Experiential Design - David Crabtree II AIA CV/Resume

Page 1


Experiential Design

Designing for a More Experiential Future

Tryon Place

Charlotte, NC

David Crabtree portfolio during previous experience as Design Director @ Little

Dear Design Friends,

Fostering design excellence focused on positive impacts for the human experience and community value through a collaborative research-based process is my passion. I am very fortunate to have honed a reflexive regional modern design approach with leading global design firms in a wide variety of project types and scales. This foundation of over 20 years of Award Winning Design Experience that spans Workplace, Corporate Headquarters, Urban Mixed Use, Urban Design, Public Safety Headquarters, Municipal Planning, Transit, and other Health and Community project types, in addition to a construction background has been an amazing journey!

Who I am and what I do:

Creative Leadership – Lead, Mentor, and Advise the Creative process for Large Scale Urban Mixed Use, Corporate, Commercial, Civic, and diverse markets

Visible Expert – Develops research and thought leadership highlighting Holistic and Human Centered Design

Think Beyond – Global firm practice leadership, team building, and market growth

Why you should consider me:

• Leverage regional SE client network, and research background

• Community leadership for ULI Central Florida TAP and Trends Leadership, Charlotte Chapter Programs Board and ULI Regional Council experience

• Experience in developing thought leadership content, panels, bringing in speakers, and high-profile guests

• Developer network including Furman Group, Huges Development, Crescent, Citisculpt, Barings, Spectrum, Cousins, KDC, Kettler, HR&A, RAM, &brokers/equity partners

• Worked with clients such as Corning, Credit Suisse, BofA, Lenovo, Epic Games, Duke, Amazon HQ2 Raliegh, and many other corporate clients

• Visible expert in our profession by developing research presentations for ULI, IFMA World of Workplace, CoreNet, AIA events, and other venues

Diverse Award-Winning Design Experience...Over 24 AIA Awards and Design Honers

Over 30 research topics developed...Recent history in Speaking and Research Initiatives

• 2024/25 ULI CFL TAP and Trends Chair

• 2024 ULI CFL TRENDS: The Great Reposition and Incremental Impact

• 2021 ULI Fall Meeting: The Great Reposition

• 2021 ASPIRE Conference: ResilienCity – New Paradigm for Real Estate Ecosystems

• 2021 Advancing Mass Timber Conference: Hybrid Structures

• 2021/2022 ULI Americas Awards for Excellence Juror

• 2021 ULI Carolinas Remembrance, Culture, and History – Catalyst for Community

• 2021 NLA Think Tank - Can tall buildings be a sustainable building typology?

Let’s engage further to understand your needs and how I can best serve you! Thank you again for this opportunity to share our passion for the design environment!

Sincerely,

David W. Crabtree II, AIA

David’s experience spans over 20 years and is composed of a unique body of award winning projects and clients while in a leadership role at medium and large scale firms such Perkins&Will, Gensler, Little, and ADG. This amazing journey set the stage for the future of HiveWorkshop a boutique design focused studio.

Experiential Design is Your Differentiator

We believe in the power of story and creative vision. In a competitive market where there is increasing demand for innovation, ability to recruit and retain, sell faster and higher, and limited supply of talent...thoughtful design create a Return on Experience!

Leveraging Design Maximizes Potential

Design is a business asset that has the power to unlock the potential of people and your bottom line. It is scalable to the City, campus, building, and the space. It goes beyond beauty and extends to holistic experience. The design environment is a critical tool for aligning people, culture, processes, and technology with organizational goals. Well designed places support people physically, emotionally, and intellectually –facilitating well-being, sustainability, collaboration, and big ideas.

63 of executives worry about finding the right talent % 82 say design impacts their desicion to take a job %

David Crabtree portfolio during previous experience as Design Director @ Gensler
Corning Optical HQ Charlotte, NC

Think Urban...

We are urbanist that add design value at the scale of the city, the building, and the human element

David Crabtree portfolio during previous experience as Design Director @ Little
Tryon Place
Charlotte, NC

Buildings that Inspire...

We understand creative office and experiential retail should be frictionless, curated, memorable, and healing

David Crabtree portfolio during previous experience as Design Leader @ Perkins&Will
Experience Center
Ralaigh, NC

The Human Element...

We design spaces with craft and authenticity to create a sense of belonging and foster engagement

David Crabtree portfolio during previous experience as Design Leader @ Perkins&Will
Tabbris Charlotte, NC

Experience Drivers

Second Tier Cities

Second tier cities are a top destination for millennials in the United States, and there is a sizeable stock of existing buildings in need of new life...

Median Age

The median age of those looking for authentic lifestyle experiences is transitioning to 35-year-olds.

Innovators Want Lifestyle Amenities

Innovatoive pople have 2x the access to amenities. Recent projects have tripled from 3% investment in amenties to 1012% of budgets 2X

Frictionless

Idea

Hybrid places create 13-hour destinations that become their own working ecology.

Benefits

Returning Visitors ― Tenant Success ― Linger

Longer ― Hybrid Program ― Program Synergy

David Crabtree portfolio during previous experience as Design Leader @ Perkins&Will
440 S Church Charlotte, NC

Cool is Better than New

Idea

Great experiences understand the history and culture surrounding their location and enhance it.

Benefits

Authentic ― Timeless ― Sustainable ― Cultural Resonance ― Landmark

David Crabtree portfolio during previous experience as Design Leader @ Perkins&Will

Bring the Inside Out

Idea

Great experiences curate the spaces in-between, not just the seen.

Benefits

Lifestyle Experience ― Daylight and Views ―

Bikeable ― Walkable ― Open to Nature

David Crabtree portfolio during previous experience as Design Director @ Gensler
Credit Suisse
Raliegh, NC

Curated

Idea

Great experiences perform a multitude of purposes for the visitor.

Benefits

User Centric ― Flexible ― Activated

Day Parting ― Functional

David Crabtree portfolio during previous experience as Design Director @ Little
Tryon Place Charlotte, NC

Social Idea

Great experiences bring people together and keep them coming back.

Benefits

Active ― Vibrant ― Family Friendly ― Day

Parting ― Communal

David Crabtree portfolio during previous experience as Design Leader @ Perkins&Will
Milk District Charlotte, NC

Agile

Idea

Agile places promote work anywhere convenience and adaptability.

Benefits

Flexible ― Amenity Rich ― Social Value ―

Economic Value ― Attract and Retain ― Workplace

of the Future

David Crabtree portfolio during previous experience as Design Leader @ Perkins&Will
Tabbris Charlotte, NC

Be Impactful

Idea

Micro to boutique...Impactful places are more nimble, adaptable to community, and foster an upstart vibe.

Benefits

Scale and Texture ― E xperience Ecology ―

Allows Easy Entry ― Creates Variety

David Crabtree portfolio during previous experience as Design Leader @ Perkins&Will
Carolinas

THINK URBAN

Making great places through thoughtful discovery of a place’s narrative, we connect spaces to the values and experiences of the people they serve to facilitate greater economic, social, and environmental value. Great places leverage design to create spaces for all, at all scales, for people to collide and foster serendipitous connections

David Crabtree portfolio during previous experience as Design Director at Little

BUILDINGS THAT INSPIRE INNOVATION

While memorable, thoughtful building design facilitates greater financial, human, and environmental sustainability. They are a catalyst for your values working to improve human health and happiness, resilience, lifestyle, and productivity. What you build is what you believe.

Photos courtesy

THE HUMAN ELEMENT

Culture is about belonging, and it's demonstrated and expressed by a company's ability to create a bond between its environment, identity, and people. While space does not necessarily generate and improved culture, a well-designed workplace can work in tandem with leadership to reinvigorate a company's operations, brand, and workforce engagement.

Design is your Catalyst

Thoughtful design facilitates greater financial, human, and environmental sustainability. They are a catalyst for your values, human experience, health and happiness, and lifestyle.

How can we be your creative partner?

Think Urban...We are urbanist that add design value at the scale of the city, the building, and the human element

Buildings that Inspire...We understand creative office and experiential retail should provide a frictionless, curated, and memorable environment

The Human Scale...We design spaces with craft and authenticity to create a sense of belonging

David Crabtree, AIA

Design Director, Principal

Education

Master of Architecture, 2005

University of Florida

Bachelor of Design, 2001

University of Florida

Registrations

Architect

Florida: (ar96575)

North Carolina (12979)

South Carolina (259087)

NCARB Certification: #75954

Fostering design excellence focused on positive impacts for the human experience and community value, through a collaborative research based process is my passion. I am very fortunate to have honed a reflexive regional modern design approach with leading global design firms in a wide variety of projects types and scales. This foundation of over 20 years of Award Winning Design Experience has been an amazing journey!

Corporate and Commercial

Spartanburg Mixed Use

Residential Spartanburg, SC

Greenville City Hall

Mixed Use Office/Residential Greenville, SC

Swamp Rabbit

Grocer, Church, Mixed Use

Greenville, SC

Millhouse Residential Anderson, SC

General Contractor

#CRC-057448

Accreditations

American Institute of Architects

National Council of Architectural Registration Boards

LEED GA WELL AP

Whitner Creek Mill Residential Anderson, SC

Doty’s Food Hall

Winter Haven, FL

Gnarly Barley

Orlando, FL

802 Church

Mixed Use Office Orlando, FL

Interstruct Collaboration*

The Acre

Site Planning & Entitlements Orlando, FL

Castro PHMD

Interior Medical Office

Winter Park,

Turkey Run

Modern Residence

Winter Park, FL

Carver Street

Modern Residence

Winter Park, FL

Price Residence Charlotte, NC

Robinson Residence Orlando, FL

SunCap Silver

Mixed Use Residential Charlotte, NC

Clifton Mills Residential4 Spartanburg, SC

Bullstreet Mass Timber4

Mixed Use Office Columbia SC

Plush Mills Mixed Use4

Mixed Use Office, Residential, and Retail Greenville SC

Plaza Midwood Mixed Use4

1. During previous experience as Design Director at Gensler

Office, Hotel, and Retail Charlotte, NC

Lenovo Executive Briefing Center4

Experience Center Conferencing and Auditorium Raleigh, North Carolina

Innovation Barn Concept Design4

Coworking, Event Space, Labs, and Retail Charlotte, North Carolina

ThExchange 5501 Building4

Campus Fitness Hub and Retail

Charlotte, North Carolina

Epic Games4

Campus Planning and Central Atrium Raleigh, North Carolina

SouthEnd Brewery District4

Mixed Use Office Office and Retail

Charlotte, North Carolina

Tabbris4

Coworking and Event Space Charlotte, North Carolina

2. During previous experience as Design Director at Little Diversified Architectural Consulting

3. During previous experience as Senior Design Associate at Architects Design Group

4. During previous experience as Design Leader at Perkins&Will

Carrier CLT National HQ4

Office Reposition and Interiors

Charlotte, North Carolina

Corning Optical1

Corporate Headquarters

Charlotte, North Carolina

Confidential Financial1

Corporate Headquarters

Raleigh, North Carolina

Torringdon1

Office Tower T7

Charlotte, North Carolina

Zurich Campus1

Corporate Headquarters

Raleigh, North Carolina

Project Ombra1

Urban Mixed Use Tower Reposition

Charlotte, North Carolina

401 McCullough Drive1

Suburban Office Building Reposition Charlotte, North Carolina

201 S. Tryon1

Urban Mixed Use Tower Lobby and Entry Plaza

Charlotte, North Carolina

Hearst Tower Plaza1

Urban Mixed Use Tower

Lobby and Entry

Charlotte, North Carolina

Confidential Media Station1

Charlotte, North Carolina

One Wells Fargo1

Urban Mixed Use Tower

Lobby and Entry Plaza

Charlotte, North Carolina

Bank of America Gateway1

Office Transformation / Li-

brary / Cafe

Charlotte, North Carolina

Tryon Place2

Mixed Use Office Tower

Charlotte, North Carolina

Scaleybark TOD2

Mixed Use Transit Oriented

Office / Retail

Charlotte, North Carolina

3301 Biscayne4

Mixed Use Office Tower

Miami, Florida

Miami Beach Municipal

Parking Facility

Miami, Florida

Bayview Market Mixed-Use

Facility4

Miami, Florida

Confidential Pharma1

Training Center Addition

Charlotte, North Carolina

MGP2

Mixed Use Urban Office

Charlotte, North Carolina

Master Planning Urban Design

Asheville Mixed Use4

Urban and Design Master

Planning Asheville, NC

Whitner Creek Historic Mill

Residential Anderson, SC

Wells Fargo Urban Campus4

Corporate Mixed Use Retail and Amenities Reposition

Charlotte, North Carolina

Lenovo4

Campus Planning, EBC, & Parking Deck

Raleigh, North Carolina

SouthEnd Mixed Use Office Tower Concept4

Office and Retail and Hotel

Charlotte, North Carolina

Office Tower and Retail and Hotel and Transit

Charlotte, North Carolina

University City1

TOD Developement

Charlotte, North Carolina

Hangzhou Mixed Use2

Mixed Use Retail Multifamily

Urban Design

Hangzhou, China

Ballantyne Planning Study1

Mixed Use Urban Design Concept Plan

Charlotte, North Carolina

Weifang Medical University2

Health and Research Urban Design Plan

Weifang, China

Repositions

440 Church Street4

Urban Mixed use Office

Tower Reposition

Charlotte, North Carolina

The ExChange Campus4

Suburban Office Campus

Reposition

Charlotte, North Carolina

Mixed Use Retail Reposition

Charlotte, North Carolina

Arrowpoint4

Suburban Office Reposition

Charlotte, North Carolina

Music Factory Concept Design4

Historic Mixed Use Reposition

Charlotte, North Carolina

Charlotte Plaza1

Mixed Use Urban Office

Lobby Reposition

Charlotte, North Carolina

Confidential Financial

Institution1

Office Reskin

Richmond, Virginia

Spectrum Office1

Office Reskin

Charlotte, North Carolina

Confidential Retail Banking1

Branch Design

Multiple Locations

Phillips Place1

Mixed Use Retail Reposition

Charlotte, North Carolina

Novant Michael Jordan

Wellness Centers1

Health and Wellness Clinics

Charlotte, North Carolina

Castro Medical Office2

Concierge Medical Office

Winter Park, Florida

South Lake Hospital Health Pavilion2

Free Standing Emergecy

Department

Clermont, Florida

Health Pavilion at Blue Cedar2

Free Standing Emergecy

Department

Clermont, Florida

Gulf Coast Hospital Expansion4

Ft. Meyers, Florida

Civic

Independence Park4

Park and Community Buildings

Charlotte, North Carolina

Cornelius Overpass2

Bridge Overpass Design

Cornelius, North Carolina

Complex3

Georgetown, Texas

Sunrise Public Safety Complex3

Sunrise, Florida

Cape Coral Public Safety3

Cape Coral, Florida;

Sanford Public Safety Complex3

Sanford, Florida

Sarasota County Public Safety and Campus Master Plan3

Sarasota, Florida

Sarasota County Area Transit Bus Transfer Facility3

Sarasota, Florida

Greene County Public Safety Center3

Springfield, Missouri

Urban Mixed Use Tower and Transit Facility

Barings 230 Retail Parking Garage4

Healthcare and Medical Office

Georgetown Public Safety

Training and Operations

Johnston Public Safety Facility and Fire Station #23

Johnston, Iowa

Nocagdoches Emergency Operations Center3

Nacogdoches, Texas

Williamson County EOC3

Williamson County, Tennessee

Brevard County Public Safety Center3

Brevard Co, Florida

Hillsborough Public Safety and Training Complex3

Tampa, Florida

MOAS Daytona Beach Museum of Arts and Sciences3 Daytona Beach, Florida

Maryland National Capital Parks and Planning Commission PD/IT Headquarters3

Walker Mill, Maryland

Jacksonville Public Safety Facility3

Jacksonville, Alabama

Chupco Community Center3

Chupco, Florida

Gainesville Police Training Center3

Gainesville, Florida

Cape Canaveral Municipal Complex3

Cape Canaveral, Florida

Cocoa Beach Municipal Complex3

Cocoa Beach, Florida

Frankfort Public Safety Complex3

Frankfort, Kentucky

Sarasota County Bus Transfer Facility3

Downtown Sarasota, Florida

Payne Park Recreational Facilities3

Sarasota, Florida

Ocoee Fire Station3

Ocoee, Florida

Casselberry Fire Station3

Casselberry, Florida

Orlando Public Safety3

Orlando, Florida

Ames Iowa Power Plant Competition3

Ames, Iowa

Ft Lauderdale Public Safety3

Ft. Lauderdale, Florida

Riverview High School

Sarasota, Florida

Miami Dade College Student

Center Miami, Florida

Osceola County Bus Maintenance Facility3

Osceola County, Florida

New Port Richie Public Work Operations Facility3

New Port Richie, Florida

Professional Affiliations

American Institute of Architects (AIA)

Urban Land Institute (ULI)

ULI Charlotte Programs Board

NAIOP

CoreNet

IFMA

Sharon Methodist Covenant Council

Teaching

Graduate Teaching: University of Florida School of Architecture

Design One Fall 2003

Design Two Spring 2004

Design One Fall 2004

Design Two Spring 2005

Speaking Engagements

2021/2022 ULI Americas Awards for Excellence Juror

ResilienCity – New Paradigm for Real Estate Ecosystems

2021 Advancing Mass Timber Conference: Hybrid Structures

2021 ULI Carolinas Remembrance, Culture, and History –Catalyst for Community

2021 NLA Think Tank - Can tall buildings be a sustainable building typology?

2020 Architects News Paper - David Crabtree talks mass timber ahead of the 2020 Southeast Facades+ Conference

2020 Facades Plus Conference: Design for the Southeast - Co Chair

Architects News Paper The Future of Mass TimberWhat’s in Store for the Southeast 9.2020

ULI CLT CoffeeTalk: The New Reality of User Experience 9.2020

Charlotte Alliance: Lancaster County - Where Big Dreams Become Reality 2.2020

2020 AIA Virginia: The Power of Wood

2019 ULI Carolina’s Designer and Speaker: The Power of Wood - The Future is Mass Timber & Remembrance - Culture and History as a Catalyst

2018 ULI Carolinas’ Panel: Creative Catalysts

2017 ULI Carolinas’ Speaker: TOD Urban Idea Design Competition – Return to Nature

2017 Charlotte Chamber Panelist: The Future of Smart Building in Charlotte

2017 Architecture Exchange East Speaker: Innovation and Disruption

2021 ULI Fall Meeting: The Great Reposition 2021 ASPIRE Conference:

2020 ULI Carolinas: Resiliency - Beyond What you Think

ULI Charlotte - Enabling Technology, Transforming the World 2.2020

3. During previous experience as Senior Design Associate at Architects Design Group
1. During previous experience as Design Director at Gensler

2017 Architecture Exchange

East Speaker: Living Machines

EDRA 2016 Presenter – Value of Design in Workplace Environments

2016 ULI Carolinas’ Speaker: Why Design Matters

2016 Architecture Exchange East Speaker: Return on Innovation

2016 Architecture Exchange

East Speaker: Human Element World of Workplace 2015 Speaker: Return on Innovation – Maximizing Your Largest Investment

Gensler Workplace of the Future Research – Human El-

ement – Multiple Intelligences and Workplace Design

The Human Connection – The Effects of Connectivity, Intelligence, and Personality in Workplace Design

Sustainable Survivable High Performance Building Design

ernism: A Critical-Regional Response to Design

Pacific Asia Rim: Hong Kong, Global Practice, and the Mega-City

Florida Coastal Research: Developing Accessible Coastal Edges

Games Creative Campus, 20194

2019 NSF ICorp Grant Recipient and Industry Advisor to the UNCC SoA Solar Window Research Project

AIA Orlando Un-Built Design Excellence Award for Georgetown Public Safety Training Complex, 20133

Police Department Headquarters, 20083

Mid-Century Florida Mod-

ULI Charlotte Program Committee and Local Speaker

ULI Hines Competition Advi sor 2019-2021

UNC Charlotte SoA Design Critic

UF City Lab Design Critic University of Florida GSoA

Professional Practice Lecture 2013-2016 – Purpose, Passion, and Perseverance

ULI Philadelphia Design Excellence Awards Juror (2016 | 2017 | 2018)

Awards and Honors

AIA Charlotte Design Excellence Merit Award for Lenovo Experience Center, 20204

AIA Charlotte Design Excellence Honor Award for Epic

AIA Orlando Built Design Excellence Honor Award for Private Health Medical Office Building, 20182

AIA Orlando Built Design Excellence Award for Georgetown Public Safety Training Complex, 20173

AIA Orlando Un-Built Design Excellence Award for Private Health Medical Office Building, 20162

AIA Orlando Un-Built Design Excellence, Award for Fort Myers Fire Administration Building #1, 20153

ENR Texas Award Government/Public Building for the Georgetown Public Safety Training Complex, 20153

AIA Orlando Built Design Excellence Award for Sarasota

County Area Transit Facility, 20143

AIA Orlando Un-Built Design Excellence Award for Daytona Beach Museum of Art and Sciences – Grand Hall for the Arts and Sciences, 20113

AIA Florida Built Design Excellence Award for Payne Park Skateboard Park Pavilion, 20103

AIA Orlando Un-Built Design Excellence Award for Chupco Cultural Community Center –Investigating Native American Structures, 20103

AIA Orlando Firm of the Year - Contributor to winning firm ADG, 20093

AIA Orlando Un-Built Design Merit Award for Sanford Public Safety Complex, 20093

AIA Florida Un-Built Design Excellence Award for Dunescapes - Public Beach Access Research, Master Plan, and Design Proposal, 2008

AIA Orlando Built Design Excellence Award for Sarasota

AIA Orlando Built Design Merit Award for Payne Park Skateboard Park Pavilion, 20083

AIA Florida Southwest Un-Built Design Merit Award for Cape Coral Public Safety Facility, 20073

AIA Orlando Un-Built Design Merit Award for Cape Coral Public Safety Facility, 20073

AIA Orlando Un-Built Design Merit Award for Payne Park Skateboard Park Pavilion, 20063

AIA Henry Adams Merit Medal in Design Excellence, 2005 Writer’s Completition Honorable Mention, 2005

Top Ten Architectural Undergraduate, 2001

3. During previous experience as Senior Design Associate at Architects Design Group
4. During previous experience as Design Leader at Perkins&Will

Thank you!

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.