30 /05/12
Le programme de la semaine
#ON EN PARLE
Le florilège digital de Google ou l’apparition du “Web-Erudit”
#LA BONNE IDÉE
L’application qui vous permettra désormais de passer aux toilettes en préservant distinction et raffinement
#LA MOINS BONNE IDÉE
Parking Douche ou la délation normalisée. Hommage à Kafka
#A DÉCOUVRIR
AutoDance : le chorégraphe 2.0
#LE DIGITAL EST PARTOUT
Pourquoi subir la sagesse monocorde et arrogante d’un guide touristique lorsqu’il y a Wikipedia?
#LES MARQUES AGISSENT
“Pas d’bras pas d’chocolat : Pas d’application pas d’concert”
#LE WWW.
Splendeurs et Misères d’une fougère
#LA VIDEO CULTE
Nike : My Time, Your Time, Our Time to watch is NOW
#INCROYABLE La douche froide
#LES NEWS DU MONDE DIGITAL
Yahoo! se réveille enfin tandis que Google “aux semelles de vent” passe d’une innovation à une autre, la Police de
“ON EN PARLE” Google Encyclopédique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
LA BONNE IDÉE La chasse d’eau comme vous ne l’avez jamais entendu Le contexte :#!A'"+#('4.',-#+,'#(',%1'#%"%';#!A15*3*C.':#-*+9*+%6#23'.,'#('#G*,#6',6:#,*+6#5*,6'.33'#(*,5# (A',#7".%'#3A15*,*&.';#Q"%&.#-*+-'6#3'6#"5-.*,6#=+'#3A*,#2'+-#'77'5-+'%#"+#=+*-.(.',:#3"#58"66'#(A'"+#"+?# -*.3'--'6#'6-#5'33'#=+.#5*,6*&&'#3'#23+6; La problématique :#T*&&',-:#',#7".6",-#+6"C'#(+#(.C.-"3:#2'+-O*,#7".%'#14*3+'%#3'6#5*&2*%-'&',-6:#'-#.,# $,'#7".%'#',#6*%-'#(A15*,*&.6'%#('6#=+",-.-16#(A'"+#9+6=+A"3*%6#C"581'6#2*+%#('6#=+'6-.*,6#(A'C*U L’insight : %U60$/;)$R)7)01$(0*<$5)$-=)11'$)6C$(.05'(('1$):/$2'$7)1A6'*$-'*()0/1$+*60(1$7)5@'/61$T$% L’idée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a vidéo: 8--2E]]G.-;3S]^_T`Q, Télécharger l’application: 8--2E]]G.-;3S]^ab.Tc#
LA MOINS BONNE IDÉE La délation a son application `,#M+66.':#3'6#5*,(+5-'+%6#6'#C"%",-#,A.&2*%-'#5*&&',-#6*,-#('4',+6#+,#41%.-"G3'#d1"+:#=+'#('6#",,1'6# (A<,.*,#e*4.1-.=+'#,A*,-:#1-*,,'&',-:#2"6#%1+66.#>#(.65.23.,'%f#!A"223.5"-.*,#&*G.3'#Q"%a.,C#@*+58'#5%11'# 2"%#3'#9*+%,"3#g-8'#4.33"C';%+K#',-',(#2"3.'%#>#5'#%'3h58'&',-#('6#&*'+%6;#T*&&',-U#`,#%'5*+%",-#>#+,'# "%&'#"S",-#i#8.6-*%.=+'&',-#j#2%*+41#6*,#'7$5"5.-1#E#3"#(13"-.*,; !'#2%.,5.2'#('#3A"223.5"-.*,#'6-#6.&23'#E#.3#6A"C.-#('#2%',(%'#',#28*-*#3"#23"=+'#('6#418.5+3'6#-%Y6#&"3#C"%16;# B%h5'#>#3A"(%'66'#Z;Q:#3'#2%*2%.1-".%'#".,6.#=+'#3A',6'&G3'#('6#%.4'%".,6#"+?#"3',-*+%6#4'%%*,-#3'#418.5+3'# i#5*+2"G3'#j#"22"%"P-%'#6+%#3'+%#15%",#',#2+68;#T'#=+.#"+%".-#2+#,AX-%'#=+A+,#d+?#(A.,7*%&"-.*,#+-.3'#"+?# 2'%4",58'6#'6-#',#7".-#G.',#23+6#2'%,.5.'+?#5"%#3'#2+68#.&&*G.3.6'#4*-%'#6&"%-28*,'#9+6=+A>#5'#=+'#4*+6# "S'L#2"%-"C1#6+%#W"5'G**a#3"#3*5"3.6"-.*,#'-#3'6#.,7*%&"-.*,6#3.1'6#>#3"#4*.-+%'#5*,5'%,1'; T'#=+.#'6-#(.65+-"G3'#(",6#5'--'#"223.5"-.*,#%16.('#>#3"#7*.6#6+%#3'#7*,(#E#+,'#$,"3.-1#5',61'#6A"22"%',-'%#># +,'#2%1-',(+'#3+--'#2*+%#23+6#('#5.4.3.-1:#'-#6+%#3"#7*%&'#E#3"#2%.6'#',#*-"C'#('6#+-.3.6"-'+%6#'-#3'+%#'?2*6.-.*,# .,(+G.-"G3'#6+%#3'#23+6#C%",(#%16'"+#6*5."3#(+#&*,(';#!A',6'.C,'&',-#('#Q"%a.,C#@*+58'#5A'6-#=+A+,# (.62*6.-.7#k&X&'#(.C.-"3l#7"4*%.6",-#3"#(13"-.*,#,'#2'+-OX-%'#=+A+,#C1,1%"-'+%#('#6-.C&"-.6"-.*,;#`,#(1$,.-.4':# 3A.66+'#(A+,'#-'33'#(1&"%58'#6'#-%"(+.-#2"%#3"#&.6'#',#23"5'#(A+,'#2%14',-.*,#2"%#3"#-'%%'+%;#<,#,*,O6',6; La vidéo : 8--2E]]G.-;3S]DCI8&!
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LES MARQUES AGISSENT “Pas d’bras pas d’chocolat : Pas d’smartphone pas d’concert” !"#3+&.,*6.-1#('6#6&"%-28*,'6#(",6#3'6#6"33'6#('#5*,5'%-#4.',-#(16*%&".6#6A"9*+-'%#"+?#153".%"C'6#('#3"# 65Y,';#W.,.6#3'6#G%.=+'-6:#r.22*6:#'-#"+-%'6#81%"+-6#('#3A'?"3-"-.*,#('6#7",6#2*+%#3'+%#"%-.6-':#3'6#&*G.3'6#6*,-# (16*%&".6#3'6#d"&&'6#('#,*-%'#2%*2%'#62'5-"53'#'-#('#3A"66*+4.66'&',-#('#,*-%'#'C*O-%.2;#Q8*-*6:#4.(1*6:# 58'5aO.,6#C1*3*5"3.616:#$3-%'6#.,6-"C%"&#'-#"+-%'6#8.62-"&"-.56:#-*+-#S#2"66':#6.#G.',#=+'#3A*,#6'#('&",('# 2"%7*.6#6.#3"#7*+3'#,'#5*+%-#2"6#23+6#"2%Y6#6*,#6+55Y6#=+'#3A"%-.6-'#3+.O&X&';#`,#(15*+3'#+,'#5*,6*&&"-.*,# .,(.4.(+"3.6-'#('#3"#%'2%16',-"-.*,:#3>#*[#3A*,#6A"--',(%".-#3'#23+6#>#+,'#5*&&+,.*,#(+#2+G3.5;#W*%-#('#5'# 5*,6-"-:#T*5"OT*3"#"#.,"+C+%1#+,#5*,5'2-#('#5*,5'%-#,'#2%',",-#6',6#=+A',#7".6",-#9+6-'&',-#+6"C'#('# 6*,#6&"%-28*,';#!"#&"%=+'#"&1%.5".,'#"#6*+8".-1#2%*&*+4*.%#6"#23"-'7*%&'#('#%"(.*#(.C.-"3'#T*a';W):# '-#(",6#5'#('66'.,:#"#'+#3A.(1'#(A+,#5*,5'%-#3.4'#.,-'%"5-.7#(A+,#,*+4'"+#C',%';#@'#7".-:#3'#513YG%'#C%*+2'# 3*5"3#@*,#V'--*:#"#5*&&',51#6"#2'%7*%&",5'#6+%#+,'#,"5'33'#6+62',(+'#>#HI#&Y-%'6#"+O('66+6#(+#2+G3.5;# t%#=+'3#.,-1%X-#('#6'#(123"5'%#2*+%#4*.%#+,#C%*+2':#6.#*,#,'#3'#i#4*.-#j#2"6:#*+#('#-%Y6#3*.,U#!'6#62'5-"-'+%6# *,-#2*+%-",-#3"#6*3+-.*,#',#2*58':#5A'6-#3'#5"6#('#3'#(.%':#2+.6=+A',#-13158"%C'",-#31C"3'&',-#('2+.6#3'+%6# 6&"%-28*,'6#'-#>#2"%-.%#('#T*a';W):#3A"3G+&#('#@*,#V'--*:#3'#C%*+2'#=+.--".-#2%*C%'66.4'&',-#3'6#8"+-'+%6# 1-81%1'6#'-#6'#%"22%*58".-#('#6*,#2+G3.5#"+#6*3#>#+,'#5"(',5'#('#mI#III#-13158"%C'&',-6#2*+%#mI#&Y-%'6;# Z3#"#$,"3'&',-#7"33+-#HIIII#(*0,3*"(6:#2*+%#=+'#3'#C%*+2'#"%%.4'#9+6=+A>#3"#65Y,'#"+#,.4'"+#(+#2+G3.5;#!'# -*+-#%1"3.61#',#+,'#2'-.-'#8'+%';#<,'#"+C&',-"-.*,#('#uIIv#('#3A"+(.',5'#6+%#3"#23"-'7*%&'#('#T*5"OT*3"# "#(15*+31#('#5'--'#*21%"-.*,;#e'#7".6",-:#3'#3'"('%#&*,(."3#('6#6*("6#2"%4.',-#',5*%'#+,'#7*.6#>#2*%-'%#6"# 2%*&'66'#('#G*,8'+%:#',#(*,,",-#"+#2+G3.5:#>#3"#&",.Y%'#(A+,#Q%*&1-81'#(+#(.C.-"3:#3A*+-.3#=+.#3'#%"22%*58'# ('6#@.'+?#'-#=+.#2'+-#%1(+.%'#3"#(.6-",5'#=+.#3'#612"%'#('#3A.(*3'#=+A'6-#3'#C%*+2'#2*2#%*5a#6+(O"&1%.5".,#-",-# "(&.%1; La vidéo : 8--2E]]G.-;3S]DW\",a
LE WWW. DE LA SEMAINE MR. MELVIN GREEN
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LA VIDÉO CULTE Le temps est venu pour Nike, pour les joueurs, et pour vous o.a':#5*&&'#-*+9*+%6:#7%"22'#-%Y6#7*%-;#V*+-#3'#&*,('#"#',5*%'#',#-X-'#3"#5"&2"C,'#i\%.-'#V8'#W+-+%'j# (14'3*221'#',#qImI#>#3A*55"6.*,#('#3"#T*+2'#(+#)*,('#('#W**-G"33#',#F7%.=+'#(+#e+(;#TA'6-#',5*%'#+,# 158'3*,#(A'?5'33',5'#=+'#3"#&"%=+'#>#3"#4.%C+3'#4.',-#('#C%"4.%#>#3"#4'.33'#(+#58"&2.*,,"-#('#3A`+%*#qImq;# F+2"%"4",-#,*-%'#23".6.%#6'#%1(+.6".-#>#5*,-'&23'%#('#7"R*,#'6-81-.6",-'#3"#4.%-+*6.-1#('6#C%",(6#62*%-.76# >#3A*'+4%';#T'--'#7*.6O5.:#5A'6-#+,'#4.(1*#8"+-'&',-#.,-'%"5-.4'#=+'#o.a'#,*+6#2%*2*6';#).6'#',#"GS&'# (.C.-"3'#'-#3+(.=+'#=+.#G%.33'#(19>#2"%#3"#=+"3.-1#('#6"#%1"3.6"-.*,:#3"#4.(1*#',#=+'6-.*,#',#.&G%.=+'#(A"+-%'6:# '-#,*+6#-%",62*%-'#(",6#3'#6*+7d'#('6#&"-586#'-#('#3'+%6#5*+3.66'6;#M.',#,A"#1-1#*+G3.1#2"%#o.a'#E#('6#$58'6# -'58,.=+'6#6+%#('6#9*+'+%6#-'36#=+'#e,'.9('%:#e"a8*#*+#)A/.3"#"4'5#3"#2*66.G.3.-1#('#6A"G*,,'%#>#3'+%6# 5*&2-'6#V0.--'%:#"+?#&*(+3'6#('#'O5*&&'%5'#3*%6=+'#3A*,#53.=+'#6+%#3'6#58"+66+%'6#(",6#3'#4'6-.".%':#',# 2"66",-#2"%#('6#=+.LL#7**-G"3.6-.=+'6#'-#('6#.,7*%&"-.*,6#6+%#3A',C"C'&',-#15*3*C.=+'#'-#(+%"G3'#('#3"# &"%=+'w#*,#-%"4'%6'#',#(1$,.-.4'#O,*,#6'+3'&',-#3A8.6-*.%'#('#3"#&"%=+'O#&".6#+,'#2"C'#(+#7**-G"33;#T'--'# G.G3'#*+4'%-'#'-#.,-'%"5-.4'#(1&*,-%'#3"#2'%7*%&",5'#('#o.a':#',#=+"3.-1#('#&"P-%'#(+#6-*%S-'33.,C#'-#"C.-"-'+%# ('#5+%.*6.-1;#F4.6#"+?#7",6#('#7**-G"33#'-#"+?#,1*28S-'6:#.-A6#,*0#-.&'#-**#0"-58#-8'#4.('*#i#)S#V.&'#.6# o*0#j; La vidéo interactive «My Time is Now»: 8--2E]]000;S*+-+G';5*&],.a'7**-G"33 Revoir «Write the Future»: 8--2E]]G.-;3S]^_3GB\
INCROYABLE
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c’est la baisse subie par l’action facebook trois jours seulement après son introduction en bourse.
Source : Boursorama 21 mai 2012
NEWS DU MONDE DIGITAL _Le nouveau navigateur de Yahoo! _ gF?.6K#'6-#+,#23+C.,#=+'#3A*,#2'+-#-13158"%C'%:# 5*&2"-.G3'#"4'5#T8%*&':#Z,-'%,'-#`?23*%'%:# W.%'7*?#'-#e"7"%.;#<,'#7*.6#.,6-"331:#+,'#G"%%'# ',#G"6#>#C"+58'#(+#,"4.C"-'+%#2'%&'--%"#"+?# .,-'%,"+-'6#('#7".%'#3'+%6#%'58'%58'6#('#7"R*,# %"2.(':#'7$5"5'#'-#.,-+.-.4';#!'6#%16+3-"-6# "22"%".66",-#.&&1(."-'&',-#>#(%*.-'#('#5'--'# G"%%'#6*+6#7*%&'#('#4.C,'--'6;
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