DC/SLA Chatper Notes - October 2006

President’s Corner: We Can Do It! Submitted by Shirley Loo, sloo@crs.loc.gov

The fourth annual SLA Recruit-a-Member Campaign has just started. Let's maintain our three month lead of all chapters by inviting colleagues or students to join SLA and the DC Chapter during October, November, and December. They will gain from the programs we offer, from member discounts, from access to Click University, from networking, from career resources, from leadership opportunities, and other benefits. They will also be supporting the profession. If enough members recruit new members, we may again win the chapter prize for having the highest number of new members of all the chapters. We won for the 2005 Recruit-a-Member Campaign and we can do it again. In addition, the New York City Chapter has extended a friendly challenge to our chapter to see which chapter will have the most members by the time of the Denver annual conference. You'll hear more about this challenge in the next few months.

An example of the level of our chapter's programming is the September 18 presentation on Web 2.0 and what it means for libraries. It was a big success with Mary Ellen Bates as the presenter. We closed registration a few days early because we were at capacity. Mary Ellen was a DC Chapter member until she moved to Colorado. She was awarded the DC/SLA Member of the Year Award in 1997. For more on her presentation, see Eileen Deegan's report on page 9. We were fortunate to have a wonderful venue for 100 participants due to the efforts of Barbara Folensbee-Moore. Our next live chapter program will be Wednesday, October 12. Todd Berkowitz will discuss "Enterprise RSS [really simple syndication]". Registration for the Young Professional October 17 panel on "The Future of Special Librarianship" has already closed. Check the events calendar for Click University Live! dates and locations. These sessions are free to members. Also coming up are our fall dine-arounds at local restaurants hosted by members. The dine-arounds are a great way to network and to check out restaurants.

The 2007 Leadership Summit will be held in Reno January 24 to 27. The Leadership Summit is open to all members; it is not limited to elected and appointed leaders. After representing the chapter at two Leadership

October 2006 Volume 67 No. 2 http://www.sla.org/Chapter/cdc

Inside this issue: President’s Corner ………1 Dine Arounds ……………3 Click U Live! ……………4 Susan Stamberg …………6 Web 2.0 Recap ………….9 Enterprise RSS …………11

Read about the new products and services from: • • • • •

InfoCurrent Library Associates Trak Legal Factiva Ebsco

Check us out on the Web http://www.sla.org/Chapter/cdc/

Special Libraries Association assumes no responsibility for the statements and opinions advanced by the contributors to SLA’s publications. Editorial views do not necessarily represent the official views of SLA. Acceptance of advertisement does not imply endorsement of the product by SLA. Subscriptions:Chapter Notes is free to DC/SLA members. Subscriptions to nonmembers are available at $10 per year.

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President’s Corner [cont’d from page 1]

Summits, I can attest to the value for those in leadership positions and those who would like to be in leadership positions.

At this Summit, keynote speaker Chip Heath shares how to use the principles of naturally sticky ideas to design messages that would be more effective. At Stanford, he teaches a course, How to Make Ideas Stick, that has now been taught to hundreds of students including managers, teachers, doctors, journalists, venture capitalists, product designers, and film producers. Chip is the co-author of Made to Stick: Why Some Ideas Survive and Others Die. There will be a book signing after his talk. The second keynote speaker, Ken Haycock, is the Director of The School of Library and Information Science at San Jose State University. His topic is “Leadership and You: Tackling the Dragon.” Registration is now open for the Leadership Summit.

Compare the member registration fee to the nonmember registration fee.

We are voting for new Chapter officers October 4 to 24 using Survey Monkey or paper ballots if requested. We have two candidates for each position and we ask that you vote for your choice of leaders. The Nominations Committee composed of Chair Susan Fifer Canby, Eileen Abels, Marilyn Bromley, Anne Caputo, and Sheryl Rosenthal has provided members with qualified candidates. Let's vote soon and have a higher 2006 voter turnout for our chapter elections. Successful candidates will be introduced at the annual banquet and business meeting on December 5.

After you vote, consider submitting a nomination for a DC/SLA chapter award to Awards Committee Chair Anne Caputo. Who do you think should be recognized for exceptional service or special achievement?

We've given Member of the Year awards since 1990 and Board of Directors awards since 1992. The 2006 recipients will be recognized at the annual banquet and business meeting. I hope that you've saved December 5th for the DC/SLA annual banquet and business meeting and that you register soon. Registration has just opened for the annual banquet and business meeting. Susan Stamberg of National Public Radio will be our featured speaker and we are pleased to have her at our first December banquet. Thanks to Past President Susan Fifer Canby for the suggestion of the speaker and for contacting her on our behalf.

DC/SLA Listerv Manager: Gulnar Nagashybayeva Government Documents Librarian NOAA Central Library SSMC-3, 2nd fl., E/OC4 1315 East-West Hwy. Silver Spring, MD 20910 Phone: 301-713-2607, ext. 143 gulnar.nagashybayeva@noaa.gov Send address changes for Chapter Notes to: Chapter Notes Editor 617 Edmondson Ave., Catonsville MD 21228

DC/SLA Chapter Notes | October 2006 | pg 2

Meet and Greet at Dine Arounds!

Submitted by Victor Monti, Victor@Monti.org

Hello! Join fellow chapter members for this fall's menu of DC Chapter Dine Arounds.

We gladly announce a wide range of pay-your-own dinners designed for having fun and networking.

Please look over the list below for great evening activities.

The big kickoff begins with a dinner in Tyson’s Corner on October 10. I encourage northern Virginians to have a good time at the Brio Tuscan Grille (www.brioitalian.com) at 1961 Chain Bridge Rd (near Barnes & Noble), serving freshly prepared Italian food. To attend, contact Lois Ireland at lois_ireland@freddiemac.com or (703) 903-3335.

On the 18th, please join Barbara Folensbee-Moore, who will meet you in Silver Spring at McGinty’s Public House (mcgintyspublichouse.com) on 911 Ellsworth Drive near the METRO rail stop. You’ll experience a traditional Irish pub and a pleasant evening. Express your interest in attending by contacting Barbara at bfolensbee-moore@morgan lewis.com or (202) 739-5131.

There are many other worthwhile dinners in a variety of areas and cuisines. So, contact a host to let them know you that you will be attending their Dine Around.

OCTOBER 10 (Tuesday) TYSON’S CORNER Brio Tuscan Grille 1961 Chain Bridge Rd, near Barnes & Noble Lois Ireland lois_ireland@freddiemac.com 703-903-3335 18 (Wednesday) SILVER SPRING McGinty’s Public House 911 Ellsworth Ave, near the Silver Spring METRO station Barbara Folensbee-Moore bfolensbee-moore@morganlewis.com 202-739-5131 24 (Tuesday) Ted’s Montana Grill 2200 Crystal Dr (Arlington)

CRYSTAL CITY

DC/SLA Chapter Notes | October 2006 | pg 3

Sharon Lenius 703-607-1334

sharon.lenius@us.army.mil

25 (Wednesday) DUPONT CIRCLE Sala Thai 2016 P Street, NW, Washington, DC (near the Dupont Circle Metro station) Eileen Rourke infoeer@yahoo.com (202) 3645949 26 (Thursday) ADAMS MORGAN Meskerem (6:30 PM) 2434 18th Street, NW, Washington, DC (closest Metro stations are Woodley Park /Zoo /Adams Morgan or U Street) Brenda Hill hillb@cna.org 703-824-2117 (RSVP by October 20) 30 (Monday) DOWNTOWN DC Bacchus Restaurant 1827 Jefferson Place, NW, (between the Farragut North and Dupont Circle Metro stations) Anne Caputo anne.caputo@factiva.com (202) 289-2103 NOVEMBER 7 (Tuesday) OLD TOWN La Porta Restaurant 1600 Duke Street, Alexandria, VA (near the King Street Metro station) Kristine Hensle kihens2000@aol.com 9 (Thursday) HYATTSVILLE (UMD) Franklin's Restaurant 5121 Baltimore Avenue Ryan Shepard ryanshepard@gmail.com (240) 582-2969

Dinners begin at 6:00 PM unless otherwise stated.

Please contact me (or Rick Davis - rdavis@uli.org) if you have questions or revisions.

New Click U Live! Seminars

One Dupont Circle, NW

Submitted by Susan Fournier,Susan.Fournier@icba.org

Metro--Red Line to Dupont Circle, use South exit

DC-SLA is offering Chapter members the opportunity to participate at no charge in the ever popular Click U Live Seminars. The Chapter purchases a site license and members may participate in the seminar at the given site. This does not allow individuals to participate from their own offices. Non -DC-SLA members must pay a $10 fee, payable via PayPal on the DC Chapter Web site. We will not accept checks on site. The seminars start PROMPTLY at 2 pm, it is best to arrive at least 10 minutes early to sign in, get seated and obtain handouts.

RSVP: Jennifer Boteler, jennifer.boteler@fhwa.dot.gov

October 5

This seminar will provide an introduction to some of the issues surrounding data mining, text mining and visualization of information in pursuit of improved competitive intelligence. We will review some of the current tools and techniques available to extract hidden knowledge from existing information and explore some of the possibilities and perhaps more importantly, limitations of these tools and techniques.

Smart Search Update Presenter: Rita Vine, Co-Founder, Workingfaster.com Calling all serious web searchers! Do you need to stay up to date on important web search developments and tools, but can't find the time?

Here's a great way to catch up on the latest and most important web search news without leaving your desk! Web search expert Rita Vine will cover the most important web search news and developments for librarians and experienced searchers. In her session, Rita will cover a grab bag of new resources (all free), specialized search tools, and important news about web search, designed to give you a quick update on the most important changes that affect web searching. You'll gain unique insights, save valuable time, and have a chance to hear one of North America's leading web search specialists sift through the news and inject her own expert views into this complex topic.

DATE: Thursday, 10/5/2006 TIME: 2:00 - 3:30 pm (Plan to arrive a few minutes early) LOCATION: American Council on Education (pick up name tag at front desk)

DC/SLA Chapter Notes | October 2006 | pg 4

October 19 Competitive Intelligence and Data Mining Carpe Diem Presenters: Bob Stewart and Bob Stembridge

DATE: Thursday, 10/19/2006 TIME: 2:00 - 3:30 pm (Plan to arrive a few minutes early) LOCATION: American Council on Education (pick up name tag at front desk) One Dupont Circle, NW Metro--Red Line to Dupont Circle, use South exit RSVP: Jennifer Boteler, jennifer.boteler@fhwa.dot.gov Mark your calendars for the next DC/SLA Board Meeting Tuesday, October 17, 2006 - 6:00 pm Library of Congress Madison Building 215 First and Independence Ave. SE Washington, DC

DC/SLA Chapter Notes | October 2006 | pg 5

Save the Date: December 5th Annual Chapter Meeting & Banquet DC SLA Chapter Annual Banquet and Business Meeting Tuesday, December 5th Guest Speaker: Susan Stamberg A RADIO CHAUVINIST IN A HI TECH WORLD "In a world of Ipods and book-scanning, Susan Stamberg waves the flag for turning radio dials and bound pages in search of information, company, solace, and depth.

Susan Stamberg is the Special Correspondent for National Public Radio in Washington DC. In 1971, as co-host of NPR's "All Things Considered," she became the first woman to anchor a nightly national news program. Stamberg's conversational interviewing style has been called "unique, direct, and effective." Her warm, comforting voice puts guests at ease and her ability to listen actively rarely allows a guest to mislead her. Stamberg is the author of two books, co-editor of a third, and has contributed to numerous periodicals. She has received broadcasting's major awards, was inducted into the Broadcasting Hall of Fame and the Radio Hall of Fame, and holds honorary degrees from Dartmouth College and other institutions.

Time: 6:00 - 7:00pm; Reception -- 7:00- 9:30pm; Dinner, Business Meeting and Presentation Location: Hilton Alexandria Old Town Hotel 1767 King Street Alexandria, VA 22314 Closest subway stop: King Street Metro (Blue or Yellow Lines) Cost: $25.00 members; $30.00 non members; $15.00 students/retirees Electronic payments may be made via PayPal. PayPal links are at the bottom of the event page. http://units.sla.org/chapter/cdc/events_files/Dec050 6.html After payment is submitted via PayPal or by mailing a check, please remember that you must also RSVP to Lorraine Bell at lorraine.bell@factiva.com. Checks should be made payable to "DC/SLA" and mailed to: Lorraine Bell Factiva, Suite 300 1600 K Street, NW Washington, DC 20006 Payment must be received by Wednesday, November 29th.

Register for the October 11 Program!

Development Information Workgroup: Meeting on Blogs, Wikis, and Social Networking Tools Susan Stamberg, NPR On Tuesday, December 5th, Ms. Stamberg will be the keynote speaker at the annual DC SLA Chapter banquet and business meeting. Come and hear this dynamic radio correspondent as she offers tips on interviewing and gives some behind-the-scenes peeks at the NPR library.

Date: Tuesday, December 5th

DC/SLA Chapter Notes | October 2006 | pg 6

What: SID/DIW April Meeting When: Wednesday, October 11, 2006, Noon - 2:00 Where: Winrock International, 1621 N. Kent Street in Rosslyn, Suite 1200.

Program: "Blogs, Wikis, and Social Networking Tools - Implications of emerging "interactive" online tools and services for international development".

This session will explore some of the emerging technologies and tools on the internet that allow interaction and collaboration among users and look for examples of how they are being applied (or how they might be applied) to international development work.

Joe Pringle, Project Director at Forum One Communications, has over eight years experience helping clients conceive, design, and implement online tools to support public policy and international development projects. He has consulted for a wide range of clients including public utilities, nonprofit organizations, government agencies, industry associations and the private sector and has work experience in 10 countries in Asia, Africa and the Caribbean. He holds Bachelor's degrees in Chemistry and Math and Natural Science from Washington and Lee University and the Master of Science Degree in Environmental Sciences and Engineering from the School of Public Health at the University of North Carolina.

A question and answer discussion will follow the presentation.

Directions to Winrock International: From the Rosslyn Metro Station in Arlington (Orange & Blue line): As you exit Metro turn right, walk a half block on Moore Street to Wilson Blvd.

Turn left on Wilson Blvd (downhill), cross Lynn Street and continue to the next street, Kent Street.

Turn left on Kent Street and walk half a block.

Winrock is located in the building at the extreme left of a complex of three buildings which you enter via a courtyard on the right hand side of Kent Street (large letters above the courtyard entrance read "Rosslyn Plaza"). 1621, is on the left once you enter the courtyard. Take elevator to 12th floor.

Parking is available under the building complex.

Enter on Arlington Ridge Road off of Wilson Blvd., which is the next street over from Kent St, just east of Kent Street (downhill from Kent Street). The address is 1621 N. Kent Street in Rosslyn, Suite 1200. Phone: 1.703.525.9430

DC/SLA Chapter Notes | October 2006 | pg 7

“Searching” for a Spicy Discussion?

Check out the DC/SLA Book Club’s October Event Submitted by Eileen Deegan

During the thick of this fall’s sports and election season, the DC/SLA Book Club will tackle a similarly hyper-competitive arena – the Internet search industry. Join the Club on Monday, October 16, 6:30 – 8:30, at El Tamarindo, to discuss John Battelle’s The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture.

According to Library Journal, Battelle’s history of Google’s development, “skillfully examines ethical and political issues of search…. The implications of search as a cultural marker and what its future might hold make this a thought-provoking work with relevance beyond business and technology.”

Apropos to our own local community, DC/SLA members will be interested to know that Battelle’s book also acknowledges the work of one of our Chapter’s prominent colleagues.

El Tamarindo, located at 1785 Florida Avenue NW, in Adams Morgan, is approximately a ten-minute walk from either of the following two Metro stations: - Dupont Circle Metro on the Red Line (Take the Q Street exit, walk up 18th Street).

- U Street/Cardozo Metro on the Green Line (Take the 13th Street & U Street exit, walk on U Street almost to 18th Street).

A Washington Post review of El Tamarindo can be found at: http://www.washingtonpost.com/ac2/wpdyn?node=cityguide/profile&id=792174.

Any DC/SLA member is welcome to attend the Club’s discussion / dinner. Please RSVP to Eileen Deegan at deeganeg@state.gov or 202-453-8073.

To learn more about the DC/SLA Book Club visit: http://www.sla.org/chapter/cdc/bookclub.html.

Save the Date! Oct 23 Hot Topic: Government Information and Government Secrecy Submitted by Peggy Garvin, peggy@garvinconsulting.com

Event: “Current Issues in Access to Government Information”

The program is free of charge and open to the library and information professional community.

You do not need to register.

We are excited to have two distinguished speakers lined up for this timely program. Louis Fisher is an internationally renowned specialist on Congress, the separation of powers, and executive privilege.

His most recent book is In the Name of National Security: Unchecked Presidential Power and the Reynolds Case (Lawrence, KS: University of Kansas Press, 2006). He is the author of the classic Constitutional Conflicts between Congress and the President, 4th ed., also from University of Kansas Press, and numerous other books, law review articles, and newspaper and magazine articles.

Patrice McDermott, the new director of OpenTheGovernment.Org, is familiar to many of us as the former government relations specialist for the American Libraries Association (ALA) Washington Office. Patrice is author of the forthcoming book The State of Public Access to Federal Government Information (Lanham, MD: Bernan Press). She has a doctorate in political science and a master of library science degree, as well as many years of experience working on information policy issues in Washington, DC. Her organization, OpenTheGovernment.Org, recently published the frequently-cited report “Secrecy Report Card: 2006.”

When: Monday, October 23rd, 6:30 p.m.

Where: Hyatt Regency Washington on Capitol Hill, 400 New Jersey Avenue, NW, Room: Columbia B (Nearest Metro Stop: Union Station) Speakers: Dr. Louis Fisher, Constitutional Law Specialist, Library of Congress Law Library Dr. Patrice McDermott, Director, OpenTheGovernment.Org What: The Government Information Division (DGI) of SLA is joining with the Government Documents Roundtable (GODORT) of ALA to sponsor this opportunity to network and learn. Aimee Quinn, GODORT Chair, and Richard Huffine, DGI Chair, will provide brief introductions to their respective groups.

DC/SLA Chapter Notes | October 2006 | pg 8

Chapter Election of Officers: October 4-24 Voting will primarily be digital, using Survey Monkey. Invitations to vote digitally will be sent directly to each Chapter member, and will also be put on the Chapter discussion list and Web site, at http://units.sla.org/chapter/cdc/candidates2006.html

Paper ballots are being distributed only to those who subscribe to Chapter Notes in print or who list no email address with SLA, although any member may request one. To request a paper ballot, contact Ellie Briscoe, Election Chair, at ebriscoe@ngs.org or (202) 857-7050. All ballots must be received by the Election Chair by 5 pm on October 24

Mary Ellen Bates Showcases Web 2.0 Tools and Library 2.0 Innovations in DC/SLA Presentation Submitted by Eileen Deegan, deeganeg@state.gov

On the evening of September 18th, indefatigable researcher, consultant, trainer, and author Mary Ellen Bates topped off her day of speaking at “WebSearch University” with yet another presentation. Now a Rocky Mountain Chapter member, Mary Ellen addressed a capacity crowd from her former DC Chapter, as she headlined DC/SLA’s first Fall program, held at the Morgan Lewis & Bockius, LLP auditorium. In her hourlong talk, she painted a vivid picture of the advantages and challenges that today’s Web 2.0, with its cutting-edge tools and techniques, offers to information professionals.

sightings. “Tagging,” refers to the do-it-yourself keyword or subject indexing that users perform at various interactive Web 2.0 sites. One such site at http://snurl.com/wa8a that she recommended for its useful marketing applications, enables users to create and tag virtual trading cards.

“Tagging rocks,” Mary Ellen exclaimed, because it produces both ‘hooks’ for finding images, videos, audio and other non-text files, and a vibrant, living taxonomy. Tagging’s drawback, she said, is that it lacks authority control and depends on a cooperative user base. As a result, “there’s no consistency in tagging.” Despite that limitation, when tags are linked to controlled vocabulary terms in internal databases, they “vastly increase retrievability,” as users are able to search those databases in their own language. Such tagging applications are at the heart of Library 2.0 – another major focus of Mary Ellen’s presentation.

In introducing Web 2.0, Mary Ellen described its collaborative, dynamic and extremely customizable nature. Compared to Web 1.0 users, Web 2.0 users have more opportunities to create or enhance content, and customize previously static page elements. One such example, she noted, is the customizable e-mail, weather, and traffic section on www.yahoo.com. In addition, Web 2.0 applications emphasize the power of collective intelligence and trust in the community. These principles, Mary Ellen observed, are hard for many information professionals to embrace, as we are accustomed to acting as gatekeepers, and have been skeptical of the wisdom of the masses when it comes to the organization and verification of information.

Library 2.0, she observed, is a subset of Web 2.0.

Like Web 2.0, Library 2.0 utilizes interactive and collaborative tools and features. She offered several creative examples of how these tools could be utilized in the Library 2.0 world. Users, she said, could contribute tags to a library’s OPAC records. Their tags would reflect what they think is valuable about the holdings. A library’s OPAC could also comprise various mashups. For instance, Google Desktop could be set up to search the OPAC; the OPAC could be linked with Google Book records; and Amazon.com search results could be combined with the MARC records summary field, 520.

Moving from Web 2.0 concepts to examples, she surveyed the vast landscape of popular 2.0 applications. These include blogs, wikis, RSS feeds, vertical search engines, social networking and bookmarking sites, news monitoring tools (i.e., Digg.com and Reddit.com), and web-based surveys and prediction polling.

Libraries could expand internal knowledge and surface the organization’s various experts by means of wikis, blogs, and podcasts. A librarian, for example, could set up a small podcast lab to interview colleagues throughout the organization, who have attended significant conferences and meetings. After capturing their accounts of what they have learned, their knowledge could be disseminated via podcasts.

Two other cutting-edge 2.0 applications that Mary Ellen spotlighted are “mashups” and “tagging”. A “mashup” denotes the new product that is created when two different content types are combined. To illustrate this, she showed the audience the mashup, http://UFOmaps.com, which combines a Google map of the United States with locations of UFO DC/SLA Chapter Notes | October 2006 | pg 9

Information professionals could develop customized RSS feeds and vertical search engines for their client groups, using such tools as Rollyo.com or Gigablast’s Custom Topic Search.

Mary Ellen endorsed these highly targeted search engines as easy to use. She also advised librarians

to introduce more online collaboration tools to their various project teams, such as Basecamp or Twiki.

Incorporating such tools allows team members to stay informed of developments without having to attend each meeting.

Another interesting 2.0 tool that Mary Ellen highlighted was LibraryThing.com – an online service that helps users catalog and tag their books, compare their collection to that of other users, and obtain reading suggestions based on the collective intelligence of other libraries.

Mary Ellen noted that because our clients have ubiquitous access to broadband, they are accustomed to instant gratification and expect us to respond immediately to their information needs.

To meet this challenge, it’s necessary that we inform our clients of their options, and let them decide how much they are willing to pay, and how long they are willing to wait, for the information.

During a brief question and answer period, audience members raised some Library 2.0-related challenges they encounter. One library executive remarked that it’s hard to get her colleagues to add content to their project-management wikis – even though the library staff provides them with the wiki framework and link. Mary Ellen proposed that they seed the wiki with two errors, and give a prize to the first person who finds these mistakes and corrects them. Such a gimmick is needed, she said, because “people have to see wikis work before they get it.” She estimated that getting colleagues acclimated to wikis would entail a six-month process of the library staff populating the wiki and reminding their colleagues, over and over, to add their material.

Another audience member asked how she could convince the change-averse, attorneys of her law firm to utilize additional search tools beyond Google. Mary Ellen recommended that the questioner provide them with deliverables, such as a mashup containing valuable information her clients would not have obtained in their own search results. She urged us to find things that surprise

DC/SLA Chapter Notes | October 2006 | pg 10

our clients and graphically illustrate what they would have missed, if they had relied on one search engine. For additional ideas about engaging our clients, she directed us to her new white paper, “Creating Groupies, or, Showing the InformationHungry People Within Your Organization That They Desperately Need You” (http://www.batesinfo.com/groupies.pdf).

In concluding her presentation, Mary Ellen underscored that the bottom line regarding Web 2.0 and Library 2.0, is for information professionals to learn from our clients. We need to give them the information management tools, and get out of the way. “Sit back and watch what they create,” she counseled. Ultimately, Library 2.0 means collaboration -- between users and information, and between users and information professionals.

Register! October 12 Program on "Enterprise RSS"

After payment is submitted via PayPal or by mailing a check, please remember to RSVP to Meg McGinn at mmcginn@crowell.com or 202-5088814.

Spending hours searching, reading and disseminating important information? An emerging content delivery mechanism called RSS is gaining popularity to help reduce the burden of finding and distributing information from libraries out to stakeholders. Todd Berkowitz of NewsGator Technologies will discuss RSS for the enterprise on October 12.

Checks should be made payable to DC/SLA and mailed to: Susan R. Fournier DC-SLA c/o ICBA Information Center 1615 L Street, NW 9th Fl. Washington, DC 20036

You’ll learn more about how RSS works, why centrally-administered solutions are often preferable to individual end-use products and hear some best practices in terms of identifying use cases, building business cases and determining the best strategy for increasing user adoption.

Our speaker is Director of Marketing for NewsGator and oversees marketing efforts including strategy, demand generation, sales support, public relations, and corporate blogs.

Before joining NewsGator, he was Director of Product Marketing for Oracle Corporation for four years. He has an MBA from Santa Clara University and a BA in Political Science from Lehigh University.

DATE: Thursday, October 12, 2006 TIME: 6:00pm – 8:00pm PLACE: Corporate Executive Board 2000 Pennsylvania Ave., NW Suite 6000 Washington, DC 20006 METRO: Between Foggy Bottom and Farragut West Metro stations on the Blue and Orange Lines PRICE: $10.00 - Chapter members $12.00 - Non-chapter members $7.00 - Students/retired/unemployed Electronic payments can be made via PayPal at http://units.sla.org/chapter/cdc/events_files/Oct1206 .html DC/SLA Chapter Notes | October 2006 | pg 11

DEADLINE: Payment must be received by Monday, October 9. Seats are limited. Register early to ensure your space for this event.

DC/SLA Chapter Notes | October 2006 | pg 12