PHILIPS SkinScan

SkinScan

Detecting skin irregularities in early stages to prevent cancer 2. Term Project - Strategic Design Rebecca Eveline Daum Ume책 Institute of Design MFA Advanced Product Design, 2015

in cooperation with

Rebecca Eveline Daum * 1987, from Graz, Austria Background in Software Engineering and Interaction Design Bachelor „Industrial Design“, FH Joanneum, Graz, Austria supported by Thomas Degn_overall guidance Özgür Tazar_PHILIPS representative Alex Liebert_tutoring APD1_motivation, feedback, support

Content Introduction

Project Focus Philips Process

Research & Conception Focus Area How might we...

Ideation - Key Concept

Design

Common Core Desing Exploration

Final Results

Scenario Colour & Trim

References

Introduction

Project Focus

Strategic design + brand identity Strategic design is the application of future-oriented design principles in order to increase an organization’s innovative and competitive qualities. „Traditional definitions of design often focus on creating discrete solutions—be it a product, a building, or a service.

Strategic design is about applying some of the principles of traditional design to „big picture“ systemic challenges like health care, education, and climate change. It redefines how problems are approached, identifies opportunities for action, and helps deliver more complete and resilient solutions.“ Its foundations lie in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics or intuition. As such it is regarded as an effective way to bridge innovation, research, management and design.

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Introduction

„Let Philips come even closer“

Exploration of relevant design opportunities in the area between consumer and professional healthcare solution.

Introduction

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Philips Innovation + You

Royal Philips of the Netherlands is a diversified technology company, focused on improving people‘s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.

The company is a leader in cardiac care, acute care and home healthcare, energy-efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare.

Consumer Lifestyle

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Introduction

Healthcare

Lighting

Introduction

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research

ideation & conception

April 2015

design

virtual model making modelling visualization

Mai 2015 Design Brief done

Decision on concept

Designfreeze

Research

Conception

Design

virt. Modelling

_Workshop with Ozgur

__Identifying user characteristics, persona

_Common Core

Modelling in Solid Works

_Analyzing Philips / Competitors

_“How might we“ session

_Health issues in differnet life stages

_Brainstorming on concepts _Design Brief

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Introduction

CAD Modell done

Model making Visualization

_Rough CAD models

_Physical model (Milling, laser cutting, painting)

_Clay models

_Renderings

_Colour & Trim

_Photoshop montages

_Sound Design

_Sound creation

_Sketching

Process Project scedule present

document

June 2015 Final presentation held

Phase

parallel activities

Milestone

important intermediate goal

Workload

high vs. low

Report done

Presentation

Documentation

_Poster

_Documentation already during the project

_Final presentation _Feedback session

_Detailed documentation as project report

Introduction

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Research & Concepetion

Life stages health issues

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Research & Conception

_Analyzing PHILIPS product portfolio (kitchen / bathroom / bedroom) _Comparing competitor products

Competitor analysis

_Analizing health issues in different stages of life (0 - 19, 20 - 49, 50 +)

Philips portfolio

_Analyzing health issues depending on sex and age

Research & Conception 15

Female health issues

16 Research & Conception

_Feeback and further input from Özgür

Feedback Özgür

_Priorizing on areas of interest

_Personal review of material

Priorizing areas of interest

Research & Conception

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Focus Area Skin cancer

Basal cell carcinoma (80%)

pearly translucency to fleshy color, tiny blood vessels least deadly cancer, metastasis only in rare cases age: every age

Squamous cell carcinoma (16%)

red, crusted, or scaly patch or bump very rapid growing tumor age: elderly people (50+)

Malignes melanom (4%)

most aggressive type, can grow quickly and form metastases in lymph nodes and internal organs age: most common cancer type of young people

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Research & Conception

Facts & Figures Skin cancer

1 of 5 US americans will suffer from skin cancer during life people from 25 - 35 years (US): nd

2 most common cancer type for women th

4 most common cancer type for men Australia/New Zealand: 4 times higher risk

Research & Conception

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New Cancer Cases per year (US)

Skin cancer is the most common form of cancer and 1 in 5 people will suffer from it during their lifetime.

Among young people its one of the most common cancer types. For people in Austrialia and New Zealand the ristk is 4 times higher.

Prostate Cancer 235.000 Breast Cancer 233.000 Lung Cancer 224.000 Colorectal Cancer 136.800 20

Research & Conception

The graphic shows the number of new cancer cases per year of the most common cancer types. Skin cancer occures more often than all other types summed up.

Finding out about these facts made makes it logical, that this topic needs special attention.

Skin Cancer, non-melanoma

3.500.000

Research & Conception

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Causes & Risk Factors Target group

Skin cancer can affect all of us, but there are some factors, that increases the risk.

The main reason is the ultraviolet radiation from the sun.

Other factors that increase the risk of suffering from skin cancer are: _northern European skin type _genetic and immune system issues _moles (high number, huge, atypical or injured)

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Research & Conception

intense exposure to UV light

northern Europe skin type melanoma in the family disorders in DNA human papillomavirus (cervical cancer) immunosuppression

moles (nevi) _high numbers of ordinary moles (more than 20) _one huge moles („liver spot“) _multiple atypical moles _injured mole Research & Conception 23

Diagnose

Melanome The „good thing“ about skin cancer is, that the diagnose is quite easy. There is no expensive hi-tec machines necessary, it can be done basically by optical inspection and the knowledge of the doctor.

The doctor is looking for the following optical attributes, and is able to make a conclusion.

In cases, where the doctor isn‘t sure, a tissue sample is taken. This method causes is trouble, because by cutting a sample out of the skin, it could happen that cancer cells are getting into the blood stream and spread.

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Research & Conception

Visual 6 mm

Asymmetry

One half is different than the other half

Border integrity The edges are noticed, uneven, or blurred

Colour

The colours brown, tan and black are present

Diameter

Bigger than 6 mm

Evolution

Changes during time

Tissue sample danger of spreading avoid scattering in the blood stream and/or system

Research & Conception

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Therapy Stages and treatment

This is an illustration of our skin and a healthy mole.

When a healthy mole transform to a cancerous melanoma, it first increases its size in the epidermis.

In that stage, the cancer can be removed quite easy so that no cancer cells remain in your body.

When the melanoma keeps growing, it goes deeper into the dermis. Its getting harder to remove the cancer entirely, so an additional radiation and/or chemotherapy might be necessary.

When the cancer grows even further and reaches the bloodstream, cancer cells can easily spread over your hole body and get into your lymph system. It will start to grow metastasis in your bodies organs. The chances to cure skin cancer with metastasis are very low.

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Research & Conception

healthy mole

stage 1

stage 2

stage 3

epidermis

dermis blood stream

surgical removal

radiation therapy chemotherapy

Research & Conception

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Existing Solutions Tools for skin cancer detection

Home use

Body map + Schedule pro‘s: no-tech-soluton con‘s: effort

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Research & Conception

Mole - App

pro‘s: quick and easy con‘s: only 2-D check

no decision made by app

Professional use

Dermascopes

pro‘s: very good visualization con‘s: doctors interpretation needed

Impedance Spectroscopy

Artec Eva

pro‘s: no probe sample needed (in-vivo) pro‘s: very good resolution con‘s: doctors interpretation needed con‘s: high costs

$150 for a scan for patient

Research & Conception

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Technologies

Potential technolgies to use for a skin cancer detection device

optical optical inspection and image recoginition (2D + 3D)

electrical impedance spectroscopy look 2.5 mm unter the skin sent a harmless electricalsignal to the skin Harmful moles transmit the current with constant resistance (impedance).

Malignant Moles (melanoma) changing the resistance.

autofluorescence of the skin infrared laser light in short pulses, reader device checks for returning particles 30

Research & Conception

Functions

Electrical impedance spectroscopy

healthy tissue

low frequency electronic signal

cancerous tissue

epidermis

dermis blood stream Harmful moles transmit the current with constant resistance (impedance). Malignant Moles (melanoma) changing the resistance.

A product that uses this technology is the NeviSense.

With this tool it is possible to look under the skin. It sends

an electric current into the skin, and by analysing its flow, it knows how the skin cells in the dermis are built up. Cancer cells are always very irregular bunches of differently shaped cells. This tool could be an alternative to take tissue samples.

Research & Conception 31

Today‘s Procedure

The effort of screening at a dermatologist

The word skin cancer foundation recommends a yearly inspection of your body as a prevention.

If you want to get an inspection done today, its quite a long procedure. From the time you make an appointment until you have an answer it can tike quite some time. It can get even longer, if a probe has to go to a laboratory. It can stretch up to half a year.

_call for an appointment

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Research & Conception

_wait for several weeks up to several months

_finally, go to the doctor

_spend some time in the waiting area

_if something is detected a probe goes to laboratory

_get the examination

_get good / bad news later

_get good / bad news

_go home again

Research & Conception 33

Today‘s Procedure Conclusion

It takes a lot of time, it cost money.

This results in people not doing these inspections.

People don‘t go to screening This procedure has to be done at least ones a year.

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Research & Conception

Depending on country or insurance you have to pay

Design Fields

Most potential design field for skin cancer

prevention

Preventing skin cancer offers quite some design potential, as this cancer is mainly triggered by UV light.

detection As skin cancer can be detected already quite accurate by visual inspections, it offers a lot of potential for a device.

therapy Skin cancer can only be cured, as long as it has no metastasis. Skin cancer gets removed. Otherwise skin cancer therapy is very limited.

post treatement

People that had already skin cancer, need to be checked very frequent to detect a new case of cancer as early as possible.

Research & Conception 35

How might we...

Creative session

How might we” (HMW) questions are short questions that launch brainstorms. HMWs fall out of your point-of-view statement or design principles as seeds for your ideation.

Create a seed that is broad enough that there are a wide range of solutions but narrow enough that the team has some helpful boundaries.

...replace doctors visits for screening ...create a checking interaction in the most convenient way as possible (without assistance?) ...give feedback in an understandable way

Begin with your Point of View (POV) or problem statement.

Break that larger challenge up into smaller ...keep track of changes over time in an easy way actionable pieces. Look for aspects of the statement to complete the sentence, “How might we...” It is ...integrate the doctor in case if its needed often helpful to brainstorm the HMW questions before the solutions brainstorm.

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Research & Conception

...more than 300 ideas!

Research & Conception

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Ideation

Most potential concept ideas After the „How might we...“ session I had to cluster the suggested solutions. There is a strong tendency into two directions, a hand-held solution or a stationary one.

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Research & Conception

hand-held

Self scan device

vs.

Self scan device for shower

stationary

Mirror or scanning shower wall

Research & Conception 39

User Testing Can you reach it?

In the beginning of the design phase, I was a little bit worried about ergonomic aspects of an hand-held device. I was wondering, if its possible to scan all your body, especially your back on your own.

To check that, I gave people a dummy-device and analysed them.

The result of that was, that they where able to cover all body parts easily, but one question was raised every time. “Am I done?�

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Research & Conception

Research & Conception

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„Am I done?!“

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User Testing Conclusion

The testing lead me to the conclusion, that a feedback is needed, to show people, if they could manage to cover all of the body areas and tell them, if they are done or not.

So the decision was made to create a 2 part solution: The hand-held device plus an additional app, that helps you out and provides further information.

+ handheld device

80%

app

completion check scan reminder data archive + synch

Research & Conception

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Key Concept Goals and wishes

Goals

replacing doctor visits for screening safes time and money

combining different screening methods to get a clear „yes / no“ answer from the device redundancy (optical + tissue density + ...) to increase reliability of the result

detecting all 3 cancer types als melanomes are the rarest form of cancer, the other 2 types needs to have a priority

keeping track of changes over time in an easy way no admistrative / interaction effort to archive and compare results

Wishes

checking without assistance checking without the help of another person possible (f.e. moles on the back)

involving the doctor giving valuable information to the doctor if needed 44

Research & Conception

handheld device

3 skin cancer types

optical (2D+3D)

electrical impedance spectroscopy (EIS)

Research & Conception

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Design

Common Core Workshop 48

Design

Common Core Workshop (3 days)

To analyse the Philips brand DNA we got support from Alex Liebert, the project manager of industrial design within Corporate Communication at Atlas Copco. He showed us a method they developed to define a products design‘s Common Core.

How can we create a Common Core? _Define the role model _Base the Common Core on the prominent features of the role models _Express the design elements in the Common Core _Point out what is crucial in order to make a product recognisable as a part of a brand _The Common Core needs to be within the restrictions for Common Core_A tool to communicate Design Language manufacturing and fulfil the demands for layout, An object that resembles common appearance, design assemblyand usability elements and features that are typical of the majority of _Add the branding to the Common Core the products or the most important products (role _Make the Common core comprehensive, models) of a brand. but also clear and simple as possible

„How can we visualize a design language?“

Design

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subtle buttons

organic

metallic paint

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Design

transparency

air inlets

big chamfers

soft radius

angled cutlines

transparency

layer proportions

Design

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competent 52

Design

valuable

friendly

easy to use Design

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Design

Further steps

54 Design

common core

concept ideation 1:1 clay models

cad modelling

Design

design variations ideation sketching

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Design

branding detail variations

electrode pattern

base shape variations Design

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Final Results

Components Skin Scan

To allow a 3D scan of your body, there is a laser, a camera and a laser receiving sensor necessary, like already used in todays 3D scanners.

These components are covered and protected by a glass.

Embedded in this glas, there are electrodes, that can send an electric current to the skin, that is analysed, to double check on the skin cells set up.

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Results

laser

protective glass

camera electrodes sensor

on|off button

battery powered inductive charging

ring LED LED frame

parabolic shaped, reflecitve frame

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Components Skin Scan

The glass is surrounded by an LED ring. The light improves the quality of the captured images. An exact colour analysis is necessary to detect cancer.

The parabolic shaped shaped reflective frame directs the light rays to towards the skin.

Results 65

Scenario Step 1 - Reminder

A monthly skin check is recommended by the global skin cancer foundation. To not forget about that, the app reminds you, when it is time to check again.

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Results

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Scenario Step 2 - Activation

If you want to do the monthly check, turn on the Skin Scan device first.

The turn on button is integrated in the glass screen area.

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Results

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Scenario Step 3 - Connection

Your phone will try to connect to the Skin Scan device after the activation. If the connection is established, this will be indicated by an approval sound.

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Results

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Scenario Step 4 - Scan

Start to hoover over your skin, in a distance of 5-20 cm.

When you scan your skin, the system always knows what area of your body you are scanning at the moment, as your body characteristic like your existing moles are used as reference points (like when you scan a clay model). A little Avatar shows you the progress on your phone screen.

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Results

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Scenario

Step 5 - Detecting conspicuous areas The optical inspection is done by the system while scanning, if a suspicious area is detected, the device indicates it by vibrating and a sound.

To double check this area with the electrical impedance spectroscopy function, place the device on your skin.

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Results

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Scenario

Step 6 - Electrical impedance spectroscopy To double check this area with the electrical impedance spectroscopy function, place the device on your skin.

A sound will indicate how long the spectroscopy test will take. After an approval sound, you can remove the device from the skin area again and continue the scan.

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Results

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Scenario

Step 7 - Completion check The app will remind you, if you left out a certain area of your body.

In the end you get an direct feedback on the condition of your skin, and if visiting a doctor is necessary or not.

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Results

„You missed something!“

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Tracking Changes over time

With the app it is also possible to track changes on your body over time.

Here you see for example that two more moles appeard on the belly area in the last month.

With this data, you are perfectly prepared for a possible visit to a doctor.

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Results

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Colour & Trim Colour variations

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Results

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Results

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References Quotes and Images

http://www.philips.se/about/company/index.page http://gibbon.co/grecasaurus/uxd-ideate/process-howmight-we-method Alexander Liberts Document on Common Core 150423 Strategic Design - Design Language.pdf