Manual

Page 1

DMS

Graphic Style Manual

2 Local Makeovers

These identities were developed as part of the Troy University's Department of Art and Design course titled typography.



Current logo of Flo’s Kitchen This is the current logo of Flo’s Kitchen in Troy, Alabama. Flo’s Kitchen is a new restaurant in Troy and is located directly behind Regions bank on the square. Flo’s Kitchen is a sit down style restaurant and cooks primalry sole food. Flo’s opened its door about six months ago.


Primary Color Logo This is the newest logo for Flo’s Kitchen in Troy, Alabama. The old logo was still very easy reading and felt we needed to bring the plate concept into the new logo as well. This is the colored verision of the new logo.Very simple, but still reflects Flo’s Kitchen with the easy reading of the words.

Flo's

Kitchen

Black and White Logo This is the newest logo for Flo’s Kitchen in Troy, Alabama, just in black and white. The black and white style of the new logo is simple as well and is easy to use for printing.

Flo's

Kitchen


Alternate Logo This is the alternate verision of Flo’s Kitchen, without the plate. Just using the name Flo’s is still useful and doesn’t take away from the name or logo.

Alternate Black and White Logo This is the alternate verision of Flo’s Kitchen. Just using the name Flo’s is still useful and is just in black. You can use this for coping and/or printing.

Flo's

Flo's


Logo Color Palette Cyan

Black

C 100 M 0 Y 0 K 0

C 0 M 0 Y 0 K 100

Cyan

Black

These are the colors for the new logo. We are still using the blue, just a lighter color. This color was chosen because its easier to see with black and is easy to find when printing. The RGB and CMYK is listed on the right hand side.

R 0 G 174 B 239

R 0 G 0 B 0


DO NOTS!

Only the colors above are acceptable as well as black an white images. The only logo styles available are the ones posted above. Listed on this page is not permitted or any other.

Flo's Kitchen Flo's Kitchen

Flo's Kitchen

lo's

Kitchen



Current logo of The Rubicon Current logo of the Troy University The Rubicon. Established in the Fall of 2009, The Rubicon is a student literary journal published by the English Department of the main campus of TROY


Primary Logo This is the new logo of the Troy University The Rubicon. It uses two different style fonts and allows you to focus on the main name, Rubicon.

TheRubicon

Secondary Logo Here is the Secondary logo that is permitted to be used by The Rubicon. The only difference is the position of the THE and is lowercase.

the

Rubicon


Logo Colors Even though the colors are basic black colors, the codes are presented on the

Black

Black

right hand side. Easy numbers for CMYK and RGB.

C 0 M 0 Y 0 K 100

R 0 G 0 B 0


DO NOTS! Only the colors are black an white. The only logo styles available are the ones posted above. Listed on this page is not permitted or any other.

Rubicon Rubicon the



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