SWTL Concept Proposal

ED521.501 THE MUSEUM’S ROLE I Fall 2014

CHUAN-WEI TING DEC.3, 2014

CONCEPT

TO BE A SUPERHERO !

Walking in your imaginary world through the gamifying exhibits.

ROLE-PLAYING

A role-playing game is a game in which the participants assume the roles of characters and collaboratively create stories.

CONCEPT DIAGRAMS

Natural desires Story

Tasks

Curiosity

Achievement

Competition

Progression

FORM

Engagement

Self-Expression

Interactivity

Mini Games

Rewards Leaderboards Badges

GAMIFICATION

Music

Points Levels

Rhythm Instruments Style

CONTENTS

hearing

sound effects

IMAGINATION

editing scenario

scenes

actor

ATMOSPHERE Surprise

Art

Story Creation

Movie Life

EDUCATION

Game

childhood control play

Cooperation

Daydream

impersonation

creation

Role play

BUBBLE DIAGRAMS

Director Mission Center

Story

HEADQUARTER Character

Timbre

TRAINING CENTER Rhythm Genre

Mask

TRANSFER

Teamwork Cameraman Actor

Pitch

Scenes

RESCUE MISSION Individual Dialogue Trailer

Trophy

TV Music

Editing

Armory

GAME

MUSIC GAMIFICATION

MOVIE

BREAKING NEWS

Newspaper

Newspaper Vending Machine

LOG-OUT

EXHIBITION PLAN 02.01

03.01

04.01

05.02

Mission center

Training center

Teamwork movie maker

Newspaper machine

01.01

01.02

04.02

05.01

Transforming stair

Transforming wall

Individual movie maker

Breaking news wall

VISITORS EXPERIENCE

ENTRANCE

GAME

MUSIC

2nd Floor

Get your Mask Transfer !

LOG-OUT

Individual

Story Introduction Create your superhero

MOVIE

Walking to the story

Training

Input the data Choose style

Exam Choose Mission (Scene)

Get ability (Music)

Teamwork To be a actor or cameraman or director

GAMIFICATION

Produce a trailer

Share your News film on social media Get your Newspaper

TYPOGRAPHY & COLOR PALETTE

Tpbl

Ircb

PANTONE 302 C

PANTONE 513 C

Title Plexes Black/Book/Light

Information Resea Condensed Bold

18 pt

18 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789*&()@#!”;+

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789*&()@#!”;+

PANTONE 801 C

9 pt

9 pt

PANTONE 389 C

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789*&()@#!”;+

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789*&()@#!”;+

PANTONE 347 C

PANTONE 285 C

PANTONE 359 C

OVERVIEW The Sony Wonder Technology Lab (SWTL) is a four-story, interactive technology and entertainment museum for all ages. SWTL locates on 550 Madison Avenue at 56th Street in New York City. The target audiences for the exhibitions are 8-12 year-old-children, families, school and community groups, and international tourists. By using latest technology, the second floor will be created an interaction, education, and entertainment exhibition. The second floor in SWTL will be redesigned to a technology data base lab. There are five areas on second floor: entrance, gaming, movie, music, and log out.

Hours of Operation: Tuesdays through Saturdays, 9:30 a.m. to 5:30 p.m.

Admission: FREE Operated by: Sony Corporation of America Date Opened: May 1994 Floors: 4 Size: Approximately 14,000 square feet Annual Visitors: 200,000+

TRANSFER AREA

01.01- Transforming stair

Transfer 01 Objective To introduce visitors how to enjoy this exhibition.

To create your superhero.

Description See: When visitors walk to the 2 floor they can see a interactive wall that would catch visitors' body shapes and transfer the element of body.

On 2 floor, Visitor will see six door before their eyes.

Do: To load your card and to create your superhero.

Learn: To get the big idea about the superhero.

Component 01.01- Transforming stair 01.02- Transforming door

01.02- Transforming door

TRANSFER

UI

WELCOME CHUANWEI!

WELCOME CHUANWEI!

Your

Digital Profile LET’S CREATE YOUR

SUPERHERO

Your Name

CHUANWEI Edit Your Music

ROCK

Edit Your Color

Yellow

Age

15 Please load your felica card

WELCOME CHUANWEI!

Height

Weight

5’ 09” 110

next

next

next

WELCOME CHUANWEI!

Your

Superhero

CHUANWEI Your Color

Your Music

Yellow

ROCK next

next

done

TRANSFER AREA

02.01- Mission center

Walking to the story

Game 02 Objective Experience the feeling that you are in the game.

Description See: When visitors walk to this area they can see many desk with touchscreen.

Do: To choose your mission.

Learn: To understand the process of making a game.

Component 02.01- Mission center

From SONY PICTURES

Choose Mission (Scene)

GAME

MUSIC AREA

02.01- Mission center

Training

Exam

Get ability (Music)

Music 03

Rhythm SONY_Project Morpheus

Objective To learn about the the characteristics of musical styles through play the music game.

Description See: When visitors walk to this area they can see three glass tube with project morpheus.

Do: Play the music game and create your music.

Learn: To learn about the the characteristics of musical styles and different instruments.

Component 03.01- Training center

Pitch Timbre

from Log-in Genre

MUSIC

04.01- Teamwork movie maker

MOVIE AREA

Teamwork To be a actor or cameraman or director.

Movie 04 Objective Learn the basic knowledge of film production and editing as you are created your own movie trailer by

RESCUE MISSION

using movie maker.

04.02- Individual movie maker Description

Individual

See: When visitors walk to this area they can see

Input the data

a camera studio.

Do: Using a series of short video clips from a selection of popular Sony Pictures films, you'll put them into a sequence, add background music you made, and score and title your piece.

Then, watch your completed trailer on screen!

Learn: Realize the elements of a movie.

Component 04.01- Teamwork movie maker 04.02- Individual movie maker

Choose style

Scenes

Augmented Reality (AR)

Produce a trailer

Dialogue Trailer

Music Editing

MOVIE

04.01- Teamwork movie maker

MOVIE

04.02- Individual movie maker

LOG-OUT AREA

05.01- Breaking news wall

Log-out 05 Objective Share your experience on social media get your News reports by email.

05.02- Newspaper machine Description See: When visitors walk to this area they can see a breaking news wall and 6 newspaper machines.

Do: To loading your card and get your record of exhibition.

Learn: To leave behind a memory that you create in SWTL. Component 05.01- Breaking news wall 05.02- Newspaper machine

LOG-OUT

BREAKING NEWS

CONCEIVABLE TECHNOLOGY

Leap Motion supports hand and finger motions as input.

Project Morpheus (virtual reality)

This new technology will deliver a sense of presence, where you as the player actually feel like you’re inside the game and your emotions feel that much more real.

PlayStation Move

PlayStation Move uses inertial sensors in the wand to detect its motion, and the wand's position is tracked using a PlayStation webcam.