M2 Y1 K 0 R65 G194 B238 #41C2EE
Pantone 7462 U C79 M58 Y25 K 5 R72 G103 B144 #486790
Pantone 7527 U C20 M20 Y20 K 0 R204 G194 B192 #C6C3B C
Pantone 2685 U C60 M73 Y3 K 0 R122 G92 B163 #7A5CA3
Pantone 275 U C80 M78 Y29 K14 R74 G72 B16 6 #4A487 4
OK! Aqua
OK! Cherry
OK!Bank uses a more restricted version of its secondary color pallette for the corporate tagline both pictogram and logo version. Please refer back to these codes in the following categories of color configurations. Color Philosophy:
OK! Cherry light
OK! Cherry dark
OK! Aqua light
OK! Aqua dark
Pantone 178 U C2 M66 Y44 K 0 R237 G120 B119 #ED7877
Pantone Bright Red U C2 M83 Y86 K0 R235 G80 B55 #EA513 7
Pantone 3105 U C62 M2 Y1 K 0 R65 G194 B238 #41C2EE
Pantone 3242 U C55 M0 Y24 K0 R89 G217 B212 #59d9d 4
OK! Tangerine
OK! Tangerine light
OK! Tangerine dark
Pantone 107 U C2 M4 Y86 K0 R255 G230 B62 #FFE63 E
Pantone 116 U C0 M40 Y86 K0 R250 G167 B62 #FAA73 E
Aqua: Creativity, Natural Friendliness and Alignment. Purple: Imagination, Belief System, Physical and Mental Unity. Tangerine: Innovation, Spirit of Rejuvenation, and Openness. Blue: Universality, Peacefulness, and Determination. Cherry: Balance, Common Sense, and Practical Matters.
3. COLORS | C
OK!BANK BRAND GUIDE MANUAL
Product Category Colors Corp comm Primary
OK! Blue light
OK! Blue dark
OK! Cherry light
OK! Cherry dark
Pantone 637 U C62 M2 Y1 K 0 R65 G194 B238 #41C2EE
Pantone 7462 U C79 M58 Y25 K 5 R72 G103 B144 #486790
Pantone 178 U C2 M66 Y44 K 0 R237 G120 B119 #ED7877
Pantone Bright Red U C2 M83 Y86 K0 R235 G80 B55 #EA513 7
OK! Purple light
OK! Purple dark
Pantone 2685 U C60 M73 Y3 K 0 R122 G92 B163 #7A5CA3
Pantone 275 U C80 M78 Y29 K14 R74 G72 B16 6 #4A487 4
Secondary
3. COLORS | C
OK!BANK BRAND GUIDE MANUAL
Product Category Colors Retail Banking a. Retail Loan; Personal Loan
Primary
OK! Blue light
OK! Blue dark
OK! Tangerine light
OK! Tangerine dark
Pantone 637 U C62 M2 Y1 K 0 R65 G194 B238 #41C2EE
Pantone 7462 U C79 M58 Y25 K 5 R72 G103 B144 #486790
Pantone 107 U C2 M4 Y86 K0 R255 G230 B62 #FFE63 E
Pantone 116 U C0 M40 Y86 K0 R250 G167 B62 #FAA73 E
OK! Aqua light
OK! Aqua dark
Pantone 3105 U C62 M2 Y1 K 0 R65 G194 B238 #41C2EE
Pantone 3242 U C55 M0 Y24 K0 R89 G217 B212 #59d9d 4
Secondary
3. COLORS | C
OK!BANK BRAND GUIDE MANUAL
Product Category Colors Retail Banking b. Savings; Deposit
Primary
OK! Cherry light
OK! Cherry dark
OK! Tangerine light
OK! Tangerine dark
Pantone 178 U C2 M66 Y44 K 0 R237 G120 B119 #ED7877
Pantone Bright Red U C2 M83 Y86 K0 R235 G80 B55 #EA513 7
Pantone 107 U C2 M4 Y86 K0 R255 G230 B62 #FFE63 E
Pantone 116 U C0 M40 Y86 K0 R250 G167 B62 #FAA73 E
OK! Aqua light
OK! Aqua dark
Pantone 3105 U C62 M2 Y1 K 0 R65 G194 B238 #41C2EE
Pantone 3242 U C55 M0 Y24 K0 R89 G217 B212 #59d9d 4
Secondary
3. COLORS | C
OK!BANK BRAND GUIDE MANUAL
Product Category Colors Retail Banking c. eChannel; eBanking
Primary
OK! Blue light
OK! Blue dark
OK! Tangerine light
OK! Tangerine dark
Pantone 637 U C62 M2 Y1 K 0 R65 G194 B238 #41C2EE
Pantone 7462 U C79 M58 Y25 K 5 R72 G103 B144 #486790
Pantone 107 U C2 M4 Y86 K0 R255 G230 B62 #FFE63 E
Pantone 116 U C0 M40 Y86 K0 R250 G167 B62 #FAA73 E
OK! Purple light
OK! Purple dark
Pantone 2685 U C60 M73 Y3 K 0 R122 G92 B163 #7A5CA3
Pantone 275 U C80 M78 Y29 K14 R74 G72 B16 6 #4A487 4
Secondary
3. COLORS | C
OK!BANK BRAND GUIDE MANUAL
Product Category Colors Internet Banking Primary
OK! Blue light
OK! Blue dark
OK! Aqua light
OK! Aqua dark
OK! Purple light
OK! Purple dark
Pantone 637 U C62 M2 Y1 K 0 R65 G194 B238 #41C2EE
Pantone 7462 U C79 M58 Y25 K 5 R72 G103 B144 #486790
Pantone 3105 U C62 M2 Y1 K 0 R65 G194 B238 #41C2EE
Pantone 3242 U C55 M0 Y24 K0 R89 G217 B212 #59d9d 4
Pantone 2685 U C60 M73 Y3 K 0 R122 G92 B163 #7A5CA3
Pantone 275 U C80 M78 Y29 K14 R74 G72 B16 6 #4A487 4
OK! Tangerine light
OK! Tangerine dark
OK! Cherry light
OK! Cherry dark
Pantone 107 U C2 M4 Y86 K0 R255 G230 B62 #FFE63 E
Pantone 116 U C0 M40 Y86 K0 R250 G167 B62 #FAA73 E
Pantone 178 U C2 M66 Y44 K 0 R237 G120 B119 #ED7877
Pantone Bright Red U C2 M83 Y86 K0 R235 G80 B55 #EA513 7
Secondary
Terisier
IMAGERIES | 4
OK!BANK BRAND GUIDE MANUAL
Imageries SUPERGRAPHIC ............................................... A PHOTOGRAPHY
................................................
B
4. IMAGERIES | A
OK!BANK BRAND GUIDE MANUAL
Supergraphic
NOTE A puzzle shaped supergraphic with organic shapes using the vibrant colors of OK!Bank depicts unity and diversity. Each element can be used, branched, and altered accordingly depending on category usage. The different applications of supergraphics depending on canvas or artboard; horizontal or vertical.
4. IMAGERIES | B
Photography
C O M M U N I C AT I O N T E M P L AT E S | 5
OK!BANK BRAND GUIDE MANUAL
Communication Templates PRINT AD | POSTER | BANNER | BILLBOARD .... A DEBIT CARDS & CREDIT CARDS BROCHURE
....................
.......................................................
B C
WEBSITE HOMEPAGE .......................................... D MOBILE BANKING
...............................................
POWERPOINT PRESENTATION
..........................
E F
5 . C O M M U N I C AT I O N T E M P L AT E S | A
OK!BANK BRAND GUIDE MANUAL
Print advertisment Poster | vertical
NOTE Size : A3 Headline : Cera Pro Black 40pt Sub-Headline : Cera Pro Medium 28pt Body Text : Akkurat 18pt This Style Guide is designed to help OK!Bank staff present poster material and grid clearly and consistently. It should be used for all types of marketing communications to both internal and external audiences.
5 . C O M M U N I C AT I O N T E M P L AT E S | A
OK!BANK BRAND GUIDE MANUAL
Print advertisment Poster | horizontal
NOTE Size : A3 Headline : Cera Pro Black 40pt Sub-Headline : Cera Pro Medium 28pt Body Text : Akkurat 18pt This Style Guide is designed to help OK!Bank staff present poster material and grid clearly and consistently. It should be used for all types of marketing communications to both internal and external audiences.
5 . C O M M U N I C AT I O N T E M P L AT E S | A
OK!BANK BRAND GUIDE MANUAL
Print advertisment Banner vertical
NOTE Size : 90 cm x240 cm This Style Guide is designed to help OK!Bank staff present poster material and grid clearly and consistently. It should be used for all types of marketing communications to both internal and external audiences.
5 . C O M M U N I C AT I O N T E M P L AT E S | A
OK!BANK BRAND GUIDE MANUAL
Print advertisment Banner horizontal
NOTE Size : 90 cm x240 cm This Style Guide is designed to help OK!Bank staff present poster material and grid clearly and consistently. It should be used for all types of marketing communications to both internal and external audiences.
5 . C O M M U N I C AT I O N T E M P L AT E S | A
OK!BANK BRAND GUIDE MANUAL
Print advertisment Billboard
NOTE Ratio 16 : 9 Title : Cera Pro Bold 32pt Body text : Akkurat 18pt
5 . C O M M U N I C AT I O N T E M P L AT E S | A
OK!BANK BRAND GUIDE MANUAL
Debit card& credit card Silver
NOTE
Platinum
Gold
85.60 × 53.98 mm Rounded corners with a radius of 2.88–3.48 mm, in accordance with ISO/ IEC 7810#ID-1, the standard size of ATM cards and other payment cards, such as debit and credit cards.
5 . C O M M U N I C AT I O N T E M P L AT E S | C
OK!BANK BRAND GUIDE MANUAL
Brochure
NOTE Size : A4 Trifold Headline : Cera Pro Black 18pt Sub-Headline : Cera Pro Medium 12pt Body Text : Akkurat 10pt This Style Guide is designed to help OK!Bank design brochure material and grid clearly and consistently. It should be used for all types of marketing communications to both internal and external audiences.
5 . C O M M U N I C AT I O N T E M P L AT E S | C
OK!BANK BRAND GUIDE MANUAL
Online banner
NOTE Leaderboard 728 x 90 px Pop Under 720 x 300 px
5 . C O M M U N I C AT I O N T E M P L AT E S | D
Website homepage
OK!BANK BRAND GUIDE MANUAL
5 . C O M M U N I C AT I O N T E M P L AT E S | E
Mobile banking
OK!BANK BRAND GUIDE MANUAL
5 . C O M M U N I C AT I O N T E M P L AT E S | F
OK!BANK BRAND GUIDE MANUAL
Powerpoint presentation
NOTE Preview of presentation Title, Content page and Page master Ratio 16 : 9 Title : Cera Pro Bold 32pt Body text : Akkurat 18pt
Final words These standards have been established to ensure that all of our communications reflect the same high standard of quality, attention to detail and consistency that characterize OK!Bank. Used correctly and consistently, the OK!Bank identity is a powerful asset that directly supports our vision. It helps communicate who we are, what we do and how well we do it -all critical elements that shape the positive image of OK!Bank. OK!Bank retains all ownership rights associated with the mark and logotypes depicted in this publication. The standards defined herein require strict adherence regardless of where the mark or logotype is produced or the source the funding. Please review this information thoroughly and refer to it often. THANK YOU.