The Feedery - Food Hall

FLORIDA ROADSIDE REVIVAL - SPACE OF FILTERED LIGHT AND SHADOW

INSPIRED BY THE REUSE OF A 1930’s ROADSIDE ICON, MOVEMENT, PERCEPTION, EXPERIENCE, AND VERNACULAR CRAFT

This proposed food hall and distillery project seeks to revive a roadside icon in a small but impactful historic downtown known for both its agrarian grove roots, as well as, legacy for mid-century modern craft . Building as occupiable “billboard” and design/space as “sign” of occupation are launching points for the conceptual study, The vision is to celebrate roadside architecture while righting some of its lost opportunities for human centric design.

Birdseye from the South

Existing Building Photos

THE WRAPPER OF FILTERED LIGHT - REMOVE, REPURPOSED WOOD FROM EXISTING

The exisiting building was a feed store from the 1930’s where a storage loft constructed of heart of pine lumber cluttered the free open span volume. This lumber was salvaged and repurposed as a weathered clad brie solie both sheltering the porch and south facade while also filling the space with light.

INSPIRED BY THE REUSE OF A FLORIDA ROADSIDE ICON, MOVEMENT, PERCEPTION, EXPERIENCE, AND VERNACULAR CRAFT

Existing Building Images (right) Garden Sketch (below)

Filtered light examples (bottom right)

Existing Site Aerial From SE - Visual Impact of Roadside Architecture

THE WRAPPER AND VISUAL IMPACT

DESIGN AS SIGN FROM AFAR

HOLD THE STREET EDGE SPACE TO RECEIVE

Concept Views - The Porch of Filtered Light and the Garden Grove

Existing Site Aerial From NE

Concept Views - The Porch of Filtered Light and the Garden Grove

THE GARDEN GROVE

Community gardens that break down the scale of HWY 17 and provide the refuge of an old school road side fruit stand

THE PORCH OF FI LTERED LIGHT

Iconic Florida Shade Structure along the roadside created with salvaged old heart of pine ceiling boards from the interior storage loft of the original Doty ’s structure

HANGING GARDEN OF LIGH T AND SHADOW

Interior food hall filled with natural light via skylights, exposed original beams, and hanging local plants

THE LAWN

South facing flexible lawn and beer garden and wal k up service

Concept Views - The Porch of Filtered Light and the Garden Grove

Reuse of existing wood to filter light, shade, and shadow below (examples above)

Concept Views - The Porch of Filtered Light and the Garden Grove

Reuse of existing wood to filter light, shade, and shadow below (examples above)

Concept Views - The Porch of Filtered Light and the Garden Grove

Concept Views - The Porch of Filtered Light and the Garden Grove

Plan - Indoor Outdoor Food Hall, Bar, and Distillery

GROVE STAND INSPIRED - HANGING GARDEN OF LIGHT AND SHADOW

Food Hall Concept Views - The Hanging Garden of Light and Shadow

Food Hall Concept Views - The Hanging Garden of Light and Shadow

Interior Bar Concept Views - The Hanging Garden of Light and Shadow

Interior Bar Concept Views - The Hanging Garden of Light and Shadow