The ‘better-for-you’ space has seen a significant shift - from removing less desirable ingredients to consciously adding ingredients known to be better for the mind and body. At the same time, consumers expect better-for-you products to not only taste okay, but to taste simply delicious. Like any other indulgent bakery product!
Better-for-you products are on the rise!
Behaviours relating to healthy eating
“A
wider range of “better-for-you” food and drink options (e.g. lower in fat, sugar) would make me more likely to buy them”
CONSUMERS ARE PUTTING MORE IMPORTANCE ON THEIR HEALTH AND WELLBEING
“I’m willing to try more sweet baked goods with claims like reduced sugar, natural, gluten free, vegan, etc.” of European consumers
OPPORTUNITY TO EXPAND BAKERY RANGE AND BROADEN CUSTOMER BASE
% of consumers who have tried the following sweet baked goods and liked them.
Source: Dawn Global Trends Survey 2022
Source: Mintel Consumer Survey 2023
TOP BETTER-FOR-YOU CLAIMS TRACKED IN EUROPEAN SWEET BAKERY PRODUCT LAUNCHES IN 2022
No Additives/ Preservatives
Vegan/ No Animal Derived Ingredients
Free from Added/ Artificial Colourings
CLEANER LABEL
More and more consumers are looking for simpler labels with ingredients they know and trust. Clean label does not have a regulated definition. At Dawn we focus on making our products cleaner. Which means we try to make them more simple, with easy-to-understand labels and ingredients that are recognised by consumers:
• Natural flavours & colours
• Preservative & e-number free
• Minimal allergens
Contact us to learn more and discuss your specific needs.
+17%
AVERAGE ANNUAL GROWTH OF EUROPEAN SWEET BAKERY PRODUCT LAUNCHES TRACKED WITH A VEGAN CLAIM
(EUROPE, CAGR 2018-2022)
Palm
Free from allergens
Source: Mintel Product Database
1 IN EVERY 5 sweet bakery product launch in Europe was tracked with a clean label claim in 2022
Oil Free
Gluten Free
VEGAN MIXES
Delight your customers with indulgent and on-trend American favourites. Dawn’s vegan certified mixes are very easy to prepare and deliver excellent products. Our high quality mixes are made with carefully selected plant-based ingredients and have an excellent flavour. We have mixes suitable for making cakes, muffins, cookies, brownies and donuts. You will find a product for all of your requirements and everyone‘s taste!
Benefits for bakers
• Easy to use
• Reliable results
• Great versatility
• Vegan certified
Benefits for consumers
• Suitable for vegan, vegetarian and flexitarian diets
• Amazing taste and texture
• Delicious taste
2.43728.119
Vegan
Interest in veganism has witnessed rapid growth over recent years and is now becoming a ‘must have’ within the bakery industry. The number of people committing to a strictly plant-based, or vegan, diet is on the rise, as well as those “flexitarians” who are looking to limit their consumption of animal derived products.
V-label
The V-Label is an internationally recognised, registered symbol for labelling vegan and vegetarian products and services. For consumers, it is a simple and reliable guide to help them when they are shopping. With the V-Label, companies promote transparency and clarity.
Dawn Balance Better for you
“Better-for-you” ingredients that don’t sacrifice taste or perfomance.
• Combine the water, vegetable oil and Dawn Balance® Crème Cake Mix Vegan Cocoa.
• Mix with a flat beater for 3 minutes on medium speed.
• Fill into 18cm ring forms and bake.
• Baking temperature: Deck oven 190ºC / Fan oven 160°C.
• Baking time: 40-45 minutes.
2. Avocado Frosting
• Mix avocado and lemon juice to puree, add powdered sugar and margarine and mix up with a whisk until the frosting is smooth.
ASSEMBLY
• Sandwich chocolate layers with avocado frosting.
• Decorate with fresh, sliced avocado and vegan chocolate decorations.
GLUTEN-FREE
Product benefits:
• A gluten free application with the taste, texture and mouthfeel of a standard product
• Superior eating experience
• Simple and easy to use
For some, eating gluten-free is a lifestyle choice - for others, it is a medical necessity. Whatever the motivation of your consumers, our gluten-free products and ingredients will exceed their expectations. They’re formulated to taste just as good as standard products and have the same satisfying sensorial properties.
1 in 100 people are estimated to suffer from coeliac disease in Europe
Source: Association of European Coeliac Societies (AOECS)
1 in 10 UK consumers claim to follow a gluten-free diet
Source: Coeliac.org.uk, 2021
64% of European consumers who have tried gluten-free sweet bakery said that they liked it
Source: Dawn Global Bakery Trends Study, June 2022, Europe
FRUIT FILLINGS WITH 80% FRUIT
We have taken fruit fillings to a new level, by bumping up the fruit content and replacing all the refined sugars with natural sweeteners.
The result is a high quality range of fruit fillings, with the natural flavour of fruit and just the right amount of sweetness. This Dawn Balance® Delifruit Xtra range is bang on trend.
• Bake and cut stable
• Delicious fruit flavour
• Reduced calories by 30%*
• Reduced sugar by 30%*
• Suitable for vegetarians and vegans
• Excellent taste
• Very high fruit content
OUR PILLARS
When you partner with Dawn, you get more than just great products. You get the partnership, expertise and dedication to help make your business a success. Our bakery ingredients are organised under different pillars to make it easy for you and your team to find the right product every time.
Trusted
Tried and true products that provide consistent quality and performance. DAWN
Dawn’s premium, differentiated product line that delivers category-leading quality and performance. EXCEPTIONAL
Better-for-You products that don’t sacrifice taste or performance.
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We understand that with constantly evolving consumer demands, you need more than exceptional products to inspire new levels of success. You need a true partner: one who’s walked the walk and understands the various challenges of running your day-to-day operation. A complete partner, with the tools, solutions and support to help you stand out in today’s highly competitive marketplace. An innovative partner, one that is always looking ahead for ideas and inspiration to create new excitement. We are Creators. Collaborators. Experts and Inspirers. For growing your business, we are the total package: your partner for bakery success.
