ApeSoft - Competing to increase sales

Page 1

Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan


Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan


Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan


Sales field

One answer is … … Enterprise Gamification

Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan


the untapped “competing� gen.

Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan


Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan


Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan


Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan


Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan


Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan


experience

Plan-B

2 tickets for a great Music Festival iPad Mini

Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan


Formula 1

Synchro Far West

Realities

Misses & Tops Pirates

Sailing

Ninjas Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan


Obj:

3.000.000

Real Falta

2.156.921 843.079

# Reto Activo COLECTIVO

Vender 3M€ acum en Q1 (Premio Directo)

Jugador

Valor

1 LEGANES 2 ALCALÁ 1 3 CLÍNICA 30

245.122 237.921 232.279

22 CLÍNICA 15 24 MORATALAZ 24 DENIA

110.114 109.821 105.100

Jaume Juan

EQUIPO: CENTRO

jjuan@apesoft.com

Obj:

70,00%

Real Falta

53,37% 16,63%

# Reto Activo EQUIPOS

Alcanzar distribución 70% Mega-Active en Mayo-Sep (Premio Directo)

www.apesoft.com

Jugador

Valor

1 A. Rodaballo 2 M. Martínez 3 C. Escobar

75,23% 72,15% 68,12%

6 J. Pérez 7 S. Mañana 8 D. Torres

59,45% 53,20% 47,78%

@jaumejuan


5 Customer Stories

Car Rental

Jaume Juan

Beauty

Hotels

Industry

Dental Franchise

jjuan@apesoft.com

www.apesoft.com

@jaumejuan


Beauty An well known cosmetics manufacturer with a renowned brand. His team of 139 business developers located in 80 centers of El Corte Ingles compete for "Miss Excellence". They should be good at some indicators such as sales, product sales or CRM contacts. Game Details

Jaume Juan

jjuan@apesoft.com

Players

139 business developers

Theme

Miss Excellence

KPIs

% Sales vs Target, % Product Serum Growth, % Product Lifting Growth, CRM new contacts/ Units sold

Challenges

Top 20 adelgazante sales, Top 30 Multiactive Sales, top 10 make-up Sales

Awards

Based on pseudo-cash

www.apesoft.com

@jaumejuan


Hotels A Hotel Group with presence in more tan 20 countries. Every Hotel Manager is a famous pirate. They compete to enhance customer satisfaction, inhouse sales and customer costs

Game Details Players

30

Theme

Pirates

KPIs

% Trip Advisor index, % In-house sales vs target, COC

Challenges

Top 10 upgrade sales, top 20 Spa sales, top 30 local experiences sales

Awards

Based on experience packs, tickets for exclusive Shows, and uncommon Trips.

Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan


Car rentals The world leader in car rentals gamify its Corporate Sales Team. Players are formula 1 drivers competing to outperform in sales KPIs and to decrease Days in Sales Outstanding (DSO)

Game Details Players

20 Sales Reps

Theme

F贸rmula 1

KPIs

% Sales vs Target, % Revenue per Day vs Target, % new Customer Acquisition vs Target, DSO

Challenges

Top 7 Medium Term Rentals, Top 5 Van Rentals

Awards

Based on experience Packs, Trips and electronics

Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan


Industry Game Details

Industry leader in automation, robotics and power technologies, makes compete their financial controllers to decrease the Net Operating Working Capital (NOWC).

Players

67 Business Unit Financial Controllers

Theme

No theme

KPIs

DSO, % Inventory Reduction, DIH, % NOWC

67 business units with their Financial Controllers in 15 EMEA countries compete to enhance some KPIs related to NOWC, such as DSO, DIH and better inventory management.

Challenges

Enhance Ageing, Overdues, Cash on Hand

Awards

Electronics: pocket HD, ebook readers, Tablets, ‌

Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan


Dental Franchise One of the leaders in dental franchises in Spain with almost 60 centers competing to enhance sales KPIs. Each center has two players that compete together as a team against other centers: the Manager and the Receptionist. Each Center is a musical band competing in a Ficticious Reality game called “The Music”. The first Stage is related to Castings, the second will be the Game Show Game Details Players

120 players in 60 centers: Managers and receptionists

Theme

Reality – Musical Game Show

KPIs

% Sales vs Target, % High Margin Products vs Target, % Execution

Challenges

Increase average Price per customer Decrease operational costs Promote specific financing options

Awards

Experience Packs and Electronics

Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan


Jaume Juan

jjuan@apesoft.com

www.apesoft.com

@jaumejuan


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