MAIN STREET MASTER PLAN TOWN OF BRYSON CITY, NC DECEMBER 6, 2019
Streetscape Master Plan
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TABLE OF CONTENTS PROJECT BACKGROUND AND GOALS............................................ 1 PROJECT STUDY AREA.................................................................... 2 CURRENT MAIN STREET EXPERIENCE.......................................... 3-4 OVERALL MAIN STREET MASTER PLAN........................................ 5-6 ENLARGEMENT - MAIN STREET WEST ENTRANCE ..................... 7-8 ENLARGEMENT - MAIN STREET EAST ENTRANCE ...................... 9-10 BRANDED ENTRY COLUMNS/FEATURES...................................... 11 WAYFINDING................................................................................... 12 WELCOME SIGN/SCULPTURE........................................................ 13 ARTIST’S RENDERING..................................................................... 14
Background and Purpose The Town of Bryson City is located in Swain County, NC along the Tuckasegee River and adjacent to Great Smoky Mountains National Park. Approximately 1,400 year-round residents live in Bryson City, which boasts a vibrant downtown with thriving shops, galleries, lodging, and restaurants. In 2019 Bryson City was selected as one of twenty-four rural communities to participate in the Downtown Strong program led by the NC Department of Commerce. As a result, the town identified Main Street as a priority to further its downtown revitalization efforts. Subsequently, Bryson City received state grant funding to create a streetscape enhancement master plan along Main Street extending from Veterans Boulevard east to one block beyond Everett Street (see page right: Map 1: Project Study Area).
Project Goals In an effort to increase downtown economic vitality and generate private investment and small business growth, the following goals were established at the onset of the project:
1
Aesthetically enhance the entry and gateway to downtown Bryson City.
2
Improve the pedestrian infrastructure to create a safe and more walkable environment.
PROJECT BACKGROUND AND GOALS 1
Town of Bryson City, NC
3
Identify opportunities to improve signage to further enhance the downtown’s character.
everett st .
city limits
veterans blvd
main st.
LEGEND MAIN STREET PROJECT AREA CITY LIMITS
city limits
PROJECT STUDY AREA
N
0
715’
1,430’
Main Street Master Plan
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POOR CONDITIONS FOR EXISTING CANOPY STRONG CULTURAL AMENITIES
GREAT ACCESS TO MID-BLOCK CROSSINGS
CONFLICTS WITH SITE FURNISHING AND PEDESTRIAN PATH
VEHICLES EXPOSED; OPPORTUNITIES FOR PROTECTED PARKING DEGRADED SIDEWALK MATERIALS AND PEDESTRIAN CONFLICTS WITH VEHICLES
CURRENT MAIN STREET EXPERIENCE - FACING VETERANS BLVD 3
Town of Bryson City, NC
GOOD ACCESS TO GREEN SPACE WIDE RADII AND LARGE PEDESTRIAN CROSSING ARE OUT OF SCALE. STRONG, ICONIC ARCHITECTURE
HAZARDOUS TRANSITION
PROPOSED 4” LETTERING FOR WAYFINDING
CURRENT MAIN STREET EXPERIENCE - FACING EVERETT STREET Main Street Master Plan
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NS
ERA
2 SIGN 2
1 SIGN 1
COUNTY ADMIN. BLDG.
OVERALL MAIN STREET MASTER PLAN 5
Town of Bryson City, NC
MATCHLINE : PAGE 9-10
D
BLV
MAIN ST.
MATCHLINE : PAGE 7-8
VET
PROPOSED MAST ARMS PROPOSED WELCOME SIGN / SCULPTURE LOCATION BRANDED ENTRY COLUMNS ENHANCED MID-BLOCK CROSSINGS
TOWN HALL
EVERETT ST.
PROPOSED LIGHT POLE, TYP. HERITAGE CENTER
BRANDED ENTRY COLUMNS
CITY MONUMENT
INTERSECTION ENHANCEMENTS
N
0
45’
90’
Main Street Master Plan
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KEY FACTS
WELCOME SIGN/SCULPTURE OPPORTUNITY BRANDED ENTRY COLUMN OPPORTUNITY DECORATIVE STREETLIGHTS WITH MAST ARMS ENHANCED MID-BLOCK CROSSING SITE FURNITURE OPPORTUNITY ENHANCED WAYFINDING ENHANCING PEDESTRIAN TO BUSINESS CONNECTION PROTECTED PARALLEL PARKING ROBUST STREET TREE CANOPY FOR SHADE AND COMFORT
NS
ERA
VET
1 2 3 4 5 6 7 8 9
D
BLV 2
3 4 8
9
1
6
COUNTY ADMIN. BLDG.
ENLARGEMENT - MAIN ST. WEST ENTRANCE 7
Town of Bryson City, NC
MAIN ST.
EVERETT ST.
MATCHLINE PAGE: 9-10
PERSPECTIVE VIEW LOOKING TOWARDS VETERANS BLVD.
7 4 7
6
5
THEATER FIREHOUSE
N
0
20’
40’
Main Street Master Plan
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TOWN HALL
MATCHLINE PAGE: 7-8
EVERETT ST.
7
HERITAGE CENTER
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CITY MONUMENT
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8 7 THEATER
FIREHOUSE
ENLARGEMENT - MAIN ST. EAST ENTRANCE 9
Town of Bryson City, NC
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9
KEY FACTS 1 2 3 4 5 6 7 8 9
BRANDED ENTRY COLUMN OPPORTUNITY DECORATIVE STREETLIGHTS WITH MAST ARMS ATTRACTIVE LANDSCAPE FOR BUSINESS FRONTAGE ENHANCED MID-BLOCK CROSSING SITE FURNITURE OPPORTUNITY COMFORTABLE INTERSECTION RADII FOR VEHICLE AND PEDESTRIAN FINESSE CONNECTION TO EXISTING MEMORIAL AND GREENSPACE PROTECTED PARALLEL PARKING ROBUST STREET TREE CANOPY FOR SHADE AND COMFORT
1
3 4 5
1
2 COMMUNITY CHURCH
N
0
20’
40’
Main Street Master Plan
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BRANDED ENTRY COLUMNS/FEATURES 11
Town of Bryson City, NC
EXISTING SIGNAGE
1 SIGN 1: VETERANS BLVD
APPROACHING MAIN STREET
2
SIGN 2: MAIN STREET APPROACHING EVERETT STREET
WAYFINDING Main Street Master Plan
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WELCOME SIGN/SCULPTURE 13
Town of Bryson City, NC
ROBUST STREET TREE CANOPY
ENHANCED WAYFINDING
CONNECTION TO BUSINESSES
SITE FURNITURE AND ENHANCED PEDESTRIAN EXPERIENCE ENHANCED MID-BLOCK CROSSING
ARTIST’S RENDERING LOOKING FROM EXISTING THEATER
Main Street Master Plan
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Town of Bryson City, NC