David Mosquera Portfolio

TAKE THE RISK DAVID MOSQUERA

LEAVE YOUR FOOTPRINT IN WHAT YOU DO - THAT MAKES YOU UNIQUE

POR TFO LIO 2015 - 2017

CREATIVE DESIGNER DAVID A. M. ANGARITA

PORTFOLIO

LEAVE YOUR FOOTPRINT IN WHAT YOU DO - THAT MAKES YOU UNIQUE

CREATIVE DESIGNER DAVID A. M. ANGARITA

LET'S GET STARTED PORTFOLIO

THE FIRST BRAND FOR WHICH I WORKED AS A CREATIVE, IN DIGITAL MEDIA (SOCI AL MEDIA), WAS LISTERINE CONSUMER, INITIALLY IN COLOMBIA (BOTH, CONSUMER AND PROFESSIONAL), LATER ALSO ECUADOR AND PERU. I HAD TO CREATE AN IDENTITY, WE NAMED ALWAYS ON, TO ENCOMPASS TWO OBJECTIVES: THE FIRST WAS TO EDUCATE THE CONSUMER THE TIMES THAT HE HAD TO USE LISTERINE IN THE DAY AND IDENTIFY THE MOMENTS OF USE OF THE PRODUCT. AND THE SECOND WAS TO SHOW THE PORTFOLIO OF PRODUCTS THAT LISTERINE HAS IN THE MARKET AND THE BENEFITS OF EACH ONE.

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THE 21 DAY CHALLENGE LISTERINE CAMPAIGN WAS TO TAKE PLACE FOR THE FIRST TIME IN COLOMBIA AND WE WERE TO CREATE A VISUAL IDENTITY OF EXPECTATION, WHERE PEOPLE UNDERSTOOD A LITTLE ABOUT THE CHALLENGE AND WHAT LISTERINE WAS LOOKING FOR WITH THE PARTICI PATION OF THE CONSUMERS. WE WANTED A COACH TO MOTIVATE CONSUMERS TO TAKE PERSONAL CHALLENGES, OF ANY KIND, AND SA ID TO THEM, THAT LISTERINE WOULD ALWAYS SUPPORTED THEM.

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THE CHALLENGE 21 DAYS COMES TO COLOMBIA AND WE HAD TO CREATE MANY VISUAL PIECES, I TOOK THE KV THAT SENT FROM THE UNITED STATES AND ADAPTED TO PIECES THAT COULD FULFILL THE DIGITAL FUNCTION TO SHOW THE CHALLENGE THAT LISTERINE WAS CREATING ( BANNERS, VIDEOS, AND OTHERS THINGS). WE HAD TO PROPOSED A STRATEGY IN SOCIAL NETWORKS TO SPREAD THE FINAL FUNCTION OF THE CHALLENGE, CHANGED LIFES. THANKS TO THE SUCCESS OF THE CAMPAIGN, A SECOND WAVE WAS MADE, WITH THE HELP OF A FAMOUS PERSON IN COLOMBIA. IN ADDITION WE WINNING THE AMAUTA 2016 PRIZE IN CHILE, WHERE I WAS IN CHARGE OF DESIGN AND GRAPHIC STYLE.

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WA V E I HTTPS://WW W.YO U TU BE.CO M /WATCH? V =D4KNF5 J MG0W WA V E II HTTPS://WW W.YO U TU BE.CO M /WATCH? V =KJ 6 K6 LKTPX U AMA UTA PR IZ E 2 0 1 6 HTTP://AMD IA.OR G .AR /S I TE /G AN ADO R ES - AM AUTA-2016 /

LISTERINE WAS TO POSITION THE NEW PRODUCT WHITENING EXTREME TEETH WHITENING. A CAMPAIGN WAS CREATED AROUND EDUCATING ABOUT THE 3 PRODUCTS OF THE WHITENING PORTFOLIO. I DESIGNED DIGITAL PIECES FOR SOCIAL NETWORKS AND CHANGED THE LOOK AND FEEL OF THE WEBSITE, KEEPING IN MIND THE USER EXPERIENCE. THE KV THAT CAME TO US DID NOT HAVE MUCH POTENTIAL, SO I TOOK THE RISK, ALONG WITH THE AGENCY, ADDING NEW AESTHETIC GUIDELINES.

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JNJ Web site AFTER WORKING WITH LISTERINE ® FOR A LONG TIME, THE AGENCY DECIDES THAT IT IS TIME TO TAKE A BREAK FROM THE NEUTROGENA ® BRAND. I WAS ASSIGNED TO THE PROJECT OF LAUNCHING A PRODUCT "TOALLITAS X7" AND CREATE A PORTFOLIO OF PIECES AND VISUAL STYLE, FOR SOCIAL MEDIA AND FOR THE WEBSITE, TO TALK ABOUT THE IMPORTANCE OF THIS NEW PRODUCT. THE CHALLENGE WAS TO SHOW ITS VERSATILITY AND PORTABILITY, SO I INCLUDED THE PRODUCT IN SCENARIOS WHERE IT IS PRACTICAL TO USE IT.

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JNJ WEB SITE NEUTROGENA ® LAUNCHED ITS ACNE SKIN CARE PRODUCT CALLED ULTRA GENTLE. WE SHOULD BE ABLE TO CAPTURE THE IDENTITY OF THE PRODUCT IN DIGITAL PIECES, THE KV PARAMETER S WERE NOT VERY CLEAR AND WE HAD TO TAKE THE RISK OF CREATING AN IDENTITY FOR THE PRODUCT IN SOCIAL MEDIA AND IN THE WEBSITE.

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A NEW BRAND ENTERED THE AGENCY AND I HAD THE PRIVILEGE OF CREATING FROM THE BEGINNING THE CONCEPT THAT WAS TO BE MANAGED VISUALLY IN SOCIAL NETWORKS. SIMILARLY THE BRAND LAUNCHED A CONTEST TO TRAVEL AS A COUPLE TO FASHION WE EK, FRANCE. I SHOULD CREATE A KV THAT WOULD EXPRESS THE EXCLUSIVITY OF THE PRODUCT IN THE USE OF DAILY CLOTHES AND AT THE SAME TIME THE STEPS TO PARTICIPATE. -

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KV (KEY VISUAL)

THE SITE SHOULD HAVE CERTAIN INFORMATION ABOUT THE CONTEST, SUCH AS THE STEPS TO FOLLOW, WHAT PRODUCTS TO BUY TO PARTICIPATE AND WHAT THE PERSON WON (TERMS AND CONDITIONS AS WELL). I THOUGHT IT WAS ALSO IMPORTANT TO EDUCATE THE USER ABOUT THE PRODUCT PORTFOLIO OF THE BRAND AND ALSO TO PROVIDE AN ONLINE STORE FOR THE PURCHASE, SO THAT WAS A PARAMETER THAT I ADDED ON THE WEBSITE, WITH THE PORTAL TO THE SOCIAL MEDIA SITES.

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AT THE SAME TIME, I HAD TO CREATE AN IDENTITY FOR IMAGES ON SOCIAL MEDIA (FACEBOOK AND INSTAGRAM), MAKING THE DIFFERENT PRODUCTS KNOWN, BUT THE IDEA I DEVELOPED INVOLVES DIFFERENT TOPICS OF CONVERSATION, BETWEEN THE BRAND AND THE USERS: MOMMENTS WOOLITE (FOR THE PRODUCT DEDICATED TO BABY CLOTHING), TIPS WOOLITE (DAILY MOMENTS) AND TREND WOOLITE (FOR THE PRODUCT SPECIALIZING IN DELICATE CLOTHES AND DARK COLORS).

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LEGACY IS A COMPANY THAT SELLS LIFE INSURANCE TO PEOPLE WITH A LOT OF PURCHASING POWER. IN ORDER TO POSITION THE BRAND AS HIGH EXCLUSIVITY, THE AGENCY PUT ME AT THE LEADERSHIP OF DESIGNING THE WEBSITE, WITH CERTAIN PARAMETERS. THE CHALLENGE WAS TO BE ABLE TO SEGMENT THE MARKET AND THE TYPES OF CLIENTS THAT LEGACY HAS, I SEGMENT NAVIGATION BY TYPE OF INSURANCE AND PATRIMONY PROTECTION. -

LEGACY IS A COMPANY THAT SELLS LIFE INSURANCE TO PEOPLE WITH A LOT OF PURCHASING POWER. IN ORDER TO POSITION THE BRAND AS HIGH EXCLUSIVITY, THE AGENCY PUT ME AT THE LEADERSHIP OF DESIGNING THE WEBSITE, WITH CERTAIN PARAMETERS. THE CHALLENGE WAS TO BE ABLE TO SEGMENT THE MARKET AND THE TYPES OF CLIENTS THAT LEGACY HAS, I SEGMENT NAVIGATION BY TYPE OF INSURANCE AND PATRIMONY PROTECTION. -

AS A FREELANCER

TWO PARTNERS FOUNDED A COMPANY CALLED PHARGREEN COLOMBIA S.A.S. TO DISTRIBUTE 100% NATURAL PRODUCTS NATIONWIDE. THE FINAL LOGO O MARK WAS A PROCESS OF DEDICATION TO RESEARCH AND TO MEET THE NEED S OF THE COMPANY, ALONG WITH THAT, TO PROJECT THE MISSION OF THE COMPANY IN CREATING A HEALTHY LIFESTYLE. THE PHOTOS WERE TAKEN FROM THE SOURCE: HTTPS://UNSPLASH.COM/ -

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PHARGREEN C O LO M B I A S . A . S .

AS A FREELANCER

Fu nd a c i รณn Integral p ara el L i de ra z go Soci al

FILS SEEKS TO CONSOLIDATE AN EXPERIENCE IN THE SOCIAL FIELD AND IN THE DIFFERENT FIELDS OF COMMUNICATIONAL VANGUARD. THE CHALLENGE WAS TO CREATE A SOCIAL IDENTITY THAT CAN COMMUNICATE THE VARIETY OF FIELDS IN WHICH THE FOUNDATION IS DEVELOPED NATIONALLY. TO DO THIS, CREATE AN IDENTITY THAT CAN REFLECT THE CULTURE OF PEOPLE

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AS A FREELANCER

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AS A FREELANCER

Fu nd a c i รณn Integral p ara el L i de ra z go Soci al

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AS A FREELANCER

21 DAYS IS A WEIGHT LOSS PROGRAM THROUGH ALTERNATIVE MEDICINE. THE GOAL OF MAKE A CHANGE TO THE BRAND, WAS TO BE ABLE TO PROJECT A FRESHER BRAND, MODERN, NATURAL AND SHOW THEM AN EXCLUSIVE PUBLIC (PEOPLE FROM OTHERS COUNTRIES).

THE PHOTOS WERE TAKEN FROM THE SOURCE: HTTPS://UNSPLASH.COM/ -

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AS A FREELANCER

THE IDEA OF THE BLUE AND GOLD TONES ARE TO BALANCE NATURE AND MEDICINE WITH AN ATMOSPHER E OF PROFESSIONALISM AND EXCLUSIVITY. THE PHOTOS WERE TAKEN FROM THE SOURCE: HTTPS://UNSPLASH.COM/ -

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AS A FREELANCER

JANFER IS A SINGER FROM A TOWN NEAR CALI. WITH THE MUSICAL RECEPTION AT THE BEGINNING OF HER CAREER, JANFER NEEDED AN UPDATE OF HER BRAND IN ORDER T O GENERATE AN IDENTITY AS AN ARTIST, THANKS TO WHICH SHE HAS POSITIONED HERSELF AT THE NATIONAL LEVEL. THE COLORS AND TONE OF THE IDENTITY REFLECT THE TYPE OF MUSIC SHE SINGS, BUT WE DO NOT WANT TO USE THE IMAGE JUST LIKE THE OTHER SINGERS OF THIS GENRE, SO THAT IS WHY WE INTERVENE IMAGES WITH MORE ELEGANT TY POGRAPHIES..

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AS A FREELANCER (IN PROCESS)

GLAM! MAGAZINE IS A FASHION PUBLISHING COMPANY THAT SEEKS TO POSITION ITSELF AS A

“if you want to be irreplaceable, you have to be different.”

BENCHMARK AT THE NATIONAL LEVEL.HIS PORTFOLIO TALKS ABOUT HEALTH, BEAUTY, FASHION AND ENTERTAINMENT THEMES THROUGH EXPERTS AND NEW EMERGING CHARACTERS. THIS VERSATILITY AND CHARACTER SHOULD BE IN THE VISUAL IDENTITY, THAT IS WHY IT WAS CONSIDERED THE RENEWAL OF THE BRAND TO GENERATE A NEW IDENTITY SYSTEM THAT BRINGS THE PRODUCT TO THE TARGET AUDIENCE.

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QUOTE COCO CHANEL

AS A FREELANCER (IN PROCESS)

THE EMERGI NG PUBLISHER HAS ALREADY LAUNCHED ITS FIRST PRINTED PUBLICATION WITH THE OLD IMAGE, FOR THIS NEW VERSION, IN APRIL, I WILL BE IN CHARGE OF EDITING CONTENT WITH THE NEW IMAGE WE HAVE CREATED. WE CAN SEE IN THESE IMAGES THE OLD BRAND THAT HAS BEEN USED UNTIL THIS TIME. THE CHANGE OF BRAND WILL BE MADE WITH THE LAUNCH OF THE NEW PRINT EDITION.

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AS A FREELANCER (IN PROCESS)

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AS A FREELANCER (IN PROCESS)

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THANKS FOR WATCHING MY WORK - HAVE A NICE DAY

CREATIVE DESIGNER DAVID A. M. ANGARITA

PORTFOLIO