Dawn Foods- Total Cake Solutions CEE

Page 1

©2024 Dawn Foods FROM MIXES TO FILLINGS AND DECORATIONS.
SOLUTIONS ©2024 Dawn Foods
TOTAL CAKE

A BRIEF HISTORY OF CAKE

The beginning

The Egyptians were the first to show advanced baking skills when they baked honey-sweetened cakes. But back then, cakes were more bread-like without topping and icing.

The very first icing was made by boiling different ingredients including fine sugar, egg whites, and flavouring.

The 17th Century

In the mid 17th century, Europeans began to design the very first round cake with icing that became the standard.

The advancement of cooking and baking technology played a big role for Europeans to bake more elaborated and different types of cakes.

But still, these cakes didn’t come with fancy stuffing other than a simple ingredient like dried fruit.

THE ROLE OF CAKES IN HUMAN HISTORY

The Ancient Greeks used cakes to celebrate the births of their gods. In their tradition, they would bake a round cake that symbolized the moon to honor the birth of goddess Artemis.

They also were the first people to put candles on a cake by decorating it with lit candles to mimic the shining moon.

HISTORY OF CAKE
DID YOU KNOW

The 18th Century

In the 18th century, cake-baking became popular as a result of culinary schools that taught more people how to make pastries.

As sugar and refined flour became cheaper and more accessible, people started to see that cakes weren’t just for noble and upper-class citizens.

Also, the Industrial Revolution became a catalyst for the production of semi-closed ovens.

The 19th Century

Finally, in the 19th century, the emergence of baking powder and baking soda made cake-baking cheaper and quicker.

These ingredients became more accessible to regular households after the development of transportation and railroads during the Industrial Revolution.

Meanwhile, as more women started working, they had less time to cook. Thus, baking powder became one of their favourite ingredients to make cakes and pastries.

Birthday cakes started in Germany. In the 14th century, German families began to celebrate their children’s birthday in a celebration called Kinderfest.

During this ceremony, lit candles were being placed on the cakes. Each candle symbolized the age of the child. After the child blew the candles out, they would make a wish. This tradition continues to be a part of birthday celebrations today.

Dawn has more than a 100 years experience in making pastry mixes. Since 1920, we have developed a broad portfolio of cake ingredients and solutions that meet the diverse and ever changing tastes of consumers. Whether it's a light and airy sponge, or a softer and fluffier cake, we offer solutions from mix to concentrate to meet your needs. Our assortment of fillings and decorations complete this range to help you create delicious cakes.

With new innovative variants such as vegan, we also satisfy growing market demands. We have everything you need to create limitless cake variety.

Source: FMCG Gurus, Fresh Bakery Survey, 2023

Source: Mintel, Cake Survey, UK, 2023

do you buy cakes from? OF

Where

EUROPEAN CONSUMERS EAT CAKES WEEKLY
TRENDS AND MARKET INSIGHTS
as a dessert
buy
to.. Quick service outlets (fast food) 35% 33% 25% 47% 34% 72% Supermarket/ convenience stores Artisan baker/ independent high street baker 44% 48% ...accompany a hot drink ...celebrate a special occasion ...mark a seasonal celebration
...have
Why do you buy cakes? I
cakes

“It warms the heart, it feels good & it relaxes me”

BRING JOY AND HAPPINESS TO YOUR CUSTOMERS WITH CAKE OFFERINGS

The growing consumer demand for brands that deliver instant happiness and comfort will boost the overall sweet bakery category. Enjoying something sweet every day has gone from “something I feel guilty about” to“something that makes me feel good”.

Consumers seek comfort in uncertain times How do consumers value pastries?

“Having a treat that I enjoy like cake is a comfort for me and helps to relax and debrief from work”

Mini and bite-sized cakes offer guilt-free indulgence

4 in 5

European consumers see small, indulgent sweet bakes as a good way to treat yourself.

Source: Dawn Foods, Bakery Trends Survey, Europe, 2022

INDULGENT, ON-TREND NEW EXPERIENCES CREATE EXCITEMENT

Today’s consumers want to explore new sensory experiences and are looking for products that can deliver a sense of adventure. The bakery industry is seeing this as an opportunity to innovate their products by intensifying the flavours, colours, textures and aromas that sweet bakes can offer.

Younger generations seek new eating experiences

4 in 5

Gen Z and Millennial consumers like to try new food and food experiences

Source: Dawn Foods, Bakery Trends Survey, Europe, 2022

Our

European favourites

DISCOVER OUR EUROPEAN HEROES

Discover Europe's favourite cakes and get inspiration from across countries. For each recipe, get insight on which product was used, with features and tips.

On the following pages, we will present our full cake solutions assortment, from mixes to fillings, compounds, glazes, icings and more. We will highlight recent additions as well, such as our new Dawn Cake Mix Yogurt or Dawn Balance® Vegan Sponge Cake Mix.

With our products, you can create a versatile signature cake offering to delight your customers!

Almendra Cake

A light and airy cake with buttercream frosting and roasted almond flakes.

0.02395.839 DAWN EXCEPTIONAL®

CREME CAKE BASE PLAIN 12,5KG

• Easy to handle

• Appealing and suited for varied applications

• Combines well with other Dawn products

Victoria Sandwich Cake

A traditional sponge cake which is well known throughout the UK and is served with afternoon tea. Here featured with honey cream cheese frosting and wild strawberries.

0.00892.176 DAWN EXCEPTIONAL® GENOESE CAKE BASE GOLD 12,5KG

• Easy to handle, just add water

• Light and moist

• Perfect to be layered with Dawn Confibel and Dawn Frostings

EUROPEAN INSPIRATION
Spain The UK

Raspberry cake with yogurt topping

A nice and sweet raspberry cake with a light sourness from raspberry. Finished with a creamy yogurt coating and freeze-dried raspberries.

2.43614.016 DAWN EXCEPTIONAL® CAKE MIX KVV PLAIN 20KG

• Offers great volume

• Can carry heavy fillings (up to 75%)

The Netherlands

Germany

Poland

Poppy-Mandarine Slice

Poppy seeds and mandarines/oranges/tangerines are a popular combination in German cakes. Here the Plattenkuchen Premix is combined with a poppy seed filling and juicy mandarines, and topped with a crispy crumble. Stripes of Dawn Exceptional® Glossy Icing White provide an appetizing finish.

2.03517.016 DAWN PLATTENKUCHEN PREMIX 25KG

• Rich taste and flavour

• Offers a wide range of applications

• Freeze/thaw stable

Hungary

France

Salted Caramel Cake

A cake where our classic Cream Cake Mix has been flavoured with Dawn Exceptional® Compound Hazelnut and Caramel. An indulgent chocolate coating allows he cake to stay fresh and tasty longer.

0.02395.839 DAWN EXCEPTIONAL® CREME CAKE BASE PLAIN 12,5KG

• Great batter strength and volume

• Holds shape well

• Stable for carrying inclusions and fillings

• Multipurpose use and versatile, also for muffins

Miles Cake

Rhubarb Cake

A delicate cake with rhubarb, vanilla custard cream and roasted almond flakes.

2.03517.016 DAWN PLATTENKUCHEN PREMIX 25KG

• Perfect structure and moisture

• Addition of own raw ingredients (flour, sugar and eggs) allows for more flexibility

• Different types of flour can be used, such as spelt in a 50/50 proportion with wheat

A delicious dual plain and chocolate cake with a rum flavoured cream and delicious chocolate coating, for miles of indulgence!

6.56308.805 DAWN SUMIX CHOCOLATE 15KG

2.11001.435 DAWN SUMIX SOFT PLAIN 15KG

• Easy to prepare and create delicious long-lasting cakes

• Offers variety of sweet treats like sheet cakes, loaf cakes and traditional muffins

EVERY DAY IS CAKE DAY!

Sunday gatherings, university admissions, Christmas lunches, first dates, rainy day lunch breaks, or snacking on the go: virtually any occasion, part of the day, or milestone can be accompanied by a unique, memorable cake. Some may have an ‘assigned’ favourite, but any moment can be marked with a different choice of cake.

This means there are limitless opportunities to create taste

OUR PILLARS

experiences. To do so reliably, Dawn cake mixes can help achieve excellent results, every time.

We will present in the next pages, an overview of our portfolio of cake mixes and complimentary products to create great tasty cakes. We will highlight a few of our best sellers as well as most recent additions and innovations.

When you partner with Dawn, you get more than just great products. You get the partnership, expertise and dedication to help make your business a success. Our cake ingredients are organized under different ranges to make it easy for you and your team to find the right product every time.

TRUSTED QUALITY

DAWN TRIED AND TRUE PRODUCTS THAT PROVIDE CONSISTENT QUALITY AND PERFORMANCE.

Dawn cake mixes, icings, glazes and fillings are made with highquality ingredients and provide delicious cakes you can depend on.

OUR VERY BEST BETTER FOR YOU

DAWN EXCEPTIONAL DAWN’S PREMIUM, DIFFERENTIATED PRODUCT LINE THAT DELIVERS CATEGORY-LEADING QUALITY AND PERFORMANCE.

DAWN BALANCE BETTER-FOR-YOU PRODUCTS THAT DON’T SACRIFICE TASTE OR PERFORMANCE.

Dawn Exceptional® cake mixes, icings, glazes and fillings deliver premium quality with specific attributes to differentiate and fit your requirements.

Dawn Balance® vegan, reduced sugar or cleaner label ingredients meet your customers’ desire for simpler yet delicious cakes without compromising on taste.

OUR PORTFOLIO

CAKE MIXES PORTFOLIO OVERVIEW

EUROPEAN CAKE MIXES

CREME CAKE MIXES

*made to order

CARROT CAKE MIXES

RED VELVET CAKE MIXES

Item Code Product Name Packaging 5.20144.475 DAWN CAKE MIX YOGURT 10 KG 2.11001.435 DAWN SUMIX SOFT PLAIN 15 KG 6.56308.805 DAWN SUMIX CHOCOLATE 15 KG 2.03517.016 DAWN PLATTENKUCHEN PREMIX 25 KG
DAWN KASSIAL CAKE MIX 20 KG 0.01073.296 DAWN CAKE MIX FARMHOUSE TRADITIONAL 12,5 KG 2.03509.015 DAWN PREMIX RÜHRKUCHEN 15 KG 6.56294.265 DAWN BOLO DA CASA TRADICIONAL 15 KG 2.43614.016 DAWN EXCEPTIONAL® CAKE MIX KVV PLAIN 20KG
2.40539.016
Item Code Product Name Packaging 6.68599.265 DAWN SUPER SPONGE CAKE MIX VANILLA 15 KG 5.20027.475 DAWN SUPER SPONGE CAKE MIX CHOCOLATE 15 KG 6.00034.024 DAWN PREMIUM SPONGE MIX PLAIN 12,5 KG 6.03312.111 DAWN BISCUIT MIX EXPRESS PLAIN 20 KG 6.56228.265 DAWN LOMINUT CONCENTRATE PLAIN 15 KG 6.68536.265 DAWN GENOISE MIX PLAIN 10 KG 2.40516.016 DAWN EXCEPTIONAL® KAPSEL MIX SUMMUM PLAIN 20 KG 2.03356.116 DAWN EXCEPTIONAL® FLEXI SPONGE PREMIX 15 KG 6.03315.265 DAWN EXCEPTIONAL® BISCUIT MIX PREMIUM PLAIN 15 KG 2.43801.119 DAWN BALANCE® SPONGE CAKE MIX PLAIN VEGAN 10 KG SPONGE
Item Code Product Name Packaging 5.20000.142 DAWN EXCEPTIONAL® LAYER CAKE MIX WHITE 15 KG 5.20000.143 DAWN EXCEPTIONAL® LAYER CAKE MIX CHOCOLATE 15 KG 0.00892.176 DAWN EXCEPTIONAL® GOLDEN GENOESE CAKE BASE 12,5 KG LAYER CAKE MIXES Item Code Product Name Packaging 0.00800.723 DAWN CREME CAKE BASE PLAIN 12,5 KG 0.00800.715 DAWN CREME CAKE BASE CHOCOLATE 12,5 KG 0.00828.866 DAWN CREME CAKE BASE TOFFEE 12,5 KG 0.01389.859 DAWN CREME CAKE BASE LEMON 12,5 KG 0.00889.058 DAWN CREME CAKE CONCENTRATE PLAIN 12,5 KG 6.00032.024 DAWN CREME CAKE CONCENTRATE CHOCOLATE 12,5 KG 0.02395.839 DAWN EXCEPTIONAL® CREME CAKE BASE PLAIN 12,5 KG 0.02404.036 DAWN EXCEPTIONAL® CREME CAKE BASE CHOCOLATE 12,5 KG 0.02342.905 DAWN EXCEPTIONAL® CREME CAKE CONCENTRATE PLAIN 12,5 KG 2.43722.014 DAWN BALANCE® CAKE MIX PLAIN VEGAN 10 KG 2.43721.014 DAWN BALANCE® CAKE MIX COCOA VEGAN 10 KG 2.03222.116 DAWN BALANCE® CAKE MIX PLAIN GLUTEN FREE* 15 KG 2.03560.005 DAWN BALANCE® CAKE MIX CHOCOLATE GLUTEN FREE* 15 KG 0.02421.006 DAWN BALANCE® CAKE MIX REDUCED SUGAR AND FAT PLAIN* 12,5 KG 0.02421.056 DAWN BALANCE® CAKE MIX REDUCED SUGAR AND FAT CHOCOLATE* 12,5 KG
CAKE MIXES
Item Code Product Name Packaging 0.00542.490 DAWN CARROT CAKE BASE 25 KG 0.00972.845 DAWN CARROT CAKE BASE 12,5 KG 0.00954.827 DAWN CARROT CAKE MIX LONG LIFE 12,5 KG 6.00082.006 DAWN CARROT CAKE MIX 4 x 3,5 KG 0.02414.887 DAWN EXCEPTIONAL® CARROT CAKE MIX 12,5 KG
Item Code Product Name Packaging 6.00352.047 DAWN CREME CAKE BASE RED VELVET 12,5 KG 6.00356.006 DAWN CAKE MIX RED VELVET 4 x 3,5 KG

Attributes

• Easy to use: add oil, water and eggs

• Light white colour

• Moist texture and optimal volume

• Holds inclusions well

Our new

YOGURT CAKE MIX

Discover our new Dawn Yogurt Cake Mix to create a favourite, humble and delicate treat. With its soft and moist texture, it can be enjoyed for several occasions: dessert, breakfast, or with an afternoon cup of tea or coffee. Tender and fluffy, barely sweet, it has a hint of light yogurt flavour. It offers many possibilities with Dawn Fruitfillings and Dawn Exceptional® Compounds. Play with shapes, inclusions and decorations to create delicious creations!

APPLICATION RECIPE

1000 g Mix

300 g Oil

225 g Water

350 g Eggs

WORKING METHOD

• Mix all ingredients for 3-4 minutes with a flat beater on medium speed. Pour into the desired cake mould.

• Bake at 170ºC / 175ºC (deck oven) / 150 ºC (fan oven) for +/- 40-50 minutes depending on size.

Benefits

• Allows for more stability and freshness

• Matching the traditional homemade yogurt cake recipe

• Great mouthfeel experience

• Allows for versatility

Tips and tricks

• For versatility, vary size and shape of the mould, add inclusions, toppings and decorations!

• To boost the yogurt flavour, replace 250 g water with 250 g plain yogurt.

• To get the best volume result, make sure to mix all ingredients at medium speed.

YOGURT CAKE MIX
Item Code Product Name Packaging 5.20144.475 DAWN CAKE MIX YOGURT 10 KG BAG

WORKING METHOD

1. Yogurt Cake Batter

• Mix all ingredients for 3-4 minutes with a flat beater on medium speed.

• Pour into a desired size loaf cake form.

• Dip with a scraper dipped in oil a center line.

• Bake at: Deck oven: 170º-175ºC / Fan oven: 150 ºC.

• Baking time: +/- 40-50 minutes depending on size.

YOGURT LEMON LOAF CAKE

COMPOSITION

Yogurt Cake batter

Lemon Icing

BASIC RECIPE

1. Yogurt Cake Batter

1000 g

350 g

300 g

250 g

1900 g

Dawn Cake MIx Yogurt

Eggs

Oil

Water

Dawn Premium Flavour Palermo Lemon

Total

2. Decoration

Dawn Exceptional® Glossy Icing White

Dawn Exceptional® Compound Lemon

ASSEMBLY

• Warm up the Glossy Icing White to 40°C add 4-6% of Dawn Exceptional® Compound Lemon and glaze the Yogurt Lemon Cake.

Tip: For a thinner glaze add some extra sugar syrup

Item Code Product Name Packaging 5.20144.475 DAWN CAKE MIX YOGURT 10 kg 7.73038.100 DAWN EXCEPTIONAL® GLOSSY ICING WHITE 6 kg 2.01900.111 DAWN PREMIUM FLAVOUR PALERMO LEMON 4 x 1 kg 2.02004.320 DAWN EXCEPTIONAL® COMPOUND LEMON 4 x 1 kg
Scan the qr code here for recipe inspiration

LAYERED CAKES

With Dawn Exceptional® Layer Cake Mixes, you can create the perfect eye catching and mouth watering layered cakes with delicious fillings and decadent toppings. Our mixes guarantee a firm and moist cake with an imposing height, fantastic flavour and delicate texture. Available in two varieties: chocolate and white. You simply need to add water and oil to get perfect results every time!

Layered cakes need to be light and airy, but also able to sustain their height, so the crumb structure must be tight, otherwise, the layers will collapse during baking or shift under their own weight. With Dawn mixes, you will get a tender and moist texture. The cakes bake flat, to create nice, even layers without having to cut off waste.

Attributes

• Easy to use just add water and oil

• Delivers consistent flat, even layers and excellent volume

• Moist and fine texture

• ‘White’ version holds colours well with no bleeding

• Natural colours and flavours

• Tight crumb structure that supports a longer shelf life and multiple layers

Benefits

• Delicious flavour and light eating quality

• Allows for tall cakes and firm slices to be cut easily

• Perfect for eye catching layered birthday or celebration cakes, or just everyday desserts

• Offers many possibilities for variety

LAYER CAKE MIXES

Discover our video HOW TO: Bake the perfect Layer cake Tips on

CELEBRATION CAKES AND SEASONALITY

Dawn Exceptional® Layer Cake Mixes are the perfect solution to offer seasonal creations and make the best looking celebration cakes.

The white version holds food colourants to create trendy ‘ombre’ cakes, rainbow coloured cakes or even a cake coloured to your favourite football team. The possibilities are endless! Turn your cakes into showstopper centrepieces for any celebration. Get inspired for Spring, St. Patrick’s day, Valentine’s day and many more.

We are here to inspire you for each seasonal moment of the year. Check out our website and our social media channels for celebration ideas for Easter, Halloween, and more.

The range Item Code Product Name Packaging 5.20000.142 DAWN EXCEPTIONAL® LAYER CAKE MIX - WHITE 15 KG 5.20000.143 DAWN EXCEPTIONA® LAYER CAKE MIX - CHOCOLATE 15 KG

VERSATILITY

CREME CAKE MIXES

We developed our versatile Creme Cake mixes, bases and concentrates to be easy to use, and versatile, perfect for today’s busy baker. Our creme cake mixes are ideal for making sheet cakes, loaf cakes and even muffins. You can count on consistent results every time, even for unskilled staff, meaning you’ll get more out of your time and budget. And because they suspend inclusions and combine with other ingredients well, their potential is endless. Our mixes are available in the most popular flavours: plain and chocolate.

Play with sizes, shapes, formats, inclusions, decorations to create a wide and varied offer. We also provide additional flavoured creme cake mixes: toffee and lemon.

Attributes

• Great batter strength

• Good volume and holds shape well

• Stable for carrying inclusions and fillings

• Multipurpose use, also for muffins

Benefits

• Easy to handle

• Appealing and suited for varied applications

• Combines well with other Dawn products

• Offers great versatility for a broad offer

CREME CAKE MIXES The range Item Code # Product Name Packaging 0.02395.839 DAWN EXCEPTIONAL® CREME CAKE BASE PLAIN 12.5 KG 0.02404.036 DAWN EXCEPTIONA®L® CREME CAKE BASE CHOCOLATE 12.5 KG 0.00828.866 DAWN CREME CAKE BASE TOFFEE 12,5 KG 0.01389.859 DAWN CREME CAKE BASE LEMON 12,5 KG
OUR
VERY BEST

BALANCE OFFER

Today’s consumers are putting a great deal of thought into the foods they eat. Well aware of how their choices affect their personal health, their community and their planet, they are looking for authenticity and want to make a positive impact on the world. They are loyal to brands and establishments that support causes they care about. As the majority of consumers now choose sustainability over affordability, bakers and bakery manufacturers need to adapt and be mindful of what they stand for.

Following this growing demand from conscious consumers we have developed a complete Dawn Balance® range, our “Better for you” products.

We provide an alternative version of your consumers’ favourite bakes with the same quality and taste:

In the cake category, we now offer a broad variety of Better-for-you options such as vegan, reduced sugar and fat, protein enriched or cleaner label:

DAWN BALANCE PORTFOLIO
BETTER FOR YOU Dawn is Your Partner for Better-for-You solutions, that don’t sacrifice on taste or performance

VEGAN SPONGE CAKE MIX

Using their experience gained from the successful launches of our Vegan American Mixes, our R&D teams developed a new mix to bake vegan sponge cakes and swiss rolls. With good batter structure and aeration, your customers will be able to enjoy similar eating properties and sensorial experience as in regular sponges, now in a vegan version.

APPLICATION RECIPE CAKE

1000 g Mix

600 g Soy Drink (cold 4°C)

• Mix 1 min on slow speed - 8 min on high speed.

Density should be <= 450g/L

If density is too high, mix 1 more extra minute at high speedrepeat until proper density is reached

• Grease the ring/pan

• Pour 800g batter for a 26 cm ring

• Bake at 160°C in a deck oven with closed damper for 55 minutes

Tips and tricks

• Apply the soy drink cold around 4°C. Do not use bio/organic soy drink.

• Don’t forget to grease the ring/pan for the cakes.

Scan the qr code here and watch the video

Attributes

• Tolerant Mix

• Made with alternative ingredients to replace eggs

• Stable texture, moist crumb

• Bakes even and flat

• Flexible swiss-rolls that don’t crack

• Vegan certified

Good to know

• Vegan sponge batters have higher batter densities than regular sponge >=450g/L

• Vegan sponges in large rings (26cm) need longer baking at lower temperature compared to traditional sponge

• Vegan sponges require more batter to get to the same cake volume

SWISS ROLL

1000 g Mix

600 g Soy Drink (cold 4°C))

Mix 1 min on slow speed - 4/5 min on high speed - 1 min on slow speed

Density should be between 450g/L to 500g/L

Pour 900g batter in a 60 x 40cm tray (11mm thick)

Bake in a deck oven with open damper for 8/9 minutes:

- upper 230°C - bottom 200°C (For fan oven 210°C)

Benefits

• Applications for both cakes and swiss-rolls

• Allows for same functionality, to not compromise on taste and texture

• Robust sponge cakes, easy to cut and layer

• Easy to roll

• Appeals to mindful consumers

VEGAN SPONGE CAKE MIX
Item Code Product Name Packaging 2.43801.409 DAWN BALANCE® SPONGE CAKE MIX VEGAN - PLAIN 10 KG

RECIPE INSPIRATION

Discover our delicious vegan recipes on www.dawnfoods.com

CONSUMERS MORE OPEN TO TRYING A VEGAN DIET

1,8 millionpeople around the world signed-up to be a part of Veganuary 2024, with estimations of up to 25 million people worldwide who chose to try vegan this January.

VEGAN CLAIMS CONTINUE TO RISE ACROSS EUROPE!

% of total sweet bakery product launches tracked with a vegan/plant-based claim.

Vegan Caramel
Did you know? Now is the time to embrace the vegan bakery trend!
Sponge Cake
Colourful
Triangle
OF SWEET BAKERY PRODUCT LAUNCHES WERE TRACKED
A VEGAN
7% 2019 2021 2023 5% 6%
vegan swiss rolls
Fruit Cake
WITH
CLAIM IN 2023
2023 706.965 2024 1,8 MILLION

MORE THAN A TASTY STORY

Dawn was created over a century ago in Jackson, Michigan, with the launch of our famous first donut mix. Since then, we have expanded our range to a complete bakery ingredients offer. Our roots are still strongly set in American bakery, so no one knows the real American taste like we do. And we are more than willing to share that knowledge with you, so you can create popular authentic American style pastries and conquer the hearts of your customers.

As the present-day consumer likes to be surprised, is curious and on the lookout for new experiences, we help you to respond to this demand with the unstoppable trend of American Bakery. Discover the cake mixes we have in our portfolio to create those American specialties.

OUR AMERICAN HERITAGE
1920 2020

CARROT CAKE MIX

With our Dawn Carrot Cake Mix, you can create delicious spicy carrot cakes. It is made with natural colours and flavours, and you only need to add water and oil.

Today’s consumers, especially younger generations are approaching tradition with a twist. With our Carrot Cake, they can explore fresh and disruptive ingredients and enhance their nostalgic memories with new flavour experiences.

RED VELVET CAKE MIX

Bring the authentic taste of America to your customers with our Dawn Red Velvet Cake Mix!

The red velvet cake is a typical American pastry made with layers of red cocoa cake base alternating with cream cheese or vanilla frosting.

A VERSATILE MIX

Our red velvet mix allows for wide versatility, making it suitable for cupcakes, muffins, layer cakes and any delicious dessert where you want that Red Velvet look and flavour to stand out. It is made with all natural colours.

TIPS & TRICKS

• For even more indulgence, you can add carrot, fruits or nuts, as inclusions

• Dawn Frostings and Icings are ideal to decorate your Carrot Cake.

Item Code Product Name Packaging 0.00972.845 DAWN CARROT CAKE BASE 12.5 KG
Item Code Product Name Packaging 6.00356.006 DAWN CAKE MIX RED VELVET 4 x 3.5 KG

FILL, FLAVOUR AND DECORATE

With our assortment of fillings, compounds, glazes, icings and frostings, you can fill and decorate your cakes to create a varied signature offer.

Within those complimentary product ranges, we offer a broad range of popular flavours, but also new additions surfing on trends such as our recently launches Dawn Balance® Crunchy Peanut Butter Filling, as well as vegan suitable alternatives.

FILLINGS

Discover our full range of fillings. No matter what you need, we have the filling to take your creation from good to "I must have that again". From fruitfillings with popular fruit varieties such as apple, cherry and strawberry, to smooth custard cremes, fat & water based fillings, as well as mousses and bavarois. We help you make creations that look great and taste even better.

Learn more

Visit our website for more details on our Delifruit fruitfillings, our Delicream Fat based fillings, our custard cremes mixes and our naturally flavoured cream stabilizers.

COMPLIMENTARY PRODUCTS
Dawn Delifruit Fruitfillings Dawn Fonds & Mousses Dawn Custard Cremes

Dawn Glazes and Icings

Dawn Compounds

Dawn Frostings

GLAZES

A cake just isn’t finished until it's decorated and glazed. Whether with fresh fruits or with a perfect vibrant look, your cakes will be taken to the next level when they are spruced up with glaze.

With our full line of easy-to-use glazes, you can count on consistent shine, simple application and rich flavours that will keep your customers coming back for more.

Cold Glazes

We offer different types of cold process glazes to make your cakes and pastries stand-out from competition. Our Decorgel and Decorgel Plus ranges will give a final elegant touch to your creations.

Hot Glazes

We offer a wide variety of hot process glazes: ready to use, manually or with spraying machines, most glazes are made with natural flavours and also preservative free options. They will give long lasting shine and protection to all your fruit cakes.

Learn more

Visit our website to disover our full Glazes portfolio.

COMPLIMENTARY PRODUCTS

FROSTINGS

Dawn Frostings are made with natural colours and flavours, and are so easy to use, you’ll never look for another frosting again. With a wide range of flavours from chocolate to cream cheese and strawberry to toffee, you can create deliciously indulgent cakes in seconds. Pipe onto cupcakes, use as fillings for layer cakes, top sheet cakes or create luscious gateaux. The choice is yours! They are also a perfect pairing with our American specialty cakes: carrot cake and red velvet.

ICINGS

We know that convenience, easy to use products and versatility are key to your success. That is why our icings give you the complete solution for your finishing needs. Dawn Exceptional® Glossy Icings are ideal for icing and decorating your cakes. They are easy to use and freeze- and thaw stable, with perfect shine and natural flavours. You can also create custom flavour and colour combinations with Dawn Exceptional® Compounds.

Item Code Product Name Packaging 6.00018.033 DAWN FROSTING CHOCOLATE IMP MB 6 KG 0.00982.919 DAWN FROSTING VANILLA MB 6 KG 0.00982.927   DAWN FROSTING CREAM CHEESE NATFLV MB 6 KG
Item Code Product Name Packaging 7.73023.100 DAWN EXCEPTIONAL® GLOSSY ICING CHOCOLATE RACMB 14 KG BUCKET 7.73024.100 DAWN EXCEPTIONAL® GLOSSY ICING CARAMEL FLAVOURED 14 KG BUCKET 7.73037.100 DAWN EXCEPTIONAL® GLOSSY ICING CARAMEL FLAVOURED 7 KG BUCKET 7.73026.107 DAWN EXCEPTIONAL® GLOSSY ICING CHOCOLATE RACMB 7 KG BUCKET 7.73032.100 DAWN EXCEPTIONAL® GLOSSY ICING WHITE 12 KG BUCKET 7.73038.100 DAWN EXCEPTIONAL® GLOSSY ICING WHITE 6 KG BUCKET

DAWN EXCEPTIONAL® PAK PERFECT NONSTICKY ICING

Discover one of our latest innovations: the Pak Perfect Non-Sticky Icing. It resolves a long standing issue in the pastry industry: the stickiness and dissolving of icings on packaged pastries. It will enable you to sell iced bakery goods packaged in clamshells that:

• Have a revolutionary non-sticky texture that leaves no residue

• Have 5-day packaged shelf-life

• Are thaw stable and fat free

With this product, we have a great answer to the rising demand for individually packaged cakes and pastries.

Dawn Fat Based Fillings are the perfect way to fill your cakes in a convenient way. They will give your customers the best in taste. flavour and texture. These highly versatile fillings are ready to use, easily spreadable and can be mainly used in unbaked applications

COMPOUNDS

Dawn Exceptional® Compounds are flavouring pastes ideal for a wide range of applications. They are made with concentrated fruit juice, extracts and/or fruit puree.They bring a variety of intense tastes and colours to all your bakery creations and are specifically good to colour and flavour icings and dough and to decorate your cakes.

DAWN EXCEPTIONAL® COMPOUND CARAMEL

2.02018.320 DAWN EXCEPTIONAL® COMPOUND CARAMEL

2.02020.320 DAWN EXCEPTIONAL® COMPOUND RASPBERRY

2.02024.320 DAWN EXCEPTIONAL® COMPOUND PASSION

2.02027.320 DAWN EXCEPTIONAL® COMPOUND KIRSCHWASSER 4x1

2.02032.305 DAWN EXCEPTIONAL® COMPOUND MOCHA

DAWN EXCEPTIONAL® COMPOUND MOCHA

2.02044.320 DAWN EXCEPTIONAL® COMPOUND MARC DE CHAMPAGNE 4x1 KG TUB

2.02050.320 DAWN EXCEPTIONAL® COMPOUND MANGO

2.02342.320 DAWN EXCEPTIONAL® COMPOUND CAPPUCCINO 4x1 KG TUB

2.02344.320 DAWN EXCEPTIONAL® COMPOUND EGG LIQUEUR 4x1 KG TUB

2.02344.325 DAWN EXCEPTIONAL® COMPOUND EGG LIQUEUR 12 KG TUB

8.02754.301 DAWN EXCEPTIONAL® COMPOUND ORANGE CL 5 KG BUCKET

8.03194.305 DAWN EXCEPTIONAL® COMPOUND STRAWBERRY NATFLV 5 KG TUB

8.03208.301 DAWN EXCEPTIONAL® COMPOUND COCOA NATFL RACMB 2,5 KG BUCKET

8.03208.302 DAWN EXCEPTIONAL® COMPOUND COCOA NATFL RACMB 13 KG BUCKET

8.03265.320 DAWN EXCEPTIONAL® COMPOUND BLUEBERRY 4x1 KG TUB

8.03269.352 DAWN EXCEPTIONAL® COMPOUND BANANA 2x10 KG BUCKET

8.03310.320 DAWN EXCEPTIONAL® COMPOUND COCONUT 4x1 KG TUB

8.03425.320 NEW! DAWN EXCEPTIONAL® COMPOUND YUZU 4x1 KG TUB

Item Code Product Name Packaging
DAWN EXCEPTIONAL® PAK PERFECT NON-STICKY ICING 14 KG FAT
Item Code Product Name Packaging 5.30671.502 DAWN DELICREAM BUENO 5 KG 5.30678.502 DAWN DELICREAM COCONUT 5 KG
8.03403.313
BASED FILLINGS
Item Code Product Name Packaging 2.02001.320 DAWN EXCEPTIONAL® COMPOUND ORANGE 4x1 KG TUB 2.02002.320 DAWN EXCEPTIONAL® COMPOUND PINEAPPLE 4x1 KG TUB 2.02004.320 DAWN EXCEPTIONAL® COMPOUND LEMON 4x1 KG TUB 2.02004.325
COMPOUND LEMON 5 KG BUCKET 2.02005.320
COMPOUND CHERRY 4x1 KG TUB
4x1 KG TUB 2.02014.320
4x1 KG TUB
12,5 KG TUB
4x1 KG TUB
4x1
DAWN EXCEPTIONAL®
DAWN EXCEPTIONAL®
2.02012.320 DAWN EXCEPTIONAL® COMPOUND BANANA
DAWN EXCEPTIONAL® COMPOUND STRAWBERRY
2.02018.313
KG TUB
4x1
KG TUB
5 KG TUB 2.02032.320
4x1 KG TUB
KG TUB
4x1
KG TUB

STAY ON TOP OF BAKERY TRENDS

Dawn provides a fresh perspective to the global baking industry, offering insights and research to help bakeries grow their business.

Check out our latest Trend Report as well as our infographics and see how Dawn can help you turn market trends into profit.

DONUTS

TOTAL DONUT SOLUTIONS

Donut mixes is where it all started for Dawn. Discover our broad portfolio of donut ingredients and solutions. Whether it’s a yeast raised or a cake donut, we offer solutions from mix to concentrate to make your plain donut. With fillings and decorating options, we help you create sugared, filled, or gourmet style donuts.

We understand that with constantly evolving consumer demands, you need more than exceptional products to inspire new levels of success. You need a true partner: one who’s walked the walk and understands the various challenges of running your day-to-day operation. A complete partner, with the tools, solutions and support to help you stand out in today’s highly competitive marketplace. An innovative partner, one that is always looking ahead for ideas and inspiration to create new excitement. We are creators. Collaborators. Experts and inspirers. For growing your business, we are the total package: your partner for bakery success.

DO YOU HAVE MORE QUESTIONS ABOUT OUR PRODUCTS OR WANT MORE INSPIRATION?

We’ve got the answers and more. Visit DAWNFOODS.COM and follow us on social media: Dawn Foods CEE

MORE INSIGHTS & INSPIRATION
Scan the QR code to learn more Scan the QR code to learn more
DONUTS ARE IN THEIR PRIME THROUGHOUT EUROPE & AMEAP NEW DONUT PRODUCTS CONTINUE TO BE LAUNCHED CHOCOLATE REMAINS A FLAVOUR FAVOURITE DONUT INSPIRATION: UNIQUE AND INNOVATIVE FLAVOURS, SHAPES, AND STYLES “Take all the time you need to make a good donut. This includes resting time for the dough, enough proofing time to make sure you get the right texture, and most importantly, do it with passion.” We are living through an era of donut innovation like no other. The traditional round fried dough treat has undergone exciting transformations, resulting in a variety of unique and innovative flavours, shapes, and styles. While traditional, nostalgic flavours remain important, a growing number of consumers are looking for products that can deliver new tastes and sensory experiences. According to our recent consumer survey, 76% of European consumers enjoy sweet bakes that put a new spin on a traditional item. Donut makers are drawing inspiration from different cuisines and cultures to provide consumers with that sense of adventure. Think Ube from the Phillipines and Yuzu from Japan. Take inspiration from the Korean milk donut which is filled with cream similar in shape to the classic Italian dessert, the Maritozzi. From classic yeast and cake donuts to fun creations like Tropical Pineapple & Coconut and Strawberry & Cream, there is no shortage of delicious options to choose from that will keep your customers coming back for more. Source: Mintel, CAGR 2018-2022 Source: Mintel, Europe 2022/2023 2 3 CHOCOLATE Source: Dawn Global Bakery Trends Study, June 2022, Europe (UK, France, Spain, Germany, Netherlands, Poland) n=1378 Creating donuts for the consumer who is... Seasonal Limited Editions Explore New Concepts Twist on the Classics Average annual growth of new donut launches tracked in Europe SUGAR (ICING/GLAZE) LEMON Korean milk donuts are cut in half and filled generously with cream. They come plain or filled with other goodies such as fruits or chocolate. Traditional French pastry, the Fraiser, in donut form. Where you’ll find perfectly sliced fresh strawberries nestled against swift swirls of strawberry compote and delicious vanilla chantilly cream. Alexandre Deschamps International Application Manager Tropical flavours are perfect for your seasonal summer limited editions. Try pineapple glaze over a vegan donut, topped with toasted coconut chips. 4 1 16% “I enjoy sweet baked goods that put a new spin on a traditional item” 76% +16% Traditional Adventurous of EU consumers STRAWBERRY TAPPING INTO ALL CONSUMER DEMANDS

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.