Presentatie E-commerce & Retail

We predict what notebook Sarah wants to buy next month.

Find the right customer, at the right place, for the right product, at the right time.

1

Our mission

2

Market Needs

3

Datatricsâ&#x20AC;&#x2122; Solution

4

Personalized Customer Journeys

5

Getting Started

6

Pricing

Datatrics History

April 2012 Founded

2014

October 2016

April 2018

Office in Utrecht

New headquarters

Move to Enschede

Dashboarding

Next Best Actions

Customer Journeys

Advertising

GDPR

DMP & predictive insights

Actionable predictive marketing

Serving relevant content

Facebook, Google, Instagram

GDPR/AVG interface

Traditional Customer Funnel

Acquire new customers Advertising, Real-Time Bidding

Increase conversion Website Personalization, Recommendations

Retarget potential customers Email Marketing, Retargeted Ads

Increase loyalty & engagement CRM, Support, Email Marketing

Customer Journeys using Datatrics

Acquire new customers Advertising, Real-Time Bidding

Increase conversion Website Personalization, Recommendations

Retarget potential customers Email Marketing, Retargeted Ads

Measure performance and Increase loyalty & engagement CRM, Support, Email Marketing

learn what works best automatically

Many different marketing tools

We connect to 120+ channels out of the box

Attract new customers to your channels

Datatrics helps retailers to:

Increase conversions on your channels

➔

increase online conversions

Retarget high potential customers

➔

increase customer loyalty

Nurture and engage existing customers

➔

create personalized journeys

With Datatrics you can create customer journeys that are:

Sale!

More relevant

More personal

On every touchpoint

Self-learning

Integrate your data sources E-commerce

Connect your internal data sources Connect external data sources

Email Marketing

Social Media

CRM & Support

Website

Datatrics API

Advertising

Weather Information

Demographic Data

Traffic Intensity

Create 360Â° customer profiles

?

Clicks on advertisement for best reviewed laptops

Visits your pages about Apple MacBook

?

Lives in a high income area

Signs up for your newsletter

Buys an Apple Macbook

Name Country

Likes your page on Facebook

City Email

Books when forecast is good

Sarah Jones The Netherlands Amsterdam, North Holland sarah@gmail.com

Studied at University of Amsterdam Has an above average income

Create 360° customer profiles

?

? Can be persuaded with social proof

?

? Is currently in the orientation phase

Belongs to segment loyal believers

Contact through Instagram Ads around 7 P.M.

Sarah Jones The expected lifetime value of Sarah is € 8,457

Engagement

Opportunity

Potential

21%

€ 1.389

78%

Most likely to book higher priced notebooks

John is a single-minded customer in the comparison phase, and can be

Sarah is a loyal customer in the

persuaded with scarcity.

orientation phase, and can be persuaded with social proof.

Target lookalikes

Advertising

Orientation

Website

Email

RetailTrics

Orientation

Comparison

Decision

new chromebook

Evaluation

Evaluation Best of 2017

Notebooks

RetailTrics - All the latest Chromebooks, on sale until tomorrow

Loyal customer

Single minded customer

9,5 score on trustpilot.com

Persuade with social proof

Shop the largest collection of Chromebooks. Next day delivery for orders placed before midnight!