Dawn Foods- Better for you brochure 2024

The ‘better-for-you’ space has seen a significant shift - from removing less desirable ingredients to consciously adding ingredients known to better the mind and body. At the same time, consumers expect these better-for-you products to not only taste okay, but to taste simply delicious. Like any other indulgent bakery product!

Better-for-You products are on the rise!

Behaviours relating to healthy eating

“A wider range of “better-for-you” food and drink options (e.g. lower in fat, sugar) would make me more likely to buy them”

CONSUMERS ARE PUTTING MORE IMPORTANCE ON THEIR HEALTH AND WELLBEING

“I’m willing to try more sweet baked goods with claims like reduced sugar, natural, gluten free, vegan, etc.”

of European consumers

OPPORTUNITY TO EXPAND BAKERY RANGE AND BROADEN CUSTOMER BASE

% of consumers who have tried the following sweet baked goods and liked it..

Source: Dawn Global Trends Survey 2022

Source: Mintel Consumer Survey

TOP BETTER-FOR-YOU CLAIMS TRACKED IN EUROPEAN SWEET BAKERY PRODUCT LAUNCHES IN 2022

+17%

AVERAGE ANNUAL GROWTH OF SWEET BAKERY PRODUCT LAUNCHES TRACKED WITH A VEGAN CLAIM (EUROPE, CAGR 2018-2022)

No Additives/ Preservatives

Vegan/No Animal Derived Ingredients

Free from Added/ Artificial Colourings

Free from allergens

Palm Oil Free

Gluten Free

Source: Mintel Product Database

VEGAN MIXES

Delight your customers with indulgent and on trend American favourites. Dawn’s vegan certified pastry mixes are very easy to prepare and deliver excellent products. Our high quality mixes are made with carefully selected plant-based ingredients and have an excellent flavour. They are suitable for the preparation of cakes, muffins, cookies, brownies and donuts. You will find solutions for all requirements and everyone‘s taste!

Benefits for bakers

• Easy preparation

• Good processing

• Stable results

• Great versatility

• Vegan certified

Benefits for consumers

• Suitable for vegan, vegetarian and flexitarian diets

• Amazing taste and texture

• Delicious taste

Vegan

Interest in veganism has witnessed rapid growth over recent years and is now becoming a ‘must have’ within the bakery industry. The number of people committing to a strictly plant-based, or vegan, diet is on the rise, as well as those “flexitarians” who are looking to limit their consumption of animal derived products.

V-label

The V-Label is an internationally recognised, registered symbol for labeling vegan and vegetarian products and services. For consumers, it is a simple and reliable guide to help them when they are shopping. With the V-Label, companies promote transparency and clarity.

GELATINE FREE

With Dawn Balance® Gelatine Free Fonds, you can now make all your mousses, bavarois, and desserts without animal derived ingredients. Attract new customers with your all-time favourites in a blink of an eye.

Product benefits:

• No animal derived ingredients

• Can be used with dairy, dairy-free and plant-based creams

• Excellent solidification, great cutability

• Freeze and thaw stable

• As easy to use as regular Dawn Fonds

• Suitable for vegetarians and vegans

Vegan Avoc ado- Chocolate Cake

COMPOSITION

1 Cake Ø 18 cm

450 g Vegan Chocolate Crème Cake batter

250 g Avocado frosting

Decoration: Chocolate, fresh avocado

BASIC RECIPES

1. Chocolate Crème Cake Batter

1000 g Dawn Balance® Crème Cake Mix Vegan Chocolate

500 g Water

200 g Vegetable oíl

1700 g Total

2. Avocado Frosting

800 g Avocado

50 g

200 g

200 g

1250 g

WORKING METHOD

1. Chocolate Crème Cake Batter

• Mix water, vegetable oil and Cr

• Mix 3 minutes with a flat beater on medium speed.

• Fill into ring forms and bake.

• Baking temperature: Deck oven 190ºC / Fan oven 160°C.

• Baking time: 40-45 minutes.

2. Avocado Frosting

• Mix avocado and lemon juice and margarine and mix up with a whisk until the frosting is smooth.

ASSEMBLY

• Sandwich chocolate layers with avocado frosting.

• Decorate with fresh, sliced avocado and vegan chocolate decoration.

With

a

creamy twist of avocado

1 in 100

• A gluten free application with the taste, texture and mouthfeel of a standard product

• Superior eating experience

• Lactose free

For some, eating gluten-free is a lifestyle choice – for others, it is a medical necessity. Whatever the motivation of your consumers, our gluten-free products and ingredients will exceed their expectations. They’re formulated to taste just as good as standard products and have the same satisfying sensorial properties.

Source: Association of European Coeliac Societies (AOECS)

people are estimated to suffer from coeliac disease in Europe of European consumers who have tried gluten-free sweet bakery said that they liked it

Source: Dawn Global Bakery Trends Study, June 2022, Europe

PRODUCT BENEFITS GLUTEN-FREE

CLEANER LABEL

More and more consumers are looking for simpler labels with ingredients they know and trust. Clean label does not have a regulated definition. At Dawn we focus on making our products cleaner. Which means we try to make them more simple, with easy-to-understand labels and ingredients that are recognized by consumers:

• Natural flavours & colours

• Preservative & e-number free

• Minimal allergens

Contact us to learn more and discuss your specific needs.

1 IN EVERY 5 sweet bakery product launch in Europe was tracked with a clean label claim in 2022

“I try to avoid ultra-processed foods.”

of European consumers who agree with the above statement

Source: Mintel Survey, Europe, 2023

GET YOUR BAKERY IN SHAPE WITH SOURCE OF PROTEIN MIXES

TAILORED SOLUTIONS

We understand that manufacturers have unique needs. Combining your objectives with our industry expertise, we collaborate to develop products and solutions that meet your specific requirements and challenges. We work with you as strategic partners, connecting you with our chefs and R&D team. We can help you tailor products and solutions to fit your specific needs.

Discover our products and make-up recipes

In recent years, protein has become a nutrient that is seen as something good for you and supporting an active lifestyle. Products with added protein contribute to the maintenance and growth of muscle mass.

INDULGENCE IN A MORE NUTRITIOUS

LIFESTYLE

We developed a range of American style mixes with protein which can be tailored to your specific needs. You will be able to create numerous pastries with protein that taste great and are appealing to your customers. A variety of options for different parts of the day will satisfy your customers with a sweet tooth while contributing to their daily protein intake. From muffins to cakes, cookies, brownies, you name it!

* Protein contributes to a growth in muscle mass

Consumer demand for protein enriched bakery is on the rise

49% 20%

20% of Danish consumers said that high in protein is an important factor when shopping for food

(Source: Mintel Consumer Survey 2023)

SOURCE OF PROTEIN SOURCE OF PROTEIN

49% of UK consumers said that they use sports nutrition products more than once a week

(Source: Mintel, Sports Nutrition Survey, 2023)

40% growth of sweet bakery products with a protein claim in 2022 when compared to 2021 product launches 40%

(Source Mintel Product Database 2022 vs 2021)

5 MIXES TO BOOST PROTEIN LEVELS AND SALES

REDUCED SUGAR AND FAT CAKE MIXES

Health-conscious consumers are looking for solutions that fit their lifestyle but still meet their need for comfort and indulgence. We have developed mixes that reduce levels of sugar and fat by up to 30%, as well as solutions for no added sugar in our fruit-based products.

BENEFITS

Consumer benefits

• At least 30% sugar reduced*

• Fat reduced products are reduced by 30%*

Ingredient benefits

• Natural flavours and colours

• Cocoa used in the chocolate mixes is Rainforest Alliance Certified

* vs. market average

Application benefits

• Versatile – with a wide range of cake and muffin applications

• Easy to use – simply add oil, water and glycerine

• Great results every time

REDUCED SUGAR FONDS

growth of European sweet bakery product launches tracked with a sugar reduction claim in 2022 compared to the previous year +17%

(Source: Mintel Product Database)

Consumers are looking for indulgent bakery products without feeling the associated guilt. Thus, we are seeing a growing number of products promoting their sugar reduced attributes. The bakery industry is taking notice of this growing consumer demand by providing sugar reduced cake and pastry favourites.

SUGAR INTAKE IS BEING LOWERED BY CONSUMERS

That is why we have developed an alternative solution to create mousses and bavarois preparations with natural colours and flavours, with the same application recipe as our regular range, but with 30% less sugar.

You can now stabilise, gelatinise, flavour and sweeten creams with limited sugar impact thanks to our new range of reduced sugar fonds. These flavoured bavarois powders can be used with dairy or non-dairy creams.

FRUIT FILLINGS WITH 80% FRUIT

We have taken fruit fillings to a new level, by bumping up the fruit content and replacing all the refined sugars with natural sweeteners.

The result is a high quality range of fruit fillings, with the natural flavour of fruit and just the right amount of sweetness. This Dawn Balance® Delifruit Xtra range is bang on trend.

• Bake- and cut-stable

• Delicious fruit flavour

• Reduced calories by 30%*

• Reduced sugar by 30%*

• Suitable for vegetarians and vegans

• Excellent taste

• Very high fruit content

REDUCED SUGAR

MANGO & PASSION MUFFINS

COMPOSITION

12 MUFFINS

840 g Muffin batter plain or chocolate

240 g Dawn Balance® Delifruit Xtra Mango & Passion 80%

BASIC RECIPE

1. Reduced Fat & Sugar Plain Muffin

1000 g Dawn Balance® Reduced Fat & Sugar Plain Cake Mix

450 g Water

160 g Vegetable oil

50 g Glycerin

1660 g Total

60 g Almond / pistachio mix

2. Reduced Fat & Sugar Chocolate Muffin

1000 g Dawn Balance® Reduced Fat & Sugar Chocolate Cake Mix

465 g Water

160 g Vegetable oil

50 g Glycerin

1695 g Total

60 g Dawn Crumble Mix

WORKING METHOD

• Add all ingredients to a mixing bowl fitted with a beater.

• Mix for 1 minute at slow speed - Scrape Down - Mix for another 2 minutes at slow speed.

• Deposit 70g of muffin batter into a muffin tray with paper cups.

• Top with a sprinkle of almond/pistachio mix or crumble.

• Bake in a deck oven at 180ºC for 35 minutes.

ASSEMBLY

• Allow to cool, cut the top of the muffin.

• Place the Delifruit Xtra Mango & Passion 80% or one of the other Delifruit fruit fillings Xtra into a piping bag and fill 20 g into each muffin.

• Put the muffin lid on top.

OUR PILLARS

When you partner with Dawn, you get more than just great products. You get the partnership, expertise and dedication to help make your business a success. Our bakery ingredients are organised under different ranges to make it easy for you and your team to find the right product every time.

Tried and true products that provide consistent quality and performance.

We understand that with constantly evolving consumer demands, you need more than exceptional products to inspire new levels of success. You need a true partner: one who’s walked the walk and understands the various challenges of running your day-to-day operation. A complete partner, with the tools, solutions and support to help you stand out in today’s highly competitive marketplace. An innovative partner, one that is always looking ahead for ideas and inspiration to create new excitement. We are Creators. Collaborators. Experts and Inspirers. For growing your business, we are the total package: your partner for bakery success.

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