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TOOL TIME Alvandi’s belief is that the most important job of a General Manager or dealership principal is to make sure that their employees have every tool at their disposal to conduct their job in the most efficient and fun way possible. That can be very time consuming, but they do spend the time to hire the right people to do the job that is asked of them. He makes it a point to connect with each and every employee daily, weekly, monthly and annually to make sure they are all on the same page and headed in the right direction. “Sometimes that is easier said than done but it is my job and I take it very seriously. None of us are perfect but we strive to communicate clearly so that there is no room for speculation.”
At Moto Corsa the motorcycle business is a dynamic, living, breathing retail environment. They strive to be flexible and not afraid to think outside the box. It can be very difficult to look beyond the P&L statement, but Alvandi believes it’s necessary to keep their sanity and the flow of fresh ideas coming. “Sometimes it feels like an investment of money or time into a marketing concept may seem like a bad idea or not have immediate outcome in the form of sales, but I’ve yet to put in a little extra and not have it pay off in one form or another,” he says.
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