Dear September 2014 - Magenta Version

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SEPTEMBER 2014


Monologue This month has been a very long and quite depressing month for us. Perhaps you already know why so we’d just skip it for the sake of the delayed contents. Here at Dear we work independently, and sometimes being too independent makes us lose track of stuffs, especially when new opportunity and projects came. That’s the stuff that happened to us. Sorry.

For the next few publications we’re going to focus on another series. This time about production, especially print production, and to start we’re discussing the oldest technology that were invented as a media of communication at that time. As the publication goes on, we’re going to discuss stuffs that are more modern and developed. But as always, and again for the sake of enjoyment we’re still keeping things simple.

On this moment we reflect on ourselves and the past 8 months. We see ourselves grow, and we are thankful, especially to those who dropped and say hi, we are grateful for the appreciation. We are still learning, still trying stuffs, but to see someone that supports us is one of a kind joy. So thank you, for you readers, for supporters of our work, we are totally happy of our work. and so, please enjoy our production.

Contents

The Print Age Early Large Scale Productions Demand and Supply Article References: Image References: 2

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In a world where our eyes serve as the window of our soul, we see and discover new things in life. Visual communication today is not the same as 1 millennia before.

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GRAPHIC PRODUCTION

A

s time progresses, human mind and technology also develops in a never ending cycle of demand and

supply. Human thrives for more, while technology always evolves to quench a never ending thirst of the mind. In just one day our eyes could not escape visual communication. May it be printed or digital. Visual communication is everywhere. Visual communication will develop and evolve in various form and means as long as the human race has the infinite thirst of knowledge and the thrive for perfection. This discussion focuses on the

made, and perhaps most of them

logic and progression of several

are ignored as people say today is

techniques, not an in depth

the age of digital communications.

procedure of the technique itself.

The use of digital devices as a

So for those expecting a detailed

means of communication and

information about the production,

information source starts to kill

we encourage you to have your own

print, slowly.

research as describing the detailed process will take too much space.

Some may argue the misuse and excessive use of paper is the reason

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The Print Age

that digital media are developed.

Though our publication deck

First it was a development that

sounded heavy the discussion is still

acts as an alternate solution for

light, so hold the urge to close the

the global warming issue around

page. Design or art or simply letters

4-6 years ago, but as we see now

are produced everyday in a pace

that digital media has slowly shift

we can’t possibly imagine unless

and gains an important position

we see it for ourselves. Countless

in our everyday life, making prints

of production, especially prints, are

somewhat less fancy than before.

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GRAPHIC PRODUCTION

But back before the term RGB is in

patterned seal. The tool is simply

a trend, people literally work hard

a cylinder, made with metal or any

for graphic production.

hard other objects that had the desired graphic as a embossed

Take an early example of

relief. The cylinder is then pressed

hieroglyphs and cave markings left

and rolled on a clay or any material

by the early civilizations. The marks

to stamp on. The material then

were sign of communication and

will have the desired graphic in a

records which we can understand

debossed manner.

now, but these kind of graphic production are somewhat one of

The logic of stamp is later on

a kind and is basically a drawing

developed in wood cutting, in which

gesture, something fundamental

the relief this time is applied with

that some people still do today.

ink and then used on the desired

Another record of graphic

material. In this manner the image

production would be stamps, which

produced may be a soft surface,

are used as seals.

as previously stamps are used with force to create a deboss effect, ink

One tool that is quite unique is the

stamps may be used to produce

cylinder seal. Used to produce a

image without harming the material.

seal that uses less force than a flat square stamp, the cylinder seal can

Ukiyoe, or woodblock printing is a

also be used to create a seamless

popular art in Japan, as woodblock

Cylinder Seal

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GRAPHIC PRODUCTION

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GRAPHIC PRODUCTION Opposite Page: Wood Etching

printing needs a artist craftsmanship to etch or cut the wood. The artist then apply colored ink on the wood to create a colorful image. Each colored are normally applied on one wood, so to produce a 4 colored image, normally it would need 4 woods, with one color on each wood. This craft needs precision to

etch a letter on wood, especially if

perform well.

the letter is used as a passage. This

Great Wave off Kanagawa by a famous Woodcut print artist, Hokusai.

shows the limitations of woodblock Though normally one color per

printing, as the ones that can craft

wood is used, some artist manage

well are usually talented or skilled

to create several techniques

person, this makes the production

and also tricks to overcome the

of woodblock limited and time

limitation. One coloring technique

consuming. Another limitations

that is often used are gradients, as

where the size. In which to create

it can create depth on the image

the print a wood is needed, so to

and also save cost and space in the

produce a huge image it would

production. Another technique is

require a huge wood as the base

by dividing the colors on separate

for cutting. Even if the wood

distant area so that it is possible

is not gigantic, it is still hard to

to use two colored inks on one

bring 4 woods from one place to

application. The logic behind

another place to create a 4 colored

woodblock is quite similar with the

image. The media of wood is not

basic logic of screen printing. The

flexible at that time and has many

context of wood block usage are

limitations although the results were

often images, as it is quite hard to

captivating.

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GRAPHIC PRODUCTION

Early Large Scale Productions

that the clay becomes hard. These

Around 900 AD, the demand for

characters where then arranged on

books has started to grow. At that

a mixture of pine, resin, wax and

time to produce books, scribes or

paper ash. The characters were

scholars are employed to write a

arranged with a help of an iron

book, making a book production

frame to help the adjustments,

very time consuming and also

and to hold them. After adjusted

energy consuming. Production

the characters were pressed with a

using woodblock print is also out of

wooden board to help it become

the question since creating a master

flat.

for printing, especially text are very delicate, and time consuming. It

Later on the flattened characters

was time for a new technique or

were used with a stamp like

production to emerge.

mechanism to create prints, especially text prints. This method

Recored first at China, made by

answers the first demands of book

Bi Sheng, he used a sticky clay in

printing, though it still has flaws it

small pieces and then cut them

started a path of moveable type in

as alphabet characters, Chinese

China. One refinement made after

characters to be exact, which were

Bi Sheng’s invention was by Wong

as thin as coins, and then heated so

Zhen that made the characters by wood to create a sturdier and stronger character that won’t break easily. Another refinement was by Hua Sui that made the characters by bronze, providing an even sturdier character then Wong Zhen’s. Early tools for printing in China after various developments.

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GRAPHIC PRODUCTION

Although the term moveable type wasn’t use to describe Bi Sheng’s invention, the definition of the term moveable type fits on how the method of Bi Sheng works. Moveable type was described as a printing technique that uses the arrangements or adjustments of the smallest type of the print to compose a document, which is type.

The term moveable type is used to describe the invention of Gutenberg. Johannes Gutenberg, or Johannes Gensfleisch zur Laden zum Gutenberg, was a goldsmith, blacksmith, printer and also publisher. A pioneer of moveable type printing.

Gutenberg was credited for the innovation of moveable type in Europe, also the invention of matrix and also hand held mold for supporting the printing process, though some argue that Gutenberg does really uses them.

Other than tools and also methods,

From top to bottom: Gutenberg, Matrix, and hand mould.

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Gutenberg is also credited as the

Another printing technique that

first that uses oil based inks for

we would like to point out is the

printing.

Lithography, which means to write on stone. Lithography uses the

One of Gutenberg’s most famous

principle that oil and water does

work is the Gutenberg Bible, which

not mix. The technique was first

also helped the Bible to spread

used by Alois Senefelder, a German

faster than before. With printing

actor and playwright. Alois first used

the Bible has also become easier

lithography to produce play scripts.

to read. Gutenberg also still

The technique goes as the mirrored

incorporates

image is sculpted on the base,

scripts,

which is limestone at that time.

ornaments in his Bible so that

The image to be produced or the

the Bible still

positive image is made higher than

has an aesthetic

the negative image. The positive

beauty, though

image is then applied with a water

not all Bibles

repelling substance while the

has the artistic

negative image retains water. The

decoration.

limestone is than given ink, and the positive image automatically repels

The Gutenberg

the water and captures all the ink

Bible also forms

which is later pressed on paper to

a standard

create a print.

for the later

Gutenberg’s Bible details.

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Bibles that were

Creating lithography with limestone

produced, such

also enables to artist to create

as 36- Line Bible, Mentelin’s Latin

texture and also renders an image

Bible and Eggestein Bibles in which

more easily than woodblock.

they follow Gutenberg’s format.

Although the use of limestone

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GRAPHIC PRODUCTION

in printing is not really used in

understand and to appreciate the

printing anymore, the principles of

production aspect of design and

lithography itself is than used on

art. We can learn and enjoy various

various printing and also developed

medias, especially print medias

for other printing techniques.

because people of the past develop

A lime stone for lithography

and refine various methods to

Demand and Supply

remove boundaries on production.

As time progresses, people will need more things and surely

When we understand the hardships

new methods and techniques of

behind the production process,

production will be available. As

perhaps we can learn more and do

artists or designers we may not

more by emphasizing the unique

need to be fully master production

points of the production. If we

techniques, but it is important to

are blind of all the techniques,

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GRAPHIC PRODUCTION

than other people that are open

It enables us to work faster, but

and learn more surely will be able

when we are blind, than technology

to produce more. Mix media in

wouldn’t be a supportive aspect in

production is also possible when we

our work flow, perhaps it may even

understand various techniques. The

make things complicated if we knew

possibility is limitless if we truly want

nothing at all. Keep learning folks,

to push ourselves into creating more

don’t stop after you finish creating

with different, various and multiple

your design. Learn to maximize your

techniques. We believe great works

design with various productions

are produced with careful though

available at your disposal, exploit

throughout all aspects, not just in

the techniques, as a designer or

computer using a software only.

artist, it never hurts to have more arsenal for creating your work isn’t

In the end technology is meant

it? Push yourselves, learn more, try

to help us to be more productive.

more stuffs.

Article References: http://en.wikipedia.org/wiki/Woodblock_printing http://en.wikipedia.org/wiki/Cylinder_seal http://en.wikipedia.org/wiki/Movable_type http://en.wikipedia.org/wiki/Bi_Sheng http://en.wikipedia.org/wiki/Matrix_(printing) http://en.wikipedia.org/wiki/Hand_mould http://en.wikipedia.org/wiki/Friedrich_Koenig http://en.wikipedia.org/wiki/Lithography

Image References: http://upload.wikimedia.org/wikipedia/commons/d/d7/Johannes_Gutenberg.jpg http://upload.wikimedia.org/wikipedia/commons/2/2b/Gutenberg_Bible_4.jpg http://sites.lib.byu.edu/sc/wp-content/uploads/sites/34/2011/05/IMG_06951.jpg http://2012books.lardbucket.org/books/a-primer-on-communication-studies/section_15/ dde15d9dccb73a8f916c0e3409a1761f.jpg http://1.bp.blogspot.com/-G4XBuPv9lSc/TwbGVzMxdkI/AAAAAAAAA_g/fK4Hfc0sDBg/ s1600/5%2B%2BArsenal%2B-%2Bcap%2BA2%2B-%2B1%2Baa.jpg http://upload.wikimedia.org/wikipedia/commons/0/02/BulletMolds.png http://upload.wikimedia.org/wikipedia/commons/e/e9/Lithography_stone_Princeton_motif.jpg http://upload.wikimedia.org/wikipedia/commons/2/25/Preparing_a_Woodcut_Design.jpg http://upload.wikimedia.org/wikipedia/commons/0/0d/Great_Wave_off_Kanagawa2.jpg http://www.itemview.com/item_pages/images/full_size/36103.jpg http://www.absolutechinatours.com/UploadFiles/ImageBase/Bisheng-printing-chineseinventions-5.jpg

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Next Discussion: And we keep on going. After discussing a little about early graphic production, we’re gonna talk about the next technologies, which we can’t really talk much yet since there are still final things to be decided. The content is on it’s way, so perhaps the next one will be far faster from this one. Really.

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