Destination Bertie Action Plan

15-YEAR

PRODUCED FOR

Bertie County

106 Dundee St. Windsor, NC 27983

www.co.bertie.nc.us

PRODUCED BY

Destination by Design

136 Furman Rd. Ste 6 Boone, NC 28607

DestinationbyDesign.com

ACKNOWLEDGMENTS

DESTINATION BERTIE

PROJECT COMMITTEE

Nayland Collier – Community Member

Kimberley Cooper – Bertie County School District

Lewis Hoggard – Town of Windsor

Joe Huff – Roanoke/Cashie River Center

Heather Lawicki – “Y’all Eat Yet?” Food Truck Owner/Operator

Carol Mizelle – Roanoke/Cashie River Center

Clara Molina – Bertie County School District

Nicole Outlaw – NC Growth, Kenan Institute at UNC Chapel Hill

Robin Payne – Bertie County Consultant

Ronald Rascoe – Blue Jay Recreation Center

Dr. Otis Smallwood – Bertie County School District

Michael White – Bertie County School District

BERTIE COUNTY – BOARD OF COMMISSIONERS

Corey Ballance – Sr. Chair

Lewis C. Hoggard, III – Vice Chair

Ronald Roberson

Vivan Saunders

Michael White

VIDEO INTERVIEWS

Ron Griswell – HBCUs Outside

Nayland Collier – Community Member

Dr. Arwin Smallwood – North Carolina Central University

Heather Lawicki – “Y’all Eat Yet?” Food Truck Owner/Operator

FOCUS GROUP CONTRIBUTORS

ASKEWVILLE, MERRY HILL, AND WINDSOR

Gloria Bryant

Linda Collier

AULANDER, COLERAIN, AND POWELLSVILLE

Hattie Askew

Clint Conner

Patricia Fergeson

Angie Jenkins

James Peele

Jaquelin Perry

Norman Perry

Danille Simpson

Al Snyder

Phillip Thomas

INDIAN WOODS, KELFORD, LEWISTON-WOODVILLE, AND ROXOBEL

Chris Cordon

Gary Cordon

Marie Garrison

Sheila Gilbert

Michelle Gilliam

Casey Owens

Vivian Sanders

Arwin Smallwood

Ahmad Vaughan

Patricia Walton

RECREATION AND RESOURCE PROTECTION

Andrew Meeker Dr. Stanley Riggs

Tuesday Sauer

John Davis Nick Pritt Camille Rascoe

MAPS EXHIBITS

CHAPTER 1:

BACKGROUND AND PURPOSE

The Destination Bertie Action Plan provides strategic direction to Bertie County and its partners as they invest in critical downtown revitalization and tourism infrastructure projects in the coming years. This chapter highlights the plan purpose, goals, processes, and overall organization.

1.1

1.1 PROJECT BACKGROUND

The elected officials and leaders of Bertie County have a vision to establish the county as a premier destination that celebrates its natural beauty, rich arts and culture, and diverse history. The 15-year Destination Bertie Action Plan, funded by a Rural Transformation Grant from the North Carolina Department of Commerce, is designed to guide efforts to enhance the economic impact and vibrancy of the visitor economy, improve the quality of life for local residents, and attract and support the growth of small businesses.

Bertie County is home to eight incorporated townships: Askewville, Aulander, Colerain, Kelford, Lewiston-Woodville, Powellsville, Roxobel, and Windsor. Once vibrant with bustling main streets filled with local businesses, these communities have faced economic challenges due to the decline of industries such as lumber mills, herring packing, and peanut processing. This downturn has led to population loss and slowed economic growth. Today, there is a strong commitment to revitalizing these historic main streets—preserving their rich heritage while fostering new opportunities for economic development and

tourism, driven by Bertie County’s natural beauty and deep historical roots.

Nearly all of Bertie County is bordered by water, with the Roanoke River forming its western and southern boundaries, the Chowan River and Albemarle Sound to the east, and the Cashie River flowing through its center. The network of rivers offers opportunities for water-based recreation, while the banks of these waterways encompass thousands of acres of North Carolina Wildlife Resources Commission Game Lands, providing public access for hunting, trapping, fishing, and other outdoor recreation.

Beyond its natural beauty, Bertie County is deeply rooted in history and culture, shaped by the legacy of the Tuscarora Indian tribe, the heritage of African American ancestors, and the mystery of the Lost Colonists. Visitors can explore this rich history and culture through historic sites and the growing number of cultural events that bring the past to life.

In 2021, the Roanoke River State Trail, which borders Bertie County for 90 miles, became the first fully designated State Paddle Trail in North Carolina.

This milestone, along with other outdoor recreation successes—such as the Cashie River Treehouse Village and the development of Tall Glass of Water/Bertie Beach—highlights Bertie County’s potential as a destination for outdoor adventure.

With its diverse natural landscapes, rich history, and recreational opportunities, Bertie County offers a wide range of experiences for both residents and visitors. Its proximity to Fayetteville and US Highway 64—a major transportation corridor connecting Raleigh and Charlotte to the North Carolina coast—makes it accessible, allowing the county to serve both local residents and travelers seeking outdoor adventure and cultural exploration.

The Destination Bertie Action Plan will guide future public, private, and public-private development projects with the goal of increasing tourism, fostering business creation and expansion, cultivating diverse job opportunities, and promoting downtown revitalization. With strong leadership and a committed execution of this plan’s initiatives, Bertie County is poised to become a recognized destination for visitors from across the state and region.

1.2 PROJECT GOALS

ASSETS

Inventory existing quality-of-life assets within Bertie County and evaluate their current condition and ability to provide for a quality outdoor experience for all.

PARTNERS

Engage government officials, the public, and community leaders to identify projects currently being planned and developed that will enhance quality of life for locals and visitors.

GAPS

Identify new, compelling tourism infrastructure and downtown revitalization projects to promote the outdoor economy, enhance the quality of life, and drive private investment.

UNITY

Identify projects that also help achieve broader community goals, such as young adult and workforce retention, small business growth, environmental quality, and active living.

VISUAL

Create a 15-year action plan that generates community interest and casts an inspiring vision by creating compelling renderings, site master plans, 3-D illustrations, and other graphics to effectively communicate recommendations.

STRATEGY

Provide the steering committee and their partners with clear strategies and a prioritization schedule for implementing the plan recommendations.

1.3 PLANNING PROCESS

The Destination Bertie Action Plan represents the culmination of several months of analysis, planning, graphic development, and dozens of meetings and site visits. The planning process involved five (5) major phases, including:

1. DIRECTION SETTING AND PROJECT LAUNCH

2. RESEARCH AND ANALYSIS

3. COMMUNITY ENGAGEMENT

4. VISION AND PLAN FRAMEWORK

5. FINAL PLAN DEVELOPMENT

DIRECTION SETTING AND PROJECT LAUNCH

November 2023 - March 2024

Developed a unique plan identity and promotional video for Destination Bertie to generate excitement among government leaders, community partners, and the public. Maintained a project website featuring goals, engagement opportunities, and progress updates. Facilitated a direction-setting meeting with the Project Advisory Committee.

RESEARCH AND ANALYSIS

November 2023 - March 2024

Conducted site visits, field analysis, and demographic research to inventory existing downtown and outdoor recreation assets and identify key opportunities and constraints. Reviewed previous planning efforts that may impact the Destination Bertie Action Plan.

COMMUNITY ENGAGEMENT

January 2024 - April 2024

Facilitated interviews and focus groups with government officials, business leaders, and community members to discuss key themes, including downtown revitalization, cultural assets, economic development, outdoor recreation, and opportunities for children and families. Collected citizen input on priorities through an online survey.

VISION AND PLAN FRAMEWORK

March 2024 - August 2024

Created the plan framework with preliminary recommendations for improving and expanding downtown and outdoor recreation assets.

Hosted a public meeting to share recommendations with community members for input.

FINAL PLAN DEVELOPMENT

July 2024 - February 2025

Developed an action plan that includes the recommendations determined during the planning process, a phasing schedule, and an outline for grant funding sources.

1.4 PLAN ORGANIZATION

The Destination Bertie Action Plan is organized into five (5) major chapters as outlined below. 1. BACKGROUND AND PURPOSE 2. DISCOVERY AND ANALYSIS 3. PUBLIC ENGAGEMENT AND EMERGING THEMES

CHAPTER 1: BACKGROUND AND PURPOSE

The current chapter, which outlines the plan’s purpose, goals, process, and organization.

CHAPTER 2: DISCOVERY AND ANALYSIS

A snapshot of the county’s regional setting, demographic trends, and previous planning efforts is presented here. The chapter also includes an inventory and analysis of the downtown and outdoor recreation assets within Bertie County.

CHAPTER 3: PUBLIC ENGAGEMENT AND EMERGING THEMES

This chapter discusses tools used for public engagement and highlights the stakeholders and organizations involved in the planning process. The section culminates in the results of a county-wide survey and the identification of emerging themes that set the stage for subsequent infrastructure recommendations.

CHAPTER 4: PLAN RECOMMENDATIONS

This chapter is organized according to four (4) Focus Areas as identified during the planning process: 1) Historic Main Streets, 2) Local Parks and Trails, 3) Water Hubs & Blueways, 4) Signage.

Each of the Focus Areas, in turn, contains specific project areas. This chapter is supported by extensive custom illustrations and design schematics.

CHAPTER 5: PLAN IMPLEMENTATION

This chapter provides a comprehensive matrix of all infrastructure recommendations, prioritization, implementation strategies, and an outline of grant funding sources.

CHAPTER 2:

DISCOVERY AND ANALYSIS

This chapter examines the regional context, demographics, and relevant past planning efforts that have occurred in Bertie County. It also provides a recreation-centric asset inventory highlighting existing resources.

2.1 REGIONAL CONTEXT

2.2 DEMOGRAPHICS

2.3 PREVIOUS PLANNING EFFORTS

2.4 ASSET INVENTORY

2.1 REGIONAL CONTEXT

This section examines the county in relation to its local geography, primary transportation corridors, and natural resources.

GEOGRAPHY

Bertie County covers 741 square miles, making it one of the largest counties in North Carolina. Its county seat is Windsor, and it includes the towns of Askewville, Aulander, Colerain, Kelford, Lewiston Woodville, Powellsville, and Roxobel. Located on the inner coastal plain of northeastern North Carolina, Bertie County is positioned just before the transition to the tidewater region of the outer coastal plain. This area is characterized by low elevation and slow, meandering rivers.

Except for its northern border with Hertford and Northampton counties, Bertie is entirely surrounded by rivers. The Roanoke River defines its southern boundary with Martin County, while the Chowan River forms the northeastern border with Chowan County. The western border with Halifax County is also marked by waterways. Flowing through the center of the county is the Cashie River, which originates north of Windsor. These rivers converge in the southeastern corner of the county, emptying into the Albemarle Sound, which connects to the Atlantic Ocean through the Outer Banks. (See Map 01: Regional Context, page 15)

TRANSPORTATION CORRIDORS

U.S. Highway 17 runs along the southeastern coast of the United States, bypassing Windsor in Bertie County before continuing through cities like Newport News, VA, Elizabeth City, NC, Charleston, SC, and Savannah, GA, eventually ending on Florida’s west coast.

Meanwhile, U.S. Highway 13 begins in Fayetteville, NC—the largest town within an hour of Bertie County (population 89,000)—and travels through Greenville, NC then bisects Bertie County via Windsor. From there, it heads into Virginia, passing through Suffolk and Chesapeake, and crossing the Chesapeake Bay before terminating northeast of Philadelphia. Both highways enter Bertie County from the south.

U.S. Highway 64, which spans North Carolina from Murphy to Manteo, passes just south of Bertie County and is frequently used by travelers from Raleigh and

Charlotte heading to the Inner and Outer Banks. State Highway 45 starts at the Ocracoke Island ferry terminal and traverses the northeastern part of Bertie County. Additionally, State Highway 11, a major northsouth route in eastern North Carolina, passes through the county’s northwestern corner.

Interstate 87, a planned highway connecting Norfolk, VA, to Raleigh, NC, aims to improve regional connectivity between the Hampton Roads and Research Triangle areas. The route will follow U.S. 17, which currently passes through Bertie County and connects Williamston to Elizabeth City. This new interstate could have a significant economic impact, positioning eastern North Carolina towns like Windsor, Williamston, Elizabeth City, and Edenton closer to a major trucking corridor (See Map 01: Regional Context, page 15).

NATURAL RESOURCES

Bertie County features a diverse landscape of fertile uplands, lowlands, and swamps, much of which is used for agriculture. Approximately 6.8% of the county, or around 30,000 acres, is public land. The banks of the Chowan, Roanoke, and Cashie Rivers are home to thousands of acres of Game Land, providing opportunities for public hunting, trapping, fishing, and other wildlife-related recreation. Chowan Swamp Game Land and Roanoke River Wetlands Game Land are managed by the North Carolina Wildlife Resources Commission, while the county also manages a Game Land centrally located within Bertie County. The Roanoke River National Wildlife Refuge is located along the Roanoke River.

The Tall Glass of Water/Bertie Beach project area along the Chowan River is managed by Bertie County and serves as an access point to the Roanoke River State Paddle Trail. Just south of Tall Glass of Water, the Salmon Creek State Natural Area includes the Bal Gra Harbor tract and the Site X tract that were purchased by the North Carolina Coastal Land Trust and transferred to the North Carolina State Parks for management. These recent land protection efforts provide for nearly 1,500 acres set aside for conservation and outdoor recreation along the Chowan River in eastern Bertie County.

2.2 DEMOGRAPHICS

This section explores population, income, and employment data for Bertie County residents as reported by the U.S. Census Bureau and NC Department of Commerce.

POPULATION

According to the 2020 Decennial Census, Bertie County had an estimated population of 17,934, ranking it as the 16th least populated county in North Carolina. The county has experienced a steady population decline over recent decades, down from 19,773 residents in 2000 and 21,282 in 2010. The U.S. Census Bureau classifies the county as entirely rural based on population density. Of the current population, 53% are of working age with a median age of 44.7 years, higher than both the national median of 39 and the North Carolina median of 39.2. Bertie County is a majority-minority county, with 61.3% identifying as Black or African American, 34.9% as White, and 2.2% as Hispanic or Latino.

INCOME AND EMPLOYMENT

The per capita income in Bertie County is $24,023, with a median household income of $37,571— significantly lower than the state median of $60,516 and the national median of $74,755. The county’s poverty rate stands at 24%, nearly double both the state rate of 12.8% and the national rate of 12.6%.

According to the Bureau of Labor Statistics, the leading industries in Bertie County are manufacturing, healthcare, and administrative and support services. In 2020, the average commute time for residents was 26 minutes, with most commuting to Hertford, Pitt, and Wake Counties. More employees commute out of the county (4,359) than commute in (2,896).

In 2024, the North Carolina Department of Commerce classified Bertie County as a Tier 1 county, the most economically distressed tier. This designation highlights the county’s need for state support related to economic incentives, public infrastructure, and downtown development programs.

Total Population: 17,934

States

$24,023

$40,698

Compared to $38,701 in North Carolina

Compared to $41,804 in the United States

Compared to $71,629 in North Carolina

Compared to $79,068 in the United States

2.3 PREVIOUS PLANNING EFFORTS

This section summarizes various past plans for the area, including recreation master plans, project-specific plans, and economic development plans. Many of these plans address outdoor recreation and community needs. They are organized chronologically by their completion date, spanning from 2010 to 2022.

Comprehensive Economic Development Strategy (2022)

In 2022, the Mid-East Commission completed a five-year plan for its member region, which includes Bertie, Pitt, Hertford, Martin, and Beaufort Counties. This initiative aims to strengthen Bertie County’s competitive advantage by promoting regional infrastructure opportunities. The primary objective is to revitalize communities, enhance vibrancy, and support the development of a healthier and more innovative population. Specifically for Bertie County, the plan recommends future waterfront development and the establishment of a retirement residential community.

Tall Glass of Water Master Plan (2020)

This master plan serves as a guide for the development of the proposed Tall Glass of Water Park, a unique historical and natural destination waterfront park in Bertie County (also referred to as Bertie Beach). The project aims to provide vacation, recreational, and educational experiences, activate adventure tourism, and boost economic development for the region. Following restoration of the 147-acre site, the plan for the park includes various recreational amenities, such as campsites, picnic shelters, restrooms and showers, beach and swimming access, and eventually trails and historical site interpretation.

This plan, updated from 2003, presents the county’s vision for enhancing recreation programs, facilities, and resource allocation. Future land use development is encouraged to set land aside for open space, parks, greenways, and trails. Short and long term goals focus on renovation of current parks, improvement of outdoor facilities, expansion of ecotourism opportunities, increased water access and connectivity, and a new multi-use indoor sports complex.

This report from the North Carolina Land of Water (NC LOW) focuses on regional environmental education and forms the basis for the potential of a sustainable eco-tourism economy.

The report recommends developing a series of five educational and recreational “water hubs” for eco-tourism development in what is known as the “Bertie Water Crescent”. The current status of these hubs ranges from conceptual to moderately developed, and eco-tourism goals include development of paddle trails, waterfront facilities, and eco-lodges, as well as cultivating storytelling about the natural and cultural history.

Bertie County Comprehensive Recreation Plan (2018)

From Rivers to Sounds in the Bertie Water Crescent (2018)

Coastal Area Management Act Land Use Plan Update (2016)

Mandated by the Coastal Area Management Act (CAMA), this document serves as a comprehensive development guide that outlines land use and development standards throughout the county. The planning process included initiatives for citizen engagement and public informational meetings. The plan specifically addresses housing, population dynamics, and economic trends related to current land use, as well as projected land use needs for the future.

Proposed Limited Service Hotel Feasibility Study (2016)

The study conducted an analysis of the Bertie County market to assess the viability of introducing a hotel, specifically considering options such as a midscale limited-service or extended stay establishment. Six sites were identified suitable for development. The plan recommends two initiatives: maintaining pre-opening marketing efforts with a brand’s national sales team, and to develop and maintain relationships with the area’s primary demand generators.

Blueprint for Bertie a Community Economic Development Plan (2014)

This economic development study empowers Bertie County’s community members and leaders by addressing their immediate needs and future aspirations. Facilitated by The Kenan Institute, the study included open community meetings, interviews, and a thorough demographic and economic analysis. The plan recommends that the county establish an economic development task force, enhance accessible education, implement a career readiness program for high school students, achieve WorkReady certification, and improve branding and marketing efforts.

Comprehensive Architectural Survey of Bertie County (2010)

The North Carolina State Historic Preservation Office conducted a survey examining the architectural history of Bertie County from the 1650s to the 1960s, encompassing both rural and municipal areas while excluding existing historic districts. This survey identified approximately 200 previously undocumented buildings, offering a comprehensive overview of Bertie County’s architectural development from the seventeenth to the twentieth century. Targeting sites over fifty years old with architectural or historical significance, the survey documented around 375 rural and 450 municipal sites using a variety of methods.

2.4 ASSET INVENTORY

This section provides an overview of tourism assets found throughout Bertie County and organizes them into three (3) major asset types including: 1) Outdoor Recreation and Managed Areas; 2) Natural Resources; and 3) Historic and Cultural Resources. Each asset is located on an inventory map, and a description and summary list of specific assets is provided for each major asset type. Exhibits highlight key signature tourism assets within Bertie County.

BERTIE COUNTY BY THE NUMBERS

Total Land Area of Bertie County - 464,576 Acres

Conserved Land - 1,400 Acres (30% percent of total)

Elevation Range - 97 to sea level (97 feet)

Cashie River - 55 miles

Chowan River - 20 miles

Roanoke River - 90 miles

Planned State Trail (Roanoke River State Trail) - 90 miles

OUTDOOR RECREATION & MANAGED AREAS

Bertie County contains a significant number of conserved lands and managed areas which provide outdoor recreation facilities and opportunities for residents and visitors. Parks, public lands, multi-use trails, and paddle accesses offer a variety of recreational activities for people of all ages and abilities.

NATURAL RESOURCES

Abundant natural resources in the county provide significant potential for enhancing and developing outdoor recreation assets. The natural waterways and connections from the rivers to the Albemarle Sound create opportunities for water recreation activities and river access.

HISTORIC & CULTURAL RESOURCES

Bertie County is rich in culture and boasts a deeply rooted history, particularly reflecting a strong African American heritage and the ancestral home of the Tuscarora Indian Nation. This heritage is preserved in various historic districts and sites throughout the area. The essence of the local culture can be experienced through historic properties, the arts, and a variety of community events.

ASSET INVENTORY KEY

Outdoor Recreation & Managed Areas

• Aulander Walking Trail

• Bertie County Recreation Complex

• Cashie River Boardwalk

• Cashie River Campground/Treehouse Village

• Cashie River Paddle Trail

• Cashie Wetlands Walk

• Charles Kuralt Nature Trail

• Kelford Community Park

• Livermon Park and Mini Zoo

• Occano Golf Course

• Roanoke River State Paddle Trail

• Tall Glass of Water/Bertie Beach

• Williford Park

Natural Resources

• Albemarle Sound

• Bertie County Game Land

• Cashie River

• Chowan River

• Middle River

• Roanoke River

• Roanoke River National Wildlife Refuge

• Salmon Creek

• Salmon Creek State Natural Area

Historic and Cultural Resources

• Bertie County Arts Council

• Blue Jay Recreation Center

• Colerain Historic District

• Historic Hope

• Roanoke/ Cashie River Center

• Sans Souci Ferry

• Town of Askewville

• Town of Aulander

• Town of Kelford

• Town of Powellsville

• Town of Roxobel

• Windsor Historic District

Woodville Historic District

OUTDOOR RECREATION & MANAGED AREAS

Conserved lands offer managed areas that provide parks, trails, greenways, and river access points. These outdoor recreation facilities provide direct access to the natural resource assets found throughout Bertie County.

• Aulander Walking Trail

• Bertie County Recreation Complex

• Cashie River Boardwalk

• Cashie River Campground/ Treehouse Village

• Cashie River Paddle Trail

• Cashie Wetlands Walk

• Charles Kuralt Nature Trail

• Kelford Community Park

• Livermon Park and Mini Zoo

• Occano Golf Course

• Roanoke River Paddle Trail

• Tall Glass of Water/ Bertie Beach

• Williford Park

Tall Glass of Water/Bertie Beach

The Cashie River Treehouse Village is a unique camping and outdoor recreation site featuring treehouse-style cabins along the Cashie River. Managed by the Town of Windsor, the village offers visitors an immersive experience in nature with elevated lodging, canoe and kayak access, and nearby trails.

NATURAL RESOURCES

Bertie County is home to an abundant number of natural resources. With sustainable planning, infrastructure development, and public access management, these resources can provide an opportunity to expand outdoor recreation offerings for both locals and visitors.

• Albemarle Sound

• Bertie County Game Land

• Cashie River

• Chowan River

• Middle River

• Roanoke River

• Roanoke River National Wildlife Refuge

• Salmon Creek

• Salmon Creek State Natural Area

Salmon Creek State Natural Area offers nearly 1,500 acres of conserved land along the Chowan River. Managed by the North Carolina State Parks, the area includes the historic Site X tract, believed to have ties to the Lost Colony. With diverse ecosystems, scenic waterways, and opportunities for outdoor recreation, it provides a vital habitat for wildlife while preserving the region’s natural and cultural heritage.

SALMON CREEK STATE NATURAL AREA

HISTORIC AND CULTURAL RESOURCES

Bertie County’s rich history includes a strong African American heritage, the legacy of the Tuscarora Indian Nation, and stories of the First Colony. The past is honored and culture is showcased at historical sites and public events within and near the county’s main street communities.

• Bertie County Arts Council

• Blue Jay Recreation Center

• Colerain Historic District

• Historic Hope

• Roanoke Cashie River Center

• Sans Souci Ferry

• Town of Askewville

• Town of Aulander

• Town of Kelford

• Town of Powellsville

• Town of Roxobel

• Windsor Historic District

• Woodville Historic District

Roanoke/Cashie River Center Mural

The historic Sans Souci Ferry is a free cable ferry that carries vehicles and passengers across the Cashie River. Operated by the NC Department of Transportation, it is one of the last inland river ferries in North Carolina, providing a scenic and unique transportation link in the region.

CHAPTER 3: PUBLIC ENGAGEMENT AND EMERGING THEMES

This chapter outlines the tools used for public engagement, highlights the key stakeholders and organizations involved in the planning process, and presents the results of an online survey designed to gather community input on downtown revitalization, outdoor recreation, and future development priorities for Bertie County. It concludes with key emerging themes that will guide the plan’s recommendations. 3.1 TOOLS OF ENGAGEMENT

3.1 TOOLS OF ENGAGEMENT

The Destination Bertie Action Plan was launched with a two-minute promotional video featuring key community leaders. This video showcased the planning process and objectives while encouraging citizens to visit the project website and participate in the online community survey. Additionally, a project Fact Sheet was developed to summarize essential project information.

1. PROJECT FACT SHEET

2. PUBLIC ENGAGEMENT VIDEO

3. PROJECT WEBSITE

4. COMMUNITY ONLINE SURVEY

3.2 COMMUNITY PARTNERS

The Destination Bertie planning process engaged a variety of stakeholder groups including non-profit, government, and quasi-governmental agencies. The consultant team conducted interviews, focus group meetings, and walking tours with stakeholder groups identified at the kick-off meeting and established a coalition of community and local government leaders from across Bertie County for the purpose of developing a unified vision. Key implications and takeaways from these meetings are incorporated into plan recommendations.

GOVERNMENT AND INSTITUTIONS

Bertie County

Bertie County School

District

Indian Woods

Community

North Carolina Central

University

Town of Aulander

Town of Colerain

Town of Kelford

Town of Lewiston

Woodville

Town of Powellsville

Town of Roxobel

Town of Windsor

NONPROFIT AND PUBLIC ORGANIZATIONS

Bertie County Arts Council

Blue Jay Recreation Center

Colerain Farmers Market

East Coast Greenway

Alliance

Equity Films

Hive House

myFuture NC

NC Growth, Kenan

Institute at UNC Chapel Hill

North Carolina Coastal Land Trust

Pride of Bertie

Roanoke River Partners

STAKEHOLDER ENGAGEMENT MEETINGS

Stakeholder meetings were conducted throughout the planning process to set goals, gather input, and propose recommendations for future investments in tourismrelated capital infrastructure development in Bertie County.

Focus Group Meetings & Walking Tours

• SOUTHEASTERN FOCUS GROUP (ASKEWVILLE, MERRY HILL, AND WINDSOR) – ROANOKE RIVER CENTER, JANUARY 29, 2024

• NORTHERN FOCUS GROUP (AULANDER, COLERAIN, POWELLSVILLE) – POWELLSVILLE COMMUNITY BUILDING, JANUARY 30, 2024

• WESTERN FOCUS GROUP (INDIAN WOODS, KELFORD, LEWISTON WOODVILLE, ROXOBEL) – HIVE HOUSE, JANUARY 31, 2024

• KELFORD WALKING TOUR – APRIL 17, 2024

• LEWISTON WOODVILLE WALKING TOUR – APRIL 17, 2024

• INDIAN WOODS WALKING TOUR – APRIL 17, 2024

• COLERAIN WALKING TOUR – APRIL 18, 2024

• POWELLSVILLE WALKING TOUR – APRIL 18, 2024

• AULANDER WALKING TOUR – APRIL 18, 2024

• WINDSOR WALKING TOUR – APRIL 19, 2024

3.3 COM MUNITY SURVEY

Q19

The Destination Bertie – Community Survey was conducted to gather input on which outdoor recreation and downtown assets residents feel are most important and how future projects should be prioritized.

The survey received a total of 314 responses between March 11 and June 6, 2024. The online survey was promoted by the County officials and local stakeholders at community events and via the project website, email, and social media platforms.

RACE

1st 2nd 3rd 4th

DOWNTOWN PUBLIC SPACES

PLAYGROUNDS

FISHING AREAS

PICNIC AREAS

HISTORICAL SITES

SWIMMING AREAS

SWIMMING POOLS/ SPLASH PADS

CAMPGROUNDS

AGRI-TOURISM

MULTI-USE TRAILS/ GREENWAYS

CANOE/ KAYAK ACCESS

HIKING TRAILS

AREAS

AREAS

EQUESTRIAN TRAILS

SKATEBOARD PARKS

HIKING

PUMP TRACK/ BIKE SKILLS AREA

DISC GOLF COURSES

AREAS

SKATEBOARD

EQUESTRIAN TRAILS DISC GOLF COURSES

3.4 EMERGING THEMES

Building on extensive research, community engagement, and input, the Emerging Themes provide the framework and rationale for the recommendations in Chapter 4.

Together, this strategic roadmap will guide local leaders and decision-makers as they plan and execute thoughtful investments in the community, bringing the vision outlined in the Destination Bertie Action Plan to life.

DOWNTOWN REVITALIZATION

Create vibrant, attractive, and walkable main street communities that promote economic activity and enhance safety for both visitors and residents.

OUTDOOR RECREATION

Conserve and sustain natural resources, rural landscapes, and water quality through thoughtfully designed trail corridors, public river access points, and protected lands that promote sustainable outdoor recreation.

HISTORY AND CULTURE

Highlight and celebrate historic and cultural assets that invite residents and visitors to explore and connect with Bertie County’s rich history and vibrant cultural heritage.

CONNECTIVITY

Invest in outdoor recreation infrastructure that increases access and connectivity among historic main streets, natural resources, cultural assets, and residential neighborhoods.

AWARENESS

Raise public awareness and understanding of opportunities to explore local community assets, regional outdoor recreation, and a wide range of natural resources.

CHAPTER 4:

PLAN RECOMMENDATIONS

This chapter serves as the heart of the Destination Bertie Action Plan and is organized according to four (4) primary Focus Areas as identified through the planning process: 1) Historic Main Streets, 2) Local Parks & Trails, 3) Water Hubs & Blueways, 4) Signage. Each focus area includes specific projects and action steps.

FOCUS AREA 1: HISTORIC MAIN STREETS

FOCUS AREA 2: LOCAL PARKS & TRAILS

FOCUS AREA 3: WATER HUBS & BLUEWAYS

FOCUS AREA 4: SIGNAGE

FOCUS AREA 1: HISTORIC MAIN STREETS

Bertie County is home to eight small towns that once thrived as vibrant community hubs with historic main streets serving as centers of commerce and social life.

However, many of these areas now face challenges and are in need of revitalization to restore their economic and cultural vitality.

Based on input from community stakeholders, these five historic main streets were engaged in the planning process to help identify potential land use, commercial, recreational, and cultural development opportunities, including: 1) Town of Aulander; 2) Town of Colerain; 3) Town of Lewiston Woodville; 4) Town of Powellsville; and 5) Town of Windsor.

Specific Destination Bertie action items are outlined for each community in the following pages.

Bertie County

PROJECT AREA 1.1: TOWN OF AULANDER

Located on Bertie County’s northwestern border near N.C. Highway 11, the town of Aulander is one of the larger towns in the county with just over 700 residents. At the heart of the community is the Aulander Community Building, serving as a gathering space for residents. The town’s commercial district on Main Street features three historic buildings that are owned by the county and town and reflect Aulander’s rich history and potential for revitalization.

Specific Destination Bertie action items for the Town of Aulander are as follows:

1.1.1 Historic Building Stabilization on Main Street

Stabilize and preserve the three county- and townowned historic buildings on Main Street. (See Exhibit 04: Aulander Historic Downtown Master Plan, page 47 and A1. Historic Building Stabilization Guidelines, page 106)

1.1.2 Streetscape Improvements

Design and implement ADA-accessible streetscape improvements at the primary intersection at Main Street and Commerce Street. Extend curbs to reduce the length of pedestrian crosswalks, increase the width of sidewalks where possible, appropriately install street trees and landscaping, and implement selected streetscape materials, lighting, and furnishings (See Exhibit 04: Aulander Historic Downtown Master Plan, page 47).

1.1.3 Public Art

Develop a public art committee for Aulander. Identify locations and install public art and murals that celebrate the town’s history and culture.

AULANDER HISTORIC DOWNTOWN: COUNTY OWNED BUILDING PERSPECTIVE RENDERING

PROJECT AREA 1.2: TOWN OF COLERAIN

Colerain sits near the Chowan River in northeastern Bertie County, with N.C. Highway 45 running through its historic downtown. Listed on the National Register of Historic Places in 2020, the Colerain Historic District has been the focus of recent revitalization efforts, including the establishment of the Colerain Farmers Market. Just south of downtown, a town-owned parcel offers potential for development as a small park.

Specific Destination Bertie action items for the Town of Colerain are as follows:

1.2.1 Historic Building Stabilization

Stabilize and preserve the historic buildings in the downtown. (See A1. Historic Building Stabilization Guidelines, page 106)

1.2.2

Streetscape Improvements

Design and implement ADA-accessible streetscape improvements at the primary intersection at Main Street and River Street. Extend curbs to reduce the length of pedestrian crosswalks, increase the width of sidewalks

where possible, appropriately install street trees and landscaping, and implement selected streetscape materials, lighting, and furnishings (See Exhibit 06: Colerain Historic Downtown Master Plan, page 51).

1.2.3

Colerain Public Green

Design and implement improvements to the current green space at the intersection of Main Street and River Street, including installing benches and a picnic shelter (See Exhibit 06: Colerain Historic Downtown Master Plan, page 51).

1.2.4

Public Art

Develop a public art committee for Colerain. Identify locations and install public art and murals that celebrate the town’s history and culture.

1.2.5

Colerain Park

Design and implement a park and walking loop on the town-owned parcel at the corner of Etherridge Road and Main Street/NC-45 (See Exhibit 07: Colerain Park Master Plan, page 52).

COLERAIN HISTORIC DOWNTOWN MASTER PLAN

COLERAIN PARK MASTER PLAN

Bridge

Proposed Walking Loop (3,

Entrance Sign

Viewing Overlook (3)

iosk

Picnic Shelter (24’ x 30’)

PROJECT AREA 1.3: TOWN OF LEWISTON WOODVILLE

Near Bertie County’s western border, Lewiston Woodville features a small downtown and sits about 15 minutes from the Lewiston Woodville Boat Ramp on the Roanoke River. Recent community development efforts include the opening of Hive House Virtual Learning Center.

Residents are eager to restore Lewiston Woodville to its former status as a thriving crossroads community, envisioning a revitalized downtown with a market, community space, and local shops.

Specific Destination Bertie action items for the Town of Lewiston Woodville are as follows:

1.3.1

Historic Building Stabilization

Stabilize and preserve the historic buildings in the downtown. (See A1. Historic Building Stabilization Guidelines, page 106)

1.3.2 Streetscape Improvements

Design and implement ADA-accessible streetscape improvements at the primary intersection at Main Street, Church Street, and Cashie Street. Extend curbs to reduce the length of pedestrian crosswalks, increase the width of sidewalks where possible, appropriately install

street trees and landscaping, and implement selected streetscape materials, lighting, and furnishings.

1.3.3 Town Center Pocket Park

Design and implement a pocket park with public art at the intersection of Cashie Street and Church Street.

1.3.4 The L&W Green

Design and implement a green space with outdoor stage (10x20’) on Main Street.

1.3.5

Farmers Market Pavilion

Design and implement a market pavilion (35x40’) for artisan and food vendors on Main Street.

1.3.6

Public Art

Develop a public art committee for Lewiston Woodville. Identify locations and install public art and murals that celebrate the town’s history and culture.

For all Town of Lewiston Woodville action items, see Exhibit 08: Lewiston Woodville Historic District Master Plan, page 55 and Exhibit 09: Lewiston Woodville Perspective Rendering, page 56.

LEWISTON WOODVILLE PERSPECTIVE RENDERING

Existing Conditions

The Lewiston Woodville Historic Downtown concept features a pocket park, streetscape improvements, including bump-outs and landscaping, a farmers market pavilion with outdoor seating and lighting, and an open green space with a 10’ x 20’ stage. Back of house and alleyway systems will be important for servicing local businesses along Main Street.

PROJECT AREA 1.4: TOWN OF POWELLSVILLE

Nestled near U.S. Highway 13 along Bertie County’s northern border, Powellsville is a small town with fewer than 200 residents. At its heart stands the Powellsville Community Building on Main Street, a hub for gatherings and local events. Behind the current Town Hall, just off Commerce Street, a town-owned parcel is envisioned by the community as a future park and walking trail.

Specific Destination Bertie action items for the Town of Powellsville are as follows:

1.4.1

Historic Building Stabilization

Stabilize and preserve the historic buildings in the downtown. (See A1. Historic Building Stabilization Guidelines, page 106)

1.4.2

Streetscape Improvements

Design and implement ADA-accessible streetscape

improvement at the primary intersection at Main Street and Commerce/Moore Town Street. Extend curbs to reduce the length of pedestrian crosswalks, increase the width of sidewalks where possible, appropriately install street trees and landscaping, and implement selected streetscape materials, lighting, and furnishings.

1.4.3 Infill Development

Explore a public-private partnership to provide for infill development in three locations: 1) Main Street, 2) Moore Town Road, and 3) Commerce Street.

1.4.4 Powellsville Community Park

Design and implement a walking loop and large pavilion on Commerce Street and Snow Ave.

1.4.5

Public Art

Develop a public art committee for Powellsville. Identify locations and install public art and murals that celebrate the town’s history and culture.

For all Town of Powellsville action items, see Exhibit 10: Powellsville Town Center Master Plan, page 59.

PROJECT AREA 1.5: TOWN OF WINDSOR

Windsor, the county seat and largest town in Bertie County, is centrally located along U.S. Highway 17, with the Cashie River flowing through its heart. Once a hub for a thriving agricultural and timber industry, Windsor remains a vital part of the region’s heritage and economy. Windsor was entered into the National Register of Historic Places in 1991 and has many examples of 18th and 19th Century architecture.

Portions of Windsor lie within the 100-year and 500year floodplains and have faced severe flooding over the past two decades due to hurricanes. To reduce future flood risks, the town has secured funding for mitigation efforts. The plan includes acquiring and demolishing 30 residences and elevating 10 others in designated flood hazard areas, in accordance with Bertie County’s floodplain damage prevention ordinance.

Specific Destination Bertie action items for the Town of Windsor are as follows:

1.5.1 Camden Street Mixed-Use Development

Explore a public-private partnership to develop new mixed-use buildings. The development should primarily consist of multi-family residential with small storefronts along Camden Street.

1.5.2 Pop-Up Market

Design and implement infrastructure for a pop-up market and food truck parking at the intersection of Belmont and Granville Streets.

1.5.3 Freeman Hotel

Relocate the historic Freeman Hotel to the corner of Camden Street and Stelingworth Street. Design and implement an open green space adjacent to the hotel.

1.5.4 Public Art

Work with the Bertie County Arts Council to continue to install public art and murals that celebrate the town’s history and culture.

For all Town of Windsor action items, see Exhibit 11: Windsor Market and Mixed-Use Development Master Plan, page 61.

WINDSOR MARKET AND MIXED-USE DEVELOPMENT MASTER PLAN

FOCUS AREA 2: LOC AL PARKS & TRAILS

Based on input from community stakeholders, there is a desire to expand existing parks and walking trails and develop new recreation assets throughout Bertie County. These spaces provide valuable opportunities for physical activity, promoting better health and well-being for residents and visitors alike. Beyond their health benefits, parks and trails serve as vital gathering places, strengthen community connections, foster social interaction, and enhance overall quality of life.

During the planning process, four parks and trails were identified as project areas including:

1) Indian Woods; 2) Town of Kelford; 3) Town of Windsor Greenway; 4) Town of Windsor Livermon Zoo.

Specific Destination Bertie action items for each park and trail are outlined in the following pages.

Bertie County

PROJECT AREA 2.1: INDIAN WOODS

Established in 1717 as a 12,000-acre reservation for the Tuscarora people after the Tuscarora War, Indian Woods gradually declined due to land encroachment and sales, prompting many to migrate north while others remained. Today, it stands as a testament to the enduring Tuscarora legacy in Bertie County and offers valuable opportunities to showcase the area’s rich history.

Located within the Indian Woods area, Blue Jay Recreation Center is a vital gathering place, especially for African American residents. Serving as a hub for sports, cultural events, and community programs, it remains an important space for connection, wellness, and local heritage.

Specific Destination Bertie action items for Indian Woods are as follows:

2.1.1 Blue Jay Recreation Center Park

Design and implement improvements to the park at Blue Jay Recreation Center.

2.1.2 Cabins at Indian Woods

Design and implement five (5) interpretative and historic cabins at Blue Jay Recreation Center.

2.1.3 Indian Woods Historic Trail

Design and build a historic and interpretive trail system through Indian Woods.

2.1.4 Public Art

Develop a public art committee for Indian Woods. Identify locations and install public art and murals that celebrate the community’s history and culture.

For all Indian Woods action items, see Exhibit 12: Indian Woods Historic Area Master Plan, page 65.

INDIAN WOODS HISTORIC AREA MASTER PLAN

PROJECT AREA 2.2: TOWN OF KELFORD

Situated along N.C. Highway 308 near Bertie County’s northwestern border, the Town of Kelford and nearby Roxobel serve as the county’s western gateway. Kelford’s community park, featuring a walking path, playground, and other amenities, is a valued resource for residents. Local stakeholders see its improvement as a vital opportunity to enhance recreation, strengthen community ties, and enrich the area’s appeal.

Specific Destination Bertie action items for the Town of Kelford are as follows:

2.2.1 Kelford Park

Design and implement improvements to Kelford Park on Main Street (See Exhibit 13: Kelford Park Master Plan, page 67).

2.2.2 Public Art

Develop a public art committee for Kelford. Identify locations and install public art and murals that celebrate the community’s history and culture.

KELFORD PARK MASTER PLAN

PROJECT AREA 2.3: WINDSOR GREENWAY

The Town of Windsor currently has two boardwalks that provide pedestrian access to the Cashie River and surrounding wetlands. The half-mile Cashie Wetlands Walk is located on North York Street, adjacent to Livermon Park & Mini Zoo, while the half-mile Cashie River Boardwalk runs between the Roanoke/Cashie River Center and Williford Park.

Community members would like to connect these two assets and establish a more pedestrian-friendly route through town, one that highlights historical landmarks and features clear, informative signage that is attractive to both visitors and residents.

Additionally, the Historic Coastal Route of the East Coast Greenway that will connect Elizabeth City to Wilmington is planned to travel through Windsor along Granville and York Street.

Specific Destination Bertie action items for the Windsor Greenway are as follows:

2.3.1 Greenway Connectivity

Design and implement new greenway to connect the historic main street with existing greenways at Cashie Wetlands Walk and Roanoke/Cashie River Center (See Exhibit 14: Windsor Greenway Master Plan, page 69).

2.3.2 Greenway Signage

In accordance with the county and town brands, design and implement pedestrian signage for the entire greenway system in Windsor.

2.3.3 East Coast Greenway

Collaborate with the East Coast Greenway Alliance to plan and develop the portion of the East Coast Greenway that will cross through Bertie County and downtown Windsor.

PROPOSED GREENWAY

Existing Greenway

Proposed Greenway

Proposed Greenway Alternates

Cashie River Walk

FLOODPLAIN

WINDSOR GREENWAY MASTER PLAN

Livermon Recreational Park & Mini Zoo

Williford Park

PROJECT AREA 2.4: WINDSOR LIVERMON ZOO

Windsor’s Livermon Park and Mini Zoo, a ten-acre attraction, is owned and operated by the town and free to visitors. Connected to the Cashie Wetland Walk, the zoo features a variety of animals. The park also offers picnic shelters, restrooms, a basketball court, and a playground, making it a popular spot for local residents and a draw for children from across eastern North Carolina.

Due to past flooding, the town has secured funding to acquire many of the properties along King Street between Granville and Rascoe Streets, providing the opportunity to expand Livermon Park with a visitor center and enhanced facilities.

Specific Destination Bertie action items for the Windsor Livermon Zoo are as follows:

2.4.1 Livermon Visitor Center

Design and implement a visitor center at the intersection of King and Rascoe Streets.

2.4.2 Livermon Recreational Park

Design and implement improvements to the recreational area at Livermon Zoo including a splash pad, expanded playground, grain bin shelters, and food truck plaza.

For the Windsor Livermon Zoo action items, see Exhibit 15: Livermon Recreational Park & Mini Zoo Expansion, page 71 and Exhibit 16: Livermon Recreational Park Perspective Rendering, page 72.

LIVERMON RECREATIONAL PARK & MINI ZOO EXPANSION

Trellis

LIVERMON RECREATIONAL PARK PERSPECTIVE RENDERING

Existing Conditions

The Livermon Recreational Park and Mini Zoo expansion integrates the downtown greenway into its design, featuring a food truck plaza, “Grain Bin” picnic shelters, a splash pad, changing rooms, and a playground.

FOCUS AREA 3: WAT ER HUBS & BLUEWAYS

With the Roanoke, Cashie, and Chowan Rivers, Bertie County boasts an abundance of water-based natural assets. This interconnected network provides ample opportunities for kayaking, canoeing, fishing, and boating.

Building on the recommendations in the 2018 From the Rivers to Sounds in the Bertie Water Crescent report by North Carolina Land of Water (NC LOW), along with recent successes at Tall Glass of Water (TGOW) and the Roanoke River State Trail, continued efforts to plan and develop Water Hubs and Blueways will strengthen the county’s outdoor recreation infrastructure.

During the planning process, three (3) water hubs and blueways were identified as priority including: 1) Tall Glass of Water/Bertie Beach Area; 2) Roanoke River State Paddle Trail; 3) Cashie River

Specific Destination Bertie action items for each area are outlined in the following pages.

Bertie County

PROJECT AREA 3.1: TALL GLASS OF WATER (TGOW) / BERTIE BEACH AREA

This 147-acre site, located along the banks of the Chowan River, is known as both Tall Glass of Water (TGOW) and Bertie Beach. In 2016, Bertie County invested local funds and secured a NC Parks and Recreation Trust Fund grant to purchase the property.

In March 2020, the Tall Glass of Water Master Plan was completed by Vines Architecture, which includes a site analysis, environmental restoration recommendations, and a five-phase plan for site development. Portions of Phase 1 of the Master Plan were built in 2023, including a parking lot, ADA-compliant beach access, restrooms, outdoor showers, a picnic pavilion, a two-mile hiking trail, primitive camping, and restoration of the meadow area.

Adjacent to the TGOW property, the NC Coastal Land Trust (NCCLT) acquired two additional tracts of land, now part of the Salmon Creek State Natural Area and managed by the North Carolina State Parks. This includes the 300-acre parcel south of TGOW, known as Bal Gra Harbor, which was transferred to the state in 2020, and the 995-acre tract to the south of Bal Gra Harbor, known as Site X, which was transferred in 2018. The Salmon Creek State Natural Area, combined with the TGOW

property, provides 1,500 contiguous acres set aside for conservation and potential outdoor recreation along the banks of the Chowan River.

Specific Destination Bertie action items for the Tall Glass of Water/Bertie Beach Area are as follows:

3.1.1

Planning & Development

Continue to implement the recommendations outlined in the Tall Glass of Water (TGOW) Master Plan for the planning and development of the park (See Exhibit 17: Tall Glass of Water Master Plan, page 77).

3.1.2 Brand Identity

Work with key stakeholders to finalize the official name for the park. Once a name is selected, create the brand identity for the park in alignment with the Destination Bertie Brand Strategy (See A3. Destination Bertie Brand Strategy, page 108).

3.1.3

Salmon Creek State Natural Area

Collaborate with the North Carolina State Parks to explore opportunities for outdoor recreation, environmental education, and historic preservation that connect to TGOW.

The Tall Glass of Water Master Plan, produced in March 2020 by Vines Architecture, outlines five phases of development for the site.

PROJECT AREA 3.2: ROANOKE RIVER STATE TRAIL

The Roanoke River State Trail was the first designated State Paddle Trail in North Carolina. It begins in Roanoke Rapids, NC, and follows the river until it reaches the Albemarle Sound, before extending northward to additional access points in Chowan County.

There are currently 15 designated access points along the State Trail, including five in Bertie County. A series of 16 camping platforms along the river allow paddlers to take multi-day trips and spend the night along the water.

With members from each of the five counties that the Roanoke River flows through, Roanoke River Partners serves as the official partner organization for the Roanoke River State Trail. As part of the Complete the Trail Program, Roanoke River Partners developed the Roanoke River State Trail Plan 2022-2027 (See A2. Roanoke River State Trail Plan Summary, page 107).

Specific Destination Bertie action items for the Roanoke River State Trail are as follows:

3.2.1 Roanoke River State Trail Plan

Partner with Roanoke River Partners and NC State Parks to implement the trail development segments that are in or near Bertie County including segments 3, 4, 5, 6, and 8 (See A2. Roanoke River State Trail Plan Summary, page 107).

3.2.2. Tall Glass of Water Access Point

Continue to collaborate with NC State Parks and Roanoke River Partners to maintain and enhance TGOW/ Bertie Beach as a designated access for the Roanoke River State Trail and gateway to Bertie County.

ROANOKE RIVER STATE TRAIL

ROANOKE RIVER PADDLE TRAIL – EXISTING FACILITIES

Kayak/Camping

Map produced by Roanoke River Partners

PROJECT AREA 3.3: CASHIE RIVER

The slow-moving, 55-mile Cashie River is fully contained within Bertie County and offers a unique opportunity for outdoor recreation, including kayaking, canoeing, boating, fishing, hunting, and camping. The 25-mile lower section of the river that begins just north of the Town of Windsor (at Hoggard’s Mill) and flows to the Roanoke River and Albemarle Sound is known as the Cashie River Paddle Trail. This section includes the historic Sans Souci car ferry along with other notable historic sites.

Along the 25-mile paddle trail, there are currently six existing river access points, including ADA accessible launches at Hoggard Mill Road, the Roanoke/Cashie River Center, and the Cashie River Campground. Three of the river accesses are in close proximity to Windsor, while the lower section of the Cashie River lacks the infrastructure needed to attract visitors and outfitters for single- or multi-day kayak or canoe trips on the river (See Exhibit 20: Cashie River Paddle Trail Map, page 83).

In December 2024, the North Carolina Coastal Land Trust and the Town of Windsor partnered to permanently conserve the 313-acre Hoggard’s Millpond tract, located

at the intersection of Greens Cross and Hoggard’s Mill roads. Most of the land will be preserved under conservation restrictions, but 28 acres are designated for a nature and historic park.

The Cashie River travels through downtown Windsor, providing a prime opportunity to bring the river to the town and establish Windsor as a premier destination and hub for visitors and residents wishing to experience the Cashie River Paddle Trail and the Roanoke River State Trail.

Specific Destination Bertie action items for the Cashie River are as follows:

3.3.1 Cashie River Blueway Plan

Develop a master plan for the 25-mile Cashie River Paddle Trail that connects Hoggard Mill to the Roanoke River (via Windsor).

3.3.2 Hoggard Mill Cashie River Site

Develop a master plan for a 28-acre public park that highlights the natural and historic features of the newly acquired property.

Map of the Cashie River Paddle Trail produced by the Roanoke-Cashie River Center in March 2018.

CASHIE RIVER PADDLE TRAIL MAP

FOCUS AREA 4: SIG NAGE

Bertie County currently lacks adequate signage to effectively guide visitors and residents to its historic main streets and outdoor recreation assets. Effective wayfinding and gateway signage are crucial for enhancing the visibility and accessibility of the area.

Well-designed signs not only direct people to key destinations but also contribute to the overall character and appeal of Bertie County, ensuring that both residents and tourists can easily navigate and appreciate the community’s unique attributes.

The Signage project areas include 1) Wayfinding Signage and 2) Gateway Signage.

PROJECT AREA 4.1: WAYFINDING SIGNAGE

During the community-planning process, the need for enhanced vehicular wayfinding signage was identified. Incorporating the Bertie County brand identity into a cohesive wayfinding system will help unify the county by improving navigation and creating a more connected community.

Specific Destination Bertie action items for the Wayfinding Signage are as follows:

4.1.1 Vehicular Wayfinding and Signage

In accordance with the county brand, develop and implement a county-wide vehicular wayfinding master plan that includes key destinations.

4.1.2 Pedestrian Wayfinding and Signage

In accordance with the county brand, develop and implement pedestrian wayfinding master plans for the historic main streets that direct visitors to primary walkable destinations and less visible business locations. Provide for kiosks that are updated annually and identify specific shops, restaurants, and other businesses.

For both Wayfinding Signage action items, see Exhibit 21: County-Wide Branding and Signage, page 87 and A3. Destination Bertie Brand Strategy, page 108.

A Rustic Waterscape: Corten main panel support with cutout enhancement. Bertie logo and other lettering in brushed aluminum and stud mounted. Sign set with a simple base and landscaping.

Gateway Signage (Front View)

Vehicular

Vehicular

Bertie County Visual Identity

Material Pallete

Icon Primary Lockup Badge Wild County

PROJECT AREA 4.2: GATEWAY SIGNAGE

Attractive and unique gateway signage at the main entry points to Bertie County and its historic main streets creates a strong first impression and reflects the community’s character and culture. Although some historic main streets, such as Windsor, already have gateway signage, there is a significant opportunity to build on the Destination Bertie Brand Strategy by designing artistic gateway signage that strengthens identity, drives economic development, and fosters community pride.

Specific Destination Bertie action items for the Gateway Signage are as follows:

4.2.1 County Gateways

In accordance with the county brand, develop and implement a county-wide gateway signage master plan.

4.2.2 Historic Main Street Gateways

In accordance with the county and town brands, develop and implement a historic main street gateway signage master plan.

For both Gateway Signage action items, see Exhibit 21: County-Wide Branding and Signage, page 87 and A3. Destination Bertie Brand Strategy, page 108.

CHAPTER 5:

PLAN IMPLEMENTATION

This chapter presents general recommendations for implementation, a summary implementation matrix, and key grant funding organizations.

5.1 GENERAL RECOMMENDATIONS

5.2 IMPLEMENTATION MATRIX

5.3 KEY GRANT FUNDING OPPORTUNITIES

5.1 GENERAL RECOMMENDATIONS

The Destination Bertie Action Plan provides a community-led vision and 15-year roadmap to create and enhance the historic main streets and outdoor infrastructure that benefits both residents and tourists. The pursuit of any action or project must be underpinned by one or more of the five emerging themes including: 1) Downtown Revitalization; 2) Outdoor Recreation; 3) History and Culture; 4) Connectivity; and 5) Awareness.

Bertie County and its partners should consider five general recommendations as they work to implement the Destination Bertie Action Plan, which include the following:

1. DESTINATION BERTIE IMPLEMENTATION COMMITTEE:

Establish the Destination Bertie Implementation Committee, consisting of approximately 6–10 members representing local government, non-profits, and other key stakeholder groups. The committee will meet quarterly to prioritize projects, identify appropriate funding sources, and allocate adequate staff to implement each project.

2. DESTINATION BERTIE PLANNER STAFF POSITION:

Consider hiring a staff member, such as an Outdoor Recreation Planner or Tourism Infrastructure Planner, to support the implementation of Destination Bertie. Responsibilities will include strengthening stakeholder partnerships, securing funding, managing projects, identifying marketing opportunities for completed initiatives, and overseeing the execution of the Destination Bertie Action Plan.

3. DESTINATION BERTIE PROMOTION:

Use the Destination Bertie name and/or logo in all press releases, groundbreakings, and ribboncuttings for projects outlined in the Destination Bertie Action Plan.

4. SMALL-BUSINESS INCENTIVE PROGRAM:

Partner with Pride of Bertie to create an incentive program that nurtures and grows small businesses supporting the outdoor economy.

EXH 22

All plan recommendations support at least one or more of the Destination Bertie Guiding Principles.

5. PUBLIC ART:

In collaboration with the Bertie County Arts Council and the historic main streets, develop a public art master plan for Bertie County that highlights local artisans.

BERTIE COUNTY GUIDING PRINCIPLES

5.2 IMPLEMENTATION MATRIX

FOCUS AREA 1: HISTORIC MAIN STREETS

TOWN OF AULANDER

1.1.1 Historic Building Stabilization on Main Street. Stabilize and preserve the three county- and town-owned historic buildings on Main Street.

1.1.2 Streetscape Improvements. Design and implement ADA-accessible streetscape improvements at the primary intersection at Main Street and Commerce Street. Extend curbs to reduce the length of pedestrian crosswalks, increase the width of sidewalks where possible, appropriately install street trees and landscaping, and implement selected streetscape materials, lighting, and furnishings.

1.1.3 Public Art. Develop a public art committee for Aulander. Identify locations and install public art and murals that celebrate the town’s history and culture.

TOWN OF COLERAIN

1.2.1 Historic Building Stabilization. Stabilize and preserve the historic buildings in the downtown.

1.2.2 Streetscape Improvements. Design and implement ADA-accessible streetscape improvements at the primary intersection at Main Street and River Street. Extend curbs to reduce the length of pedestrian crosswalks, increase the width of sidewalks where possible, appropriately install street trees and landscaping, and implement selected streetscape materials, lighting, and furnishings.

1.2.3 Colerain Public Green. Design and implement improvements to the current green space at the intersection of Main Street and River Street including installing benches and a picnic shelter.

1.2.4 Public Art. Develop a public art committee for Colerain. Identify locations and install public art and murals that celebrate the town’s history and culture.

1.2.5 Colerain Park. Design and implement a park and walking loop on the town-owned parcel at the Etherridge Road and Main Street/NC-45.

TIMEFRAME

KEY PARTNERS

of Aulander NC DOT

of Colerain NC DOT

of Colerain

Town of Aulander

Town of Colerain

Town of Aulander

Town of Colerain

Town of Colerain

Town

Town

Town

TIMEFRAME KEY PARTNERS

FOCUS AREA 1: HISTORIC MAIN STREETS (CONT’D)

TOWN OF LEWISTON WOODVILLE

1.3.1 Historic Building Stabilization. Stabilize and preserve the historic buildings in the downtown.

1.3.2 Streetscape Improvements. Design and implement ADA-accessible streetscape improvements at the primary intersection at Main Street, Church Street, and Cashie Street. Extend curbs to reduce the length of pedestrian crosswalks, increase the width of sidewalks where possible, appropriately install street trees and landscaping, and implement selected streetscape materials, lighting, and furnishings.

1.3.3 Town Center Pocket Park. Design and implement a pocket park with public art at the intersection of Cashie Street and Church Street.

1.3.4 The L&W Green. Design and implement a green space with outdoor stage (10x20’) on Main Street.

1.3.5 Farmers Market Pavilion. Design and implement a market pavilion (35x40’) for artisan and food vendors on Main Street.

1.3.6 Public Art. Develop a public art committee for Lewiston Woodville. Identify locations and install public art and murals that celebrate the town’s history and culture.

TOWN OF POWELLSVILLE

1.4.1 Historic Building Stabilization. Stabilize and preserve the historic buildings in the downtown.

1.4.2 Streetscape Improvements. Design and implement ADA-accessible streetscape improvement at the primary intersection at Main Street and Commerce/Moore Town Street. Extend curbs to reduce the length of pedestrian crosswalks, increase the width of sidewalks where possible, appropriately install street trees and landscaping, and implement selected streetscape materials, lighting, and furnishings.

1.4.3 Infill Development. Explore a public-private partnership to provide for infill development in three locations: 1) Main Street (1,575 sq ft), Moore Town Road (1,781 sq ft), Commerce Street (2,808 sq ft)

1.4.4 Powellsville Community Park. Design and implement a walking loop (1,048 LF) and large pavilion (30 x 60’) on Commerce Street and Snow Ave.

1.4.5 Public Art. Develop a public art committee for Powellsville. Identify locations and install public art and murals that celebrate the town’s history and culture.

Town of Lewiston Woodville

Town of Lewiston Woodville NC DOT

Town of Lewiston Woodville

Town of Lewiston Woodville

Town of Lewiston Woodville

Town of Lewiston Woodville

Town of Powellsville

Town of Powellsville Private Developers

Town of Powellsville

Town of Powellsville NC DOT

Town of Powellsville

FOCUS AREA 1: HISTORIC MAIN STREETS (CONT’D)

TOWN OF WINDSOR

1.5.1 Camden Street Mixed-Use Development. Explore a public-private partnership to develop new mixed-use buildings. The development should primarily consist of multi-family residential with small storefronts along Camden Street.

1.5.2 Pop-Up Market. Design and implement infrastructure for a pop-up market and foot truck parking at the intersection of Belmont Street and Granville Street.

1.5.3 Freeman Hotel. Relocate the historic Freeman Hotel to the corner of Camden Street and Stelingworth Street. Design and implement an open green space adjacent to the hotel.

Public Art. Install public art and murals that celebrate the town’s history and culture.

FOCUS AREA 2: LOCAL PARKS AND TRAILS

INDIAN WOODS

2.1.1 Blue Jay Recreation Center Park. Design and implement improvements to the park at Blue Jay Recreation Center.

Cabins at Indian Woods. Design and implement (5) interpretative and historic cabins (150 sq ft) at Blue Jay Recreation Center.

Indian Woods Historic Trail. Design and build the historic and interpretive trail system through Indian Woods.

2.1.4 Public Art. Develop a public art committee for Indian Woods. Identify locations and install public art and murals that celebrate the community’s history and culture.

TOWN OF KELFORD

2.2.2 Public Art. Develop a public art committee for Kelford. Identify locations and install public art and murals that celebrate the community’s history and culture.

2.2.1 Kelford Park. Design and implement improvements to Kelford Park on Main Street.

2.1.3

2.1.2

1.5.4

FOCUS AREA 2: LOCAL PARKS AND TRAILS (CONT’D) FOCUS AREA 3: WATER HUBS & BLUEWAYS

2.3.1 Greenway Connectivity. Design and implement new greenway to connect the historic main street with existing greenways at Cashie Wetlands Walk and Roanoke/Cashie River Center.

2.3.2 Greenway Signage. In accordance with the county and town brands, design and implement pedestrian signage for the entire greenway system in Windsor.

2.3.3 East Coast Greenway. Collaborate with the East Coast Greenway Alliance to plan and develop the portion of the East Coast Greenway that will cross through Bertie County and downtown Windsor.

2.4.1 Livermon Visitor Center. Design and implement a visitor center at the intersection of King and Rascoe Streets.

2.4.2 Livermon Recreational Park. Design and implement improvements to the recreational area at Livermon zoo including a splash pad, expanded playground, grain bin shelters, and food truck plaza.

TALL GLASS OF WATER (TGOW) / BERTIE BEACH AREA

3.1.1 Planning & Development. Continue to implement the recommendations outlined in the Tall Glass of Water (TGOW) Master Plan for the planning and development of the 147-acre park.

3.1.2 Brand Identity. Work with key stakeholders to finalize the official name for the park. Once a name is selected, create the brand identity for the park in alignment with the Destination Bertie Brand Strategy.

3.1.3 Salmon Creek Natural Area. Collaborate with NC State Parks to explore opportunities for outdoor recreation, environmental education, and historic preservation.

3.2.1 Roanoke River State Trail Plan. Partner with Roanoke River Partners and NC State Parks to implement the trail development segments that are in or near Bertie County (Segment 3, 4, 5, 6, and 8)

3.2.2. Tall Glass of Water Access Point. Continue to collaborate with NC State Parks and Roanoke River Partners to maintain and enhance TGOW/Bertie Beach as a designated access for the Roanoke River State Trail and gateway to Bertie County.

ROANOKE RIVER STATE TRAIL

FOCUS AREA 3: WATER HUBS & BLUEWAYS (CONT’D)

CASHIE RIVER

3.3.1 Cashie River Blueway Plan. Develop a master plan for the 25-mile Cashie River Paddle Trail that connects Hoggard Mill to the Roanoke River (via Windsor).

3.3.2 Hoggard Mill Cashie River Site. Develop a master plan for a 28-acre public park that highlights the natural and historic features of the newly acquired property.

FOCUS AREA 4: SIGNAGE

4.1.1 Vehicular Wayfinding and Signage. In accordance with the county brand, develop and implement a county-wide vehicular wayfinding master plan that includes key destinations.

4.1.2 Pedestrian Wayfinding and Signage. In accordance with the county brand, develop and implement a downtown pedestrian wayfinding master plan that directs visitors to primary walkable destinations and less visible business locations. Provide for a kiosk that is updated annually and identifies specific shops, restaurants, other businesses.

GATEWAY SIGNAGE

4.2.1 County Gateways. In accordance with the county brand, develop and implement a countywide gateway signage master plan.

4.2.2 Historic Main Street Gateways. In accordance with the county and town brands, develop and implement a historic main street gateway signage master plan.

5.3 KEY GRANT FUNDING OPPORTUNITIES

AARP COMMUNITY CHALLENGE GRANT

A small grant to fund quick-action projects that make communities more livable for people of all ages.

ACCESSIBILITY FOR PARKS (AFP)

The AFP provides funding for grants that benefit children and veterans with disabilities. Grants can be used to build accessible facilities or adapt existing ones to meet the unique needs of children and veterans with physical and developmental disabilities.

ACTIVE TRANSPORTATION INFRASTRUCTURE INVESTMENT PROGRAM (ATIIP)

This funding program provides grants for planning, design, and

construction of connected trail networks and spines. Funds may be used to connect active transportation networks and spines with existing infrastructure, accelerate local and regional plans to create safe and convenient walking and biking routes to everyday destinations, and fill gaps in trails between communities.

BEACH AND WATERFRONT ACCESS GRANT

The Division of Coastal Management funds projects that increase public access to beaches and waterways. Grants may be used for low-cost facilities, including parking areas, restrooms, dune crossovers, and piers. Funds may also be used to replace aging facilities or to

acquire land for access sites or to revitalize urban waterfronts.

ENVIRONMENTAL ENHANCEMENT GRANT PROGRAM (EEG)

The EEG provides grants for projects that aim to improve and protect North Carolina’s natural resources, with a preference for those addressing environmental harm in overburdened and underserved communities, as well as projects in eastern NC. Funds may be used for land acquisitions, construction, remediation, restoration, planning, education, research, or small grant projects.

GOLDEN LEAF

The Golden LEAF Foundation funds projects aimed at strengthening North Carolina’s economy, particularly in tobaccodependent, economically distressed, and rural communities, that can identify quantitative outcomes for measuring success. Grant funds may be used for job creation, workforce training programs that promote workforce preparedness and economic investment, and the development of agricultural crops and practices.

LOWE’S HOMETOWN GRANTS

The Lowe’s Hometown Grants Program supports community projects that involve physical improvements or enhancements. Projects must be sponsored by a nonprofit or government entity and must fall into at least one of the following categories: community resources or space, safe affordable housing, cultural preservation, area revitalization, and/or skilled trades education initiatives.

NC DEPARTMENT OF COMMERCE, RURAL ECONOMIC DEVELOPMENT DIVISION (REDD), FEDERAL COMMUNITY DEVELOPMENT BLOCK GRANT (CDBG)

REDD administers federal CDBG funds to local governments for various public infrastructure improvements, including those that protect water resources. Funding is awarded based on a project’s potential to attract or retain businesses, create jobs, and drive economic development.

NC DEPARTMENT OF COMMERCE, RURAL ECONOMIC DEVELOPMENT DIVISION (REDD), STATE RURAL GRANTS

NC LAND AND WATER CONSERVATION FUND

The NC Land and Water Fund supports local government projects that improve water quality, sustain ecological diversity, and protect natural resources. Grant funds may be used to acquire land, restore fish and wildlife habitats, and manage stormwater runoff. Public access to trails, greenways, and open spaces is a priority for the Land and

NC PARKS & RECREATION TRUST FUND (PARTF)

PARTF provides grants to local governments for the acquisition and development of parks and recreation projects that serve the general public. Grant funds may be used to acquire land, protect natural resources, renovate existing parks, and build new parks or other recreational facilities.

REDD provides state grants to local governments to support publicly owned infrastructure projects. Projects must be linked to job creation and located in the state’s most economically distressed areas, as determined by the Commerce Department’s tier ranking system.

NC RESILIENT COASTAL COMMUNITIES

Provides funding for projects to help overcome barriers in coastal resilience and adaption planning, boost local government capacity, and support a proactive, sustainable, and equitable approach to coastal resilience planning and project implementation.

NC WATER RESOURCES DEVELOPMENT GRANT PROGRAM

The NC Division of Water Resources issues grants to fund local development projects focused on stream restoration, water-based recreation, and engineering studies. Water-based recreation projects may include greenways, trails, and boardwalks; paddle access points and fishing docks; and land acquisition for recreation sites by local governments.

PEOPLE FOR BIKES COMMUNITY GRANT

A community grant that supports bicycle infrastructure projects and targeted initiatives aimed at making it easier and safer for people of all ages and abilities to bike.

RECREATIONAL TRAILS PROGRAM (RTP)

The Recreational Trails Program is a federal grant program designed to help states develop recreational trails. The North Carolina Trails Program administers this program and provides funds to support trail-related projects in local communities, including land acquisition, trail construction, maintenance, and safety and education programs.

RURAL DOWNTOWN ECONOMIC DEVELOPMENT GRANTS (RDEDG)

RDEDG supports downtown revitalization and economic development initiatives designed to help local governments grow and leverage downtown districts as assets for economic growth and prosperity. Funds may be used for public infrastructure, renovations or additions to public buildings, and improvements to mixed-use downtown developments.

STATE STREET-AID PROGRAM (POWELL BILL)

The NC State Street-Aid Program (Powell Bill) allocates proceeds from gas taxes directly to municipalities based on their population and the mileage of public streets not included in the state highway system. Funds allocated under the Powell Bill may be used for the planning, construction, and maintenance of bikeways, greenways, and sidewalks.

T-MOBILE HOMETOWN GRANTS

T-Mobile has partnered with Smart Growth America and Main Street America to help build stronger and more prosperous small towns and rural communities. Through the Hometown Grant program, the company is investing in communities by awarding grants of up to $50,000 for qualifying projects. The T-Mobile Hometown Grants program will fund projects that build or renovate public spaces.

U.S. DEPARTMENT OF AGRICULTURE, RURAL DEVELOPMENT

The Rural Development program offers grants and loans to help develop or improve essential public services and facilities in rural communities. Funds may be used to construct, expand, or develop community-based initiatives that enhance the quality of life and support the economic development and sustainability of rural areas.

WATER RESOURCES DEVELOPMENT GRANT PROGRAM

This program funds coastal infrastructure and general and recreational navigation projects at the state and local level. Seven project types are considered eligible for funding: general navigation, recreational navigation, water management, stream restoration, waterbased recreation, and Natural Resources Conservation Service Environmental Quality Incentives Program (EQIP) stream restoration projects and feasibility/ engineering studies.

Z SMITH REYNOLDS COMMUNITY PROGRESS FUND

The Community Progress Fund provides short-term funding to organizations for testing ideas, expanding promising efforts, and achieving greater impact in their communities. Projects must already have some existing momentum, and the foundation encourages applications from organizations led by and primarily serving people of color.

Livability and community enhancement

Accessible recreation for children and veterans

Active Transportation Infrastructure Investment Program (ATIIP)

Active transportation and trail networks

Coastal access and waterfront improvement

Environmental protection and restoration

Economic development and workforce training

Accessibility for Parks (AFP) NC Land and Water Conservation Fund Beach and Waterfront Access Grant

Environmental Enhancement Grant Program (EEG) NC Water Resources Development Grant Program

NC Dept of Commerce, Rural Economic Development Division (REDD), Federal Community Development

NC Dept of Commerce, Rural Economic Development Division (REDD), State Rural Grants

Hometown Grants Lowe’s Hometown Grants Recreational Trails Program (RTP)

People for Bikes Community Grant USDA, Rural Development

Public infrastructure and economic development

State infrastructure and job creation

Water quality, conservation, and public access

Coastal resilience and adaptation planning

Coastal infrastructure and waterway improvement

Community innovation and expansion Golden LEAF

Bicycle infrastructure and safety

Community improvement and revitalization Recreational trail development and tourism

Downtown revitalization and economic development

Transportation infrastructure and greenways

Rural development and public service improvement

APPENDIX

A.1 HISTORIC BUILDING STABILIZATION GUIDELINES

A.2 ROANOKE RIVER STATE TRAIL PLAN SUMMARY

A3. DESTINATION BERTIE BRAND STRATEGY

A.1: HISTORIC BUILDING STABILIZATION GUIDELINES

1. Establish a Historic Preservation Commission, Board, or Society

a. Safeguard and protect the integrity of historic buildings.

b. Initiate rules and regulations for historic building preservation. Maintain design standards as well as protocol for repairs and replacements.

c. Organize application process for historic certification of property.

2. Conduct a Historic Structure Survey Report (HSSR)

a. Submit to the North Carolina State Historic Preservation Office (HPO) to fulfill the requirements for identification and evaluation of properties as part of the Section 106/110, or Environmental Review Process. Adhere to the deliverables checklist available on hpo.nc.gov.

b. Conduct any additional needed reports.

3. Utilize Technical Assistance and Remote Consultation

a. Discuss building concerns with your assigned Restoration Specialist via phone, virtual meeting, and/or an email exchange of photographs, construction documents, etc.

4. Identify Restoration Action Priorities and Phased Planning

a. Create a phased plan for restoration or adaptive reuse, seeking grant funding or other financial assistance as needed.

b. Address restoration action priorities:

i. Secure building exterior

ii. Control water and moisture

iii. Address immediate structural needs

iv. Maintain basic utilities if possible

v. Preserve original materials

5. Engage with Preservation and Funding Resources

a. Partner with state or national preservation agencies, such as Preservation North Carolina, for technical assistance and financial support.

b. Explore grant programs and tax incentives aimed at preserving historic buildings.

c. Apply for the National Register Program of Historic Places once eligible.

A.2: ROANOKE RIVER STATE TRAIL PLAN SUMMARY

Roanoke River StateTrail

Roanoke River State Trail Plan: 2022-2027

Roanoke River Partners

 Planned Length: 132 miles  Miles

Capacity Building Funds:

Our capacity building funds will be used to support a regional and a paddle trail coordinator. Duties of this coordinator will include:

 Program development and administration

 Maintain records and documents related to Complete the Trail Fund projects on the RRST

 Volunteer recruitment and training

 Marketing and communications

 Seek additional grant funding

 Paddle trail promotion

Trail Development

Segment 1: Roanoke Rapids to Halifax (15 miles)

 Camping platform repair and renovation (1 platform)

 Town of Weldon Riverfront Project

Segment 2: Halifax to Tillery (14 miles)

 Camping platform repair and renovation (1 platform)

Segment 3: Tillery to Palmyra (27 miles)

 Campsite(s) needed at RRP Mile Marker 27 – need further information from Northampton County on their treehouse proposal at Odom for above site)

 Campsite(s) needed at RRP Mile Marker 35 – $30,000

 Campsite(s) needed at RRP Mile Marker 44 – $30,000

 Campsite(s) needed at RRP Mile Marker 50 – $30,000

 Proposed access Bertie County

Segment 4: Palmyra to Williamston (17 miles)

 Camping platform repair and renovation (2 platforms)

 Town of Hamilton boat ramp - floating dock and kayak rack at RRP Mile Marker 72 – $10,000

 Rosenwald Visitor Center – Headquarters for RRP – renovations at RRP Mile Marker 72 – $800,000

 Campsite(s) needed RRP Mile Marker 85 – $30,000

Segment 5: Williamston to Jamesville (17 miles)

 Camping platform repair and renovation (4 platforms)

 Ramp/Launch: Morotoc Park – Williamston

 Possible campsites: (2)

Segment 6: Jamesville to Plymouth (12 miles)

 Camping platform repair and renovation (4 platforms)

Segment 7: Plymouth to Albemarle Sound (7 miles)

 Camping platform repair and renovation (1 platform)

 Campsite(s) needed Cashie 25

 Proposed Canoe/Kayak Launch

Segment 8: Cashie River

 Camping platform repair and renovation (1 platform)

 Campsite(s) needed: 1 or 2

Roanoke River State Trail Plan 2022-2027

Segment 9: Chowan County John’s Island and Holladay Island

 Camping platform repair and renovation at Holladay Island (5 platforms)

 Camping platform repair and renovation at John’s Island (5 clusters)

Segment 10: Columbia, NC – Palmetto/Peartree Preserve

 Renovations to existing site on Wildlife Resources Land – unknown cost

Complete the Trail (CTF) Projects:

The current costs have not been determined for the camping sites. We are working with Wildlife Resources now to determine locations. Once locations have been determined the type of need will be identified which will determine cost. We are working with the contractor for the Rosenwald School to obtain a new quote for renovations.

1. Camping platform repair/renovation: Cost estimate: $100,000

2. Campsite(s) needed at RRP Mile Marker 35 – $30,000

3. Campsite(s) needed at RRP Mile Marker 44 – $30,000

4. Campsite(s) needed at RRP Mile Marker 50 – $30,000

5. Town of Hamilton boat ramp – floating dock and kayak rack at RRP Mile Marker 72 – $10,000

6. Rosenwald Visitor Center renovations at RRP Mile Marker 72 – $800,000

7. Campsite(s) needed RRP Mile Marker 85 – $30,000

2023 Year of the Trail Celebrations Planned/Anticipated:

 Upper River Paddle Day event in the Halifax/Weldon area

 Lower River Paddle Day event in the Williamston and Plymouth areas.

Additional Goals:

 Trail signs – additional

 Rack cards

A.3: DESTINATION BERTIE BRAND STRATEGY

DESTINATION BERTIE

HEAR THE SOUND

WHERE HERITAGE AWAKENS AND NATURE INSPIRES.

URL: destinationbertie.com

Handle: @destinationbertie

Hashtag: #destinationbertie

#hearthesound

BRAND IDENTITY

The unique combination of visual, verbal, and experiential elements that encapsulate Bertie County’s nature and differentiate us from other destinations.

ORGANIZATION NAME

Bertie County Travel & Tourism

BRAND NAME

Destination Bertie

TAGLINE

Hear the Sound

MARKETING CAMPAIGNS

Brand Awareness - Destination Bertie

Brand Awareness - Where the Water Meets the Trees

BRAND NARRATIVE

Bordered by water on three sides, Bertie County, North Carolina, is where ancient heritage and natural beauty intertwine. Our story is that of a convergence of water and culture. The silent black water and cypress forests of the Cashie and Roanoke feel as though they have legends to tell, as they give shelter to untouched wildlife and gently wind their way through expansive farmlands before flowing into the Albemarle Sound.

Bertie County is a vibrant and historic rural community poised for a new chapter; a place where the promise of renewal is carried in our hardworking hands and etched into the lines on our faces.

Our roots reach deep into the past where the Lost Colonists and the Native Americans before them once lived and left a lingering sense of mystique. We acknowledge the enduring legacy of our African American ancestors who overcame adversity to weave what is now the greatest asset of Bertie today: our spirit of resilience, creativity, and grace.

As with generations prior, our traditions, wisdom, and sacred ties to the natural world are integral to who we are. They remind us of the profound importance of respecting and preserving our land and shared heritage.

Our story is one of endurance, perseverance, and a refusal to be forgotten and we welcome those searching for connection, adventure, and a fresh start.

Join us as we forge ahead into the future, crafting a comeback that resonates far beyond our waters.

Bertie is calling and it’s time to Hear the Sound

BRAND GOAL & OBJECTIVES

Specific objectives and outcomes that Destination Bertie aims to achieve in order to fulfill our long-term vision and strategic direction, guiding our actions and measuring our success.

GOALS:

1.Establish Bertie County, NC as a must-visit NC ecotourism and heritage destination

2. Develop an inclusive County identity that unifies the community and generates enthusiasm among citizens of Bertie County.

3. Celebrate the rich heritage and evolving culture of Bertie County.

OBJECTIVES:

Increase Tourism Engagement:

By implementing targeted marketing strategies and storytelling, we aim to attract a diverse audience of visitors to Bertie County.

Foster Local Buy-In:

To achieve long-term success, we recognize the importance of gaining local support and involvement in the tourism marketing effort. By actively engaging with residents, businesses, and community organizations, we will see their input, establish cooperative initiatives, and encourage active participation in Destination Bertie.

Preserve & Promote Cultural Heritage:

Bertie County’s rich cultural heritage is as valuable and unique as the landscape itself–and just as worthy of preservation. Through possible initiatives such as heritage festivals, arts & crafts exhibitions, and storytelling sessions, we will celebrate the County’s diverse cultural traditions while fostering a deeper appreciation and understanding among both visitors and locals.

Drive Economic Growth:

By positioning Bertie County as a sought-after tourism destination, we aim to stimulate economic growth that will create business opportunities, new jobs, and increased revenue streams for the entire community. There is an excellent opportunity to support the emerging agritourism industry and promote Bertie County’s strong agricultural identity to new visitors.

Champion Environmental Stewardship & Ecotourism Opportunities:

The brand will highlight and prioritize environmental stewardship through ecotourism activities, conservation efforts, and education for visitors and locals. By helping to preserve the natural environment of Bertie County, we will ensure the longevity and vitality of our outdoor assets.

BRAND PILLARS & STORY THEMES

Foundational principles that guide Destination Bertie’s communications, representing key areas of focus and differentiation.

Unifying Community:

Our brand will serve as a catalyst for unity, bringing together residents, businesses, and visitors to celebrate the shared identity and pride in Bertie County and what we offer to visitors. By fostering a sense of belonging and collaboration, we aim to strengthen community bonds and create a welcoming environment for all.

Cultural Diversity:

Bertie County is rich in historical and cultural significance. We aim to honor both past and present contributions of the Black community that has shaped Bertie County, and to share stories of the fascinating and unique history of this region.

Historical Significance:

By highlighting locations like Indian Woods and Historic Hope, the brand will enrich the visitor experience and foster a deep sense of pride among residents.

Outdoor Assets & Waterways:

Showcasing the County’s pristine natural landscapes and captivating waterways, the brand will position Bertie County as an outdoor paradise for adventure seekers, nature enthusiasts, and recreational travelers. We will invite residents and visitors to enjoy the County’s natural wonders and environmentally-friendly outdoor recreation opportunities.

The Roanoke River floodplain is the largest intact, and least disturbed, bottomland forest ecosystem remaining in the mid-Atlantic region. The area supports the highest density of nesting birds, especially songbirds, anywhere in North Carolina, including rare species such as Swainson’s warbler, cerulean warbler, and Kentucky warbler. Wintering and migrant waterfowl make extensive use of the refuge’s wetlands, including wood duck, mallard, and wigeon.

BRAND POSITIONING

POSITIONING STATEMENT:

In Bertie County, North Carolina, discover a captivating destination where heritage and nature intertwine. Flanked on three sides by water, our county offers a harmonious blend of pristine nature and cultural richness.

• Unique Value Proposition: Bertie County: Where heritage awakens and nature inspires.

AUDIENCE:

• Residents

This brand first and foremost must appeal to and resonate with current residents. Creating local buy-in and storytelling that reflects the true nature of the Bertie County community is paramount to the success of this effort. All opportunities to highlight community events and utilize local storytellers should be taken.

• Visitors

• Ecotourists:

Visitors who enjoy outdoor activities found along the Roanoke & Cashie Rivers, such as kayaking, boating, hiking, fishing, camping, birdwatching, and staying in the Cashie River Treehouse Village.

• Highlight the county’s natural beauty, rivers, the Albemarle Sound, and outdoor recreation events such as golf & tennis at the Cashie Golf Club, the Roanoke/ Cashie River Center, and the Cashie Wetlands Walk.

• Heritage Tourism:

Visitors interested in local history, heritage, and cultural events. Emphasize historical landmarks, museums, festivals, and community traditions, such as Indian Woods, Historic Hope, and the Sans Souci Ferry.

• Agritourism:

Attract visitors seeking authentic rural experiences and working farm opportunities. Alongside Bertie Peanuts, showcase local farms, agricultural workshops, farmers’ markets & farm stands, and farm-stay accommodations.

• Potential New Residents

• Affordable Living: Highlight the county’s affordable housing options, low cost of living, and quality education system.

• Small-Town Charm and Community: Emphasize the tightknit community, friendly atmosphere, and opportunities for involvement in local activities, organizations, community events, and local businesses.

• Business and Entrepreneurship: Showcase the county’s business-friendly environment, available commercial spaces, and support for entrepreneurs.

FOUNDATIONAL MESSAGING

The strategic and consistent communication of Destination Bertie’s value proposition, key benefits, and unique selling points to our visitors, creating brand awareness, engagement, and resonance.

BRAND PILLAR: UNIFYING COMMUNITY

Messaging:

Community lies at the heart of all that we do. Our shared values and genuine connections forge bonds that transcend differences, making Bertie County a place where unity thrives. Join us in building a stronger community, where everyone is welcomed, valued, and embraced with open arms.

BRAND PILLAR: CULTURAL DIVERSITY & HISTORICAL SIGNIFICANCE

Messaging:

Bertie County, NC is a tapestry of cultural diversity and historical significance. Our county is rich in stories and traditions that have been handed down through generations, shaping our unique identity. From preserving historical landmarks that stand as testaments to our past to celebrating our cultural heritage of today, we honor and cherish our shared history. Immerse yourself in captivating narratives, explore our historical sites, and engage with the cultural treasures that make Bertie County a place where history comes alive.

BRAND PILLAR: OUTDOOR ASSETS & WATERWAYS

Messaging :

Bertie County, NC is a nature lover’s paradise, blessed with beautiful natural landscapes and pristine waterways. Our county’s landscapes are a picturesque fusion of open fields, working farms, and riparian forests, offering endless opportunities for outdoor exploration.

Bertie County’s natural beauty beckons you to connect with the outdoors, to find solace in its peaceful embrace, and revel in the awe-inspiring sights that await at every turn. Discover the wonders of our pristine landscapes and rejuvenate your spirit in the embrace of nature’s splendor.

BRAND VALUES

The fundamental beliefs, principles, and ideals that guide Destination Bertie’s behavior and decision-making.

UNITY:

We value the importance of inclusion, fostering a sense of togetherness among residents and visitors alike.

INCLUSIVITY:

We embrace and celebrate our diverse communities, recognizing that each group brings unique perspectives, traditions, and contributions to the collective tapestry of our County.

AUTHENTICITY:

We celebrate our County’s qualities, traditions, and stories, and present an authentic experience to visitors. By staying true to our roots and heritage, we offer an enriching and meaningful experience that reflects the genuine spirit of our people, history, and culture.

PRESERVATION:

Bertie County holds a deep respect for our natural resources, cultural heritage, and historic landmarks. We are committed to preserving and protecting these treasures for future generations. Through responsible stewardship and sustainable practices, we safeguard our environment, landmarks, and traditions, ensuring they remain intact and accessible to all.

OUR PROMISE

TO CONSISTENTLY DELIVER UNFORGETTABLE OUTDOOR EXPERIENCES THAT IMMERSE VISITORS IN THE PRISTINE BEAUTY OF OUR UNIQUE LANDSCAPES, WHILE EMBRACING OUR RICH CULTURAL HERITAGE AND FOSTERING A GENUINE SENSE OF COMMUNITY WARMTH, ESTABLISHING TRUST, AND SETTING US APART AS A DESIRABLE TOURISM DESTINATION.

BRAND MISSION

An impactful statement outlining the purpose and core objectives of Destination Bertie, which guides our efforts to promote and enhance Bertie County’s appeal, experiences, and sustainable growth.

• To authentically showcase the captivating harmony of nature, heritage, and community in Bertie County.

BRAND VISION

A clear and inspiring statement that describes what Destination Bertie aims to become and motivates people to work together to make it happen.

• To serve both as an identity for our local community and as chief storyteller to those outside of Bertie County. We envision a destination that embraces our natural beauty, celebrates our rich heritage, fosters community pride, and entices visitors with unique and transformative experiences.

BRAND PURPOSE

The overarching reason for Destination Bertie’s existence, representing our core values and the positive impact we aim to create in the world.

• To create a dynamic and inclusive tourism industry that promotes internal pride, fosters external growth, and enhances the overall quality of life for the residents of Bertie County. We aim to establish Bertie County as a desirable Inner Banks destination that captivates both residents and visitors.

BRAND PROMISE

A concise statement that communicates what visitors can consistently expect from Destination Bertie, establishing trust and differentiation in the marketplace.

• To deliver unforgettable outdoor experiences that immerse visitors in the pristine beauty of our unique landscapes, while embracing our rich cultural heritage and fostering a genuine sense of community pride.

BRAND ESSENCE

A powerful and memorable declaration that captures the truest and most essential nature of Bertie County, embodying our unique character and value.

• Soulful Convergence: Where nature, heritage, and community find their sound.

• Hear the Sound of resilience and beauty.

• Bertie County; where the water meets the trees.