We predict what hotel room Sarah wants to book next week.
Find the right customer, at the right place, for the right product, at the right time.
1
Our mission
2
Market Needs
3
Datatrics’ Solution
4
Personalized Customer Journeys
5
Getting Started
6
Pricing
Datatrics History
April 2012 Founded
2014
October 2016
April 2018
Office in Utrecht
New headquarters
Move to Enschede
Dashboarding
Next Best Actions
Customer Journeys
Advertising
GDPR
DMP & predictive insights
Actionable predictive marketing
Serving relevant content
Facebook, Google, Instagram
GDPR/AVG interface
Traditional Customer Funnel
Acquire new customers Advertising, Real-Time Bidding
Increase conversion Website Personalization, Recommendations
Retarget potential customers Email Marketing, Retargeted Ads
Increase loyalty & engagement CRM, Support, Email Marketing
Customer Journeys using Datatrics
Acquire new customers Advertising, Real-Time Bidding
Increase conversion Website Personalization, Recommendations
Retarget potential customers Email Marketing, Retargeted Ads
Measure performance and Increase loyalty & engagement CRM, Support, Email Marketing
learn what works best automatically
Many different marketing tools
We connect to 120+ channels out of the box
Attract new guests to your channels Increase conversions on your channels Retarget high potential guests Nurture and engage existing guests
Datatrics helps hotels to: ➔
increase direct bookings
➔
increase guest loyalty
➔
create personalized journeys
➔
Increase RevPAR
With Datatrics you can create customer journeys that are:
Sale!
More Relevant
More Personal
On every touchpoint
That are self-learning
Integrate your data sources Property Management System
Connect your internal data sources Connect external data sources
Email Marketing
Social Media
CRM & Support
Website
Datatrics API
Advertising
Weather Information
Demographic Data
Traffic Intensity
Create 360° customer profiles
?
Clicks on advertisement for romantic trips
Visits your pages about hotel Bruges
?
?
?
?
Signs up for your newsletter
Books a room for next month
Likes your page on Facebook
Name Country
Lives in a high income area
City Email
Books when forecast is good
Sarah Jones The Netherlands Amsterdam, North Holland sarah@gmail.com
Sarah studied at University of Amsterdam Sarah has an above average income
Create 360° customer profiles
?
?
? Can be persuaded with authority
?
? Is currently in the orientation phase
Belongs to segment loyal believers
Contact through Instagram Ads around 7 P.M.
Sarah Jones The expected lifetime value of Sarah is € 3,457
Engagement
21%
Opportunity
€ 389
Potential
78%
Most likely to book the panorama suite
John is a single-minded customer in the comparison phase, and can be
Sarah is a loyal customer in the
persuaded with scarcity.
orientation phase, and can be persuaded with social proof.
Target lookalikes
Advertising
Orientation
HT
Website
HotelTrics Bruges
Orientation
Comparison
Comparison
Decision
Decision
hotel bruges sint-jan
Evaluation
Evaluation Voted most romantic city
Bruges
HotelTrics Bruges - at walking distance from Old Sint-Jan conference center
Loyal customer
Single minded customer
9,5 rating for tripadvisor.com
Persuade with social proof
Voted best business hotel in Bruges by business travelers visiting Bruges
Book Now
Voted best romantic getaway city of Europe: Bruges has everything you need for a romantic trip with your partner. #romance #bruges
Check in
Mon, 28 June
Check out
Tue, June 29
Persuade with scarcity
Advertising
Website
hoteltrics.com/basic-double-room
Orientation
HT
HotelTrics
hoteltrics.com/basic-double-room
HT
HotelTrics
Orientation
Comparison
Comparison
Decision
Decision
Evaluation
Evaluation
Loyal customer
Basic Double Room
Basic Double Room
Persuade with social proof
Single minded customer Persuade with scarcity
Book Now
Book Now
Popular choice for couples
Honeymoon Suite Book Now
Only 3 rooms available!
Advertising
Website
hoteltrics.com/basic-double-room
Orientation
HT
HotelTrics
Orientation
Comparison
Comparison
Decision
Decision
Evaluation
Evaluation
Basic Double Room Loyal customer
Single minded customer
Persuade with social proof
Persuade with scarcity Book Now
Advertising
Website
Embedded content
hoteltrics.com/basic-double-room
Orientation
HT
HotelTrics
hoteltrics.com/basic-double-room
HT
HotelTrics
Orientation
Comparison
Comparison
Decision
Decision
Evaluation
Evaluation
Loyal customer
This room has been booked 10 times today
Only 2 rooms left!
Basic Double Room
Basic Double Room
Persuade with social proof
Single minded customer Persuade with scarcity
Book Now
Recommended for you Popular choice for couples visiting Bruges
Book Now
Close to Old Sint-Jan conference center Early & late check-ins, breakfast & diner Reduced rate if you book now!
Advertising
Website
HotelTrics Bruges
Orientation
HotelTrics Bruges
sarah@gmail.com
Orientation
john@gmail.com
Comparison Decision Evaluation
Comparison Book now and get champagne breakfast for just â‚Ź10
Enjoy more benefits: become a platinum member
HT
HT
HotelTrics
HotelTrics
Decision Evaluation
Loyal customer
Single minded customer
Persuade with social proof
Persuade with scarcity A perfect start for a beautiful day
Become a platinum member
Complement your romantic stay with
Enjoy early and late check-ins,
champagne breakfast for â‚Ź10
complementary breakfast and more.
Book Now
Request Membership
Summary
Plug and play solution No long and expensive implementation
Actionable Application No dashboards or graphs
Data-driven customer journeys No more silos of customer data
Machine learning out of the box No need for expensive data scientists
Data-driven Marketing No static business ruling
Privacy / The GDPR Data Privacy Popup
Privacy / The GDPR Data Privacy Popup
Getting Started with Datatrics
Data Volume
Start
3 months
6 months
Conversion Increase
Building your 360° customer profiles 30 %
20 %
10 %
Datatrics Tracking script on website
Connecting your channels
Run your first automated customer journey
Setting up automated predictive advertising budgets
Pricing
Starter
Intermediate
Advanced
€ 500
€ 1200
€ 2500 +
Visits p/m
Visits p/m
Visits p/m
Conversion increase fees
< 250.000
250.000 - 500.000
> 500.000
5 - 15 % conversion increase
+ € 100
+ € 200
+ € 400
15 - 30 % conversion increase
+ € 200
+ € 400
+ € 800
30+ % conversion increase
+ € 300
+ € 600
+ € 1200
Prices are monthly (ex VAT). Conversion increase fees will be invoiced quarterly. + Starting rates in the advanced tier increase depending on your website traffic.
Many international clients already use Datatrics
Thanks hello@datatrics.com www.datatrics.com +31 (0)85 888 7001