Challenge
Jaume Juan CEO, Compettia @JaumeJuan
An incredible game dynamic for Massive Learning
‌ Five Centuries !!
+100 times
¿What is “the challenge someone” game dynamic? A player challenges another player doing something in a short amount of time
Why it’s so great? … It’s massively social • A player needs to select another player • Invited and “forced” to play • ……. It’s viral !!!!!
Who are the Players? • Coporate – – – – –
Sales forces Your Channel Franchises Stores My teammates
• Education – My Class – My School - University
• Who can play with Who? – How I find people to challenge? – Can I challenge everyone in the game? – Teams?
Using challenges in serious quizzes • Divide the knowledge in Questions and Answers • Include images • Every challenge is a quiz of N questions ( usually 7questions) • Let the game repeat the questions at a reasonable rate to promote learning • The player has a fixed time for answering the questions
Campaigns A Campaign is a training battle with a specific set of questions. Challenges happens inside a Campaign. – Sales Techniques Training – Level 1 – Summer Collection 2014 training – Dissociated Diet – Fix and Repair iPhone 4 models – Know Who is Who in the Company – Customer Stories 2014 – … your content …
Product Knowledge
Crossselling recommendations
Argue against competition
Sales techniques
Service Repairs
Your Company
Real Customer Stories
Product Launches
Education K12 High Education Adult Learning
Real case • 4 days Campaign, 285 questions • Subject: Knowledge about a Nutrition Family of Products • 20 Players • 7 questions per challenge • 3.778 challenges launched • 2*7*3.778 = 52.892 questions answered • An average of +2600 per player
Participation chart – game engagement Num challenges per day 1093
1233
1150
3
4
438
1
2
Knowledge gain Correct answer ratio 81%
89%
63% 44%
1
2
3
4
Knowledge comprehension Assimilation by knowledge type 92% 81%
Product
Nutrition
88% 76%
Args
Other
retaME “challenge ME”
retaME Platform ANDROID & IOS Phones & Tablets
Import your own Questions
Managers
retaME Platform
New Campaign
Players and TEAMS
Good Job Campaign Ended
Web Cloud
Game Master
Web Backend Platform
Mobile app game
2 minutes video
Benefits of using retaME in Learning • It’s fun, engaging, social & viral • Use it everywhere: it’s mobile • Use it in every possible moment • Transfer knowledge faster & massively • Track knowledge gaps and map your organization’s real knowledge • Reach everyone: internal employees, mobile workers, points of sales, franchises, channel, … • Every minute played is a minute learning
Thank you Jaume.juan@compettia.com @jaumejuan @compettia