David Mosquera Angarita Professional Portfolio by David A. Mosquera

TAKE THE RISK DAVID MOSQUERA

LEAVE YOUR FOOTPRINT IN WHAT YOU DO - THAT MAKES YOU UNIQUE

POR TFO LIO 2015 - 2017

CREATIVE DESIGNER DAVID A. M. ANGARITA

PORTFOLIO

HELLO , my name is David, I am a designer born in Cali

(Colombia) and where I have lived until the present time. I studied in the university the career that would open many doors to me, in fact it has been, I have been able to work with independent brands, international brands and emerging brands. I am currently working as a freelancer, I have been able to take very interesting projects, contribute to brands that have sought me to solve problems and develop my skills to manage the customer.

DAVID MOSQUERA IN TERACT I VE MEDI A DESI GNER TYPOG RAPHY COL OR PALET T E BAL AN CE BRAN D IN G T HI NKI NG AN AL YS T / PROA CT I VE

P R O J E CT S I N S T A G RAM

PER SON AL IN ST AG RAM

HTTPS://WWW.I N S TAG R AM .CO M /DAV I DA MANGARITA/

H TTPS: //W W W . INSTAGRAM. COM/D AV E ANGA RITA /

I want to tell you that a year ago I was in NY, I love the city, the diversity of cultures, of people, how overwhelming buildings and lifestyle can be, the seasons and opportunities, the great opportunities that exist in the city . Since then I have focused my energies on showing a portfolio that may interest a good agency that is in NY that can help me accomplish my next step and accept this "character" in accepting bigger challenges that can help the company and The team to grow, as well as I can take the next step in my life, to establish myself in NY as a designer, a big one. That is why my portfolio starts with the phrase "take the risk" because life is based on decisions that many times we do not know how they will turn out, but that is the "trick" that can offer immense surprises, You have to believe in yourself. I decided to take the risk to give the change to my professional and personal life, sending this request for work and applying for the position, now only depends on you... Are we going to take the risk? (I hope so!)

A VERY HAPPY DAY FOR YOU.

LEAVE YOUR FOOTPRINT IN WHAT YOU DO - THAT MAKES YOU UNIQUE

CREATIVE DESIGNER DAVID A. M. ANGARITA

LET'S GET STARTED PORTFOLIO

THE FIRST BRAND FOR WHICH I WORKED AS A CREATIVE, IN DIGITAL MEDIA (SOCI AL MEDIA), WAS LISTERINE CONSUMER, INITIALLY IN COLOMBIA (BOTH, CONSUMER AND PROFESSIONAL), LATER ALSO ECUADOR AND PERU. I HAD TO CREATE AN IDENTITY, WE NAMED ALWAYS ON, TO ENCOMPASS TWO OBJECTIVES: THE FIRST WAS TO EDUCATE THE CONSUMER THE TIMES THAT HE HAD TO USE LISTERINE IN THE DAY AND IDENTIFY THE MOMENTS OF USE OF THE PRODUCT. AND THE SECOND WAS TO SHOW THE PORTFOLIO OF PRODUCTS THAT LISTERINE HAS IN THE MARKET AND THE BENEFITS OF EACH ONE.

HTTPS://WW W.FA CEBO O K.CO M /LI S TER I N ECO / HTTPS://WW W.IN S TAG R AM .CO M /LI S TER I N ECO /

THE 21 DAY CHALLENGE LISTERINE CAMPAIGN WAS TO TAKE PLACE FOR THE FIRST TIME IN COLOMBIA AND WE WERE TO CREATE A VISUAL IDENTITY OF EXPECTATION, WHERE PEOPLE UNDERSTOOD A LITTLE ABOUT THE CHALLENGE AND WHAT LISTERINE WAS LOOKING FOR WITH THE PARTICI PATION OF THE CONSUMERS. WE WANTED A COACH TO MOTIVATE CONSUMERS TO TAKE PERSONAL CHALLENGES, OF ANY KIND, AND SA ID TO THEM, THAT LISTERINE WOULD ALWAYS SUPPORTED THEM.

HTTPS://WW W.FA CEBO O K.CO M /LI S TER I N ECO / HTTPS://WW W.IN S TAG R AM .CO M /LI S TER I N ECO /

THE CHALLENGE 21 DAYS COMES TO COLOMBIA AND WE HAD TO CREATE MANY VISUAL PIECES, I TOOK THE KV THAT SENT FROM THE UNITED STATES AND ADAPTED TO PIECES THAT COULD FULFILL THE DIGITAL FUNCTION TO SHOW THE CHALLENGE THAT LISTERINE WAS CREATING ( BANNERS, VIDEOS, AND OTHERS THINGS). WE HAD TO PROPOSED A STRATEGY IN SOCIAL NETWORKS TO SPREAD THE FINAL FUNCTION OF THE CHALLENGE, CHANGED LIFES. THANKS TO THE SUCCESS OF THE CAMPAIGN, A SECOND WAVE WAS MADE, WITH THE HELP OF A FAMOUS PERSON IN COLOMBIA. IN ADDITION WE WINNING THE AMAUTA 2016 PRIZE IN CHILE, WHERE I WAS IN CHARGE OF DESIGN AND GRAPHIC STYLE.

HTTPS://WW W.FA CEBO O K.CO M /LI S TER I N ECO / HTTPS://WW W.IN S TAG R AM .CO M /LI S TER I N ECO /

WA V E I HTTPS://WW W.YO U TU BE.CO M /WATCH? V =D4KNF5 J MG0W WA V E II HTTPS://WW W.YO U TU BE.CO M /WATCH? V =KJ 6 K6 LKTPX U AMA UTA PR IZ E 2 0 1 6 HTTP://AMD IA.OR G .AR /S I TE /G AN ADO R ES - AM AUTA-2016 /

LISTERINE WAS TO POSITION THE NEW PRODUCT WHITENING EXTREME TEETH WHITENING. A CAMPAIGN WAS CREATED AROUND EDUCATING ABOUT THE 3 PRODUCTS OF THE WHITENING PORTFOLIO. I DESIGNED DIGITAL PIECES FOR SOCIAL NETWORKS AND CHANGED THE LOOK AND FEEL OF THE WEBSITE, KEEPING IN MIND THE USER EXPERIENCE. THE KV THAT CAME TO US DID NOT HAVE MUCH POTENTIAL, SO I TOOK THE RISK, ALONG WITH THE AGENCY, ADDING NEW AESTHETIC GUIDELINES.

HTTPS://WW W.YO U TU BE.CO M /WATCH? V =P G 7 W 3 B D 3 K6E HTTPS://WW W.L I S TE R I N E.CO M .CO /N U EV O - LI S TE RINE -W H ITE NING-E X TR E ME

JNJ Web site AFTER WORKING WITH LISTERINE ® FOR A LONG TIME, THE AGENCY DECIDES THAT IT IS TIME TO TAKE A BREAK FROM THE NEUTROGENA ® BRAND. I WAS ASSIGNED TO THE PROJECT OF LAUNCHING A PRODUCT "TOALLITAS X7" AND CREATE A PORTFOLIO OF PIECES AND VISUAL STYLE, FOR SOCIAL MEDIA AND FOR THE WEBSITE, TO TALK ABOUT THE IMPORTANCE OF THIS NEW PRODUCT. THE CHALLENGE WAS TO SHOW ITS VERSATILITY AND PORTABILITY, SO I INCLUDED THE PRODUCT IN SCENARIOS WHERE IT IS PRACTICAL TO USE IT.