October 2009 Profit Picture

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October 2009 | www.theprofitpicture.com

In this Issue: Surveys Quantify Value of Feeder Calf Traits Order Buyers Set the Market Pace Crossbreeding – Back to the Future

Sale Barn Operators Share Feeder Calf Insights

American Gelbvieh Association Announces Results from SmartCross Research DNA Testing for Sire Selection: A tool for the Commercial Producer?

Sale barn operators say Continental − British cross feeder calves, like the one pictured above, are what bring top dollar in their auctions. By Mark Parker Nobody sees more feeder calves come and go than sale barn operators. They are constant witnesses to what tops the market and what brings a yawn from ringside bidders. And while the quality and type of U.S. feeder calves varies greatly, there are consistencies in what inspires an extra bid or two from those buyers. There are seasonal and geographic differences in what they’re looking for but one thing is for sure—they’d like to know more about the cattle they’re risking their dollars on. “The more information the better,” says

Mark Winter of Winter Livestock Auction which operates markets in Dodge City, Kan.; LaJunta, Colo.; Enid, Okla.; Pratt, Kan.; and Riverton Wyo. “How they’re fed, how they’re bred and what shots they’ve had—those things mean something to buyers and they impact what they’re willing to pay for your cattle.” Randy Gibson couldn’t agree more. From his Lamoni Livestock in southern Iowa, Gibson says cow-calf operators can enhance the marketability of their production by sharing critical information on genetics and health. Furthermore, Gibson asserts that producers have an opportunity to develop Continued on page 4

American Gelbvieh Association 10900 Dover Street Westminster, CO 80021

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