Galax Grows - Downtown Action Plan

A 15-Year Downtown Strategic Plan for the City of Galax, Virginia - Fall 2024

Produced For: Produced By:

Acknowledgments

Galax Grows Project Committee

Shane Baker Galax Revitalization Organization, Vice President

Aaron Blackburn Galax Revitalization Organization, Design Committee

Michael Burnette City Manager, City of Galax

Amy Guzulaitis Program Administrator, Virginia Main Street

Evan Henck Council Member, City of Galax

Dennis Jarvis City of Galax, Main Street Director (former)

Patt Price-Love Director, Galax Tourism

Hailey Ryan City of Galax, Main Street Director

Justin Ward Landscaping, City of Galax

Jolena Young Project Manager, City of Galax

Downtown Galax Grows

Organization

Sena Parks President

Shane Baker Vice President

April Collins Secretary

Ashely Hall Treasurer

Aaron Blackburn

John Crookshanks

Dennis Jarvis

Zachary Marshall

Sandra Melton

Chris Pollins

Hailey Ryan

City of Galax City Council

Willie Green Mayor

Beth White Vice-Mayor

Hunter Bowers

Kathy Burnett

Evan Henck

Sharon Ritchie

Martin Warr

Focus Group Contributors

Music

Mike Ayers Galax Fire Chief

Chelsea Estremera Galax Tourism Marketing

Trish Fore Galax-Carroll Library Director

Marianne Kovatch Associate Program Director at the Blue Ridge Music Center

Wayne Jordan Citizen and Volunteer

Sandra Melton Business Owner

Debbie Miller Citizen and Volunteer

Patti Price-Love Galax Tourism Director

Laura Whitt Chamber of Commerce Director

Art

Patrick Butler Arts Council Member

Stephanie Dees Arts Council Member

Mara Harner General Manager, Galax Gazette

Chris Pollins Executive Director, Chestnut Creek School of the Arts

Laura Romanowski Executive Director, The Arts Council of the Twin Counties

Karen Stephens Arts Council Member

Outdoor Recreation

Tony Quesenberry Galax Recreation Department

Brian Sizer Rex Theater

Justin Ward City of Galax

Josee Williams Power Up

Interviews

Sam Bartlett Developer

Liz Lael Downtown Business Owner

Background and Purpose

The Galax Grows Downtown Action Plan serves as the chief planning document to guide the City of Galax and its partners pertaining to future investments in capital infrastructure development in the historic downtown. This chapter summarizes the foundation and intent of this important work and provides insight on the plan purpose, goals, process, and overall organization.

1.1 Project Background

Renowned as the ‘Old-Time Music Capital of the World,’ Galax offers a vibrant blend of venues and festivals celebrating its rich cultural heritage, including the Old Fiddlers Convention, the Blue Ridge Music Center, and the Chestnut Creek School of the Arts. Beyond its musical legacy, Galax is a prime destination for outdoor enthusiasts, providing easy access to the New River, New River Trail, and the Blue Ridge Parkway—making it an ideal basecamp for people of all ages and abilities who want to explore the outdoors.

In addition to attracting visitors, Galax and the surrounding areas are drawing new residents, including young professionals taking advantage of remote work opportunities and retirees seeking a smalltown lifestyle with greater affordability. As the number of visitors and new residents grows, a strong vision and clear roadmap for the city’s future are essential.

City officials and leaders are committed to revitalizing historic downtown Galax while preserving its charm, cultural heritage, and distinctive character. As a long-standing Virginia Main Street Community, Galax is currently at the ‘Mobilizing Main Street’ level and is focused on strengthening its revitalization efforts to achieve the Advancing Virginia Main Street (AVMS) designation and maintain its Main Street America Community Accreditation.

The Galax Grows Downtown Action Plan, developed over ten months through intensive collaboration, reflects the shared vision of local leaders and community stakeholders. This 15-year roadmap aims to continue the transformation of downtown Galax into a vibrant, pedestrian-friendly destination that fosters economic activity while ensuring safety and enhancing the quality of life for both visitors and residents.

1.2 Project Goals

ASSETS

Inventory quality-of-life assets and buildings within the historic downtown district and evaluate their current condition and ability to create a sense of place, drive economic development, and provide a quality experience for all.

PARTNERS

Engage government, the public, and community leaders to identify projects currently being planned and developed that will enhance quality of life for locals and visitors.

GAPS

Identify new, compelling infrastructure projects to enhance quality of life, promote the downtown economy, create a sense of place, and drive private investment.

UNITY

Identify projects that also help achieve broader community goals, such as connecting downtown to outdoor recreation assets, maximizing the local art and music talents, linking past with present and future, and sustainable development.

VISUAL

Create a 15-year Action Plan that generates community interest and casts an inspiring vision by designing compelling renderings, site master plans, 3-D illustrations, and other graphics to effectively communicate recommendations.

STRATEGY

Provide the steering committee and their partners with clear strategies and a prioritization schedule for implementing the plan recommendations.

1.3 Planning Process

The Galax Grows Downtown Action Plan represents the culmination of several months of analysis, planning, graphic development, and dozens of meetings and site visits. The planning process involved five major phases, including:

1. Direction Setting & Project Launch

2. Research & Analysis

3. Community Engagement

4. Vision & Plan Framework

5. Final Plan Development

Direction Setting and Project Launch

February 2024 - March 2024

Create a unique plan identity for Galax Grows that builds excitement with government leaders, community partners, and the public. Host a project website that informs about project goals, opportunities for engagement, and progress. Facilitate a Direction Setting meeting with the Project Committee.

Research and Analysis

February 2024 - April 2024

Conduct site visits, field analysis, and demographic research to develop an inventory of existing downtown assets and understand key opportunities and constraints. Review previous planning efforts that may have implications on the Galax Grows Downtown Action Plan.

Community Engagement

April 2024 - June 2024

Conduct a series of interviews and focus groups with government officials, business leaders, and community members to discuss the following themes: art and music, economic development, outdoor recreation, and opportunities for children and families. Gather input from citizens about desired priorities via an online survey.

Vision and Plan Framework

April 2024 - August 2024

Create the plan framework that features preliminary recommendations for improving and expanding downtown assets. Host a public meeting to share recommendations with community members for input.

Final Plan Development

July 2024 - October 2024

Develop an action plan that includes the recommendations determined during the planning process, a phasing schedule, and an outline for grant funding sources.

1.4 Plan Organization

The Downtown Galax Grows Action Plan is organized into five (5) major chapters as outlined below.

1. Background and Purpose

2. Discovery and Analysis

3. Public Engagement and Guiding Principles

4. Recommendations

5. Implementation

Chapter 1: Background and Purpose

The current chapter, which outlines the plan’s purpose, goals, process, and organization.

Chapter 2: Discovery and Analysis

A snapshot of the City’s regional setting, demographic trends, and previous planning efforts are presented here. The chapter also includes an inventory and analysis of the current assets within and nearby downtown Galax.

Chapter 3: Public Engagement and Guiding Principles

This chapter discusses tools used for public engagement, highlights stakeholders and organizations involved in the planning process, and presents key results from an online survey designed to obtain ideas from the community regarding their downtown economy and future development priorities for Galax. The chapter culminates with the Galax Grows Guiding Principles that guide plan recommendations.

Chapter 4: Plan Recommendations

This chapter is organized according to three (3) Focus Areas as identified during the planning process: 1) Streetscapes and Alleyways, 2) Public Spaces and Infill Development, 3) Signage. Each of the Focus Areas, in turn, contains specific project areas. This chapter is supported by extensive custom illustrations and design schematics.

Chapter 5: Implementation

This chapter provides a comprehensive matrix of all infrastructure recommendations, prioritization, implementation strategies, and an outline of grant funding sources.

Discovery and Analysis

This chapter examines regional context as it pertains to Galax’s position in the economy, demographics, and relevant past planning efforts. It also provides a high-level overview of anchor assets in and nearby historic downtown Galax.

In This Chapter:

2.1 Regional Context

2.2. Demographics

2.3 Previous Planning Efforts

2.4 Asset Inventory

2.1 Regional Context

Geography

The City of Galax, Virginia is an independent city in the southwestern part of the Commonwealth of Virginia, in South Central Appalachia. The city sits between Grayson County (to the west) and Carroll County (to the east) and is part of the Twin County region.

Galax is northwest of Winston-Salem, NC, southwest of Roanoke, VA, and less than 10 miles north of the North Carolina state line. Galax is west of the New River, the oldest river in North America. The cities of Roanoke, VA and Greensboro, NC are both within a two-hour drive and have commercial airports. (See Map 01: Regional Context, page 19 and Map 02: City of Galax, page 20)

At the base of the Blue Ridge Mountains, Galax encompasses 8.3 square miles and has an elevation of 2,500 feet. Historic downtown Galax is situated in the southwest region of the City of Galax, with Main Street directly off state highway access and just blocks away from Chestnut Creek.

Transportation Corridors

An east-to-west transportation corridor across the state of Virginia, US Highway 58, passes directly through Galax, allowing for easily accessible transportation.

Highway 58 travels southwest to intersect with Highway 21, connecting Galax to North Carolina. To the northeast, it turns into Highway 221, which can be taken to Hillsville, Floyd, and eventually Roanoke, Virginia. Roughly 15 miles from Galax, Highway 58 also connects with Interstate 77, a major north-south corridor in the eastern United States.

The Blue Ridge Parkway, a 469-mile National Parkway that travels from Great Smoky Mountains National Park to Shenandoah National Park, is in close proximity to Galax, with an access point located just over seven miles south of downtown Galax via Highway 89.

Natural AND RECREATION RESOURCES

Downtown Galax sits to the south and east of the New River and south of New River Trail State Park, a 57-mile long park, paralleling 39 miles of the New River, with trails for hiking, biking, horseback riding, and opportunities for fishing and camping. Several park access points are within proximity to Galax, with the closest being under a half mile from historic downtown Galax.

Matthews State Forest, located in Grayson County southwest of Galax, contains 566-acres managed for recreation, wildlife, timber, and water quality. The Virginia Bird and Wildlife Trail includes Galax in the Mountain Music and Blue Ridge Highlands loops. Additionally, Stone Mountain State Park, located in North Carolina, is within 30 miles.

Chestnut Creek flows through the City of Galax, only a few blocks from the center of the historic downtown. Felts Park and Mountain View Recreation Park are also within the Galax city limits.

MAP 02: City of Galax

Historic Downtown Galax

The historic downtown of Galax is roughly bounded by Jefferson Street to the west, Center Street to the north, Carroll Street to the east, and Bartlett Street to the south.

Other key streets in the historic district are Main Street, Grayson Street, and Oldtown Street.

The Rex Theater, Chestnut Creek School of the Arts, and many small businesses, restaurants, government buildings, and private residences are located within the historic downtown boundary.

MAP 03: Historic Downtown

2.2 Demographics

This section explores population, income, and employment data for City of Galax residents as reported by the US Census Bureau of Labor Statistics.

Population

According to the 2020 Decennial Census, the City of Galax is home to 6,637 people, with 386 residents living in downtown proper. Of the people living in the City, 78% are White, 6% are Black or African American, 6% are two or more races, and less than 1% are Asian, American Indian, or Pacific Islander. Nearly 16% of the population is Hispanic or Latino.

In Galax, 19% completed a Bachelor’s, Graduate, or Professional Degree and 33.8% of residents completed some college or an Associate’s Degree. Nearly twenty-seven percent have a high school degree and 20.4% do not hold a high school diploma.

In 2023 the poverty rate in Galax was 19%, with 528 households below the poverty level. This is nine percentage points higher than the state percentage (10%) and seven percentage points higher than the national percentage (12%).

At-risk populations in the city have been identified as households with disability (632), households without a vehicle (286), and population age 65 and older (1,668). At the state level, 776,691 households with disability have been identified, there are 196,083 households without a vehicle, and the population age 65 and older is 1,518,249.

Based on various economic criteria, the Appalachian Regional Commission (ARC) combines nearby Carroll County and the City of Galax and classifies the area as ‘At Risk’, the second lowest tier out of the five the ARC provides. Within this Carroll County and City of Galax area, the ARC identified three distressed census tracts in the fiscal year 2024.

6,687

45.3

Median age

Compared to Virginia 39.4

Compared to the United States: 39.1

$29,030

Per capita income

Compared to Virginia: $47,982

Compared to the United States: $41,312

$36,755

Median household income

Compared to Virginia: $83,550

Compared to the United States: $72,603

Income and Employment

In 2023, over half (56%) of Galax’s population was of working age (18-64).

The median age of Galax is 45.3. Total employment for the city is 4,442, and the unemployment rate is 3.6%, equal to the State. Households in Galax have a median income of $36,755, significantly lower than both Virginia ($83,550) and the national median household income ($72,603).

As of 2023, there were a total of 499 businesses in Galax, and the three (3) industries with the largest share of employment were Retail Trade (16.9%), Health Care (15%), and Public Administration (11.4%).

2.3 Previous Planning Efforts

Galax Downtown Association: Market Analysis (2023)

In conjunction with Main Street America and Galax Downtown Association, this plan uses market-based strategy to evaluate and summarize the demographic and economic context of Galax in order to identify assets and distinctive qualities of downtown. The plan recommends targeting tourism support, with emphasis on food and short term rentals, outdoor recreation, and ‘Made in Galax,” businesses representing local artisans, makers, and artists.

Galax Creekside Small Area Plan (2023)

This plan presents the opportunity to create a vibrant, mixed-use neighborhood in the Creekside area and to create connections between the Creekside area, downtown, and other parts of Galax. As population, traffic, retail, and dining options increase in the Creekside area, it is anticipated that downtown visitation will increase as well. This plan recommends adding bike share stations to both downtown and the New River Trail entrance, allowing visitors to easily move between downtown and the Creekside area.

City of Galax, Virginia Comprehensive Plan (2022)

The purpose of this plan is to provide a guide for the vision and future development of the City of Galax. This plan encourages Downtown Galax to continue revitalization efforts and work toward making Main Street a pedestrian-friendly attraction while relying on the expanding tourism economy. Recommendations for historic Downtown Galax include enforcing the maintenance of vacant lots and buildings and enhancing vehicular and pedestrian access to downtown.

Pre-Disaster Hazard Mitigation Plan (2018)

This plan applies revised data and analysis to improve hazard identification and risk assessment for determining mitigation strategies in counties and cities within the Mount Rogers Planning District. In 1950, Chestnut Creek was channelized through the downtown area of Galax. The City of Galax recently submitted a request to the US Army Corps of Engineers through the Flood Damage Reduction Program to fund projects upstream of Chestnut Creek, which would reduce the 100-year flood plain.

Mount Rogers Planning District Commission 2035 Rural Long Range Transportation Plan (2011)

This plan analyzes demographic and land use trends and their relationship to the regional transportation system and bicycle and pedestrian facilities. The plan includes short, mid, and long term recommendations for roads and transportation corridors for each county. Recommendations for Galax along various sections of Main Street include short-term signal, street lighting, and pedestrian facilities installation, midterm roadway widening, and long-term monitoring for potential improvements to address congestion.

2.4 Key Assets and Programs

New River Trail State Park

The New River Trail State Park is a 57-mile linear park that follows an abandoned railroad right-of-way and runs parallel to the scenic New River for 39 miles. The park has 12 access points and winds throughout southwest Virginia through Grayson, Carroll, Wythe, and Pulaski counties as well as the City of Galax.

With a gentle slope, the trail is accessible for visitors of all ages and abilities to walk, bike, and ride horseback. There are three primitive campgrounds located along the trail at Cliffview, Millrace, and Double Shoals. The trail has two tunnels, three major bridges, nearly 30 smaller bridges and trestles, and a historic shot tower used more than 200 years ago to make ammunition.

There are three access points to the New River Trail within or near the City of Galax, including the Dannelly Fitness Center Access, Cliffview Access, and the Galax Access. The Galax Access is less than half a mile from historic downtown Galax.

Blue Ridge Parkway

The Blue Ridge Parkway is a 469mile National Parkway that connects Shenandoah National Park to Great Smoky Mountains National Park. It passes through 29 counties along the Blue Ridge mountain chain in Virginia and North Carolina. The Blue Ridge Parkway is the most visited unit of the National Park system, with approximately 16.7 million recreation visitors in 2023. An access point to the Blue Ridge Parkway is located just over seven miles south of downtown Galax via Highway 89.

New River

The New River is the second oldest river in the world and one of the few rivers that flows north. The headwaters begin in northwest North Carolina, and the river travels roughly 160 miles in Virginia through multiple counties including Grayson, Carroll, and Pulaski before entering West Virginia, where it cuts through the Appalachian Plateau in the New River Gorge. Outdoor recreation opportunities on the sections of the New River near Galax include fishing, river tubing, kayaking, canoeing, stand-up paddleboarding (SUP), swimming, and birding.

Felts Park

Felts Park, a 28-acre recreational area just outside historic downtown Galax, offers a diverse range of facilities, including lit tennis courts, a walking track, covered grandstand, outdoor pool, playground, and various sports fields. This city park is also home to the annual Old Fiddlers’ Convention that occurs in early August.

City Park

Situated on Main Street between Grayson and Center Streets, this public green space is home to a small gazebo and outdoor seating. Special events, such as Santa Claus at Christmas-time, are hosted in the park, and the Galax Garden Club beautifies the area with flowers and shrubs.

Phillip Wyatt Skate Park

Located in downtown Galax at the corner of Main and Bartlett Street, the skate park includes a variety of ramps, jumps bars, and boxes suitable for novice and experienced skaters. Although popular when it was first built, the skate park has seen a decline in use during recent years.

Grayson Street Stage

Situated on Grayson Street between Main and Jefferson Street, the two-level parking lot can be converted to a stage area for festivals and special events. The stage includes a mosaic mural featuring flora and fauna that was installed by the Galax Public Art Committee.

Historic Rex Theater

Located in historic downtown Galax on Grayson Street, the Rex Theater first opened as a movie theater in 1940. Today, it is owned and operated by the City of Galax and has undergone extensive renovations to restore its historic character. As a live music venue that features a variety of local, regional and national acts, the theater is an important cornerstone of historic downtown.

Blue Ridge Music Center

Located on the Blue Ridge Parkway near Galax, the Blue Ridge Music Center celebrates and preserves the musical traditions of the Blue Ridge Mountains. Open from May to October, it offers free admission to its Visitor Center and Museum, which features exhibits on the region’s rich musical heritage. The center hosts performances of traditional music genres, like bluegrass, oldtime, folk, and gospel in its outdoor amphitheater and indoor interpretive center.

Chestnut Creek School of the Arts

With a mission to preserve and promote the cultural heritage of southwest Virginia, Chestnut Creek School of the Arts (CCSA) offers classes and events for all ages and skill levels in traditional music, heritage crafts, and contemporary arts. CCSA provides students with the resources and education to create new work and hone skills in a stimulating and beautiful learning environment.

Galax Farmers Market

The Galax Farmers Market, located at 206 N. Main Street, operates seasonally on Thursday afternoons and Saturday mornings. Showcasing local agriculture, artisanal crafts, food trucks, live music, and children’s activities, the market has become a vibrant community gathering spot.

Galax Old Fiddlers ’ Convention

Located at Felts Park, Old Fiddlers’ Convention was started in 1935 as a fundraiser for Moose Lodge #773. Today, the Convention is considered the world’s oldest and largest old-time fiddlers’ convention and celebrates local music traditions through a variety of performances. The week-long event takes place in early August at Felts Park, just outside historic downtown Galax, and typically attracts over 30,000 people from around the world.

Smoke on the Mountain

Held annually in downtown Galax, Smoke on the Mountain is Virginia’s official state barbecue championship that attracts thousands of visitors and top national competitors. The event, which takes place in July, offers not only a professional cooking competition, but also live music, crafts, vendors, children’s activities, and free samples of competition-quality barbecue.

photo credit: thecrookedroadva.com

The Crooked Road: Virginia ’ s Heritage Music Trail

Designated in 2004 as Virginia’s Heritage Music Trail, the Crooked Road preserves and promotes traditional Appalachian old time and bluegrass music. The 333-mile-long driving trail in southwest Virginia connects over 50 affiliate venues and 10 major venues, including the Rex Theater and the Blue Ridge Music Center.

Public Engagement and GUIDING PRINCIPLES

This chapter explores the tools used for public engagement, highlights the stakeholders and organizations involved in the planning process, and presents key findings from an online survey that gathered community input on the downtown economy and future development priorities for historic downtown Galax. It concludes with guiding principles that serve as the foundation for the plan’s recommendations.

In This Chapter: 3.1 Tools of Engagement

3.2 Community Partners

3.3 Community Survey

3.4 Galax Grows Guiding Principles

3.1 Tools of Engagement

The Galax Grows project was launched and introduced to the public using the Galax Grows fact sheet and website. Both resources highlighted the planning process and goals and encouraged citizens to take the online community survey.

1. Project Fact Sheet

2. Project Website

3. Community Online Survey

3.2 Community Partners

The Galax Grows planning process engaged a diverse range of stakeholders, including local government, quasi-governmental organizations, nonprofits, and private businesses.

The consultant team conducted interviews, focus group meetings, and walking tours with stakeholders identified at the kick-off meeting. Key insights and takeaways from these discussions are reflected in the plan’s recommendations.

Government

&

Quasi-Government Agencies

City of Galax

Galax Tourism

Galax High School

Virginia Main Street

Twin County Chamber of Commerce

Blue Ridge Crossroads Small Business Development Center

Nonprofit Organizations & Businesses

Downtown Galax Grows Organization

Chestnut Creek School of the Arts

The Arts Council of the Twin Counties

Blue Ridge Music Center/Blue Ridge Parkway Foundation

The Galax Gazette

Blacksheep Customs

Vaughan-Bassett Furniture Company

Power Up OCT

Tizzy Lizzy Grooming and Boutique

FOCUS GROUP MEETINGS

Focus group meetings were conducted to set goals, gather input, and propose recommendations for future investments in capital infrastructure development in historic downtown Galax.

• Project Committee – March 7, 2024

• Historic Downtown Walking Tour – March 7, 2024

• Music Focus Group – April 10, 2024

• Art Focus Group – April 10, 2024

• Downtown Galax Grows Organization – April 10, 2024

• Outdoor Recreation Focus Group – April 11, 2024

• Galax High School Students – April 11, 2024

• Galax City Council – April 11, 2024

• Galax Public Art Committee – June 18, 2024

is Galax?

What we Who

• A small city with a Big Heart

• charming & Welcoming community

• Historic downtown

• g ateway to the outdoors (Blue ridge Parkway, new river, new river trail state Park, chestnut creek)

• g ateway to music (Fiddlers convention)

• storefront Aesthetics / Facade

• shops & dining

• empty storefronts

• variety of options

• downtown Business Hours

• Wayfinding & signage (g ateway, directional, Bilingual, interpretive)

• Public restroom Facilities

• downtown safety

• Accessibility

• Pedestrian crossing

• traffic

• sidewalk Hazards

• street trees

• Bike infrastructure

Heard Challenges Big Vision

• Public Art & murals

• shopping & dining

• Facade improvement

• downtown green space

• streetscape enhancements

• site Furnishings (trash receptacles, seating, & Bike Parking)

• Banners

• new city Brand

• Wayfinding & signage

• g ateway entrances (2)

• vehicular directional

• Pedestrian directional

PuBlic engAgement And guiding PrinciPles

the consultant team reached out to the community stakeholders and the public to discuss priorities, underutilized assets, and desired public improvements for historic downtown g alax. these answers provided insights and input on goals and recommendations.

IN THEIR WORDS

236 Total Responses 3.3 Community Survey

The Galax Grows – Community Survey was conducted to gather input on which city and downtown assets residents feel are most important and how future projects should be prioritized.

The survey received a total of 252 responses between April 15, 2024 and May 19, 2024. The online survey was promoted by the City of Galax and local stakeholders via the project website, email, and social media platforms. This section presents key survey findings.

AGE

3.4 Galax Grows Guiding Principles

Building on extensive research, community engagement, and listening, the g alax g rows g uiding Principles establish the city’s aspirations and vision for downtown g alax. the guiding principles are foundational to the recommendations highlighted in c hapter 4. collectively, this strategic roadmap will serve local leaders and decision-makers as they plan and execute thoughtful investments in the community.

Spirit of Cooperation

Through strong cooperation and a shared vision, community leaders— including city staff, non-profit organizations, property owners, local entrepreneurs, and Virginia Main Street staff—will collectively foster a spirit of collaboration that infuses the city. Together, these groups will align their efforts to drive positive change, support economic growth, increase tourism, and improve the quality of life for residents.

Vibrant and Attractive Streetscape

Downtown Galax will be a welcoming, vibrant, and pedestrian-friendly destination that fosters economic activity while ensuring safety for both visitors and residents. The streetscape will feature high-quality materials and landscaping that is both functional and visually appealing. Downtown Galax will offer a unique blend of historic charm and natural beauty and will be known as the ideal basecamp for exploring nearby outdoor recreation, including the New River Trail and the Blue Ridge Parkway.

Downtown Residential Opportunities

Downtown will be more vibrant with a deliberate focus on expanding housing opportunities. The addition of more residential units will boost support for local restaurants and retail, ensuring the area remains lively and thriving during evenings and weekends.

Robust Music & Arts Scene

The creative economy will continue to thrive in Galax through ongoing community and financial support for expanding visual, public, and performing arts assets. The city will foster growth by implementing conditions and policies that facilitate the development of spaces and events that highlight and support these historically and economically significant sectors.

Unique Public Plazas and Green Spaces

Downtown Galax will be renowned for its distinctive public spaces, including plazas, green areas, and pedestrian-friendly alleyways. These spaces will encourage community gatherings, draw inspiration from local art, music, and natural beauty, and be accessible to people of all ages and abilities.

Artistic Wayfinding and Signage

Visitors and residents will effortlessly explore Galax and discover its offerings through wayfinding and signage inspired by the area’s local art, music, and natural beauty.

Plan Recommendations

This chapter serves as the heart of the Galax Grows Downtown Action Plan and is organized according to three (3) primary Focus Areas as identified through the planning process: 1) Streetscapes and Alleyways, 2) Public Spaces and Infill Development, 3) Signage. Each focus area includes specific projects and action steps.

In This Chapter:

1. Streetscapes and Alleyways

2. Public Spaces and Infill Development

3. Signage

GALAX GROWS PLAN FRAMEWORK

The Galax Grows Plan Framework provides an organizational structure for the planning and implementation of capital infrastructure development in the historic downtown.

The Plan Framework outlines the essential Focus Areas that need improvement to transform downtown Galax into a lively, pedestrian-friendly destination that promotes economic growth, enhances safety, and elevates the quality of life for visitors and residents. Achieving this vision will require significant effort, including thorough planning, thoughtful design, securing funding, and strong political commitment.

The following pages of this chapter detail each Focus Area, providing a general overview, a breakdown of key project areas within each, and specific action items and steps required to implement proposed capital projects. This chapter is organized by the three Focus Areas: 1) Streetscapes and Alleyways, 2) Public Spaces and Infill Development, and 3) Signage.

Since Signage will be implemented throughout the downtown area, the Signage Focus Area is not specifically identified on the Plan Framework Map.

LEGEND

KEY INTERESECTION

GALAX CREEKSIDE STUDY AREA BOUNDARY

FOCUS AREA 1: STREETSCAPES & ALLEYWAYS

DOWNTOWN CORE

GATEWAY CORRIDORS

ALLEYWAYS

FOCUS AREA 2: PUBLIC SPACES & INFILL DEVELOPMENT

GALAX GROVE

S. MAIN & BARTLETT INFILL DEVELOPMENT

PUBLIC ART & MURALS

REX THEATER REVITALIZATION

calhoun

oldtown

center

grayson

Focus Area : 1 Streetscapes and Alleyways

Downtown Galax currently has a functional streetscape, featuring pedestrian crosswalks, street trees, and basic amenities. While the current streetscape is adequate, there is a growing need to enhance these public spaces to better accommodate residents and visitors, while ensuring compliance with Americans with Disabilities Act (ADA) standards.

To this end, the city has been receiving funding to address accessibility at several key intersections. However, these projects are being carried out in a fragmented manner without a consistent vision for the overall streetscape. This piecemeal approach misses the opportunity to implement broader, more unified streetscape improvements that could enhance the downtown experience. The city should develop and implement a comprehensive design and standards for the downtown streetscape.

In addition to the sidewalks along Main Street and its side streets, downtown Galax has unique alleyways that, if activated, can significantly enhance the streetscape. By unlocking hidden square footage and creating engaging, humanscale environments, these alleyways can become pedestrian-friendly elements of the downtown.

Project Area 1.1 Downtown Core

The City of Galax should take a proactive role in shaping its streetscape by focusing on key intersections along Main Street, from Washington Street to Bartlett Street, and extending improvements to secondary downtown blocks, like Center Street, Grayson Street, and Old Town Street.

To achieve this, it is important to install appropriate street trees and consistent furnishings—such as benches, lighting, bike racks, and trash receptacles—that reflect the city’s artistic spirit. Moving away from a piecemeal approach, the city should adopt a cohesive design that unifies the streetscape.

Specific Galax Grows action items in support of the downtown core streetscape are as follows:

1.1.1 Streetscape

Intersection Improvements

Design and implement significant streetscape improvement at three major intersections: 1) Center Street and Main Street; 2) Grayson Street and Main Street; 3) Old Town Street and Main Street

(See Exhibit 01: Downtown Streetscape: Washington Street to Grayson Street, page 55 and Exhibit 02: Downtown Streetscape: Grayson Street to Bartlett Street, page 57).

Extend curbs to reduce the length of pedestrian crosswalks, increase the width of sidewalks where possible, appropriately install new street trees (See Exhibit 03: Silva Cells, page 58) and landscaping, install electric outlets for festivals and decorations, and implement the selected streetscape materials, lighting, and furnishings (See Exhibit 04: Furnishings and Materials, page 59).

MAIN STREET

Paver Bump Out

Paver Crosswalk

Lane Alleyway

1.1.2 Primary Downtown Streetscape Improvements

Design and implement streetscape improvement on Main Street, between Washington Street and Bartlett Street

(See Exhibit 01: Downtown Streetscape: Washington Street to Grayson Street, page 55 and Exhibit 02: Downtown Streetscape: Grayson Street to Bartlett Street, page 57). Extend curbs to reduce the length of pedestrian crosswalks, increase the width of sidewalks where possible, appropriately install new street trees (See Exhibit 03: Silva Cells, page 58) and landscaping, install electric outlets for festivals and decorations, and implement the selected streetscape materials, lighting, and furnishings (See Exhibit 04: Furnishings and Materials, page 59).

EXH 02: Downtown Streetscape:

Grayson Street to Bartlett Street

1.1.3 Secondary Downtown

Streetscape Improvements

Design and implement streetscape improvement on secondary downtown blocks: 1) Center Street, between Jefferson Street and Rex Lane; 2) Grayson Street, between Jefferson Street and Carroll Street 3) Old Town Street, between Jefferson Street and Carroll Street.

Extend curbs to reduce the length of pedestrian crosswalks, increase the width of sidewalks where possible, appropriately install new street trees (See Exhibit 03: Silva Cells, page 58) and landscaping, install electric outlets for festivals and decorations, and implement the selected streetscape materials, lighting, and furnishings (See Exhibit 04: Furnishings and Materials, page 59).

EXH 03: Silva Cells

EXH 04: Furnishing and Materials

streetscape furnishings help establish galax's downtown and align with the city-wide brand. custom vinyl artwork of the city-wide brand logo can be applied to trash receptacles and benches.

Streetlights Trash receptacles benches bike parking

Tree Grates pavers

Project Area 1.2 Gateway Intersections

There are two intersections that serve as the main gateways into historic downtown Galax. The northern gateway at N. Main Street and Highway 58 is a key focus for revitalization, as it serves as the primary entry point for most visitors arriving from the state highway or the nearby New River State Park trailhead (Galax Access), located less than a quarter mile away. This gateway presents a prime opportunity to attract and welcome visitors to downtown Galax.

While less frequented by visitors, the southern gateway at S. Main Street and Bartlett Street provides an opportunity to enhance the downtown experience through improved landscaping, furnishings, and a pedestrian-friendly streetscape.

Specific Galax Grows action items in support of the two gateway intersections are as follows:

1.2.1 Northern Gateway Intersection

Design and implement intersection improvements at N. Main Street and Highway 58 (See Exhibit 05: Northern Gateway, page 61).

Extend curbs to reduce the length of pedestrian crosswalks, appropriately install new street trees (See Exhibit 03: Silva Cells, page 58) and landscaping, install electric outlets for festivals and decorations, and implement the selected streetscape materials, lighting, gateway sculptures, and furnishings (See Exhibit 04: Furnishings and Materials, page 59).

Mast Arm

Bump-Out

Landscaping

Gateway Sculpture

Pedestrian Crosswalk

Landscaping

Gateway Sculpture

Gateway Sculpture

Pedestrian Crosswalk

10’ Wide Sidewalk

MAIN STREET

To New River Trail State Park Trailhead

Downtown

1.2.2 Southern Gateway Intersection

Design and implement streetscape improvements at S. Main Street and Bartlett Street (See Exhibit 02: Downtown Streetscape: Grayson Street to Bartlett Street, page 57 and Exhibit 09: Mixed-Use Development: S. Main Street and Bartlett Street, page 77).

Explore a landscape median to create a boulevard design, extend curbs to reduce the length of pedestrian crosswalks, appropriately install new street trees (See Exhibit 03: Silva Cells, page 58) and landscaping, install electric outlets for festivals and decorations, and implement the selected streetscape materials, lighting, and furnishings (See Exhibit 04: Furnishings and Materials, page 59).

Project Area 1.3 Alleyways

Alleyways hold untapped potential for downtown revitalization. When activated, these narrow corridors can transform from neglected spaces into vibrant downtown focal points. By reimagining alleyways, the City of Galax can:

• Enhance walkability and safety, creating intimate pedestrian networks that complement main streets.

• Cultivate unique venues for festivals, public art installations, and cultural events.

• Foster local entrepreneurship through food truck hubs and pop-up market spaces.

• Increase urban green space with vertical gardens and pocket parks.

Four alleyways in downtown Galax are identified for activation potential, including Rex Lane, Grayson Street Stage, Musical Passage, and Creative Course.

Specific Galax Grows action items in support of pedestrian-friendly alleyways are as follows:

1.3.1 Rex Lane

Convert a portion of the alleyway to a pedestrian-friendly space that can accommodate food trucks, outdoor seating, and small events. Design and implement streetscape improvements and pedestrian crosswalks at the entrance on Grayson Street. Install collapsible bollards to allow vehicular traffic access when needed (See Exhibit 05: Rex Lane: Pedestrian-Focused Alleyway, page 65 and A3. Preliminary Estimate of Probable Cause – Rex Lane, page 111.)

1.3.2 Grayson Street Stage

As part of Galax Grove, design and build a more pedestrian-friendly walkway by installing selected streetscape materials, lighting, and furnishings. Add collapsible bollards at the entrance on Grayson Street to allow vehicular traffic (See Exhibit 07: Galax Grove Illustrative Plan, page 71 and Exhibit 08: Galax Grove Grayson Street Stage, page 73).

1.3.3 Musical Passage

Located off Main Street, between Oldtown Street and Grayson Street (See Exhibit 02: Downtown Streetscape: Grayson Street to Bartlett Street, page 57). Explore options to make the alleyway more pedestrian-friendly and suitable for small events or food trucks.

1.3.4 Creative Course

Located off Main Street, between Oldtown Street and Grayson Street (See Exhibit 02: Downtown Streetscape: Grayson Street to Bartlett Street, page 57). Explore options to make the alleyway more pedestrian-friendly and suitable for small events or food trucks.

Focus Area : 2 Public Spaces and Infill Development

Galax is renowned for its vibrant music and festival culture, highlighted by signature events like the Old Fiddlers’ Convention and the Smoke on the Mountain festival. While these major summer events draw many visitors, there is a lack of regular programming and infrastructure outside of these peak times. The Rex Theater serves as an indoor music venue, but there is a significant opportunity to introduce outdoor spaces, such as stages for live performances, festivals, and cultural events.

Community members also voiced a strong desire for green spaces and parks where residents and visitors can relax, gather, and extend their time downtown. Additionally, there was a consistent call to increase residential opportunities in the historic downtown.

Project Area 2.1 Galax Grove

At the northern end of downtown Galax near the Galax Farmers Market, there are three underdeveloped assets that when combined, offer a unique opportunity:

• City Park: Located on Main Street between Grayson and Center Streets, this public green space features a small gazebo and serves as a venue for community events, including the annual Christmas festivities.

• Grayson Street Stage: Situated on Grayson Street between Main and Jefferson Streets, this two-level parking lot transforms into a stage area for special events.

• Grayson Street Alleyway: An underused passageway connecting Grayson Street Stage to City Park.

Together, these spaces offer a prime setting to create Galax Grove—a signature public space that celebrates the art, music, and natural beauty that make historic downtown Galax distinctive.

GALAX GROVE KEY FEATURES

Community and Event Spaces: Stages and event areas to accommodate both small and large performances, community gatherings, and festivals.

Green Space: An urban oasis with landscaped beds and open green areas, supported by the Galax Garden Club.

Family-Friendly Amenities: A splash pad, interactive play mounds with sculptures, and open green spaces where families can gather and children can play.

Public Art: In collaboration with the Chestnut Creek School of the Arts, Galax Grove will showcase murals, a sculpture garden, and other community-driven art installations.

Galax Grove will be a lively hub for local culture and entertainment, hosting music, festivals, and community events. It will also offer a peaceful retreat with green spaces where families can gather, children can play, and visitors can enjoy quiet moments amidst the natural beauty of the city. By blending cultural vibrancy with a welcoming environment, Galax Grove will become a signature destination in the city and the region.

EXH 07: Galax Grove Illustrative Plan

Specific Galax Grows action items in support of the Galax Grove are as follows:

2.1.1 Preliminary Engineering Report

Obtain surveys and develop a Preliminary Engineering Report that explores a refined design and cost estimates.

2.1.2 Develop a Funding and Phasing Strategy

Galax Grove will require extensive funding from numerous sources and the project will need to be broken down into multiple phases. The City and its partners should work together to identify project phases, grants, loans, and other tools necessary for implementation.

2.1.3

Construction Specifications

Develop engineered specifications for utilities, streetscape, playscapes, stages, restrooms, and signage.

2.1.4

Phased Construction

As funding is secured, construct Galax Grove in multiple phases until all phases are complete.

EXISTING CONDITIONS

EXISTING CONDITIONS

Project Area 2.2

South Main and Bartlett Infill Development

During the planning process, community members expressed a desire to revitalize the southern end of Main Street and strengthen the connection between downtown and Felts Park. They also highlighted the need for more housing in downtown. Increasing residential opportunities downtown can boost local demand for retail and restaurants, helping to create a more vibrant environment and alleviating the “after 5 p.m. ghost town” effect.

Phillip Wyatt Skate Park, located at the corner of S. Main and Bartlett Street, is currently underutilized by residents. This city-owned property, positioned between downtown and Felts Park, is ideally suited for a mixed-use development.

Specific Galax Grows action items in support of the Main and Bartlett Infill Development are as follows:

2.2.1 Mixed-Use Infill Development

Remove existing Phillip Wyatt Skate Park. Explore a public-private partnership to develop a new mixed-use building. The development should primarily consist of multi-family residential with a small storefront along Main Street.

2.2.2 Supporting Land Use Policy

Ensure existing ordinances will allow for considerable residential infill within the historic district. Ideally, the frontage along Main Street will provide for a small retail use.

EXH 10: Mixed-Use Development: S. Main Street and Bartlett Street

EXISTING CONDITIONS

Project Area 2.3

Public Art & Murals

Galax boasts a thriving arts scene, anchored by the Chestnut Creek School of the Arts and a community of local artists. With numerous opportunities for residents and visitors to engage with and enjoy the arts year-round, creativity in Galax is truly accessible to all.

In 2013, the City of Galax established the Public Art Committee with the goal of celebrating the community’s heritage and diversity by encouraging collaboration between artists and residents. The committee strives to elevate the City’s image through the creation of high-quality public art while also fostering public appreciation and engagement with these works.

During the Galax Grows planning process, there was enthusiastic support for revitalizing downtown with public murals that showcase the city’s rich history and natural beauty.

To support the transformation of the cityscape through public art, seven sites throughout the historic downtown were identified as potential locations for murals and public art installations. The City of Galax will need to establish agreements with building owners to paint on the designated exterior walls. (See A.2 Galax Mural Agreement Template, page 107)

MAP 05: Downtown Mural Locations

Suggested locations for murals and public art installations

2.3.1 Mural/Public Art Policy Review

Explore streamlining the mural approval process and utilizing the Galax Mural Agreement Template (See A.2 Galax Mural Agreement Template, page 107).

2.3.2 Jackson Hewitt Tax Service Building

Located at 208 N. Main Street, secure permission from building owners to install a public mural on the side of the building that faces E. Washington Street. Work with the Galax Public Art Committee to design and install a mural.

2.3.3 Galax Grove (City Park) – Large Mural

Located at 105 W. Center Street, secure permission from building owners to install a public mural on the side of the building that faces Galax Grove/City Park. Work with the Galax Public Art Committee to design and install a mural (See Exhibit 08: Galax Grove City Park, page 74).

2.3.4 Galax Grove (City Park) – Small Mural

Located at 110 N. Main Street, secure permission from building owners to install a public mural on the side of the building that faces Galax Grove/City Park. Work with the Galax Public Art Committee to design and install a mural (See Exhibit 08: Galax Grove City Park, page 74).

2.3.5 Grayson Street Stage

Located at 120 W. Grayson Street, secure permission from building owners to install a public mural on the side of the building that faces Galax Grove. Work with the Galax Public Art Committee to design and install a mural (See Exhibit 07: Galax Grove Grayson Street Stage, page 73).

2.3.6 Golden Gallery of Galax

Located at 212 Carroll Street, secure permission from building owners to install a public mural on the side of the building that faces Oldtown Street. Work with the Galax Public Art Committee to design and install a mural.

2.3.7 Cornerstone Community Church Building

Located at 227 S. Main Street, secure permission from building owners to install a public mural on the side of the building that faces Bartlett Street. Work with the Galax Public Art Committee to design and install a mural.

2.3.8 Northern Gateway Concrete Wall

Pressure wash the concrete wall on the west side of S. Main Street, before Virginia Street. Work with the Galax Public Art Committee to design and install a mural or mosaic.

Project Area 2.4 Rex Theater Revitalization

Located at the corner of Grayson and Carroll Streets, the historic Rex Theater first opened its doors in 1940. The venue seats over 300 people and hosts a wide variety of live performances by local, regional, and national acts. Recently, the venue underwent renovations to modernize the building while preserving its historic charm. To further strengthen the Rex Theater as a cornerstone of the Galax music scene, additional interior renovations and a comprehensive business and operations plan are essential.

Specific Galax Grows action items in support of the Rex Theater Revitalization are as follows:

2.4.1 Interior Renovations

Renovate the Rex Theater to transform it into a more versatile event space, reconfigure key interior areas to support new activities, and ensure full accessibility across all levels of the building.

2.4.2 Business and Operations Plan

Develop a business and operations plan for the Rex Theater to identify specific strategies for fund-development, communication, programming, and facility management.

Focus Area : 3 Signage

The City of Galax has a significant opportunity to enhance its historic downtown by introducing comprehensive signage. Effective wayfinding and gateway signage will boost visibility and accessibility for both visitors and residents, making the area a more appealing destination.

Key recommendations include a cohesive signage system for both vehicular and pedestrian traffic, along with artistic gateway signage that aligns with the city’s brand.

Project Area 3.1

Wayfinding Signage

During the community-planning process, the need for enhanced vehicular and pedestrian wayfinding signage in downtown Galax was identified. Additionally, providing clear directions to public parking emerged as a key priority. When the city completes the branding initiative to develop a new identity, incorporating this brand into a cohesive wayfinding system will help unify downtown Galax, creating a more connected and welcoming historic district.

Specific Galax Grows action items in support of Wayfinding Signage are as follows:

3.1.1

Vehicular Wayfinding and Signage

In accordance with the city brand, develop and implement a city-wide vehicular wayfinding master plan that includes key destinations and public parking.

3.1.2 Pedestrian Wayfinding and Signage

In accordance with the city brand, develop and implement a downtown pedestrian wayfinding master plan that directs visitors to primary walkable destinations and less visible business locations. Provide for a kiosk that is updated annually and identifies specific shops, restaurants, other businesses.

3.1.3 Parking Signage

Identify all public parking lots with uniform signage and install clear directional signage accordingly (See Map 06: Downtown Galax Parking, page 87).

MAP 06: Downtown Galax Parking

Project Area 3.2 Gateway Signage

Historic downtown Galax is accessed through two primary gateways. The northern gateway is a key entry point for attracting visitors due to its location on a major state highway and its proximity to the New River State Park trailhead. This intersection sees substantial traffic from both in-state and out-of-state travelers, making it an excellent opportunity to draw visitors into downtown. Currently, there is a small gateway sign at this intersection, but it is not very visible to passing travelers.

The southern gateway, while less prominent for visitor access, remains important for welcoming both residents and visitors to downtown Galax. At present, there is no signage at the southern gateway or in the surrounding corridor.

Specific Galax Grows action items in support of Gateway Signage are as follows:

3.2.1 Northern Downtown Gateway

Near or at the intersection of N. Main Street and Highway 58 design and implement an artistic downtown gateway sign or sculpture in accordance with the city brand and adopted signage standards (See Exhibit 01: Downtown Streetscape: Washington Street to Grayson Street, page 55 and Exhibit 05: Northern Gateway, page 61)

3.2.2 Southern Downtown Gateway

Near the intersection of S. Main Street and Fair Street, design and implement an artistic downtown gateway sign or sculpture in accordance with the city brand and adopted signage standards.

Implementation

This chapter presents additional general recommendations for implementing the Galax Grows Downtown Action Plan, highlights a summary matrix of all action items presented throughout the plan, and provides key grant funding organizations. This chapter is organized into the following sections:

In This Chapter:

5.1 General Recommendations

5.2 Implementation Matrix

5.3 Key Grant Funding Opportunities

5.1 General Recommendations

The Galax Grows Downtown Action Plan provides a community-led vision and 15-year roadmap to create and enhance historic downtown Galax for both residents and visitors. The pursuit of any action or project must be underpinned by one or more of the six guiding principles, including: 1) Spirit of Cooperation; 2) Vibrant and Attractive Streetscape; 3) Robust Music & Arts Scene; 4) Unique Public Plazas and Green Spaces 5) Downtown Residential Opportunities; 6) Artistic Wayfinding and Signage.

The City of Galax and its partners should also consider six general recommendations as they work to implement the Galax Grows Downtown Action Plan, which include the following:

EXH 11: Guiding Principles

Spirit of Cooperation

Robust Music & Arts Scene

Unique Public Plazas and Green Spaces

Vibrant and Attractive Streetscape

All plan recommendations support at least one or more of the Galax Grows Guiding Principles.

Artistic Wayfinding and Signage

Downtown Residential Opportunities

1. Downtown Galax Grows Organization:

Maintain and expand the 501(c)(3) non-profit organization, Downtown Galax Grows, with an independent Board of Directors and a dedicated executive director focused on enhancing downtown Galax as a vibrant Appalachian destination and community.

2. Galax Grows Implementation Committee:

Establish a Galax Grows Implementation Committee (approximately 6-10 members) composed of representatives from local government, non-profits, and other key stakeholder groups. The committee will meet quarterly to prioritize projects, identify appropriate funding sources, and dedicate appropriate staff levels to realize each project.

3. Galax Grows Promotion:

Utilize the Galax Grows brand and logo alongside the new city branding and strategy for all press releases, groundbreakings, and ribbon-cuttings to amplify the Galax Grows vision.

4. Virginia Main Street Participation:

Continue to follow the “Main Street Approach” framework established by Main Street America for communitydriven, comprehensive revitalization. Additionally, work towards achieving the highest level of the Virginia Main Street program, known as “Advancing Virginia Main Street (AVMS).”

5. Building Facade Enhancements:

Further refine facade standards for historic downtown buildings and assist business owners in meeting or exceeding these guidelines. Additionally, maintain and promote the building facade grant program to encourage property owner participation and investment in facade improvements.

6. Public Parking Maintenance & Expansion:

Create a maintenance plan for all public parking lots to ensure proper landscaping, high-quality paving, and clear markings. To address growing parking demand, acquire additional properties throughout downtown to expand public parking options.

Downtown Galax Grows Organization

Mission Statement:

Our mission is to further strengthen and grow downtown Galax as an authentic Appalachian destination and vibrant community for residents.

Vision Statement:

To further establish downtown Galax as an exceptional place for visitors seeking an authentic Appalachian cultural experience, and a welcoming environment for entrepreneurs wishing to serve them.

5.2 Implementation Matrix

FOCUS AREA 1: STREETSCAPES & ALLEYWAYS

1.1 doWntoWn core

1.1.1 Streetscape Intersection Improvements. Design and implement significant streetscape improvement at three major intersections: 1) Center Street and Main Street; 2) Grayson Street and Main Street; 3) Old Town Street and Main Street. Extend curbs to reduce the length of pedestrian crosswalks, increase the width of sidewalks where possible, appropriately install new street trees and landscaping, install electric outlets for festivals and decorations, and implement the selected streetscape materials, lighting, and furnishings.

1.1.2 Primary Downtown Streetscape Improvements. Design and implement streetscape improvement on Main Street, between Washington Street and Bartlett Street. Extend curbs to reduce the length of pedestrian crosswalks, increase the width of sidewalks where possible, appropriately install new street trees and landscaping, install electric outlets for festivals and decorations, and implement the selected streetscape materials, lighting, and furnishings.

1.1.3 Secondary Downtown Streetscape Improvements. Design and implement streetscape improvement on secondary downtown blocks: 1) Center Street, between Jefferson Street and Rex Lane; 2) Grayson Street, between Jefferson Street and Carroll Street 3) Old Town Street, between Jefferson Street and Carroll Street. Extend curbs to reduce the length of pedestrian crosswalks, increase the width of sidewalks where possible, appropriately install new street trees and landscaping, install electric outlets for festivals and decorations, and implement the selected streetscape materials, lighting, and furnishings.

1.2 gAteWAy intersections

1.2.1 Northern Gateway Intersection. Design and implement intersection improvements at N. Main Street and Highway 58. Extend curbs to reduce the length of pedestrian crosswalks, appropriately install new street trees and landscaping, install electric outlets for festivals and decorations, and implement the selected streetscape materials, lighting, gateway sculptures, and furnishings.

1.2.2 Southern Gateway Intersection. Design and implement streetscape improvements at S. Main Street and Bartlett Street. Explore a landscape median to create a boulevard design, extend curbs to reduce the length of pedestrian crosswalks, appropriately install new street trees and landscaping, install electric outlets for festivals and decorations, and implement the selected streetscape materials, lighting, and furnishings.

FOCUS AREA 1: STREETSCAPES & ALLEYWAYS (Cont'd)

1.3 AlleyWAys

1.3.1 Rex Lane. Convert a portion of the alleyway to a pedestrian-friendly space that can accommodate food trucks, outdoor seating, and small events. Design and implement streetscape improvements and pedestrian crosswalks at the entrance on Grayson Street. Install collapsible bollards to allow vehicular traffic access when needed.

1.3.2 Grayson Street Stage. As part of Galax Grove, design and build a more pedestrian-friendly walkway by installing selected streetscape materials, lighting, and furnishings. Add collapsible bollards at the entrance on Grayson Street to allow vehicular traffic.

1.3.3 Musical Passage. Off Main Street, between Oldtown Street and Grayson Street. Explore options to make the alleyway more pedestrian-friendly and suitable for small events or food trucks.

1.3.4 Creative Course. Off Main Street, between Oldtown Street and Grayson Street. Explore options to make the alleyway more pedestrian-friendly and suitable for small events or food trucks.

FOCUS AREA 2: PUBLIC SPACES AND INFILL DEVELOPMENT

2.1 gAlAX grove

2.1.1 Preliminary Engineering Report. Obtain surveys and develop a Preliminary Engineering Report that explores a refined design and cost estimates.

2.1.2 Develop a Funding and Phasing Strategy. Galax Grove will require extensive funding from numerous sources and the project will need to be broken down into multiple phases. The City and its partners should work together to identify project phases, grants, loans, and other tools necessary for implementation.

2.1.3 Construction Specifications. Develop engineered specifications for utilities, streetscape, playscapes, stages, restrooms, and signage.

2.1.4 Phased Construction. As funding is secured, construct Galax Grove in multiple phases until all phases are complete.

2.2 mAin And BArtlett inFill develoPment

2.2.1 Mixed-Use Infill Development. Remove existing Skate Park. Explore a public-private partnership to develop a new mixed-use building. The development should primarily consist of multi-family residential with a small storefront along Main Street.

2.2.2. Supporting Land Use Policy. Ensure existing ordinances will allow for considerable residential infill within the historic district. Ideally, the frontage along Main Street will provide for a small retail use.

FOCUS AREA 2: PUBLIC SPACES AND INFILL DEVELOPMENT (Cont'd)

2.3 PuBlic Art & murAls

2.3.1 Mural/Public Art Policy Review. Explore streamlining the mural approval process and utilizing the Galax Mural Agreement Template (See A.2 Galax Mural Agreement Template, page 107).

2.3.2 Jackson Hewitt Tax Service Building. At 208 N. Main Street. Secure permission from building owners to install a public mural on the side of the building that faces E. Washington Street. Work with the Galax Public Art Committee to design and install the mural.

2.3.3 City Park – Large Mural. 105 W. Center Street. Secure permission from building owners to install a public mural on the side of the building that faces Galax Grove/City Park. Work with the Galax Public Art Committee to design and install the mural.

2.3.4 City Park – Small Mural. At 110 N Main Street. Secure permission from building owners to install a public mural on the side of the building that faces Galax Grove/City Park. Work with the Galax Public Art Committee to design and install the mural.

2.3.5 Grayson Street Stage. At 120 W. Grayson Street. Secure permission from building owners to install a public mural on the side of the building that faces Galax Grove. Work with the Galax Public Art Committee to design and install the mural.

2.3.6 Golden Gallery of Galax. At 212 Carroll Street. Secure permission from building owners to install a public mural on the side of the building that faces Oldtown Street. Work with the Galax Public Art Committee to design and install the mural.

2.3.7 Cornerstone Community Church Building. At 227 S. Main Street. Secure permission from building owners to install a public mural on the side of the building that faces Bartlett Street. Work with the Galax Public Art Committee to design and install the mural.

2.3.8 Northern Gateway Concrete Wall. Pressure wash the concrete wall on the west side of S. Main Street, before Virginia Street. Work with the Galax Public Art Committee to design and install a mural or mosaic.

2.4.1 Interior Renovations. Renovate the Rex Theater building to create a more functional event space, configure some interior space to accommodate new uses, and implement handicap accessibility at all building levels.

2.4.2 Business and Operations Plan. Develop a business and operations plan for the Rex Theater to identify specific strategies for fund-development, communication, programming, and facility management.

FOCUS AREA 3: SIGNAGE

3.1 WAyFinding signAge

3.1.1 Vehicular Wayfinding and Signage. In accordance with the city brand, develop and implement a city-wide vehicular wayfinding master plan that includes key destinations and public parking.

3.1.2 Pedestrian Wayfinding and Signage. In accordance with the city brand, develop and implement a downtown pedestrian wayfinding master plan that directs visitors to primary walkable destinations and less visible business locations. Provide for a kiosk that is updated annually and identifies specific shops, restaurants, other businesses.

3.1.3 Parking Signage. Identify all public parking lots with uniform signage and install clear directional signage accordingly.

3.2 gAteWAy signAge

3.2.1 Northern Downtown Gateway. At the N. Main Street and Highway 58 intersection, design and implement an artistic downtown gateway sculpture in accordance with the city brand and adopted signage standards.

3.2.2 Southern Downtown Gateway. Near the intersection of S. Main Street and Fair Street, design and implement an artistic downtown gateway sign or sculpture in accordance with the city brand and adopted signage standards.

3.1.3 Parking Signage. Identify all public parking lots with uniform signage and install clear directional signage accordingly.

5.3 Key Grant Funding Opportunities

APPALACHIAN REGIONAL COMMISSION (ARC) – AREA DEVELOPMENT PROGRAM

The ARC Area Development Program makes investments in two general areas: critical infrastructure and business and workforce development which includes natural and cultural heritage and downtown revitalization projects. The revitalization projects can include a broad range of projects, including planning, streetscapes, signage, or the renovation of historic buildings. The projects should support the businesses, residents, and visitors in the target downtown area and should emphasize economic development in its benefits, rationale, and performance measures.

APPALACHIAN REGIONAL COMMISSION (ARC) –PARTNERSHIPS FOR OPPORTUNITY AND WORKFORCE ECONOMIC REVITALIZATION (POWER)

INITIATIVE

The ARC POWER Initiative helps communities and regions that have been affected by job losses in coal mining, coal power plant operations, and coal-related supply chain industries. Funding can be leveraged for tourism-related capital investments, including construction and acquisition.

VIRGINIA

DEPARTMENT OF COMMUNITY HOUSING AND DEVELOPMENT – COMMUNITY DEVELOPMENT BLOCK GRANTS (CDBG)

CDBGs provide funds for community improvement and planning grants to implement projects that will most directly impact the greatest needs of the community and clearly articulate strategies for addressing these community development needs. Funds can be used for economic development, comprehensive community development, community service facilities, targeted neighborhood housing rehabilitation, and public infrastructure.

VIRGINIA DEPARTMENT OF COMMUNITY HOUSING AND DEVELOPMENT – INDUSTRIAL REVITALIZATION FUND (IRF)

The IRF Program funds the redevelopment of vacant and deteriorated industrial and commercial properties for any market-driven purpose, including mixed-use. Eligible former property uses include manufacturing, warehousing, mining, transportation, power production, department stores, theaters, hotels, shopping centers, and school buildings.

VIRGINIA MAIN STREET –DOWNTOWN INVESTMENT GRANTS (DIG)

The Downtown Investment Grant allows Main Street organizations to take on unique, one-time projects that measurably, creatively, and sustainably advance the organization’s goals and strategies. Grants are available only to designated Advancing Virginia Main Street (AVMS) organizations

VIRGINIA MAIN STREET –COMMUNITY VITALITY GRANTS (CVG)

The Community Vitality Grants can be leveraged for design projects, wayfinding system development, strategic planning, website development, economic vitality projects, and nonprofit organizational development. CVG grants are available to all of Virginia’s active Exploring Main Street (EMS) and Mobilizing Main Street (MMS) communities and organizations.

VIRGINIA MAIN STREET –FINANCIAL FEASIBILITY GRANTS (FFG)

Financial Feasibility Grants can be used for buildings or structures with nonproductive upper floor space that may be vacant and/or deteriorated and whose poor condition creates a notion of physical and economic blight in the surrounding area. The grant also allows for small-scale development to new or beginning developers within the district. Grant funds are available to all VMS communities on a first-come, first-serve basis

VIRGINIA TOURISM CORPORATION – VIRGINIA SPECIAL EVENTS AND FESTIVALS PROGRAM

This program provides funding for special events and/or festivals that show positive and significant impact on tourism and requires a marketing plan designed to drive visitation to Virginia. Requests used for expanding festival capacity, adding a stage, enhancing visitor experience, adding artisan markets, concessions, food trucks, or other revenue generating activities are desired.

VIRGINIA TOURISM CORPORATION – DRIVE TOURISM + GRANT PROGRAM

Grants are available to Virginia DMOs who have been established for at least 6-months and have participated in DRIVE Tourism, DRIVE 2.0, and/ or DRIVE Outdoor. Funding can be utilized for event infrastructure such as non-permanent staging and tables, chairs, umbrellas, lighting, and portable generators.

VIRGINIA DEPARTMENT OF CONSERVATION AND RECREATION – LAND AND WATER CONSERVATION FUND (LWCF)

The LWCF supports the acquisition and/or development of public outdoor recreation areas. Funds may be used for acquisition (lands, wetlands, and waters) for public outdoor recreation as well as physical connections among them (trails, waterways, wildlife habitat corridors), development, or a combination of acquisition and development projects that serve a wide variety of public outdoor recreation activities.

VIRGINIA DEPARTMENT OF CONSERVATION AND RECREATION

– RECREATIONAL

TRAILS PROGRAM (RTP)

The RTP funds the building and rehabilitating of trails and trail facilities as well as land acquisition for trail projects. Funds may be used for construction, maintenance, restoration, and development of trails, trail linkages, and trailhead facilities/ amenities, increasing accessibility and use for persons with disabilities, acquisition of easements, and assessments of trail conditions.

VIRGINIA DEPARTMENT OF CONSERVATION AND RECREATION

– TRAIL

ACCESS GRANTS PROGRAM

This grant funds shovel-ready projects that increase access to trail opportunities for people with disabilities. Funds may be used for tactile or interpretive signage, waysides with audio description, accessible watercraft launches, accessibility improvements to restrooms, parking, and picnic areas, or removing tread obstacles and creating firm and stable tread surfaces.

VIRGINIA TOBACCO REGION REVITALIZATION COMMISSION

The Commission operates several programs that provide grant or loan funds to accomplish specific revitalization objectives in the tobacco region of Virginia. Projects may include efforts that expand the local and regional economy in agribusiness, economic development, business development, industrial sites and infrastructure, or tourism.

VIRGINIA DEPARTMENT OF TRANSPORTATION

-

TRANSPORTATION ALTERNATIVES PROGRAM

The VDOT Transportation Alternatives Program is intended to help fund community-based projects that expand non-motorized travel choices and enhance the transportation experience, focusing on providing pedestrian and bicycle facilities and community improvements. Community improvements may include enhancing the cultural, historical, and environmental aspects of the transportation infrastructure.

VIRGINIA DEPARTMENT OF TRANSPORTATION - REVENUE SHARING PROGRAM

The Revenue Sharing Program provides funding for the construction and/ or improvement of highway systems within a locality. Projects may include construction, reconstruction, or improvement of sidewalks, trails, and other facilities that accommodate pedestrian and/or bicycle access along the highway network.

VIRGINIA OFFICE OF INTERMODAL PLANNING AND INVESTMENT - SMART SCALE

The SMART SCALE prioritization process helps the Commonwealth Transportation Board (CBT) of Virginia meet its most critical transportation needs by evaluating potential transportation projects. Projects are presented to the CBT after being scored and ranked based on key factors, such as how they improve safety, reduce congestion, increase accessibility, contribute to economic development, promote efficient land use, and affect the environment.

VIRGINIA OFFICE OF INTERMODAL PLANNING AND INVESTMENT - MULTIMODAL PLANNING TECHNICAL ASSISTANCE PROGRAM

This program provides funding to develop implementable plans that advance community visions aligned with the vision, goals, and objectives established by the Commonwealth Transportation Board (CTB), which promotes healthy communities and business advancement. Intergovernmental cooperation, regional planning, public-private partnerships, and coalitions are encouraged.

VIRGINIA OFFICE OF INTERMODAL PLANNING AND INVESTMENT - GROWTH AND ACCESSIBILITY PLANNING (GAP) TECHNICAL ASSISTANCE PROGRAM

The GAP technical assistance program supports Virginia localities while advancing the goals of the Office of Intermodal Planning and Investment (OIPI). Applicants may receive rewards for one of the four components of the program: conducting multimodal planning within existing or planned Urban Development Areas or Growth Areas; develop or evaluate strategies to address emerging planning issues; develop an accessibility planning process; or conduct multimodal planning outside urbanized areas.

USDA RURAL BUSINESS DEVELOPMENT GRANT (RBDG)

The purpose of the RBDG program is to promote economic development and job creation projects that benefit rural areas or towns outside the urbanized periphery of any city with a population of 50,000 or more. Grants are organized in two separate categories: business opportunity grants and business enterprise grants. Funds may be used for training, land acquisition or development, pollution control, rural transportation, community economic development, feasibility studies, and long-term business strategic planning.

EPA URBAN WATERS SMALL GRANTS PROGRAM

The Urban Waters Small Grants Program helps local residents and organizations restore urban waters to benefit community and economic revitalization. Eligible projects focus on local water quality issues related to urban runoff pollution, provide community benefits, actively engage underserved communities, and foster partnership.

LOWE’S HOMETOWN GRANTS

The Lowe’s Hometown Grants Program supports community projects that involve making physical improvements or enhancements. Projects must be sponsored by a nonprofit or government entity and must fall into at least one of the following categories: community resources/space; safe affordable housing; cultural preservation; area revitalization; and/or skilled trades education initiatives.

PEOPLE FOR BIKES COMMUNITY GRANT

Community Grant that supports bicycle infrastructure projects and targeted initiatives that make it easier and safer for people of all ages and abilities to bike.

AARP COMMUNITY CHALLENGE GRANT

Small grant to fund quick-action projects that can help communities become more livable for people of all ages.

T-MOBILE HOMETOWN GRANTS

T-Mobile has partnered with Smart Growth America and Main Street America, to help build stronger and more prosperous small towns and rural communities. The T-Mobile Hometown Grants program will help fund projects that build or renovate public spaces.

Appendix

In This Chapter:

A.1 Galax Grows Fact Sheet

A.2 Galax Mural Easement Template

A.3 Preliminary Estimate of Probable Cost– Rex Lane

A.1 Galax Grows

Fact Sheet

DOWNTOWN ACTION PLAN

FACT SHEET

PLAN GOALS

ASSETS. Inventory quality-of-life assets and buildings within the historic downtown district and evaluate their current condition and ability to create a sense of place, drive economic development, and provide a quality experience for all.

PARTNERS. Engage government, the public, and community leaders to identify projects currently being planned and developed that will enhance quality of life for locals and visitors.

GAPS. Identify new, compelling infrastructure projects to enhance quality of life, promote the downtown economy, create a sense of place, and drive private investment.

UNITY. Identify projects that also help achieve broader community goals, such as connecting downtown to outdoor recreation assets, linking past with present and future, and sustainable development.

VISUAL. Create a 15-year Action Plan that generates community interest and casts an inspiring vision by creating compelling renderings, site master plans, 3-D illustrations, and other graphics to effectively communicate recommendations.

STRATEGY. Provide the steering committee and their partners with clear strategies and a prioritization schedule for implementing the plan recommendations.

eric@DbDplanning.com CONTACT

Eric Woolridge, AICP President

Destination by Design Planning

828-719.1109

PLAN PURPOSE

Tocreateasustainable,smart,andcreativecommunity-led visionand15-yearDowntownGalaxAliveActionPlanto guidetherevitalizationandredevelopmentoftheexisting historicdowntowndistrictoftheCityofGalax.

TheActionPlanisledbytheCityofGalaxandtheGalax MainStreetorganizationandfundedbyagrantfromthe VirginiaMainStreetProgram.ThePlanwillguidefuture public,private,andpublic-privatedevelopmentandproject implementations.

Throughacommunitylisteningprocess,thePlanwilldefine theCity’sidentityandestablishasharedcommunitymission aswellasvalues,goals,andobjectives.Acommunitytransformationstrategywillbedevelopedandproposedfunding andimplementationstrategiestoguideasset-basedtransformativecommunityimprovementprojectswillbeidentified.

ThegoaloftheActionPlanistoincreasedowntownsocial andeconomicviability,increasetheeconomicimpactand vibrancyofthevisitoreconomy,createa“senseofplace”, andimprovethequalityoflifeforlocalresidents.

THE PLANNING PROCESS

1) Research and Preliminary Analysis

The consultant team will conduct a direction-setting meeting with the steering committee to discuss key opportunities and constraints, develop a database of existing downtown assets, and assess existing resources and assets.

2) Stakeholder and Public Engagement

Conduct a series of interviews and focus groups with government and community leaders. Disseminate an online community survey to capture input from citizens. Produce a project website that serves as a portal for sharing information throughout the planning process.

3) Plan Development

With guidance from the steering committee, stakeholders, and citizens, the consultant team will create a plan framework that features preliminary recommendations for improving and expanding quality-of-life assets. The consultant team will then conduct another round of public engagement.

4) Final Plan

The final 15-year Action Plan will include all recommendations, a phasing schedule, an estimate of probable cost, and an outline of grant funding sources. Copies of the plan will be available for the public to view on the project website.

VIRGINIA CITY OF GALAX

A.2 Galax Mural AGREEMENT Template

AGREEMENT

THIS AGREEMENT, made and entered into this the__________ day________________ of , 2024, by and between , party of the first part, and The City of Galax, ("Galax"), a Virginia municipal corporation, party of the second part;

WITNESSETH

The parties do hereby agree to enter into this Agreement for the purposes of clarifying the respective responsibilities of the parties of the first part and the party of the second part with respect to the matters set forth herein.

1. PURPOSE. The purpose of this Agreement is for the parties to enter into an agreement whereby Galax is granted license and allowed to paint and maintain a mural upon _________ side outside wall of a certain building owned by _________under the terms and conditions set forth herein, and establishing the relative responsibilities with regard to the painting and maintenance of said mural, and, for and in consideration of the mutual covenants contained herein, party of the first part does hereby grant and convey unto the City of Galax such license and right in furtherance of this purpose.

2. LOCATION AND SUBJECT PROPERTY. The building owned by________ is located at ________________________________________________, and is physically located on the ____________ wall closest to the intersection of_________Street &______ in the City of Galax.

3. AGREEMENT FOR PAINTING OF MURAL. The parties agree that Galax, through a suitable contractor selected by Galax, shall have the right to paint and construct upon the outside wall of the subject building of ________ as it faces __________Street, a mural.

4. APPROVAL OF MURAL It is agreed that the City of Galax Public Art Committee shall have final approval of the mural but shall make such selection after allowing _______ the opportunity to view a draft proposal of the mural as it is proposed to appear so that ___________may make any objection or comments regarding desires for the mural.

5. WORK TO BE PERFORMED. The parties agree that the work to be performed shall include the following: preparation of the mural shall include pressure washing and cleaning of the outside wall of the ________building facing ________ Street; painting of the agreed upon mural.

6. SELECTION OF CONTRACTOR: The City of Galax shall be solely responsible for the selection and oversight of suitable contractors to perform the painting of the mural contemplated and, notwithstanding the provisions of the City’s sign ordinance regarding murals, performance of all maintenance, if any, to be performed by a contractor with respect to the mural.

7. COSTS. The City of Galax shall be solely responsible for all costs of site preparation and performance of the work in preparing, painting and maintaining said mural, and shall indemnify __________against any cost or expense whatsoever during the life of this agreement incident for site preparation, including washing and cleaning of the wall, painting and maintenance of the mural.

8. TERM OF AGREEMENT. The parties agree that Galax shall have the right to maintain a painted mural for ten years from the date of this Agreement. The parties further agree that Galax shall have the right to change or modify the mural depicted, but that in completely changing a scene depicted, Galax shall first show the mural to be depicted to _______to allow comment prior to completely changing a depicted scene. The City of Galax shall have the right to renew this agreement for an additional term of ten years by giving written notice to the party of the first part.

9. NOTICES. Unless otherwise directed in writing by the party entitled to notice, all notices shall be given as follows:

City of Galax, City Manager, 111 East Grayson Street, Galax, Virginia 24333

10. BINDING EFFECT. This Agreement shall be binding upon the parties, their heirs, executors, successors and assigns.

Wherefore, the parties hereto have set their hand and seal this the date first above written

________________________________ Property Owner

City of Galax a Virginia Municipal Corporation

BY:________________________________

Mayor, City of Galax (SEAL)

ATTEST: _______________________________

Town Clerk

VIRGINIA

CITY OF GALAX

I,____________________________________a

Notary Public in and for said City, do hereby certify that_______________________personally appeared before me this day, acknowledged that he/she is the __________ of the Galax City Council and that, by authority duly given and as an act of the City of Galax the foregoing Contract was signed in its name by its Mayor, sealed with its corporate seal, and attested by herself as its Clerk

Witness my hand and notarial seal, this the _____________________________ day of ___________________, 2024.

_______________________________

Notary Public

My Commission Expires:_______________

A.3

Preliminary Estimate of Probable Cost - Rex

REX LANE