ONWARD NORTH CAROLINA
MAIN STREET REVITALIZATION PLAN
ONWARD NORTH CAROLINA
MAIN STREET REVITALIZATION PLAN
PRODUCED FOR
The Town of Walnut Cove
PRODUCED BY
Destination by Design Planning, LLC | 815 West King Street, Suite 2 | Boone, North Carolina 28607 | 828.386.1866 | www.DbDplanning.com
ac LYNN LEWIS MAYOR
ELWOOD MABE
MAYOR PRO TEM
SHARON CONAWAY COMMISSIONER
DANNY HAIRSTON COMMISSIONER
CHARLES MITCHELL COMMISSIONER
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/INTRODUCTION
Main Street: A Strategic Economic Development Priority
/01 EXISTING CONDITIONS & ANALYSIS
Opportunities and Constraints: A Foundation for Practical Solutions
/02 RECOMMENDATIONS
Infrastructure Investments to Grow and Develop Small Business
/03 IMPLEMENTATION
Realistic Strategies to Phase and Finance Improvements
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»»
INTRODUCTION LET’'S DEVELOP A VISION FOR MAIN STREET
This chapter provides a background and overview for the Walnut Cove Main Street Revitalization planning effort. Described are specific plan objectives and the planning process used by town leaders as well as the planning & design consultant team. This chapter concludes with an overview of the Main Street Revitalization Plan public workshop held on December 4, 2015.
IN THIS CHAPTER » » » »
Background and Purpose Plan Objectives Plan Process Public Engagement
I
INTRODUCTION
BACKGROUND AND PURPOSE worked alongside Stokes County and its other municipal jurisdictions to create a unified vision -- the Stokes 2035 Vision Plan. After a series of public visioning workshops and intensive focus groups throughout the planning process, there was clear consensus among local leaders and citizens that any economic development strategy must include the revitalization of Downtown Walnut Cove.
secured grant funding from the NC Department of Commerce to develop the Main Street Revitalization Plan. This plan represents the first initiative as part of the Stokes 2035 Vision Plan to be implemented by a local governing body. This plan and its process is critical for developing consensus among downtown landowners and NCDOT, as well as to communicate to potential grant funding agencies that can help provide financial assistance to implement proposed streetscape and other downtown improvements.
STOKES COUNTY m
o
v
i
n
g
t
o
2035 g
e
t
h
e
r
Public workshops during the Stokes 2035 vision plan revealed a need for an in-depth plan to revitalize Downtown Walnut Cove.
stokes 2035 vision plan 2
THE MAIN STREET FOUR POINT APPROACH
MAIN S LINA TR O R EE A C
The NC Small Town Main Street Program recognizes the National Main Street Center’s Four Point Approach, which includes Organization, Promotion, Design, and Economic Restructuring. Each of these elements is critical for ensuring that Main Street remains vibrant and suitable for small business growth and development. Although this plan addresses, to some extent, all elements of the Main Street Four Point Approach, this plan’s core focus is design and specifically Walnut Cove’s streetscape and public space.
Although this plan addresses to some extent all elements of the Main Street Four Point Approach, this plan’'s core focus is design and specifically Walnut Cove’s streetscape and public space.
FO
RAM OG PR
Cove Town Commissioners pursued and successfully
Since 2005, Walnut Cove has been recognized by the NC Department of Commerce as an NC Small Town Main Street Community. With this designation comes a responsibility to work toward an ever-improving Main Street. The Walnut Cove Main Street Committee has worked tirelessly to improve downtown aesthetics and conduct community events. This planning effort will further support of the work of this Committee.
T
After adopting the Stokes 2035 Vision Plan, the Walnut
WALNUT COVE: A NORTH CAROLINA SMALL TOWN MAIN STREET COMMUNITY
THE N OR TH
From August 2013 to May 2015, the Town of Walnut Cove
UR
POI
NT APPR
C OA
H
PLAN OBJECTIVES
#1
#2
#3
#4
#5
#6
AESTHETICS
PRESERVATION
SAFETY
COMPATIBILITY
FINANCING
INVESTMENT
Improve the aesthetic appearance and economic welfare of the downtown.
Encourage the rehabilitation of existing historic structures.
Address existing safety concerns associated with deteriorated buildings.
Ensure the compatibility of development and redevelopment.
Provide recommendations for financing public improvements.
Identify strategic public-private partnerships opportunities.
INTRODUCTION
PLANNING PROCESS
Develop plan information materials: Project Brand and Fact Sheet
»
Town Commission presentation and request to proceed
»
Existing Conditions Data Collection
Property and Structural Evaluation
»
Framework Plan
»
NCDOT, USDA meeting
»
Streetscape Plan
»
Façade Plan
»
Landowner Outreach
»
Landowner & Public Workshop
»
Plan revisions based upon public input
DECEMBER-FEBRUARY, 2015-16
final plan development
»
»
public engagement
Finalize the study area boundary
DECEMBER, 2015
SEPTEMBER - DECEMBER, 2015
plan development
»
AUGUST-SEPTEMBER, 2015
analysis & framework plan
DIRECTION SETTING
MARCH-AUGUST, 2015
»
Final Plan Preparation
»
Financing and Grant Documentation
»
Final Plan Presentation
ONWARD NORTH CAROLINA
MAIN STREET REVITALIZATION PLAN
3
1 existing conditions & analysis LET'’S CONSIDER WALNUT COVE’'S OPPORTUNITIES AND CONSTRAINTS TO HELP ESTABLISH CLEAR AND PRACTICAL SOLUTIONS FOR IMPROVING ITS INFRASTRUCTURE.
This chapter provides a snapshot of Walnut Cove’s existing conditions and their implications for future development and redevelopment. Here we explore the town’s regional context, land use patterns, zoning, and sidewalk network. Walnut Cove’s Main Street has both opportunities and constraints that when considered, provide a foundation for establishing
clear
and
practical
improving its infrastructure.
solutions
for
IN THIS CHAPTER »» A brief overview of Downtown Walnut Cove »» Opportunities and Challenges »» Existing Conditions Photograph Series »» Analysis Map Series
CHAPTER ONE
OUR ROOTS RUN DEEP…
THE BIG PICTURE THE BIG VISION: CREATE A WELCOMING DOWNTOWN ENVIRONMENT THAT WILL ATTRACT LOCALS AND VISITORS MORNING, DAY, AND NIGHT. OPPORTUNITIES »» Walnut Cove has a traditional street grid layout and historical buildings worthy of revitalization. »» A significant number of buildings and tracts are vacant or undeveloped leaving opportunities for new construction and infill development.
Stills from the video “Walnut Cove North Carolina in the 1940’s”.
»» More than 11,000 cars travel Main Street each day. »» With a major public infrastructure investment, new businesses will be attracted to Walnut Cove.
CHALLENGES »» A significant amount of
vacancies & repairs
traffic travels through Walnut Cove, but a small percentage of these travelers stop to visit Main Street.
»» Several historic structures need major repair. »» Major streetscape improvements will require a significant financial investment from the town.
SEE WALNUT COVE OF THE 40S
Search “Walnut Cove North Carolina in the 1940’s” on YouTube.
6
11,000 CARS / DAY
Several buildings are in need of repair or lay vacant.
cars & NEIGHBORHOOD BLOCKS One current opportunity for Walnut Cove is its existing network of neighborhood blocks that, with the addition of sidewalks, would create a walkable community.
E X I ST I N G C O N D I T I O N S & A N A LY S I S
EXISTING CONDITIONS
1
2
3 PHOTOS: (1) Parking to the sides or rear of buildings, rather than the front, makes for a more comfortable pedestrian experience. (2) The Old Theater is a significant cultural asset and worthy of renovation. (3) Downtown Main Street has a wide right-of-
4
5
way, providing an opportunity for an enhanced streetscape. (4) Fowler Park and the library serve as community spaces; Fowler Park could be improved to provide for more community programs. (5) Antique stores along Main St. help to build upon the
downtown’s character and
attract visitors to Walnut Cove.
6
(6) Some buildings on Main St. are unfortunately beyond repair.
7
CHAPTER ONE
context Walnut Cove is situated within a unique geographic context. Let’s consider the following:
»» The town is well-positioned between a major
city (Winston-Salem) and North Carolina’s most visited state park (Hanging Rock).
10
MINUTE WALK
»» More than 11,000 cars each day can utilize
Highway 311/89 through the heart of downtown.
P
BR
»» Oldtown Road could potentially serve as a route
ER
SC
5
MINUTE WALK
EK
FOW L
L
O
HO
TON HAIRS
WELLINGTON
HO
WW T
P
USE
IT
TRANSPORTATION
EA
SCALE
0
125
250
500 FEET
GREENWAY OPPORTUNITY
SCHOOL
EXISTING SIDEWALK CONNECTOR
POST OFFICE
PROPOSED TRUCK ROUTE
TOWN HALL
POINTS OF INTEREST
LEGEND
UN
CO
NORTH
M
OWN OLDT
Y TR
311
M
AR MF
U CH
S W DO
WASTEWATER TREATMENT PLANT
CLUB
MM SU
L EL W
OAK
LAKE SIDE PROPOSED TRUCK ROUTE
N TOW
IN
8
20
MINUTE DRIVE TO HANGING ROCK STATE PARK
FL
WINSTON SALEM
MILLBRO
GE OLD
HANGING ROCK STATE PARK
OK
SMITH
NINTH
EIGHT
SIXTH
SUMMIT
Y REGENC
RID
65
HIGH
FIFTH
FOURTH
THIRD
SECOND
311
SEVENTH
K MAIN ST.
89
HER
WINDMILL
SPRINGDALE
CR EE
ITA GE
REGENCY APTS
BROAD
T O
MINUTE DRIVE TO WINSTON SALEM
FO RK
EP
30
MITCHELL
D
TOW N
MIL LS
C
RE
OP
EE
E OV KC
»» Creeks, streams, and their floodplains surround
AY NW
GR
OO
for large trucks so they might avoid downtown.
Walnut Cove’s downtown, creating an ideal opportunity for establishing a network of multiuse trails and greenways.
TY
NI
TU OR
FOWLER PARK
COMMERCIAL NODE
LIBRARY
MEADOW BROOK FIELD
FIRE STATION
E X I ST I N G C O N D I T I O N S & A N A LY S I S
TON
NIRS OA STH
existing zoning OEO BORV
MITCHELL
BROAD BROAD
AR
DY
CT
MIL L
SIXTH
WINDMILL
E OJ
SC REE K
WINDMILL
PR
AR
U ST
WINDMILL
WINDMILL
PR
SIXTH
U ST
E OJ
SC REE K
BROAD BROAD
MIL L
CT
MITCHELL
EA
EA
DY
MITCHELL
E OV KC
E OV KC
MITCHELL
TON
NIRS OA STH
HAIR
KC
OEO BORV
C OK
SIXTH
O BR
HAIR
SIXTH
land use
DE PO T
T
JUST PLAIN COUNTRY ALLEY’S
ALLEY’S
MAIN
5TH
LAND USE
NORTH
SCALE
LEGEND
FOURTH
TOW N
UNDEVELOPED VACANT
FOWLER PARK LIBRARY FIRE STATION
E
500 FEET
SINGLE FAMILY
TOWN HALL
»» The town has three government/ institutional areas including, the post office, town hall, and the northwest block that includes the library, Fowler Park, and the fire station.
»» Main Street provides for a mix of commercial retail and service businesses. »» There are three single-family homes and one multi-family complex within the study area; there are no active residences above retail downtown.
»» There are several vacant properties that provide an opportunity for in-fill development.
5TH
0
125
250
500 FEET
TH 6SUMMIT
ASSETS MIXED-USE
POST OFFICE
CIVIC
TOWN HALL
OPEN SPACE
FOWLER PARK LIBRARY FIRE STATION
NC OneMap, NC Center for Geographic Information and Analysis, NC 911 Board
NC OneMap, NC Center for Geographic Information and Analysis, NC 911 Board
Walnut Cove is a classic small town Main Street community. Let’s consider the following:
VALLE Y
N W
N W 250
MULTI FAMILY
POST OFFICE
´
TO LD 125
LIGHT INDUSTRY
4TH
ZONING
TO LD
O T/
´
0
GOVERNMENT & INSTITUTIONAL
SUMMIT
ASSETS
O T/
RS FI
VALLE Y
3RD
RS FI
E
FO RK CREE K
COMMERCIAL - SERVICE
2ND
E G GID RIDR
E G GID RIDR
COMMERCIAL - RETAIL
1ST
TH 6SUMMIT
NORTH
4TH
SUMMIT
ROLLER MILLS
HIGH
FOURTH
3RD
FO RK CREE K
2ND
TOW N
1ST
HIGH
FIFTH
FIFTH
HIGH
MAIN ST.
SAM’S PIZZA
SCALE
HIGH
ROLLER MILLS
FIRST/OLDTOWN
FIRST/OLDTOWN
SAM’S PIZZA
MAIN
THIRD
MAIN ST.
MAIN ST.
THIRD
SECOND
MAIN ST.
PO T
SECOND
PO T
TUTTLE HARDWARE
DE
TUTTLE HARDWARE
DE
LEGEND
PO
DE
JUST PLAIN COUNTRY
Walnut Cove’s ordinance provides for mixed-use zoning in its downtown. However, the town must ensure the following are required within this zoning district:
»» 75% of Main Street frontage should be occupied by a building »» Parking areas should be placed on side or rear and must be appropriately screened
»» Building fronts should contain approximately 60% windows on Main Street. »» Entrances must face Main Street. *Recommended zoning changes are outlined in Chapter 3
9
CHAPTER ONE
Although Walnut Cove is anchored with a historic downtown infrastructure, there exists opportunities for new in-fill mixed-use development. Let’s consider the following:
opportunities for new construction
»» The town has control of two significant
SIXTH
properties, including the old hotel site at 2nd and Main and a vacant lot adjacent to the old dentist building at 5th and Main. This plan provides specific recommendations for the old hotel property.
MITCHELL
DY
AR
U ST
SC REE K
E OJ
WINDMILL
WINDMILL
MIL L
PR
SIXTH
CT
DE PO
JUST PLAIN COUNTRY
T
ALLEY’S TUTTLE HARDWARE
DE
PO T
ROLLER MILLS FIFTH
HIGH
SUMMIT
E GIEDG RIDR
VALLE Y
4TH
TO LD
OPPORTUNITIES FOR NEW CONSTRUCTION UNDEVELOPED (no buildings)
SCALE
N W 0
125
250
5TH
500 FEET
LEGEND
3RD
NORTH
2ND
O T/
FO RK CREE K
HIGH
RS FI
´
TOW N
MAIN ST.
SAM’S PIZZA
FIRST/OLDTOWN
1ST
MAIN
THIRD
SECOND
MAIN ST.
FOURTH
between 4th and 5th streets. One parcel is fully vacant, while the tract along 5th is underutilized. These locations would serve as prime locations for dense multi-family housing.
INTERSECTION OF 3RD & MAIN ST
BROAD BROAD
EA
»» An opportunity exists along Windmill Street
INTERSECTION NEAR 2ND & MAIN ST
MITCHELL
E OV KC
»»
The downtown’s main intersection, located at 3rd and Main, has two undeveloped corners. These properties currently provide for parking and outdoor storage, but the town should welcome new and appropriate development at these locations.
TON
NIRS OA STH
HAIR
VACANT (closed buildings)
TH 6SUMMIT
ASSETS POST OFFICE TOWN HALL FOWLER PARK LIBRARY FIRE STATION
NC OneMap, NC Center for Geographic Information and Analysis, NC 911 Board
10
E X I ST I N G C O N D I T I O N S & A N A LY S I S
framework plan SIXTH
OEO BORV
C OK
MITCHELL MITCHELL
E OV KC
provide opportunities to slow traffic, welcome locals and visitors, and begin “telling the story” of Walnut Cove.
BROAD BROAD
EA
AR
WINDMILL
WINDMILL
2
MIL L
SC REE K
E OJ PR
SIXTH
CT
Y UD ST
DE
JUST PLAIN COUNTRY
PO T
ALLEY’S TUTTLE HARDWARE
DE
PO T
SECOND
MAIN ST.
1
HIGH
ROLLER MILLS FIFTH
HIGH
3RD
SUMMIT
E GIEDG RIDR
VALLE Y
4TH
TO LD
EXISTING STREETSCAPE INFRASTRUCTURE
N W 0
125
250
5TH
500 FEET
LEGEND
2ND
O T/
´
TOW N
SAM’S PIZZA
RS FI
FO RK CREE K
1ST
MAIN ST.
NORTH
FIRST/OLDTOWN
some gaps, which are the result of extensive parking lot and driveway “cuts.” Design improvements within these areas should signal motorists of the likelihood of pedestrian users.
MAIN
FOURTH
3. IMPROVE WALKABILITY »» The downtown sidewalk system currently has
THIRD
downtown’s north gateway, can provide unique programming opportunities that can regularly attract downtown visitors.
HAIR
O BR
1. ATTRACTIVE GATEWAYS »» The south and north gateways into downtown
2. ENHANCE FOWLER PARK »» An enhanced Fowler Park, which is located at the
TON
NIRS OA STH
SCALE
With strategic public infrastructure investments and strong leadership, Walnut Cove can generate small business growth on Main Street. Let’s consider the following:
ASSETS
GATEWAY
POST OFFICE
100% INTERSECTION
TOWN HALL
EXISTING SIDEWALKS
FOWLER PARK
SITE STUDY AREAS
1 2
TH 6SUMMIT
LIBRARY
OLD HOTEL FIRE STATION FOWLER PARK
NC OneMap, NC Center for Geographic Information and Analysis, NC 911 Board
11
CHAPTER ONE
PUBLIC ENGAGEMENT
December 3rd, 2015 public meeting On December 3rd, the planning consultant team presented multiple concepts for improving Walnut Cove’s Main Street and other town properties. This meeting was advertised through the newspaper and property owners within the study area were sent a meeting invitation.
12
private
2
SHOP
public
DESIGN GUIDELINES A TOOLBOX TO HELP THE TOWN AND PRIVATE BUSINESSES ENSURE A LIVELY AND PEDESTRIAN-ORIENTED MAIN STREET
The design guidelines chapter begins with a brief description of the pedestrian triangle - the most critical area for influencing the pedestrian experience. Following this introduction, specific guidelines are set forth for the public sector and private businesses with a central goal: generate economic activity in downtown Walnut Cove.
IN THIS CHAPTER »» The Pedestrian Triangle »» Design Guidelines for the Public Sector »» Design Guidelines for Private Businesses
a public & private relationship CHAPTER TWO
THE REVITALIZATION OF WALNUT COVE WILL REQUIRE A SUBSTANTIAL EFFORT FROM BOTH THE PUBLIC AND PRIVATE REALMS.
STRATEGICALLY PLACED STREET TREES
PEDESTRIAN SCALE LIGHTING
RESIDENTIAL/ OFFICE UPPER STORIES MANY DOORS & WINDOWS
private
ACTIVE GROUND FLOOR ON-STREET PARKING
SIDEWALK INTEREST
pedestrian triangle
SEASONAL PLANTERS
E ID KS W AL EW D I S
The pedestrian triangle is where the public and private realms meet. Within this “triangle,”, Walnut Cove must create a safe and inviting space.
14
public
CROSSW ALKS
SITE FURNISHINGS
DESIGN GUIDELINES
public
PUBLIC Let’s talk economic development, tourism, and community development; there is absolutely, positively
NOTHING THAT’S MORE IMPORTANT THAN YOUR DOWNTOWN. THE SUBSEQUENT PAGES DESCRIBE EIGHT CONSIDERATIONS THAT WILL BE THE RESPONSIBILITY OF THE TOWN OF WALNUT COVE.
#1
#2
#3
#4
#5
#6
#7
#8
PARKS, OPEN SPACES & “THIRD PLACES”
LANDSCAPING & STREET TREES
SIDEWALKS
PARKING
SITE FURNISHINGS & INFRASTRUCTURE
BUILDINGS
BRANDING
PROGRAMMING
15
CHAPTER TWO
#1
PARKS, OPEN SPACES & THIRD PLACES”
Farmers markets Farmers markets are great “third places” to meet other community members outside of home and work.
public spaces and parks Public spaces and parks attract people downtown.
Farmers market Create a downtown Farmers Market. The downtown shopping atmosphere and farmers market can attract customers downtown to spend money.
alleyways Alleyways are an asset. They provide a unique opportunities
Downtown parks Downtown parks are great places for the community to gather for holidays and events.
for smaller retail spaces; building owners can subdivide their building interiors and provide for an entry into the alleyway. Consider making an alleyway pedestrian-only and inviting for the public by using lighting, ground plane materials, and public art.
“third places” In contrast to first places (home) and second places (work), third places provide space for community gatherings.
alleyways Alleyways are an often overlooked public space.
16
DESIGN GUIDELINES
LANDSCAPING & STREET TREES landscaping Adding landscaping to public areas makes a community more vibrant and inviting. Simple features like hanging
public
#2 public landscaping Public landscaping along Main Street can significantly improve the pedestrian experience.
baskets on light posts can have a big impact.
street trees The use of trees and landscaping helps to separate pedestrians from motor vehicle traffic. Plants also provide interest; they soften the appearance of hard surfaces and provide color, fragrance, and seasonal decor. Other benefits of street trees include providing shade in areas where there is extensive pavement.
street trees Street trees frame the street and provide pedestrian refuge from vehicles.
17
CHAPTER TWO
#3 SIDEWALKS design for people first! Pedestrian infrastructure is critical. Streetscape design elements, such as curb extensions and colored concrete crosswalks, create safer pedestrian environments.
MAKE IT WIDE!
wide sidewalks Wide sidewalks are desirable and provide opportunities for a range of activities.
curb extensions
A wide sidewalk provides ample room for downtown activity including outdoor dining areas, street furniture, and small gatherings.
Curb extension “bump outs� allow pedestrians to cross the street in a shorter distance and help slow traffic.
crosswalks A continuous network of sidewalks and crosswalks establish a pedestrian-oriented environment.
18
DESIGN GUIDELINES
PARKING on-street parking On-street parking provides consumers with easy access to downtown businesses and creates a buffer between traffic and sidewalks.
public
#4 existing parking lots Existing parking lots can be screened with seat walls, landscaping, and public art.
take it out back! (Or at least to the side) Parking lots in front of downtown businesses disrupt a continuous building street wall, which is more inviting to pedestrians. Locate surface parking areas behind (preferable) or to the side of the principal building line and buffer the lot from the sidewalk with landscaping or low walls and fences.
retrofit existing lots Existing parking lots can be enhanced by landscaping and/or low retaining walls.
shade trees Where possible, provide shade trees for larger parking lots.
on-street parking On-street parking helps to create a barrier between pedestrians and motorists.
19
CHAPTER TWO
#5 SITE FURNISHINGS & INFRASTRUCTURE
drinking fountains Artful drinking fountains can provide a creative touch to downtown.
if you build it, they will come! Provide the necessary infrastructure to support a
public art
vibrant downtown.
»» LIGHTING. Consider both pedestrian and
Provide a permanent base for art exhibits.
vehicular lighting.
»» SEATING. Benches, seatwalls, rocking chairs,
and artistic yet functional seating should all be considered.
»» LITTER RECEPTACLES. Litter receptacles can be installed along with other street furniture in a similar style to help create continuity.
»» DRINKING FOUNTAINS. These can be creative.
wayfinding signs Wayfinding helps customers find downtown businesses!
Also, don’t forget about dogs!
»» RESTROOMS. Public restrooms are a great downtown asset.
»» SIGNAGE AND WAYFINDING. Town banners and directional signs help navigate downtown visitors.
»» BASE FOR PUBLIC ART. Provide the structural base for art exhibits.
»» BICYCLE RACKS. Bike racks can be a work of art!
20
lighting & trash receptacles Lighting and trash receptacles can add to community character.
#6 BUILDINGS The ""Street wall
MAINTAIN THE STREET WALL!
A “street wall” is created when buildings are located next to one another without any disruption. Extended street
public
DESIGN GUIDELINES
walls are critical for a healthy downtown. For this reason, parking lots should be placed on the side or rear of buildings and In-fill development is strongly encouraged.
mixed-use Encourage multi-story buildings that provide for mixeduses. Healthy downtowns provide for a mix of land uses that allow both commercial spaces, such as retail shops, galleries and restaurants, and residential units, such as
street wall
loft apartments and townhouses. Greater density and mixed-uses are achieved through zoning that allows and provides incentives for residential uses in downtowns.
Maintain and continue the street wall as it is one of the principal defining characteristics of the downtown district.
Maximum setbacks will be required to ensure that buildings front along the street and adjacent to sidewalks or low retaining walls.
façade improvement program Voluntary Façade Improvement Programs reimburse businesses for a portion of the façade improvement costs.
LIVE HERE WORK HERE
mixed use Mixed use buildings can utilize the ground floor for commerce and upper levels for residential housing. People living downtown is what makes downtown come alive!
21
CHAPTER TWO
#7
BRANDING Who is walnut cove? Create a unique, recognizable brand for Walnut Cove.
MONUMENT SIGNS Monument signs are often the first thing visitors see and signify the gateway to your town.
Having a community brand helps create a perception that
create a unique brand
the locale is business-friendly, innovative, energetic, etc. The theme of the brand can be utilized on:
»» Gateways; »» Monument Signs; »» Banners; and »» Wayfinding Signage.
Create a unique, recognizable brand for Walnut Cove.
CREATIVE BANNERS Banners help tell the story of your town and can be custom designed to highlight festivals, events and seasons.
PROPOSED BRANDING FOR WALNUT COVE
banner concept
proposed town logo & slogan ENJOY Summertime in Our Town Our Roots Run Deep
22
DESIGN GUIDELINES
#8 public
PROGRAMMING CREATE YEAR-ROUND DOWNTOWN ACTIVITIES Schedule civic activities, such as street festivals and outdoor concerts, in public areas. These activities not only attract patrons, but also provide a chance for people to explore their downtown.
SPRING
SUMMER
FALL
WINTER Street festivals, outdoor concerts, and other events held downtown are a great way to create excitement on Main St. and attract customers. These events should be held year-round.
23
private
PRIVATE Create an inviting pedestrian experience. It’s not just a nice thing to do; it can help
INCREASE RETAIL SALES. THE SUBSEQUENT PAGES DESCRIBE EIGHT CONSIDERATIONS WHICH WILL BE THE RESPONSIBILITY OF THE TOWN OF WALNUT COVE.
#1
#2
#3
BE INVITING
SCREENING
PARKING & DRIVEWAYS
#4
SITE FURNISHINGS
#5
#6
#7
#8
SIGNAGE
RETAIL DISPLAYS
LANDSCAPING
BUILDINGS
#1 BE INVITING
OPEN YOUR DOORS!
KEEP YOUR DOORS OPEN
Customers are more likely to enter your business if the door is open.
Open your doors. Consider an air curtain that would allow you to keep your door open during cooler months.
PRIVATE
DESIGN GUIDELINES
EXTEND your business INTO THE STREET Anything you would put in a window display can be extended into the street. Avoid the garage sale look of clothes racks and cardboard boxes. Positive ways to extend into the street include dressing manikins in merchandise or hanging quilts on railings.
EXTEND INTO THE STREET Extend your business into the street with dining spaces or retail merchandise.
no clothes racks Avoid the garage sale look.
25
CHAPTER TWO
#2 SCREENING
screen dumpsters
Dumpsters are not focal point material
Dumpsters should be hidden or screened.
Locate your dumpster in a hidden area. If this is not possible, screen your dumpster. Utility equipment, HVAC and similar mechanical equipment should be treated in the same manner.
Screen Parking lots & service areas Parking lots and loading docks can be a necessary part of a business, but often times these areas are neglected or unappealing. Screening these areas with walls or landscaping can increase curb appeal for your business and
generally
improve
community
character.
Just
remember:
Screen HVAC HVAC systems should be located on the side or rear of buildings and be screened.
INCREASED CURB APPEAL = INCREASED VISITORS = INCREASE SALES.
Screen Parking Screening walls can be softened with landscaping. In this example, historical photos of the town provide visual interest.
26
DESIGN GUIDELINES
PRIVATE
#3 PARKING & DRIVEWAYS design for people first! Locate parking areas behind or to the side of the principal building line and buffer the lot from the sidewalk with landscaping and/ or low walls and fences less than 3 1/2’ in height. If retrofitting a building with a parking in front, consider this newfound space an asset! Outdoor dining, a plaza, a landscaped streetyard; re all great opportunities to attract pedestrians to your business!
NO PARKING IN FRONT Parking in front of buildings effects the downtown charm by disrupting the “street wall.” In addition, parking lots located in front of buildings make pedestrians feel uncomfortable and unprotected.
sharing is caring when it comes to driveways on main street
share lots & reduce curb cuts Shared parking lots reduce the number of curb cuts creating a more walkable downtown. More sidewalks = more people walking = stronger downtown economy.
Sharing driveways reduces the number of times the sidewalk is interrupted. The longer a continuous sidewalk, the better the pedestrian experience.
landscape along the street Landscaping buffers separate parking areas from pedestrian areas and help beautify downtown.
27
CHAPTER TWO
#4 SITE FURNISHINGS
the husband bench
the “husband bench”
Every retail shop should include at least one outdoor bench flanked by planters.
Husbands, and other shoppers, enjoy having a place to sit while others are shopping inside.
Café dining / outside dining Add tables and chairs outside in front of your business, if possible, even if you’re not a restaurant or coffee shop.
Functional art Everyday furnishings, like benches and bike racks, can be
functional art
art pieces.
Bike racks assist with beautification efforts.
Outdoor dining On-street dining can help create a lively downtown.
28
#5 SIGNAGE
blade signs
Pedestrian scale
“Blade signs” are oriented towards pedestrians.
Signage must be oriented and sized appropriately for pedestrians.
PRIVATE
DESIGN GUIDELINES
small is beautiful menu boards
Signs do not have to be large and overbearing or cluttered with excess information; they should be fairly simple and keep with the character of high-quality neighboring
Menu boards can be exhibited outside.
signs. Internally illuminated signs and electronic message board signs are discouraged.
Menus and chalk boards Add menus and chalk boards to exterior spaces to give pedestrians more information about what’s inside your business.
blade signs Blade signs are hung perpendicular to the building. These types of signs are directed at pedestrians.
chalk boards Chalk boards can be used for menus or daily messages.
29
CHAPTER TWO
#6 RETAIL DISPLAYS
street appeal
Extend retail into the street
Window displays can tastefully extend into the street.
Extend window displays to exterior spaces. If you display it in your windows, consider displaying it outside, as well. What not to do: Avoid the garage-sale look. No exterior merchandising; no cardboard boxes filled with piles of merchandise, nor any clothes racks, should be displayed outside.
window displays Window displays should frequently showcase new items. Keep them current and changing with seasonal decor.
keep it simple Catch window shoppers’ attention while giving them a glimpse into your store.
30
DESIGN GUIDELINES
LANDSCAPING
PRIVATE
#7 window boxes
LOTS AND LOTS OF PLANTS AND POTS Use a combination of window boxes, planters, and landscape areas. Plants provide interest; they soften the appearance of hard surfaces and provide color, fragrance, and seasonal decor. Larger pots are more eye-catching than smaller ones.
hanging baskets
planters 31
CHAPTER TWO
#8
BUILDINGS entrance Complement the streetscape and established building
the entrance This entrance is easily identifiable and flanked by two planters.
presence with welcoming and noticeable entrances. Consider using architectural features, such as transoms and sidelights, changes in roof line, different massing, and/or unique materials.
orientation Orient principal faรงades and principal entrances toward the street. Where buildings front on two streets, a single entrance may be located on the corner.
windows and doors The building architecture should create interest through significant glass; approximately 60% of building fronts should incorporate glass.
ground floor Buildings should be organized so the ground floor has
GLASS! Glass in windows and doors lets people see what you have for sale and provides a welcoming feel to your building.
the tallest apparent height with shorter upper stories.
ground floor Using different colors and materials helps to distinguish the ground floor from the upper story.
32
3 recommendations THIS CHAPTER SERVES AS THE HEART OF THE MAIN STREET REVITALIZATION PLAN.
This chapter provides recommendations for the plan’s three core areas: facades; streetscapes; and site specific study areas. These recommendations cast a vision for a future and vibrant Walnut Cove.
IN THIS CHAPTER »» Façade Considerations »» Façades »» Streetscape »» Site Study Areas
CHAPTER THREE
#1 façade considerations FAÇADES The
consultant
team
conducted
a
thorough
photographic inventory of the entire building frontage along Main Street.
The purpose was to show how
THE FOLLOWING FAÇADE TREATMENTS ILLUSTRATE GENERAL PATTERNS, RATHER THAN SPECIFIC PRESCRIPTIONS.
comprehensive façade improvements could enhance the main street business district. The intention is to show care, enduring materials, strong rooflines, a
4
more inviting shopping environment through greater number of windows, and greater consistency among sign bands.
3 6
8
5 7
1 2
EXISTING
34
1
WATER TABLE The water table provides a clear demarcation of the buildingโ s faรงade base using materials that contrast with the primary faรงade material.
2 STOREFRONT: THREE PART SYSTEM
A. A resilient "water table" band, such as masonry or cementitious panel; B. A clear glazed view/display band; and C. A clear or translucent glazed transom band, or crosspiece above a window.
3 SIGNAGE The signage, if applied to the faรงade, should act as an architectural "header" over the storefront. If the signage is turned perpendicular to the faรงade, then it might be located directly above the faรงade's main entry point.
4 AWNING / CANOPY Awnings or canopy roofs may be constructed of light metal roofing materials and supported by light steel or heavy timber framing.
5 UPPER LEVEL Glazed and blind window treatments should possess a clear articulation of trim around the opening. The trim should be of contrasting color to the material used on the primary faรงade. If the trim is the same material as the primary faรงade, then the articulation should provide a sense of depth and shadow.
6 CORNICE
faรงades
RECOMMENDATIONS
Develop a clear and strong cornice line at the top of the faรงade with integrated brackets.
7 STRUCTURE Develop a clear articulation of implied structural support and rhythm in each unique faรงade.
8 ORNAMENT Blind window openings and other architectural accessories, such as the roundel included in the 1-story building in the sketch at left, provide opportunities for small, unadorned buildings to "punch above their weight" in the overall faรงade plan for relatively little cost.
35
CHAPTER THREE
#2 façades LOOKING EAST ALONG MAIN STREET The intent of the façade treatments is to show:
»» care, enduring materials, strong rooflines, »» a more inviting shopping environment through greater number of windows, and; »» greater consistency among sign bands.
FAÇADE CONCEPT
4th EXISTING
36
3rd
faรงades
RECOMMENDATIONS
2nd
37
CHAPTER THREE
#2 faรงades LOOKING WEST ALONG MAIN STREET
Faรงade improvement programs are a critical tool for advancing downtown revitalization efforts. Basic and inexpensive faรงade treatments can drastically improve the downtown image.
FAร ADE CONCEPT
2nd EXISTING
38
3rd
RECOMMENDATIONS
TOWN HALL faรงades
The concept to the right represents one of the many ways general faรงade treatments could be applied to this building.
2 story building w/ parking behind
restore theater w/ new store front
alley gateway
4th
4th 39
CHAPTER THREE
#3 streetscape_45 degree parking concept streetscape PLAN
40
streetscape
RECOMMENDATIONS
41
CHAPTER THREE
#3 streetscape_45 degree parking concept This option shows how Main Street could be re-striped to provide angle parking on the west side of the street. Curb extensions, crosswalks, and pedestrian refuge islands create a safer, more walkable downtown. Street trees, pedestrian street lights, banners, and gateways provide an improved aesthetic to the downtown.
streetscape EXHIBITS
a ROUNDABOUT GATEWAY A roundabout at 1st Street will slow traffic and “set the stage� for a vibrant Walnut Cove Main Street. Furthermore, roundabouts keep traffic moving steadily while calming speeds.
b 45 DEGREE PARKING 45 degree parking provides for a significant increase in on-street parking, but could present some safety concerns because drivers will need to back into traffic. Another option, reverse angle parking, would require drivers to back into the angled parking space. Although this requires education, it does allow drivers to safely pull forward when going back into traffic.
Angle parking would slow traffic down as vehicles back out of spaces.
42
C BUMP OUTS Bump outs are a critical streetscape component. Located at intersections or mid-block crossings, this feature makes for a more comfortable pedestrian experience.
D BANNERS Banners can be a fun and creative way to beautify the Town of Walnut Cove. In the concept illustrated below, walnut tree leaflets are utilized on each seasonal banner to maintain a common theme.
streetscape
RECOMMENDATIONS
ENJOY Summertime in Our Town Our Roots Run Deep
Our Roots Run Deep
ENJOY Summertime in Our Town Our Roots Run Deep
Our Roots Run Deep
43
CHAPTER THREE
#3 streetscape_parallel parking concept streetscape PLAN
OLD HOTEL SITE
44
streetscape
RECOMMENDATIONS
45
CHAPTER THREE
#3 streetscape_parallel parking concept This street design maintains the existing configuration of parallel parking on both sides of Main Street while adding amenities that would significantly improve the downtown as a shopping district. Planted medians are strategically placed to maintain critical left turns. Medians help to calm traffic, improve the aesthetic of the street, and provide a pedestrian refuge island for people crossing Main Street. Curb extensions create a shorter travel distance for pedestrians. Curbs only extend as wide as the parallel parking lanes, thereby not intruding on the travel lanes and turning radii. Mid-block pedestrian crossings make it easier and safer for pedestrian movement. All of these improvements are aimed at keeping traffic flowing while calming it significantly. Study after study suggests that a walkable and inviting downtown is a more successful downtown.
streetscape EXHIBITS
a ALLEYWAY TO PUBLIC PARKING The alleyway between the old livery and Walnut Cove Motor Co. currently serves as the only access to the “back of house� of these buildings. The Town of Walnut Cove could explore a creating a public parking lot behind these buildings and make the alleyway either pedestrian-only or to accommodate vehicles, as well.
b MAIN STREET DINER A decorative sidewalk treatment and pedestrian-scale signage create a safer environment near Main Street Diner.
EXISTING EXISTING
46
EXPANDED RETAIL CONCEPT
EXISTING
c DUNLAP “PARKLET”
streetscape
RECOMMENDATIONS
A “parklet” is a sidewalk extension that provides more space and amenities for people
OUTDOOR DINING CONCEPT
using the street. Parklets are typically installed on parking lanes and use several parking spaces.
Outdoor gathering areas are an important part of a successful Main Street. Consider sacrificing some on-street parking to create significant sidewalk extensions that provide retail and/or outdoor dining space.
47
CHAPTER THREE
#4 SITE STUDY AREAS 1. OLD HOTEL SITE
2ND STREET
The Town of Walnut Cove should consider a publicprivate partnership to develop the old hotel site
8
located at the intersection of 2nd St. and Main St. This partnership would help to ensure that key parcels would be developed in accordance with other downtown
MIXED-USE
revitalization efforts.
MIXED-USE OPEN BELOW
Although the site is small, a mixture of uses can be
PLAZA WITH OUTDOOR DINING
combined to provide for a dense & active area that supports downtown economic development. This 1/2
PARKING 15 SPACES
and 4,300 sq. ft. of commercial space.
MAIN STREET
acre tract can provide for 11,700 sq. ft. of residential 15
MIXED-USE
SITE PLAN
TOWN HOME
TOWN HOME
TOWN HOME
SITE STUDY AREA 1 OLD HOTEL SITE vicinity map FOWLER PARK
OLD HOTEL SITE
48
RECOMMENDATIONS
PERSPECTIVE
2N D ST RE M
AI
N
ST
R
EE
T
ET
{
THIS 1/2 ACRE TRACT CAN PROVIDE FOR 11,700 SQ. FT. OF RESIDENTIAL AND 4,300 SQ. FT. OF COMMERCIAL SPACE. 49
CHAPTER THREE
#4 SITE STUDY AREAS 2.”THE COVE” @ FOWLER PARK Utilizing Fowler Park’s unique topography, this site could be re-purposed as an amphitheater where the town could host regular events and concerts. This asset would help foster a greater sense of community and attract consumers to downtown businesses.
{
(FOWLER PARK) CAN ATTRACT CONSUMERS TO DOWNTOWN BUSINESSES.
SITE PLAN
vicinity map FOWLER PARK
OLD HOTEL SITE
50
RECOMMENDATIONS
SITE FEATURES
STREAM BANK ENHANCEMENT
ADVENTURE PLAYGROUND
STAGE
AMPHITHEATER 51
4 Implementation WITH STRONG LEADERSHIP, PATIENCE, AND PERSEVERANCE, THIS PLAN CAN FUNDAMENTALLY IMPROVE THE ECONOMIC POSITION OF WALNUT COVE.
This chapter serves a guide for strategically and fiscally realizing the plan recommendations. Because of the cost of improvements, it will be important to implement the plan in phases. Also, there are specific grant opportunities available to the town, but the town must position itself to compete for this limited funding opportunities.
IN THIS CHAPTER
»» Phasing Plan »» Implementation Strategies »» Estimate of Probable Costs »» Zoning Ordinance Changes
CHAPTER FOUR
PHASING PLAN streetscape Phasing
PHASE 2
PHASE 3
PHASE 1
PHASE 1 THE NORTHERN GATEWAY (2016-2021)
PHASE 2 THE SOUTHERN GATEWAY (2021-2026)
PHASE 3 THE HEART OF MAIN (2026-2031)
Phase 1 includes the renovation of Fowler Park and streetscape improvements that establish an explicit northern gateway into downtown Walnut Cove. This phase includes improvements for the entire intersection (all four corners) of 5th and Main Street. Fowler Park is included because this project was well-received at the public workshop. The northern gateway serves as an ideal pilot project – this project is relatively inexpensive, contains many of the key elements proposed throughout the entire streetscape plan, and will significantly improve the town’s character as an independent project.
Phase 2 extends from the roundabout at Old Town Road to 2nd and Main Street. This phase includes improvements for the entire intersection (all four corners) of 2nd and Main Street. Similar to the northern gateway, this phase will significantly improve the town’s character as an independent project and complete a “bookends” approach to implementing the overall master plan.
With Phase 1 and 2 complete, Phase 3 will link these sections and extend from 2nd to 5th street. The success of previously completed phases should establish public support to realize the entire streetscape plan. If the final phase is not complete, the two gateways will independently serve as significant enhancements to Walnut Cove’s commercial center.
61
IMPLEMENTATION
Estimate of probable cost PHASE 1: FOWLER PARK & NORTHERN GATEWAY PHASE 2: SOUTHERN GATEWAY INTO DOWNTOWN PHASE 3: STREETSCAPE & OFF STREET PARKING
Phase I : Fowler Park & Northern Gateway to Downtown Material Fowler Park Adventure Playground Amphitheater Design, Engineering & Surveying Grading for Amphitheater Landscaping Monument Sign Stairs Stream Enhancement Subtotal Northern "Gateway" into Downtown Prep Costs: Engineering, Surveying & Permitting Mobilization Bump Outs (Curb Extenstions) Crosswalks (signalized) Crosswalks (unsignalized) Lighting Maintenance of Traffic Mid-Block Refuge Island and Crossing Other Landscaping Pavement Marking Planted Median Re-striping roadway and parallel parking Sidewalk Re-construction Street Trees Traffic Signage/Rapid Flash Beacon Wayfinding Signage and Banners Subtotal
Phase II: Southern Gateway Into Downtown
Cost / Unit ($)
Unit Quantity*
ea ea
1 1
$ 42,000.00 $ 250,000.00
ea ea ea ea ea
1 1 1 1 1
$ $ $ $ $
ea. ea. ea. ea. ea ea. ea. lin. ft. sq. ft. lin. ft. sf ea. ea. ea.
Total for Both Areas Construction Contractor Overhead & Profit, etc. (18%) Contingency (20%) Grand Total
4 8 3 8 1 1 11 650 1820 2000 6800 5 1 8
$ $ $ $ $ $ $ $ $ $ $ $ $ $
60,000.00 45,000.00 3,500.00 4,500.00 20,000.00
21,000.00 7,500.00 2,500.00 3,500.00 7,000.00 7,500.00 250.00 12.00 10.00 12.00 8.00 300.00 14,000.00 650.00
Total ($)
$ $ $ $ $ $ $ $ $
42,000.00 250,000.00 75,000.00 60,000.00 45,000.00 3,500.00 4,500.00 20,000.00 500,000.00
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
73,000.00 34,024.59 84,000.00 60,000.00 7,500.00 28,000.00 7,000.00 7,500.00 2,750.00 7,800.00 18,200.00 24,000.00 54,400.00 1,500.00 14,000.00 5,200.00 428,874.59
$ $ $ $
928,874.59 167,197.43 185,774.92 1,281,846.93
Phase III: Streetscape & Off Street Parking 2nd-5th Streets
Cost / Unit ($)
Material Phase II: Southern Gateway Into DowntownUnit Quantity* Prep Costs Material Unit Quantity* Construction Staking Prep Costs Demolition Engineering Geotechnical, Electrical), Surveying & Permitting Construction(Civil, Staking Geotechnical Demolition Testing Incidental Grading Engineering (Civil, Geotechnical, Electrical), Surveying & Permitting Mobilization Geotechnical Testing Subtotal Incidental Grading
Cost / Unit ($)
Mobilization Streetscape Elements Subtotal Bump Outs (Curb Extenstions) Streetscape Elements Crosswalks (unsignalized) Lighting Bump Outs (Curb Extenstions) Mid-Block Island and Crossing CrosswalksRefuge (unsignalized) Maintenance of Traffic Lighting Other Landscaping Mid-Block Refuge Island and Crossing Planted Median Maintenance of Traffic Re-striping roadway Other Landscaping and parallel parking
ea. ea. ea. ea. ea. ea. ea ea. ea. ea. sq.eaft. lin.ea.ft.
8 2 188 12 1 18 11 2610 1 300 1
Planted Median Round-a-bout Re-striping roadway and parallel parking Sidewalk Re-construction Street Trees Round-a-bout Traffic Signage/Rapid Flash Beacon Sidewalk Re-construction Wayfinding Signage and Banners Street Trees Subtotal Hardscape Elements Traffic Signage/Rapid Flash Beacon
sq. ft. ea.ft. lin. sf ea. ea. ea. sf ea. ea.
2610 1 300 5408 111 1 5408 19 11
ea. Wayfinding Signage and Banners ea. Subtotal Subtotal Hardscape Elements Construction Contractor Overhead & Profit, etc. (18%) Contingency (20%) Subtotal Grand Total Construction Contractor Overhead & Profit, etc. (18%) Contingency (20%) Grand Total
1 19
Total ($)
$ 21,000.00 $ 2,500.00 $$ 21,000.00 3,500.00 $$ 7,500.00 2,500.00 $$ 7,000.00 3,500.00 $$ 25,000.00 7,500.00 $$ 10.00 7,000.00 $$ 25,000.00 12.00 $ 10.00 $$ 194,000.00 12.00 $ 8.00 $$ 194,000.00 450.00 $$ 14,000.00 8.00 $$ 650.00 450.00
$ $
14,000.00 650.00
$ $ $$ $$ $$ $$ $$
Total ($) 3,500.00 40,000.00 203,500.00 3,500.00 7,500.00 40,000.00 25,000.00 203,500.00 31,785.00 7,500.00 311,285.00 25,000.00
$ $
31,785.00 311,285.00
$ $ $$ $$ $$ $$ $$ $$
168,000.00 5,000.00 63,000.00 168,000.00 7,500.00 5,000.00 5,000.00 63,000.00 25,000.00 7,500.00 26,100.00 5,000.00 3,600.00 25,000.00
$ $$ $ $$ $$ $$ $$
26,100.00 194,000.00 3,600.00 43,264.00 4,950.00 194,000.00 14,000.00 43,264.00 12,350.00 4,950.00 571,764.00 14,000.00
$ 12,350.00 $$ 883,049.00 571,764.00 $ 158,948.82 $$ 176,609.80 883,049.00 $$ 1,218,607.62 158,948.82 $ 176,609.80 $ 1,218,607.62
Material Prep Costs
Unit Quantity*
Cost / Unit ($)
Total ($)
Construction Staking Demolition Engineering (Civil, Geotechnical, Electrical), Surveying & Permitting Geotechnical Testing Incidental Grading Maintenance of Traffic Mobilization
$ $ $ $ $ $ $
3,500.00 60,000.00 301,621.00 7,500.00 25,000.00 7,500.00 53,817.00
Subtotal
$
458,938.00
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
168,000.00 30,000.00 10,000.00 133,000.00 7,000.00 15,000.00 100,000.00 35,000.00 7,800.00 29,600.00 12,000.00 16,572.00 176,768.00 150,000.00 13,500.00 100,000.00 28,000.00 24,700.00
Subtotal Hardscape Elements
$
1,056,940.00
Subtotal Construction Contractor Overhead & Profit, etc. (18%) Contingency (20%) Grand Total
$ $ $ $
1,515,878.00 272,858.04 303,175.60 2,091,911.64
Streetscape Elements Bump Outs (Curb Extenstions) Crosswalks (signalized) Crosswalks (unsignalized) Lighting Maintenance of Traffic Mid-Block Refuge Island and Crossing New Community Parking Lots Other Landscaping Pavement Marking (in lieu of sidewalk) Planted Median Resetting Street Signs Re-striping roadway and parallel parking Sidewalk Re-construction Stormwater Infrastructure Street Trees Traffic Light on Decorative Pole & Mast Arm Traffic Signage/Rapid Flash Beacon Wayfinding Signage and Banners
ea. ea. ea. ea. ea ea. ea. ea. lin. ft. sq. ft. ea. lin. ft. sf ea. ea. ea. ea. ea.
8 4 4 38 1 2 2 1 650 2960 1 1381 22096 1 30 4 2 38
$ 21,000.00 $ 7,500.00 $ 2,500.00 $ 3,500.00 $ 7,000.00 $ 7,500.00 $ 50,000.00 $ 35,000.00 $ 12.00 $ 10.00 $ 12,000.00 $ 12.00 $ 8.00 $ 150,000.00 $ 450.00 $ 25,000.00 $ 14,000.00 $ 650.00
62
CHAPTER FOUR
implementation strategies site study areas
OLD HOTEL SITE The Town of Walnut Cove currently owns and controls the Old Hotel Site. The town must be patient as it considers when and how it releases this property to a private developer. This property has the potential to serve as the downtown’s newest private development and become a catalyst for spawning additional new development. The conceptual plan for Old Hotel Site presents a mixed-use (commercial and residential) concept for this site, but the town should remain open to all types of development would adhere to the recommended building form provided within this plan. The town should consider utilizing NC’s Public-Private Partnership (P3) legislation that allows the town to “shop” for potential developers. The town should be willing to provide incentives to the “right” developer that might include a significant, if not complete, reduction in land costs and improved surrounding public streetscapes.
FOWLER PARK The concept plan for a renovated Fowler Park was well-received at the public workshop. Should elected officials wish to pursue development of this facility, there should be consideration to apply to the NC Parks and Recreation Trust Fund (PARTF) for grant support. PARTF is currently recommending projects up to $250,000 and applicants must provide a 50% cash match for the total project cost. PARTF accepts applications in May of each year. In addition, this grant fund is highly competitive and projects are primarily selected through a point system. To ensure competitiveness, the town should consider the following before submitting a PARTF application:
1. Develop a Site Specific Master Plan for Fowler Park. This element is worth 10/115 points. See
PARTF plan requirements within Appendix. Furthermore, this plan will need to make strategic recommendations, such as providing a certain number of new facilities, in order to maximize other points within the PARTF application.
2. Adopt a 3-5 year capital improvement plan for parks and recreation. This element is worth 3/115 points and will demonstrate the town’s committed cash grant match. PARTF projects can be developed over a three year period.
3. Conduct public meetings in accordance with the grant requirement. This requirement demonstrates public knowledge and input within the project development process. This element is worth 5/115 points.
4. Ensure that the county’s existing recre-
ation survey (completed in 2009) will be accepted by PARTF. This element is worth 5/115 points. The survey completed by Stokes County in 2009 should be accepted by PARTF although this survey did not reference Fowler Park explicitly.
5. Receive a formal endorsement from at least two local community groups. This item is worth 3/115 points and can include civic groups, neighborhood associations, advisory boards, etc.
6. Create a Parks and Recreation Board. An endorsement from this board or a similar board is worth 2/115 points.
63
IMPLEMENTATION
zoning ordinance recommendations INTENT 1. Promote the sustainable development of
• One (1) parking space per unit of market rate housing. • One (1) parking space per four (4) units for: senior housing; housing that is affordable for persons with forty percent (40%) area median income and below; units under five hundred and fifty (550) square feet; single room occupancy housing; boarding or rooming homes; and other special needs housing.
Walnut Cove’s Main Street corridor.
2. Preserve and protect the public health,
safety and welfare of the citizens and workers of the city.
3. Promote efficient utilization of land for
age shall be encouraged to be occupied by a building
SETBACK FROM RESIDENTIAL ZONES »» Five (5’) foot setback required between Main Street and residentially zoned lots
2. Exceptions provided for small lots, adaptive LOCATION AND SCREENING OF PARKING AND reuse of historic structures and buildings DRIVE AISLES that meet the form standards built prior to »» Parking lots and drive the existing parking code. aisles must be screened by a 36”-48” solid 3. Allows parking requirements to be met off-
business, housing, and multi-use development along Main Street.
4. Improve the function and appearance of
Main Street, and enhance the convenience, ease and enjoyment of walking, shopping, and public gathering.
site or as provided by an operational parking plan.
5. Clearly define and activate the public realm by locating buildings to form street edges and corners, and locating entrances and windows to activate the street level.
Parking capacity of small parcels
screening device such as a masonry wall or solid evergreen hedge
»» A five (5’) foot wide landscape buffer
area with a six (6’) foot tall solid screening wall (such as a privacy fence) required between a Main Street lot and a residentially zoned lot (this buffer area may double as the required setback)
6. Define building forms to be compatible with their context.
7. Provide appropriate buffers between incompatible uses and site elements.
Typical parking modules – land area requirements
8. Establish flexible parking standards that
respond to zone lot sizes, the pedestrian oriented nature of Main Street, and support the adaptive reuse of historic resources and buildings that meet Main Street forms.
USES The town’s B-1 zoning district shall encourages a strong mix of housing, office and commercial uses with flexible use requirements.
PARKING 1. Standard parking requirement • One (1) parking space per five hundred (1:500) square feet of nonresidential uses.
BUILDING PLACEMENT »» Main Street structures
HEIGHT & UPPER STORY SETBACKS »» Main Street Example #1
»»
must be built to within 1’ 6” of the zone lot line
»» 75% of Main Street front-
age must be occupied by a building
»» 25% of Side Street front-
age must be occupied by a building; 40% of the Side Street front-
• Maximum height: 38’ (approximately 3 stories) • Minimum height: 12’ -two-stories • No upper story setback required
Main Street Example #2 • Maximum height: 52’ (approximately 4 stories) • Minimum height: 24’ • Upper story setback: maximum building height must be setback 25’ from a zone lot line adjacent to a residentially zoned lot with no structure in excess of 38’ (within this setback the maximum building height is 38’)
ZONE OF TRANSPARENCY »» 60% of the area between
»»
3.5’ and 8.5’ above grade must contain windows on the Main Street
25% of the area between 3.5’ and 8.5’ above grade must contain windows on the Side Street
RESIDENTIAL STRUCTURE EXCEPTIONS »» Two options exist for structures used solely for residential occupancy
• Option A: The zone of transparency rests between 4’ and 10’ above grade, 40% of this area must be glazed on the Main Street and 25% on the Side Street • Option B: the structure may be setback between 5-10’ from the property line and the area of the setback must be enclosed by a screening device (certain architectural features or elements may protrude into this setback such as balconies)
»» The exceptions allow the residential structures to have a sense of privacy yet maintain a strong relationship between the building and the activity at street level.
ENTRANCES »» Primary entrances are required to face Main Streets
»» •A primary street facing
entrance may be angled on the corner or the may be setback no more than 10’ from the Main Street property
64
Appendix IN THIS CHAPTER »» PARTF Plan Requirements »» Public Private Partnerships
APPENDIX
PARKS AND RECREATION TRUST FUND Requirements for a Site Specific Master Plan for the Park
S i t e S p e c i f i c M a st e r P l a n f o r t h e P a r k :
A lo n g- r a n g e p l a n f o r o n e p a r k t h at c o nta i n s a s i t e a n a ly s i s ; a d es c r i pt i o n o f t h e c o m m u n i t y ’ s r e c r e at i o n a l n e e d s ; p r o p e r t y a c q u i s i t i o n b o u n d a r i es ; a n d t h e p r o p o s e d lo c at i o n o f a l l c a p i ta l i m p r o v e m e nts . A m a s t e r p l a n d o c u m e nt m u st a d e q u at e ly a d d r es s a l l o f t h e f o l lo w i n g i t e m s : »» Site analysis - Describe and evaluate the site’s »» Project costs - Include project cost for property natural, historic, and man-made features. These include items such as topography, soils, vegetation, hydrology, significant natural communities, wetlands, existing structures, and public access.
»» Recreational needs - Identify the recreational
opportunities that the public prefers using meetings or a survey. Describe how the recreational opportunities being proposed by the master plan relate to existing recreational facilities and services in the jurisdiction (this may be a part of the systemwide comprehensive plan).
»» Program description - Identify the main purposes of the park including a description of the how the local government will design the park to be used by the public.
acquisition and capital improvements, divided into phases if necessary. The cost information can be provided in a separate document that is submitted with the master plan.
»» Site Plans - Site plans and illustrations depicting the boundaries of land to be acquired and the location of facilities.
»» Public Involvement - Describe how the local
government involved a broad range of the citizens in its jurisdiction as the master plan was being developed. Examples include public meetings or advisory committee meetings. This description can also be provided in a separate document that is submitted with the master plan.
»» Physical needs - Identify the physical needs of the park’s site. Include any land the local government will acquire and any capital improvements (buildings, recreation facilities, roads, utilities). All land and capital improvements proposed in the PARTF application must be included in the master plan.
partf
Public-Private Partnerships
For complete information about Public-Private Partnerships: NCGS 143.128.1C
APPENDIX
c h a r a ct e r i s t i c s o f a p u b l i c- p r i v at e p a rtn e r s h i p 1 ) A C a p i t a l i m p r o v e m e nt p r o j e ct 2 ) B e n e f i t s b o t h a g o v e r n m e nta l e nt i t y a n d a p r i v at e d e v e lo p e r 3 ) C o n t r a c t e d t h r o u g h a d e v e lo p m e nt a g r e e m e nt 4 ) I n v o l v e s c o n st r u ct i o n o f a p u b l i c f a c i l i t y o r ot h e r i m p r o v e m e nts i n c lu d i n g :
a. Paving and grading b. Utilities c. Infrastructure d. Reconstruction or repair e. May include both public and private facilities
p - 3 d e v e l o p m e nt a g r e e m e nt r e q u i r e m e nts
Ot h e r K e y E l e m e nts o f P -3
MUST INCLUDE:
»» One single contract with owner/developer »» Shared costs and responsibilities »» Flexible contracting authority for construction,
»» Property interests of unit and developer »» Development responsibilities of unit and developer »» Financing obligations of unit and developer (developer responsible for at least 50% of cost)
»» HUB good faith efforts responsibilities MAY REQUIRE DEVELOPER TO:
»» Construct (or reconstruct) some or all of the project »» Construct additions to the projects »» Perform renovations to some or all of the project »» Purchase some or all of the equipment or materials for the project (both initial and subsequent)
»» Ensure HUB compliance
financing, and operation of public-private project
»» Developer selected based on qualifications »» Developer must finance at least 50% of project cost »» Development agreement establishes roles and responsibilities of unit and developer
»» Local Government Commission (LGC) must approve capital or operating lease
p-3
“OUR ROOTS RUN DEEP”