Trend Report 2023 CEE

Trend Report Europe & AMEAP 2023

The baking industry is rapidly transforming as it adapts to modern consumer tastes and technological advancements. In recent years, various trends have emerged, shedding light on the dynamic nature of the industry and the evolving preferences of consumers.

For this reason, Dawn Foods’ Global Market Research & Insights teams set out to identify the most significant changes in consumer behaviour. Our research team first looked at how global macro-trends like Covid-19, inflation and climate change are impacting consumers purchasing habits. The team then interviewed more than 3,000 consumers of sweet baked goods across three regions

and visited hundreds of bakeries, retailers, and food service establishments globally to observe how these trends come to life.

From this research, we identified four trends shaping the future of the bakery industry: Technology Transformation, Experience Exploration, Daily Delights and Mindfulness Matters. With the rise of guilt-free indulgence and health-conscious ingredients to the integration of digitalization and eco-friendly practices, this report explores the key trends that will redefine the landscape of the bakery sector in 2023 and beyond.

Sarah Browner Market Research & Insights Manager Europe & AMEAP

Technology has forever changed the consumer eating experience.

Technology is transforming how we choose, receive and consume our favourite foods both in and out of home. From QR codes and touch screen ordering to social sharing before, during and after the meal, there is now a digital component to virtually every food occasion. The past three years have taught us the importance of digitalization and how businesses can no longer only have a physical presence - it is crucial to have a virtual one as well.

Online ordering and delivery are here to stay!

2 in 5

European consumers will likely order more food delivery next year than ever before

Over half

of European consumers say that social media can influence the purchase of sweet baked goods

The problem

There has been a long-standing issue for packaged glazed donuts in which the glaze would stick to the packaging, creating a messy, unsellable product. For this reason, the industry has been looking for solutions to preserve and secure the eating experience of freshly glazed donuts stored over several days of ambient storage.

51%

of European consumers expect to celebrate business or personal occasions through virtual connections in the future

Erwin de Waele Global R&D Innovation Manager

The solution

We are proud to introduce our latest innovation - the Dawn Exceptional® Non-Sticky Donut Glaze. Our customers can now deliver softer, fresher packaged donuts with no sticky residue to provide the optimal eating experience for 5 days. Our glaze melts in the mouth and is free from fats making it a great eating experience for consumers.

“There has been a long-standing issue for packaged glazed donuts”

% of European consumers who agree with the above statement

The perfect solution for online delivery

Dawn Exceptional® Non-Sticky Donut Glaze

Unique benefits include:

• Freeze & thaw stable glaze

• Extending shelf life – keeps donuts fresh and soft

• Stable for minimal 5 days

• Fat free

• Food colouring free

“Social media can influence my likelihood to purchase a sweet baked good”

Source: Dawn Global Bakery Trends Survey, June 2022, Europe

Joerg Thomas

Application Chef DACH

Meet the recipe creator

Q&A

Why did you create this recipe for the trend Technology Transformation?

I wanted to create something that would be visually appealing. In today’s social media-driven, highly visual world, we are constantly interacting with food only through sight. I chose the waffle as it is the perfect base to allow bakers produce colourful, fun topping creations.

Any tips and tricks for this recipe?

Favourite Dawn product:

Premix Plattenkuchen

Favourite pastry: Black Forest Cake

Favourite flavour: Vanilla

If possible, make your waffles fresh to order. Allowing your customers to see the baking process adds to the overall eating experience. Be inspired by seasonal fruits and holiday flavour classics. Add different textures like crunchy peanuts or smooth salted caramel. While I have suggested three different toppings on this recipe page, the possible combinations are endless.

What bakery trends are you seeing in your market?

Over the past three years, I have witnessed an increase in the number of healthier pastry options in the German market. There are now vegan and sugar reduced sweet bakes available in bakeries and stores. Formats are also changing, with more bite-size and mini offerings for those consumers looking for a sweet treat without the guilt.

Make it Instagrammable: use vibrant, fun colours to create eye-catching posts.

Peanut Caramel Waffle

COMPOSITION

10 waffles

350 g Waffle batter

300 g Dawn Balance® Crunchy Peanut Butter Filling

450 g Caramel-cream

80 g Dawn Exceptional® Delicream

Pikfein Caramel

40 g Cookie crumble

20 g Peanuts, chopped

BASIC RECIPES

1. Waffle batter

1000 g Dawn Waffle Mix

700 g Water

1700 g Total

2. Caramel-cream

1000 g Water

350 g Dawn Exceptional® Creme Delikat Mix

60 g Dawn Exceptional® Compound Caramel

1410 g Total

Other ideas for waffle toppings

- Tropical (with Coconut & Mango)

- Strawberry Cheesecake

3. Cookie crumble

g Dawn Cookie Mix Chocolate

Chocolate Chunks

Peanut butter & Caramel

WORKING METHOD

1. Waffle batter

Strawberry Cheesecake

• Mix all ingredients at medium speed for 2-3 minutes.

2. Caramel-cream

• Mix all ingredients at high speed for 3-4 minutes.

3. Cookie crumble

• Mix the Dawn Cookie Mix with the butter to form fine crumbles.

• Add water and knead until a dough is formed.

• Fold in Dawn Chocolate Chunks.

• Roll into a 40 cm roll and let it rest.

• Cut the roll into 2 cm wide pieces.

• Place on a baking tray lined with baking paper and bake at 190°C for 12-13 minutes.

ASSEMBLY

• Bake the waffle batter in a waffle iron at 190°C for 2-3 minutes.

• Spread on the Dawn Balance® Crunchy Peanut Butter Filling.

• Spread on the caramel-cream.

• Top with Dawn Exceptional® Delicream Pikfein Caramel.

• Sprinkle with the cookie crumble and peanuts.

QR Code Red Velvet Cupcakes

COMPOSITION

30 cupcakes

1800 g Red Velvet batter (60g)

300 g Dawn Exceptional® Delifruit

Strawberry (10g)

1200 g Dawn Cream Cheese Frosting (40g)

Chocolate decorations

Other seasonal inspirations

Christmas:

Vanilla/Plain Cake batter and Hazelnut creme

Halloween:

Chocolate Cake batter and Delifruit Orange

BASIC RECIPES

1. Red Velvet batter

1000 g Dawn Red Velvet Cake Mix

225 g Water

300 g Vegetable oil

350 g Egg

1875 g Total

WORKING METHOD

• Mix all the ingredients in a blender with the paddle for 1 minute at slow speed and 3 minutes at medium speed.

• Fill the paper cups with the Red Velvet batter with help of a piping bag.

• Pipe the Dawn Exceptional® Delifruit Strawberry in the center on top.

• Bake at 190°C in a deck oven or at 160°C in a fan oven for 30 minutes.

• Allow to cool thoroughly.

ASSEMBLY

• Place the Dawn Cream Cheese Frosting into a piping bag fitted with a star piping tube.

• Pipe a tall swirl onto each cupcake.

• Sprinkle with Valentine or Mother’s day sprinkles.

• Finish each cupcake with a chocolate heart.

Delifruit Classic

QR code tip: Direct your customer to sign up to your newsletter to get a special discount with their next purchase.

QR code tip: Use this as an opportunity to include more product information such as your brands story, ingredient sourcing and even highlight other shop locations.

QR code tip: Bring your customer to your social media page so they can follow new product offerings.

Pedro Galvez

Technical Account Manager Iberia

Meet the recipe creator

Q&A

Why did you create this recipe for the trend Technology Transformation?

I chose to utilise QR codes for this recipe as they can add a new element to the consumers eating experience. QR codes are very versatile and can be used for several applications including sharing more information about the product, directing the customer to your website, entering competitions and much more.

Any tips and tricks for this recipe?

Favourite Dawn product: Dawn Carrot Cake Mix

Favourite pastry: Baked Alaska Tart

Favourite flavour: Cinnamon

My advice to you is to have fun with this concept. The number of ways you can interact with your customers via QR code is endless. It is important to adapt the content of the QR code with the product or seasonal event for maximum effect. For example, for the valentines red velvet cupcake, the QR code could launch a romantic song to listen together as a couple as the cupcake is consumed.

What bakery trends are you seeing in your market?

Vegan is a major trend I am seeing in the Spanish market. Over the past 5 years, more and more people are embracing this trend with a growing number of vegan pastries now on offer in bakeries and retail. This is an exciting space and allows bakers to expand their product range to attract new customers and increase sales.

Today’s consumers – especially younger generations - are eager to explore new tastes and sensory experiences and are looking for products that can deliver this sense of adventure. The bakery industry is seeing this as an opportunity to innovate with their products by intensifying the flavours, colours, and textures that sweet bakes can offer.

Tapping into the adventurous consumer. 83%

of European consumers like sweet baked goods that remind them of their childhood

3 out of 4

European consumers enjoy sweet baked goods that put a spin on a traditional item

4 in 5

European consumers like to try new foods and food experiences

We are seeing that adventure is back on the menu as people explore and embrace international flavours and unexpected blends in 2023. At the same time, it is important not to forget that a subset of consumers are still drawn to the comfort of familiar, nostalgic, moodboosting tastes as well as flavours strongly linked to health and wellness.

Christopher Ries Category Marketing Manager Wet EU & AMEAP

Our Compounds portfolio can help you deliver to all your consumers demands. From coconut and coffee to mango and pineapple, our wide range of fruity and non-fruity flavours can bring intense tastes and colours to all your bakery creations.

“We are seeing that adventure is back on the menu”

Classic sweet bakes with a twist

Creating sweet bakes for the consumer who is...

TRADITIONAL

ADVENTUROUS

Glazed donut Japanese Mochi donut Matcha donut

76% of European consumers

Source: Dawn Global Bakery Trends Survey, June 2022, Europe

“I enjoy sweet baked goods that put a new spin on a traditional item”

Experiment with Dawn Compounds Portfolio

Boost your creativity with extra fruit, flavour and colour

Fruity Flavour

Non Fruity Flavour

• High fruit content

• 100% natural flavours

• Suitable for many different applications

• Available all year round

• Homogeneous texture makes it easy to mix with other ingredients

Learn more

Alexandre Deschamps

International Application Manager

Meet the recipe creator

Q&A

Why did you create this recipe for the trend Experience Exploration?

I wanted to create a recipe that represents the old and new of sweet bakery today. I used a donut as my ‘new’ element and the traditional French cake, Fraisier, as my ‘old’. The well-known flavours of fresh strawberries and mousseline cream from the Fraisier look visually striking in the middle of the sweet fried donut.

Any tips and tricks for this recipe?

Favourite Dawn product: Vegan Donut Mix

Favourite pastry: Baba au Rhum

Favourite flavour: Apple

Take all the time you need to make a good donut. This includes resting time for the dough, enough proofing time to make sure you get the right texture, and most importantly, do it with passion. Also, the fraisier cake is a well-known French dessert but of course you can try out your own local dessert favourites that your customers can relate to.

What bakery trends are you seeing in your market?

Across Europe, people are more adventurous than ever before, especially those younger generations. For example, it is very clear that consumers are more open to moving beyond traditional desserts. This can be seen by the opening of several multinational donut franchises and independent donut shops that continue to expand their presence across the region.

Strawberry Donut

COMPOSITION

WORKING METHOD

1. Donut dough

• Mix all ingredients for 2 minutes at low speed, then for 12 minutes at high speed until a smooth dough is obtained, with a temperature between 24°C and 26°C.

Classic Strawberry Decor sugar

BASIC RECIPES

1. Donut dough

1 kg Dawn Balance® Donut Mix Vegan Plain

500 g Water

50 g Yeast

50 g Sunflower oil

1600 g Total

2. Mousseline cream

325 g Dawn Exceptional® Mousseline Plus Mix

500 g Water

5 g Dawn Vani Star

825 g Total

3. Belnap topping

200 g Dawn Belnap Neutral Topping

150 g Water

350 g Total

Be creative and add a sugar decoration

• Place the dough on the flour dusted table and press flat, cover with plastic wrap and let it rest for 5 minutes.

• Roll out the dough to a height of 8mm and let it rest with a plastic wrap for 5 minutes.

• Use a donut cutter and place on light flour dusted proofing trays.

• Proof for 45 minutes, at a temperature of 38°C and a humidity level of 60%.

• Once the donuts are risen, take them out and let them dry for a crust for 5 minutes.

• Fry them in a deep fryer at 180°C for 60 seconds per side.

2. Mousseline cream

• Mix all ingredients with a whisk at high speed for 5 minutes until you obtain a light and smooth cream.

ASSEMBLY

• Cut the donuts in half.

• Fill a piping bag with a star or plain tube with the mousseline cream.

• Pipe four rosettes of mousseline cream on the cut base of the donut.

• Pipe Dawn Exceptional® Delifruit Classic Strawberry dots between the rosettes of mousseline cream.

• Finish with fresh strawberries, cut one into four pieces and place the pieces on the Dawn Exceptional® Delifruit Classic Strawberry.

• Place the other half of the donut on top.

FINISHING

• Cut a fresh strawberry into slices and place them on top of the donut.

• Apply the 70 °C Dawn Belnap on the strawberry slices delicately.

• Place an additional red fruit of your choice.

• Sprinkle with decorating sugar.

Tonka Bean, Horseradish & White Chocolate Cruffin

COMPOSITION

30 Cruffins

1800

dough

sugar

BASIC RECIPES

1. Laminated dough

Exceptional® Raised Donut Mix

WORKING METHOD

1. Laminated dough

• Kneed a smooth dough with the mix, water and yeast.

• Let it rest for 5-10 minutes, then fold in the margarine with with one simple layer and one double layer.

• Roll the dough out and cut in stripes.

• Fold 2 stripes and place it in a muffin tray.

• Let it proof for 40 minutes. Bake at 180°C for 20-25 minutes.

2. Ganache

• Grate half of the tonka in the cream and add in the rest whole.

2000 g

2. Ganache

g

Cabo Blanco White Chocolate

• Boil up the cream.

• Remove the whole beans.

• Pour over the chocolate add the butter and mix well. Then add the horseradish.

• Let it cool down.

ASSEMBLY

• Brush with melted butter and sprinkle with sugar.

• Fill the cruffin with the ganache.

Daniel Boros

Technical Account Manager CEE

Meet the recipe creator

Q&A

Why did you create this recipe for the trend Experience Exploration?

I wanted to experiment with unusual flavours from different parts of the world. The tonka bean is a black, wrinkled seed from South America. I love the sweet aroma and somewhat vanilla taste it adds to the cruffin. While the addition of horseradish might sound crazy, it adds a slight sharpness to the pastry. Be careful not to add too much.

Favourite Dawn product: Vani Star

Favourite pastry: Tiramisu

Favourite flavour: Vanilla

Any tips and tricks for this recipe?

It is important to ensure the consistency and temperature of the dough and butter are the same when folding in the butter during that step. When making the cream, always strive for balance as the level of horseradish may vary. It should be sweet from the white chocolate, have a hint of tonka bean flavour, and finish with a kick of horseradish heat.

What bakery trends are you seeing in your market?

Sweet trends in Central and Eastern Europe may vary by region and country, but traditional desserts remain popular with an emphasis on high quality ingredients and simplicity. Innovative flavours using regional fruits, herbs, and spices are also gaining popularity, as are vegan and gluten-free options and reimagined classics.

Happiness in every bite.

As we place a stronger emphasis on mental health and wellness, consumers are increasingly changing their perceptions of sweet goods. Consumers are more aware of their mental and emotional health and see indulging as an enjoyable and necessary part of staying balanced, happy, and productive. Enjoying something sweet every day has gone from “something I feel guilty about” to “something that makes me feel good”.

80%

of European consumers feel that food can be good for their mental health

more than half

of European consumers have added more sweet baked goods to their routines over the past year

49%

of European consumers plan to keep sweet baked goods in their routine moving forward

Our roots are strongly set in American bakery, and as the experts in this field, we know how to deliver that feel good indulgence to your consumers. Think chocolate peanut butter cheesecake and white chocolate cranberry blondies. Building hyper indulgence and elevating your baked goods with different textures and inclusions can make products more appealing to consumers looking for that daily delight.

Marie Frigo Category Marketing Manager Dry Europe & AMEAP

Our new American favourites range is developed to help the bakery industry make authentic American style pastries that will deliver new indulgent eating experiences to customers. No one knows the real American taste like we do. And we are more than willing to share that knowledge with you, so you can create popular sweet treats and conquer the hearts of your customers.

“Different textures and inclusions can make products more appealing to consumers looking for that daily delight”

Consumers seek comfort in uncertain times

How do consumers value pastries?

“It warms the heart, it feels good & it relaxes me”

Authentic American Bakery

Bring joy and happiness to your customers with Dawn super indulgent American Favourites.

• Blondie Mix

• New York Style Cheesecake Mix

• Crunchy Peanut Butter Filling

Learn more

“Having a treat that I enjoy like cake is a comfort for me and helps to relax and debrief from work”

Source: Fedima Pastry Study 2021

Favourite Dawn product: Cookie Mix

Favourite pastry:

Mille-feuille

Favourite flavour: Vanilla

Meet the recipe creator

Q&A

Why did you create this recipe for the trend Daily Delights?

This recipe is the perfect fit for those consumers looking for their ‘daily delight’. For me, when I think of indulgence, I think of chocolate. There is nothing more irresistible than the combination of chocolate and cherry with a crunchy centre. All to enjoy in one satisfying bite.

Any tips and tricks for this recipe?

This recipe uses a rather simple technique I learned at school more than 40 years ago. The key is in the molding of the chocolate and to ensure the size of the cup is small enough to enjoy in one or two bites.

What bakery trends are you seeing in your market?

For me, the most important trend remains quality and the beauty we find in perfectly baked pastries. While modern flavours and pastries make their way into the French market, traditional desserts remain an important part of our culture. People value the pleasure of entering a pastry shop where you can see the creative assortment made by the artist…the pastry chef!

Philippe Depape Application Specialist France

Crunchy Chocolate Cherry Bites

WORKING METHOD

20 Cups

20 Dark chocolate cups

160 g Crunchy praline

120 g Dawn Exceptional® Delifruit Classic Dark Cherry

120 g Milk chocolate cream

160 g White chocolate ganache

BASIC RECIPES

1. Crunchy praline

100 g Dawn Maracaibo Milk Chocolate

70 g Praline paste

90 g Cookie and wafer crumbles

260 g Total

2. Milk chocolate cream

50 g Liquid cream

130 g Condensed milk without sugar

180 g Dawn Maracaibo Milk Chocolate

360 g Total

3. White chocolate ganache cream

100 g Dawn Cabo Blanco White Chocolate 400 g Liquid cream 8 g Dawn Sanatine

g Dawn Vani Star

1. Crunchy praline

• Melt the chocolate, add the praline, and the cookie and wafer crumbles. This will garnish the base of your form.

2. Milk chocolate cream

• Heat the cream and condensed milk.

• Pour over the melted chocolate, mix and let it cool to 35°C.

3. White chocolate ganache cream

• Boil half of the liquid cream, pour over the pre melted white chocolate.

• Add the Dawn Sanatine and Dawn Vani Star and stir.

• Add the other half of liquid cream and mix until well combined.

• Keep cool 6 hours minimum.

• Whip up for finishing.

ASSEMBLY

• Use 3 cm round plastic cups.

• Make your chocolate shells by molding our Dawn San Felipe Chocolate or use ready-to-use chocolate cups.

• In your cup, place a base of crunchy praline, then place the Dawn Exceptional® Delifruit Classic Dark Cherry.

• Fill with milk chocolate cream till 3/4.

• Keep in a cool place before placing a rosette of white chocolate ganache cream.

Cheesecake Bites

COMPOSITION

1 tray 60x20 for 60 bites

1300 g Chocolate cream cake crumble

1550 g Cheesecake filling

Decoration:

Dawn Exceptional® Glaze Dark Chocolate or

Dawn Dark Chocolate and Hazelnut Coating Chocolate crumbles baked

BASIC RECIPES

1. Chocolate cream cake crumble

1000 g Dawn Creme Cake Base Chocolate

300 g Butter

1300 g Total

2. Cheesecake filling

300 g Dawn NY Style Cheesecake Mix

1000 g Cream cheese

250 g Water

1550 g Total

WORKING METHOD

1. Chocolate cream cake crumble

• Stir together the Dawn Creme Cake Base Chocolate and the butter in a mixing bowl until well combined and formed into a crumble.

2. Cheesecake filling

• Add the Dawn NY Style Cheesecake Mix to the cream cheese and mix on slow speed until smooth.

• Add the water and mix until they are fully combined without any lumps.

ASSEMBLY

• Grease the side of the baking tray and line the bottom with baking paper.

• Fill the chocolate crumble into the tray and press down slightly.

• Top with the cheesecake filling.

• Bake at 160°C in a deck oven (130°C in a fan oven) for 50-60 minutes.

• Core temperature 75-80°C.

• After cooling down then freeze to -10°C and cut into 4x4cm peaces.

• Warm up the Dawn Exceptional® Glaze Dark Chocolate or Dawn Dark Chocolate & Hazelnut Coating and dip.

• Sprinkle with chocolate crumbles.

Thomas Schmidt Application Specialist DACH

Meet the recipe creator

Q&A

Why did you create this recipe for the trend Daily Delights?

I wanted to create a product that is certain to give your consumers a satisfying, pleasurable moment in their day. When a person bites into this sweet bake, the creamy texture of the cheesecake and the crunch from the crumble will allow them to relax and wind down after a busy day.

Favourite Dawn product: New York Style Cheesecake Mix

Favourite pastry: Eierschecke

Favourite flavour: Vanilla

Any tips and tricks for this recipe?

To get a good stable end product, do not bake the cheesecake at a higher temperature than the one suggested (max. 160°C) and do not bake longer than necessary.

What bakery trends are you seeing in your market?

What I see in the local German market is that people are getting back into their busy lifestyles. With COVID now behind us, people are eager to do more activities in their day and want foods that are easy-to-eat and made of real ingredients. On-the-go, bite-size treats are a great way to indulge without having the guilt afterwards.

Reaching the conscious consumer.

Today’s consumers are putting a great deal of thought into the foods they eat. More aware of how their choices affect their personal health, their community, and their planet. As a result, there is a clear shift in the bakery industry towards providing more better-for-you, sustainable product options for their customers.

57%

of European consumers are willing to try more sweet baked goods with better-for-you claims

72%

64%

of European consumers are willing to pay more for sustainable options

Sweet bakery will always be strongly connected to indulgence, and we are committed to helping the bakery industry by creating products that are developed and distributed in a responsible way. Baked into our commitment to deliver innovation that matters to our customers, we offer a comprehensive range of bakery ingredients.

€of European consumers eat local as much as possible

Majella de Bruijn VP Marketing and R&D Europe & AMEAP

Our products are designed to help our customers create health-conscious, yet still deliciously tasting, indulgent and appealing sweet baked goods: ranging from ingredient solutions to reduce sugar, salt & fat or to veganize the sweet bakery offer. Responsible consumption in sweet bakery is about finding the balance and offering choice, and we will continue to further broaden our Better-for-You offering to improve overall wellbeing and reduce our environmental impact.

“Our products are designed to help our customers create health-conscious, yet still deliciously tasting, indulgent and appealing sweet baked goods”

What is a mindful consumer?

Sweet baked goods should be…

HIGHQUALITY BETTER FOR YOU

Attract new customers with better-for-you options

% of European consumers who tried the following sweet baked goods and LIKED IT

SUSTAINABLY PRODUCED ETHICALLYSOURCED

71% SUGAR REDUCED 78% CLEAN LABEL 64% GLUTEN FREE 61% VEGAN

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Zoltan Pongracz

Application Team Leader CEE

Meet the recipe creator

Q&A

Why did you create this recipe for the trend Mindfulness Matters?

I wanted to create a light cake dessert with subtle flavour notes. The jasmine works very well with the ginger and honey mousse that sits on-top of the cake. To make this cake even more attractive to the mindful consumer, why not source your honey from a local producer and add this to your overall selling story.

Any tips and tricks for this recipe?

Favourite Dawn product: Donut Mix

Favourite pastry: Kardinal Slice

Favourite flavour: Vanilla

Very easy to make in advance, cover and freeze. Once removed from freezer, decorate with Decorgel in the amount you need.

What bakery trends are you seeing in your market?

Recently, I have seen an increase in the number of sugar-free, gluten-free, and dairy-free options in bakeries and supermarkets in Hungary. Consumers are becoming more aware of what they eat and are making an increased effort to choose better-for-you options.

Jasmine, Ginger & Honey Dessert

COMPOSITION

850 g Jasmine tea batter

1520 g Ginger honey mousse Jasmine decorgel Decoration

BASIC RECIPES

1. Jasmine tea batter

Dawn Balance® Creme Cake Mix Plain Vegan

WORKING METHOD

1. Jasmine tea batter

• Boil the water and add the jasmine tea (10g), infuse it for 15 minutes and let it cool.

• Mix all the ingrediens for 4 minutes at medium speed then add the jasmine tea (3 g).

• Fill batter in a silicon form and bake at 180°C for 30-35 minutes.

2. Ginger honey mousse

• Heat 200 g of heavy cream to 80°C, add the fresh ginger and cover it.

• Let it infuse at least 30 minutes.

• Mix it with a hand blender and strain it, add the remaining 300 g of the heavy cream into it and boil it.

• Add white chocholate, honey and Dawn Exceptional® Fond Neutral.

• Let it cool down to 30 °C, carefully fold in the whipped cream.

3. Jasmine decorgel

• Boil the water, add the jasmine tea and let it infuse for 15 minutes.

• Take out the tea, add the Dawn Belnap and boil up once again.

• Add Dawn Yellow Food Colouring.

2. Ginger honey mousse

ASSEMBLY

ginger

100 g Dawn Exceptional® Fond Neutral

20 g Honey

600 g Whipped heavy cream

3. Jasmine decorgel

g Dawn Decorgel Neutral

Dawn Belnap Neutral

• Put jasmine sponge at the bottom of your mold, fill up with the ginger-honey mousse and freeze it.

• Cover with jasmine flavoured Dawn Decorgel.

Chocolate Pistachio Vegan Opera Cake

COMPOSITION

1 Tray 60x20 cm 30 Slices 4x10 cm

1600 g Vegan chocolate cake

1200 g Vegan pistachio frosting

Cover:

Dawn Exceptional® Glaze Dark Chocolate

Decoration:

Chocolate, Pistachios

BASIC RECIPES

1. Vegan Chocolate Cake

1000 g Dawn Balance® Creme Cake Mix Chocolate Vegan

500 g Water

200 g Sunflower oil

1700 g Total

2. Vegan Pistachio Frosting

400 g Dawn Custard Filling Mix Vegan

1000 g Water

700 g Margarine vegan

50 g Ground pistachio

2250 g Total

WORKING METHOD

1. Vegan chocolate cake

• Mix all the ingredients with flat beater, 1 minute at slow and 3 minutes at medium speed.

• Spread 800 g onto each paper lined baking tray 60x20cm and bake at 190°C (deck oven) for 12-15 minutes.

2. Vegan frosting

• Add the Dawn Custard Filling Mix Vegan and water into a bowl and mix shortly by hand.

• Mix up at 3 minutes medium speed.

• Add ambient margarine and whip up until smooth.

• Add the ground pistachios.

ASSEMBLY

• Cut each layer in 60 x 20 cm sheets.

• Place a layer on a serving plate/tray.

• Sandwich the 4 layers together with pistachio frosting.

• Finish with one chocolate cake layer.

• Warm up Dawn Exceptional® Glaze Dark Chocolate to 40°C and spread on top.

• Chill the cake until firm and ready to cut.

• Decorate with vegan chocolate and pistachios.

Edward Mateo Application Specialist APAC

Meet the recipe creator

Q&A

Why did you create this recipe for the trend Mindfulness Matters?

Going vegan is predicted to be one of the biggest food trends in the coming years. I love to use our vegan mixes and show to our customers that you can create the same or sometimes even better tasting sweet bakes when compared with the original. I chose Opera Cake because of it’s versatility and as already mentioned, it is one my favourite sweet bakes.

Favourite Dawn product:

Crème Cake

Favourite pastry:

Opera Cake

Favourite flavour: Chocolate

Any tips and tricks for this recipe?

My advice to bakers looking into this recipe is to have fun and be creative with your flavour choice. While I have chosen chocolate and pistachio, feel free to explore different flavour combinations that work with the season and trends of today. Also, using vegan alternative ingredients should not be a challenge with Dawn’s vegan portfolio. Simply swap a vegan cake mix with the traditional mix to avoid all the trial and error or complicated substitutions.

What bakery trends are you seeing in your market?

In the Philippines, I see a lot more use of natural ingredients and keeping the bakery product simple in terms of flavours.

Closing Remarks

We hope you enjoyed hearing directly from our application experts and feel inspired for your next product development.

Now more than ever, it is essential to understand your consumer. Their habits, desires and values can provide direction for future product development and help to fine tune existing products.

In recent years, the sweet bakery industry has had to quickly adapt and innovate to keep pace with the ever-changing consumer demands and

unforeseen world events. Though challenging, there are opportunities for product innovation to meet the desires of your customers.

Here at Dawn, we are committed to supporting you and dedicated to being your partner for bakery success, from insights and inspiration to tailored solutions. We are committed to innovation that matters to you and what impacts the lives of your customers.

Frank Lengersdorf International Application Manager

Delight

Follow us on LinkedIn and Instagram to get instant updates on trends and insights in the bakery industry.

You can find all updates under the INSIGHTS section of our website or by clicking the link below.

Dawn Foods is committed to positive change for a better tomorrow.

We believe our actions matter and that we have a responsibility to make a positive impact in communities around the world.

Our approach to social responsibility aligns to our commitments to our people, our products, and our customers – better known as the Circle of Excellence.

Click the link below to access our 2022 CSR Annual Report to discover the progress against our 2025 ambitions and learn more about our programs in action.

Your Partner for

We understand that with constantly evolving consumer demands, you need more than exceptional products to inspire new levels of success. You need a true partner: one who’s walked the walk and understands the various challenges of running your day-to-day operation. A complete partner, with the tools, solutions and support to help you stand out in today’s highly competitive marketplace. An innovative partner, one that is always looking ahead for ideas and inspiration to create new excitement. We are Creators. Collaborators. Experts and Inspirers. For growing your business, we are the total package: your partner for bakery success.

DO YOU HAVE MORE QUESTIONS ABOUT OUR PRODUCTS OR WANT MORE INSPIRATION?

We have got the answers and more. Go to DAWNFOODS.COM/EU