Datatrics & Zolemba
Wees er snel bij
Nog maar 3 op voorraad
AANBEVOLEN VOOR JOU
Dymo LabelWriter 450 Turbo
Een gepersonaliseerde customer journey met behulp van data Tim Derksen & Jelmer Pepping
Introduction
1
Who are we, what do we do 2
Customer Journeys
Traditional Journeys vs. Datatrics Journeys 3
Case: Zolemba
Data connection, personalization & results
4
Questions
Tim Derksen
Jelmer Pepping
Conversiespecialist @ Zolemba
Account Manager @ Datatrics
2012
Founded
Dashboarding
Next Best Actions
Customer Journeys
GDPR Compliance
Many international clients already use Datatrics
Jouw bedrijf?
Voorheen Labeldiscounter & EtiketXL Eigen productie van etiketten 1300+ producten in 32 verschillende landen Cross-border top 30 Meer dan 60.000 tevreden klanten Top 50 meest innovatieve bedrijven
Niet elk label past in elke printer
Acquire new customers
Increase Conversions
Traditional customer journey marketing
Increase loyalty & engagement
Retarget high potential customers
Acquire new customers
Measure performance and learn what works best automatically
Increase loyalty & engagement
Increase conversions
Centralized customer data
Retarget high potential customers
Connect your internal data sources
E-commerce
Connect external data sources Social Media
Email Marketing
Website
CRM & Support
Advertising
Datatrics API
Weather Information
Demographic Data
Traic Intensity
Clicks on advertisement for best reviewed label printers Visits your pages about Dymo label printers Lives in a high income area Signs up for your newsletter Buys a Dymo LabelWriter Wireless Black Likes your page on Facebook Buys when forecast is good
Sarah Jones Amsterdam, The Netherlands
Customer Type
Contact Time
Single-minded
Email on Monday @ 7 PM
Persuasion
Buying Phase
Social Proof
Comparison Phase
Potential Content
Buying Potential
Desktop Label Printers
Highly likely to buy
Sarah Jones Amsterdam, The Netherlands
Target lookalikes
Sarah is a loyal customer in the
John is a single-minded customer in
orientation phase, and can be
the comparison phase, and can be
persuaded with social proof.
persuaded with scarcity.
Match behavior of unknown visitors to your existing customers
Match: 72%
Lewis
John
Comparison phase
Comparison phase
Single-minded customer
Single-minded customer
Persuade with scarcity
Persuade with scarcity
Use lookalike analysis for more relevant cross- and upsell
Match: 84%
Lewis
John
Freelancer
Freelancer
Frequent buyer
Frequent buyer
Higher priced electronics
Higher priced electronics
Dymo LabelWriter Wireless Black
Dymo LabelWriter Wireless Black
Datatrics
9:41 AM
Datatrics
!
etiketten bedrukken
ALL
IMAGES
MAPS
NEWS
VIDEOS
9:41 AM
"
$ Zoeken
Zolemba Gesponsord #
Zolemba - De #1 webshop voor blanco en bedrukte etiketten
Orientation Comparison Decision Evaluation
Ad
Snel en voordelig je labels printen? Zolemba heeft alle label printers en labels op voorraad!
zolemba.nl
Orientation
Vandaag besteld = morgen in huis
Comparison
Bestel je etiketten bij Zolemba! De #1 webshop voor al je blanco en bedrukte etiketten, en labelprinters.
€ 99,95
✓ Dymo ✓ Brother ✓ Zebra & meer.
Decision
Etiketten op rol
Evaluation
Bedrukte etiketten Labelprinters Sale
Dymo LabelWriter 450 Turbo
Koop nu
Dymo LabelWriter 450 Turbo
John Doe en 218 anderen
Loyal customer
Single-minded customer
Persuade with social proof
Persuade with scarcity
Advertising
Website
Datatrics
!
9:41 AM
Datatrics
zolemba.nl/etiketten/blanco-etikett...
2
!
Home / Etiketten
Orientation
9:41 AM
zolemba.nl/label-printers/dymo-la…
2
Home / Labelprinters
€ 5,00
€ 17,95
Orientation
Comparison
Comparison
Decision
Decision
Evaluation
Vandaag al 5x verkocht
Nog maar 3 op voorraad
57mm x 32mm, verwijderbaar
Dymo LabelWriter 450 Turbo
In winkelmandje
In winkelmandje
Evaluation
Dymo 11354 compatible
57mm x 32mm, 1.000 etiketten, permament
Wees er snel bij
Nog maar 3 op voorraad
Loyal customer
Single-minded customer
Persuade with social proof
Persuade with scarcity
Advertising
Website
9:41 AM
Datatrics
"
Datatrics
zolemba.nl/label-printers/dymo-la…
2
"
zolemba.nl/label-printers/dymo-la…
Home / Labelprinters
Orientation
9:41 AM
2
Home / Labelprinters
€ 5,00
€ 99,95
Orientation
Comparison
Comparison
Decision
Decision
Evaluation
Vandaag al 5x verkocht
Nog maar 4 stuks op voorraad
57mm x 32mm, verwijderbaar
Dymo LabelWriter 450 Turbo
In winkelmandje
In winkelmandje
Aanbevolen voor jou
! Gratis verzending in België en Nederland
Dymo LabelWriter Wireless Black
! Dezelfde dag verzonden
Evaluation
! Bestellen op rekening mogelijk
Loyal customer
Single-minded customer
Persuade with social proof
Persuade with scarcity
Advertising
Website Embedded content
9:41 AM
Datatrics
All inboxes
Orientation
9:41 AM
Datatrics
All inboxes
From: info@zolemba.nl
From: info@zolemba.nl
To: sarah@gmail.com
To: john@gmail.com
De beste labelprinters, vandaag besteld = morgen in huis!
Cadeautje: 10% korting op je volgende aankoop
Today at 11:09 AM
Today at 9:41 AM
Orientation
Comparison
Comparison
Decision
Decision
Evaluation
Wees er snel bij!
Bedankt voor je aankoop!
De sale is bezig! Koop nu je labelprinters met hoge korting!
Like ons op Facebook en krijg 10% korting op je volgende aankoop.
Ga naar de shop
Ga naar Facebook
AANBEVOLEN VOOR JOU
IS DIT IETS VOOR JOU?
57mm x 32mm, verwijderbaar
Dymo 99014 compatible labels
Evaluation
Loyal customer
Single-minded customer
Persuade with social proof
Persuade with scarcity
Advertising
Website
Email Triggered Email
9:41 AM
Datatrics
All inboxes
Orientation
9:41 AM
Datatrics
All inboxes
From: info@zolemba.nl
From: info@zolemba.nl
To: sarah@gmail.com
To: john@gmail.com
Dymo labelprinters: vandaag besteld, morgen in huis
Cadeautje: 10% korting op je volgende aankoop
Today at 11:09 AM
Today at 9:41 AM
Orientation
Comparison Decision Evaluation
Comparison Aanbevolen voor jou
Aanbevolen voor jou
89mm x 28mm, 130 etiketten, blanco, permanent
89mm x 28mm, 130 etiketten, blanco, permanent
89mm x 36mm, 260 etiketten, blanco, permanent
89mm x 36mm, 260 etiketten, blanco, permanent
101mm x 54mm, 220 etiketten, blanco, permanent
101mm x 54mm, 220 etiketten, blanco, permanent
Decision Evaluation
Loyal customer
Single-minded customer
Persuade with social proof
Persuade with scarcity
Advertising
Website
Verhoging van online conversies van
28%
Thank you!
/Datatrics
@Datatrics
DatatricsHQ