St. JOHNS
MARCH 2015
MAG AZ INE
Real Estate Buzz
Dest in at io n St . Johns
2015 Summer Camp Guide
Great Home Staging Ideas!
St. Johns Magazine 904-687-8538
What Is Your Home Worth?1
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St. Johns Magazine 904-687-8538
St. Johns Magazine 904-687-8538
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www.stjohnsmag.com
St. Johns magazine
Publisher’s Note
Dear Readers, We are so excited to share our March issue with you. Over the past two years St. Johns Magazine has become the hyper-local publication we have always dreamed about creating. Each month we strive to bring you positive information about our community, its people and small businesses that make it an amazing place to live and work. Our contributors are your neighbors and that is what makes St. Johns Magazine so special. In this issue: There are so many changes happening in the northern St. Johns quadrant. This month local insider Chris Shee of Mastercraft Builders & the Florida Home Store has more news about local development and its impact on the real estate market. Plus a new team of freelance writers will now be a part of each issue bringing you interesting stories about “Everyday People” & “Local Schools”, “Local Restaurants” and “Business Profiles”.
Real Estate Issue
March 2015
In This Issue Local Growth Are We There Yet? by Chris Shee
School Feature Palencia Elementary by Alyssa Hurst Business Profile What is Your Home Worth? Belle of the Boulevard by George Ballou II Beauty Cheat Sheet 10 Rules of Home Staging by Sarina Durden by Donna Mancini Mom’s Corner Everyday People Fun Things to Do this Spring All About Bev Slopey by Jennifer Yarborough by Jennifer Yarborough Summer Camp & Restaurant Review Enrichment Guide Kings Head Pub by Jeanne Lagoutarus March 2015 Calendar of Events
I hope you enjoy the March issue as much as our team has enjoyed creating it. Sincerely,
Debbie Gaylord, Publisher Darren Rosenbaum, Editor
COMING IN APRIL 2015: • Spring Home Improvement • Landscape Design • Summer Camps Guide • Travel Ideas
P.S. Please remember to tell our advertisers you found them in St. Johns Magazine!!!! St.Johns Magazine is an upbeat magazine focused on the good things in life, and one of them is living in St. Johns Florida! Our main purpose is to help connect the growing communities of Northern St. Johns, Florida. St. Johns Magazine keeps readers intrigued and inspired with articles for and about local 904-687-8538 people places and events. debbie@stjohnsmag.com Special thanks to our writers, photographers All rights reserved ©2015 & other contributors. St. Johns Magazine LLC. Printed by The Debbie Gaylord - Publisher Hartley Press, Jacksonvile: Darren Rosenbaum - Editor Published monthly and distributed by Melyssa Eilers & Amanda Wood - Account Executives US postal service . SJM is David Whiting - Freelance Photographer in print and on the web. 4 Johns Magazine 904-687-8538 JenniferSt. Yarborough & Alyssa Hurst - Freelance Writers It is free of charge to consumers.
To Advertise in St. Johns Magazine call 904.687.8538
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Real Estate Focus Chris Shee
Are We There Yet? by Chris Shee, Mastercraft Builders
Remember those long road trips as a kid and feeling like you weren’t ever going to make it to your final destination? Once you finally got close, it almost seemed surreal because you were so worn out and tired of staying in the same boring backseat. It became the norm. Well, that’s how the real estate world seemed over the past 10 years. That’s when this Great Recession starting raising it’s ugly head. And since we were in this for so long, it was beginning to feel like it would never end — like it was the new norm. WAKE UP! WE’RE HERE! While there’s still some softness in different markets and sectors, the recession is over. Consumer confidence is way up, the stock market is reaching all-time highs, and real estate is appreciating once again. If you get rid of the bad taste that’s lingered for years and take off the economic blinders, you’ll see it for yourself too. This hasn’t happened over night. Homebuilders have witnessed it for more than a year now. Well over a year ago, homebuilders began experiencing more traffic (walk-ins) and an increase in sales. As builders’ confidence rose, spec homes became a normal part of most communities again. Along with this increase in activity, builders were finally able to slowly increase prices trying to achieve a more reasonable profit. So, as new homes are appreciating, resale values have also increased leading to homeowners regaining equity and finally being able to list/sell their home if desired. The ridiculously low interest rates allow more buyers to buy and we are once again seeing a more normal healthy market.
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We should see this trend continue even with potential interest rate hikes expected toward the latter part of the year. More homeowners will make the decision to sell their home and move, taking the regained equity and putting it in a new home. Other homeowners
A new home at Oxford Estates off Longleaf Pine
will refinance their existing mortgage or obtain a HELOC (home equity line of credit), using the money to renovate their existing home. Whatever the case, this is all great news for our economy. On a more microeconomic level, we live in the best county in the state and one of the best in the country. Our first-class schools, youth sports complexes, waterways and ocean in our backyard, newer infrastructure, and overall quality of life are bringing more buyers to our market. On top of all these wonderful “amenities,” the commercial and retail growth we are about to experience with Gate’s new town center being planned (at Race Track and I-95) and better roadway connections (mainly
St. Johns Magazine 904-687-8538
9B) imminent, our area should experience above average growth compared to our neighbors. This increase in local demand should further accelerate appreciation in residential real estate. “We” are really positioned perfectly! Take a look at the chart showing MLS data by zip code for single family homes in our area over the last six months (Aug 14– Jan 15). We are under-supplied with listings (healthy market is 6-7 months), the days on market is incredibly low (norm is 90-120 days), and sellers are getting an average of 98% of their list price. This is a “seller’s market” folks. The doom and gloom days are over for now. If you are thinking about making a move, it’s a great time to do so especially since you can take advantage of the rock bottom interest rates. If you’re like a lot of us that love where we live, have become close with our neighbors, and don’t want to move, it’s also an excellent opportunity to renovate your home. Many financing options are available if you don’t have the cash, and making renovations to your home in most cases will further increase the value of your home. More importantly, it allows you to stay in your current home but make it feel like a new home once again. For this reason, we repurposed the former Cobblestone restaurant as the Florida Home Store (FHS). With over 50,000 homes in our area, most of which are over 10 years old, FHS is the perfect solution for homeowners, providing premier design and remodel services. We quietly opened our doors at the beginning of the year and are seeing a mixture of existing homeowners wanting to update their current homes and new homeowners looking to renovate the resale home they just purchased. The expansive showroom, with everything from cabinets and flooring to roofing and outdoor living, is the perfect opportunity to fall in love with your home again. We hope you’ll make an appointment to come tour the showroom and meet our home design professionals.
St. Johns Magazine 904-687-8538
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Real Estate Focus Real Estate Expert, George Ballou, II
WHAT IS MY HOUSE WORTH? We all know as homeowners how we begin trying to figure out what our home is worth. First we look around our neighborhood and see what has sold recently and convince ourselves one way or the other how our home compares to that house. Doesn’t matter to us that we have never been in that house. Often with all of the new technology available we then go to one of the websites that is known for giving house estimates and compare that to what we think our house is worth. Doesn’t matter to us that some of those websites are notoriously wrong on their estimates most of the time. If it comes in high the estimate is as good as gold and if it is too low…well who pays attention to that website anyway! Next we compare all of that to what we paid for our home and add in every single thing we ever spent on the place and come up with that value. Custom paint jobs and extra carpet padding has got to be worth something, right? Finally the last and best rationalizer of all is what do we have to get for our house so we can buy what we want somewhere else. After doing this analysis we pick the highest number! Next we go looking for a Realtor who will tell us what we want to hear…. that our house is worth even more than we thought. We don’t care if that Realtor doesn’t work our area, never sold anything in our neighborhood or works for a company we haven’t heard of because we are floating on cloud nine that he told us our house is worth a big number. Obviously, what I have written so far was meant to get a chuckle out of you. Most of us are guilty of using one or more of these fatally flawed pricing scenarios at some time in our home selling experience! When I list a house I often tell my sellers that what they paid, what they owe on the house or what they need to get for it are irrelevant. It only matters what the market value of their property is at this time. This is often a harsh reality for many
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by George Ballou, II
sellers who are under pressure or eager to buy or build their next home. There is an old real estate saying that goes “A house that is overpriced really isn’t for sale”. If you price your house to high it may now be outside the search parameters of someone who would have been the perfect buyer for your place. The strategy of leaving extra wiggle room in your price for negotiation is like trying to figure out how much poison you can drink before it will kill you! Fortunately there are many qualified and professional Realtors in your area who can bring to you a much more objective approach to valuing your home. Knowledge of how to use MLS data, county records and years of sales experience now come into play. A good Realtor will have no hesitation to call a peer and ask them their thoughts when they are working on your pricing. In addition to the statistical approach which may use per square foot comparisons, size, bedrooms and options, the subjective issues are equally important. Things like home and yard condition, floor plan desirability, schools, lot size and placement, including location on a street such as cul de sac, corner lot, preserve versus water view or looking at your neighbor behind you can all be game changers. Coming to a pricing range and then a listing price isn’t as easy as it looks but Realtors do this every day. Helping you move in your mind from the emotional “this is our home” to “this is an investment we are now prepared to sell” is part of our job. Realtors bring a perspective of where you really are that homeowners sometimes lose sight of. Call your local Realtor when you are ready to make a move and don’t be afraid to ask questions. The best working relationship for everyone is when we are all on the same page and we all know how we got there.
St. Johns Magazine 904-687-8538
St. Johns Magazine 904-687-8538
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Interior Design Home Staging Expert, Donna Mancini
10 Rules of Home Staging by Donna Mancini
Are you aware that a potential buyer typically knows within 15 seconds if he or she is interested in a home? . . . Did you know that recent studies show that over 90% of potential buyers begin their home search on the internet? . . . Presentation is everything! Staging is simply emphasizing your home’s best features so that it will stand out from the competition and allows buyers to connect emotionally and visualize themselves living there. For those of you that are considering putting your home on the market in the near future, here are some things to get you started: Consider Curb Appeal – Potential buyers need to fall in love with your home from the street. Power wash walkways and roofs, trim bushes, remove weeds, plant flowers, replace dated or rusted light fixtures . . . make a good first impression. Clean, Clean, Clean – I cannot emphasize enough the importance of a clean, fresh smelling home. Don’t forget rugs, closets, cabinets and garages. Buyers are buying the entire home, so they will look there. De-Clutter – Get rid of absolutely everything that is not necessary and anything that prevents a buyer from seeing your homes’ beautiful features or how the space is really meant to be used. De-Personalize – As much as you love your family photos, awards and religious artifacts, buyers will have a difficult time visualizing themselves living in the home. Pack them away now and get a jump on what you will have to do anyway when your home sells. Address Repairs – Regardless of whether a needed repair is large or small, it should be addressed before showing your home. When a buyer sees areas that are in disrepair, he or she assumes that the areas that cannot be seen are in disrepair as well. Neutralize Wall Colors – A fresh coat of paint will bring you the biggest bang for your buck and quickly refreshes a dull or dated room. Keep with beige, taupe or gray for the living areas. Neutral shades of blue or green are good choices for bathrooms. Edit Furnishings – Remove or replace worn or outdated furnishings and get rid of any pieces that prohibit the free flow of traffic or make a space feel too crowded or small. Bring In Light – Open up blinds and draperies, or consider removing those
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that are too heavy. Make sure that there is sufficient natural light; it’s the best way to brighten up a mood. Define Every Room – Most buyers are unable to visualize what an empty room will look like when furnished, and without a frame of reference, often don’t know if their furniture will fit. Sweat The Small Stuff – This is the ideal time to consider replacing worn towels, bedding and shower curtains, dingy outlet covers, and outdated cabinet hardware, lighting and plumbing fixtures. These improvements will help create an updated, warm, well-cared for home. A professional home stager is a decorating expert that can guide you through the process of getting your home “showing ready” and take care of details that you may not have the time or knowledge to do. Staging will help sell your home quicker and for money, and it generally costs far less than the amount of the first price reduction.
Donna Mancini is the Owner of Donna Mancini Staging & Redesign Inc., a company that offers home staging and interior design services to help clients “Create a Lasting Impression” in their homes. “Like” us on facebook and follow us on twitter for staging and design ideas and trends! www.DMStagingandRedesign.com facebook.com/DonnaManciniStagingandRedesign dmstaging@aol.com 904.806.3535
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Beauty Blog Beauty Expert & Blogger, Sarina Durden
Beauty Cheat Sheet As a wife, mother of two little ones, and small business owner, makeup and skincare can often feel like a luxury that I simply DO NOT have enough hours in the day to spend a lot of personal time on (yes, even as a makeup artist). I also really dislike it when I spend money on things I don’t like. But let’s face it, sometimes its hard to try to pick the right product with all the advertising and “beauty based lingo” out there. It’s like trying to read the labels at the grocery store with your kids in the cart…or climbing out in my case! In my years of working in the beauty industry, I’ve picked up a few terms & product info that I thought would be helpful to share. Think of this as your “Beauty Cheat Sheet”. Hopefully it will help a few, if not more of us streamline the process of picking out some essentials and new items for our spring looks.
1 “Drastically improves the look” - means it provides a temporary cosmetic effect, NOT a skin restructuring or permanent effect
you may be using a product that will strip the protective oils too much. This could cause more breakouts.
6 “Sulfate free”- this doesn’t contain foaming detergents like sodium laureth sulfate and sodium
lauryl sulfate, to name a few. They are frequently found in shampoos, body washes, and facial cleansers. There is some controversy about the use of sulfates and their safety. The FDA has ruled they are safe, but for some they are irritating to the skin. Those with skin issues may want to explore this further to find out if this is the right path for them. For my family, it has made a world of difference with itchy skin and scalp issues.
7 “Mineral makeup”- this is both an advertising fad and a truth. Mineral makeup contains many
of the same ingredients found in traditional products like titanium dioxide, mica, and zinc oxide. For some, what is left out (like emollients and parabens) are the difference. Eyeshadows, powders and liquid foundations have always had minerals composing them, but products labeled “mineral” may have less of the binding ingredients. Titanium dioxide and zinc oxide are also UV protectors. They may or may not provide as much coverage or adhere to the skin as long without using a binding product like a primer, water or serum.
2 “HD or High Def”- this is the beauty industry’s version of the newest flat screen or iPhone. 8 “UVA/UVB”- ultraviolet rays that cause damage to the skin. UVA are rays that age. UVB are rays Ideally, the color will remain true in photos and create less reflection or shiny spots.
that tan. Choose products with a UVA/UVB protection.
3 “Toner”- these products serve a variety of purposes but generally will help to bring the skin’s 9 “BB Cream”- a throwback to the beauty balms of earlier decades. These are a hybrid of moispH back to a 4.5-5.5 (slightly acidic) after washing. They may also constrict the pores. Some contain alcohol which can be drying. Others may contain potassium or calcium which provide the softening effect of hard water. If you find your skin to be uncomfortably tight or itchy after washing, try one of the softening toners.
4 “3 in one”- often found on cleansers: generally means it cleans, tones and moisturizes. While I
love the idea of this and they can work really well for normal skin, those of us with very oily or dry skin may find them to fall short. Our water tends to be hard and a true toner will help to balance the skins pH to its natural state. Ideally it will be a product that is pH balanced.
5 “pH balanced”- means the product is a 5. Human skin is naturally around a 4.5 -5.5 (slightly
acidic). This acid helps to protect the skin against infections. Unless it says pH balanced for skin
SArinA DurDen Makeup Artist
turizers, color (makeup) and possibly skin treatment ingredients. Similar to a tinted moisturizer.
10 “CC Cream”- sister to the BB cream, but with corrective skin treatment/ingredient products. As with the BB creams, coverage and texture will vary.
This is in no way a complete list of ingredients or products. But I hope it helps you to pick out some great spring products! For more beauty ideas visit Sarina’s blog at her website: www.sarinadurdenmakeup.com/
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Everyday People March 2015
Mrs. Beverly Slopey
Mother Teacher Coach
by Jennifer Yarbourough
If there was one word to describe Beverly Slopey, it would be ENTHUSIASTIC! She is excited about her three children, Xander, Brayden and Madison, her teaching career and her coaching of the “Eagles Running Club.” Mrs. Slopey is a 5th grade teacher at Timberlin Creek Elementary school where she has been teaching for nine years. She loves those moments in the classroom when you can see the students “lighting up” as they are learning! And learn they do in her classroom. She constantly challenges her students with in-depth discussions where they ask the questions. Students that have moved on to middle school often return and thank her for how much she taught them. In addition to teaching at TCE, she supervises the yearbook and works after school with the Learning Strategies program which provides extra help to students in the areas of reading and math. In the words of Timber-
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lin Creek Principal, Mrs. Christine Stephan, “Mrs. Slopey is a very positive and enthusiastic 5th grade teacher. She has a knack for making learning fun while maintaining high expectations for her students. This is also true of her as a coach for the ‘Eagles Running Club.’ She is a teacher with a true heart for children.” Mrs. Slopey, a runner herself, finds physical health just as important as academics in a well-rounded education. She emphasizes that the earlier a child starts being active, the easier it will be to lead a life of good health. “The Eagles Running Club,” which she co-sponsors with Ms. Cindy Anderson and Mr. Zach Sharpe, is open to 1st-5th Graders at Timberlin Creek. At practices students are taught interval training in order to build up to running a 5K—
St. Johns Magazine 904-687-8538
and they participate in some pretty cool 5Ks! This year, the Fall Running Club participated in the “Color Run” and “Light the Night Run”, while the Spring Running Club is training for “Color ME Rad” and the “Flavor Run.” The Triathlon Club is open to K-5th Graders at the school. They also practice running, as well as cycling (swimming is done at home) and transitions between events. Students then participate in the “Kids Triathlon” in Jacksonville. Students often train and run with a “running buddy,” which creates long-lasting friendships and fosters socialization. Mother. Teacher. Coach. How does she do it all? She stays motivated and enthusiastic by adhering to these words, “Do it now, sometimes later becomes never.”
St. Johns Magazine 904-687-8538
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Mom’s Corner March
10 Ways to Have Fun this Spring!
North Florida Style By Jennifer Yarbrough
With the weather warming up and the kids
cookie-cutter to shape
out soon for Spring Break, here are 10 ways to have fun
your sandwiches into
outdoors with your kids!
flowers
and
include
crackers
or
cookies
Pack a Snack - Make trail mix. Depending on
shaped like bunnies.
your tastes and possible allergies, include: Cheerios,
Pack carrot and celery
chocolate morsels, dried fruit, nuts, and/or sunflower
sticks with halved grape tomatoes or grapes and let your
seeds. Don’t forget to bring water; adding stickers to the
kids create flowers!
‘Walk the plank’ at Palencia Park - Play on the pirate ship play structure which is
labels of water bottles gets kids excited about staying
Go to Veteran’s Park - This park has a play structure with
in the sun, perfect for those chilly spring days. Eat lunch
hydrated!
slides, a rock climbing wall, and more! At the front of the
or snack under the pavilion.
Go to Mandarin Park - This park has a playground, a
park is an area to skateboard or inline skate. Remember
Address: 405 Palencia Village Dr. 32092
wide-open field, picnic tables and a paved walk to a dock
your helmets! Address: 1332 Veterans Parkway, 32259
on the St. Johns River. Address: 14780 Mandarin Road 32223
Go Old School - Play outdoor games with your kids that you played as a child, like Simon Says, Red Rover, Hide and Seek, Tag, Hopscotch, etc.
Go to Alpine Groves Park - Find an old barn, butterfly garden, and playground at the front of this park and at the back find a 1890s farmhouse, Citrus
Row , row your boat! - SJC Recreation and Parks Department leads kayaking trips out of lo-
your kids active outdoors while enjoying the beauty of springtime in North Florida! Happy playing!
cal parks in March for a fee. Call AyoLane Halusky at (904)209-0348 for details or to RSVP.
Take a walk - Walk around your neighborhood and play “I-Spy,” or find items that begin with each letter of the alphabet.
Packing barn, Curio Building and a dock overlooking the
Go on a Scavenger Hunt - Create a
St. Johns River. Address: 2060 SR13, 32259
scavenger hunt for your children. Have them collect
Have a Springtime Picnic - Use a
Now you are equipped with everything you need to keep
items in a bag or take pictures of the items and create a collage on the computer when you return home.
Alpine Groves Park, Fruit Cove 16
St. Johns Magazine 904-687-8538
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17
Featured Local School Palencia Elementary
Palencia Elementary Honors Student by Alyssa Hurst
Meet Palencia Elementary School student
Koon and their
Julia Watkins! Julia is a 5th grader at Palencia Elementa-
very own Profes-
ry and the Region 3 winner of the 2015 Severe Weather
sor Tinkermeister
Awareness Poster Contest. In addition to this honor,
were in atten-
Julia also received her very own IPAD MINI. Julia’s win-
dance, educating
ning poster warned of the danger of being electrocuted
and entertaining
if swimming during inclement weather while lightning
both students and
school campus and lessons and activities. Not only is
is present. Julia’s poster was one of seven poster winners
teachers alike with weather-related games, facts and
WeatherSTEM used by students as an educational tool,
chosen from elementary schools across the entire state
prizes.
but it also provides notifications of severe weather in
of Florida. The poster contest is hosted by the Florida
Division of Emergency Management (FDEM), based in
Palencia Elementary School opened its doors in 2012
Tallahassee, to promote preparedness by all Floridians
and is located at 355 Palencia Village Drive in St. Johns
was very special to Julia, her family, and Palencia El-
for all types of natural and man-made disasters.
County, Florida. In addition to being a certified green
ementary School. Julia loves to draw and has been fasci-
The annual campaign is held in conjunction
school, Palencia Elementary supports a STEM-based
nated with weather since a young age. Julia’s thoughts
with Severe Weather Awareness Week, which this year
curriculum (Science, Technology, Engineering and
on her future career aspirations, “Maybe one day I will
was the week of February 2-6. On Tuesday, February 3,
Math) for its students. The school maintains its own
be a meteorologist, or a clothing designer.” For more in-
the FDEM held a special assembly at the school celebrat-
web-based WeatherSTEM Unit that provides current
formation about WeatherSTEM or Palencia Elementary
ing Julia and her achievement. FDEM’s Director Bryan
weather, weather forecasts, live sky images of the
School, please visit www-pes.stjohns.k12.fl.us.
Julia proudly holds onto her new IPAD MINI with Palencia art teacher Jamie Wardley and FDEM’s Professor Tinkermeister.
Home of the Palencia Elementary Pirates,
the area. The FDEM’s award and recognition assembly
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Restaurant Review Jeanne Lagoutaris
restaurant
Review photo by Gary Whiting
Kings Head British Pub A taste of the U.K. in St. Augustine by Jeanne Lagoutarus
From pint to pudding (Sticky Toffee Pudding, that is!), King’s Head British Pub will have you wondering why it’s taken you so long to find this hidden gem. Immediately as you step through the doors, you are embraced by the old world charm, amazing smells, and warm “welcome”. For starters, we ordered the Scotch Egg and Sausage Rolls. Both were delicious and there was plenty to share. Of course we washed them down with the perfect pint, at the perfect temperature, served with a smile. They’ve got a nice variety of imported beers on tap, as well as bottled beer. Wine is also available, but no liquor. Making a dinner choice was tough because everything we saw coming out of the kitchen looked and smelled amazing! Everything from Bangers and Mash to Cottage Pie caught our attention. However, we couldn’t resist the traditional Atlantic Cod Fish and
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Chips. It was fresh, flakey and lightly beer-battered. The Cornish Pastie, a fluffy pastery filled with beef, rutabagas and potatoes, was also a very pleasant change of pace. It will take you back to that special little pub you visited in Gloucester way back when... Sticky Toffee Pudding! Need I say more? Oh yes, with custard! BEST! THING! EVER! Warm, gooey, and definately something I will be going back for! Following dinner, we enjoyed a few games of darts and even challenged a couple friendly blokes to a game. If you want to feel like you’re “on holiday” for an
St. Johns Magazine 904-687-8538
evening, leave your passport at home and head on over to Kings Head Pub. We’ll meet you there! What you need to know: Lowest price entree - $7 Highest price entree - $12 Kids menu - yes $7 6460 US Highway 1 North St. Augustine Look for the red doubledecker bus parked outside 904-823-9787 Closed: Monday and Tuesday Weds.-Sun. 11:30 am -10:00 pm
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Business of the Month
Belle of the Boulevard Owners, Holli Nygren & Jessica Lance When did the business open? The idea originally came to us in late 2012. Jacksonville was in the middle of the food truck “boom” and we heard about another type of mobile business having success on the West Coast. During a trip out to LA, I made it a point to stop and see one of their fashion trucks. The girls who owned Le Fashion Truck were just the sweetest! They talked to me for over an hour and I left LA and came back to Jax feeling so energized and excited to start researching. After the decision to “go for it”, we found the truck, repaired the engine, renovated the inside and bought the inventory - over several trips to LA, NYC and ATL of course. It was never a consideration that it wouldn’t work. I just started it and never had any doubts.
event! The more successful the party, the larger the hostess discount! We recently launched our online store (belleblvd.storenvy.com) to make it even easier to get great pieces from Belle. If you can’t make it to one of our events, or aren’t able to book a private party, you can shop us anytime of the day or night!
Do you have any upcoming events? We are usually out every Saturday and at least once during the weeknights. Our calendar can be found on our Facebook page (Facebook.com/BelleBlvd) so that you can find when we’ll be close to you - or you can make a point to come to us!
What is the vision for the business? I was working in a non-fashion related industry after starting my career in the fashion field and I just found myself missing it. I missed the relationships that I had with vendors that I worked with in earlier years and missed being around all of the great and pretty fashions! It’s something that I’ve always loved and I’ve always wanted my own store. When we first heard about mobile boutiques, something just clicked with me. So I took my knowledge that I had acquired from working in a few buying offices and on the designing/manufacturing sides of the business and I started working toward launching ‘the truck’. What services do you provide? We offer brand new, current season ladies apparel and accessories - and all at great price points. We shop direct from the showrooms in NYC, LA and ATL and bring you our favorite pieces from an assortment of lines. We seek out the best quality and price to bring you unique and special pieces that you won’t be able to find just anywhere. We schedule “pop-up” shops all around Jacksonville. You can find our calendar on our Facebook page (Facebook.com/BelleBlvd) and we also announce our weekly schedule on Instagram and Twitter as well (Instagram.com/BelleBlvd and Twitter.com/ BelleBlvd). Another way to “shop Belle” is to schedule a private party! You can plan a get together at your home and we’ll bring the truck to you! You just need to have at least 8-10 ladies who are ready to shop. There are no fees to book a Private Party - and the hostess of the party will even get a discount on her purchases for the
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We just want to continue to grow our following and bring the best fashions that we can to Jax! We love organizing special events for our shoppers and will continue to do so as long as they keep showing up! Special events also give us the opportunity to get to know our customers on a personal level, which we absolutely love!
We are approaching our one-year anniversary in April and will be planning a big celebration for that special moment! Make sure to follow us on social media to be in the know about upcoming events like our anniversary party! Who is your ideal customer It’s difficult to describe an “ideal” customer, as we try to cater to many different customers. Although we have a small space and limited styles, we try to carry a wide assortment so that there is something for everyone in Belle. Some people think that we are for a “younger” crowd, but we have woman of all ages who are loyal customers and always can find a great tunic or piece of jewelry. We have the type of styles that a mom and daughter can “share” from one closet to another. Just ask my mom where she likes to shop! What makes it unique? The idea of a fashion truck is a unique thing. You’re shopping fantastic styles in a converted truck! It’s such a fun concept and, have we mentioned that it’s a pink, glittery truck?! It’s the epitome of “girly” and is a fun and unique way to shop. It can be so overwhelming to shop in large stores. At Belle, we have limited products so you can come in and shop without feeling overwhelmed. We also only carry limited quantities of our items. That means you won’t run the risk of showing up to an event in the same outfit as someone else! We all need that peace of mind! What are your goals for the future?
St. Johns Magazine 904-687-8538
Did you have any mentors in your life? My first exposure to the fashion industry was my very first internship with local Jacksonville based jewelry designer Margot Thompson. She showed me the ins and outs of the business and was the best entry into this field. Margot actually took me on my very first trip to New York City! She is so kind, generous and has always supported me with every decision that I’ve made along my path. When I made the decision to launch Belle of the Blvd, I turned to her for advice and approval. And it just so happens that twelve years later, I’m now engaged to her son Ryan! She is a great Mother-in-Law and I’m so blessed to know her!
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Ponte Vedra Closets Custom Solutions for any area, including closets, laundry and mud rooms, offices, wall beds, pantries and garages
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904-707-9504 25
March Community Calendar March 5th Sunset Moonrise at the Lighthouse Starting at 6:00 pm, enjoy a Sunset and full Moonrise from the most unique perspective of all... Atop the St. Augustine Lighthouse! Reservations are required and space is limited. Call (904) 829-0745 or visit our website for info. Free Thursday Evenings at MOCA Jacksonville FIS and Fidelity National Financial are providing free Thursday evening admission and tours of MOCA from 5:00 – 9:00 throughout 2015. Check online to register.
March 5, 6 & 7
Once Upon Mattress at Creekside High School “Many moons ago in a far-off place, lived a handsome prince with a gloomy face for he did not have a bride”. Poor Prince Dauntless the Drab is looking for the girl of his dreams when the Wacky Winifred arrives as the castle doors. Will she be the princess the kingdom’s been waiting for? You can find out but coming to see Once Upon Mattress at Creekside High School on March 5th, 6th, or 7th at 7pm. Can’t make one of the evening performances, come check out the understudy cast for a matinee performance at 2pm on March 8th. All shows will be held in the Creekside High School Auditorium located at 100 Knights Lane in St. Johns. Tickets will be available for purchase at the door for $10. Once Upon a Mattress is a fun musical rendition of “The Princess and the Pea” and is a great family friendly show that you don’t want to miss! Will this kingdom find it’s happily ever after? Or will the queen get her way yet again?
First Friday Art Walk Book Signing (FREE) Historic fiction author Nancy Pellicer Dyer will be signing copies of her novels at the Oldest Wooden Schoolhouse during First Friday Art Walk. Stop by to meet Nancy and learn about her well researched tales or visit her website. St. Augustine Art Association Opening Reception (FREE) Join us during the First Friday Art Walk from 5:00 pm - 9:00 pm for the opening reception/premier of new exhibits and presentations. Our exhibit changes on a monthly basis. Visit our website for all the details on the months’ exhibit. 34th Annual St. Augustine Lions Seafood Festival Starting Friday from 3:00 pm - 9:00 pm, get ready to eat great seafood, tap your toes to live music, and then stroll through more than 100 arts and crafts exhibitors. Continues Saturday, March 7th from10am to 9pm and Sunday, March 8th from 11am to 6pm. Visit the website. Marineland Beach Walk (FREE/ Open to Public) Every beach has its own story to tell. From 3:00 pm - 4:30 pm an interpretive guide will tell you about everything from shore birds to coquina rocks and the flowers blooming along the dunes. For location information, call 904-823-4500. Reserve your spot online. March 7th
March 6th
Old City Farmers Market (FREE) Come visit the Old City Farmers Market every Saturday from 8:30 am - 12:30 pm for fresh produce, baked goods, handcrafted items and plants directly from the producers. At the St. Augustine Amphitheatre. Visit the website.
First Friday Art Walk (FREE) Experience one of St. Augustine’s most popular cultural events from 5:00 – 9:00 p.m. on the first Friday of every month. Shuttles run on a continuous loop every 30 minutes. Call 832-7792781 for additional information or visit our website.
First Coast Technical College FCTC Arts/Farmers Market, Saturday 3/7/15 10-2, Over 40 Vendors, Food, Vegetables, Sauces, Plants, Jewelry, Skincare, Just to name a few! Campus Parking Lot 2980 Collins Ave. St. Aug. Info call 904-547-3353.
Belle of the Boulevard Schedule of Events
Follow on facebook for more details!
• •
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Wed 3/4: Downtown Art Walk 6:00-9:00pm in Hemming Plaza Sat 3/7: Girls Night Out by Chick-Fil-A at the Avenues 5:00-8:00pm at 9980 Southside Blvd
• • • • • •
Living History Day at Fort Matanzas (FREE) Authentically clad re-enactors will demonstrate Spanish cannons at this fortress that guarded the southern approach to St. Augustine. This event runs from 10:30 am - 3:30 pm on the first Saturday of each month. For additional information, please visit our website or call 904-471-0116. First Coast Technical College Arts & Farmers Market There will be over 40 Vendors, Food, Vegetables, Sauces, Plants, Jewelry, Skincare, Just to name a few from 10:00 – 2:00 at the FCTC Campus Parking Lot 2980 Collins Ave. St. Aug. Info call 904-547-3353. March 13th 5th Annual St. Augustine Celtic Music & Heritage Festival Join us for the 5th Annual Celtic Music & Heritage Festival as the sounds of the ancient Celtic peoples of Scotland and Ireland come alive. Visit the website for hours and info. St. Patrick’s Day Weekend Micro Brew & Craft Beer Pub Tour! Tired of the same old St. Patrick’s tradition of standing around a crowded bar slogging your way through cheap beer specials? Here’s a distinctive and delicious alternative. Join us from 6:00 pm - 8:30 pm for a fun and entertaining beer tasting that will knock the moss right off your Blarney Stone! Call 904-325-3911 or visit the website for more info. March 14th St. Patrick’s Day Parade (FREE) Join us from 10:00 am - 11:00 am when this colorful celebration of everything Irish marches through the streets of the Oldest City’s Historic District. The parade is part of the 5th Annual St. Augustine Celtic Music & Heritage Festival at Francis Field. Visit the website for more info.
Tues 3/10: Ladies Night at Bento Red 6:00-8:00pm at 9734 Deer Lake Ct Sat 3/14: Food Truck Rally for Charity 11am-4pm at 11901 Atlantic Blvd Sun 3/15: Natural Life Music Festival 11am-6pm at Metro Park Thurs 3/19: Jaxsons Night Market 6:00-9:00pm in Hemming Plaza Tues 3/24: Ladies Night at Bento Red 6:00-8:00pm at 9734 Deer Lake Ct Sat 3/28: Shine Wellness & Skin Spa by Casey Spring Fling 1:00-4:00pm at 353 6th Ave South in Jax Beach
St. Johns Magazine 904-687-8538
March 14 Dr. Gail Pflaster ROWITA Awards 2015 (FREE / Open to Public) Join us from 4:00 pm - 6:00 pm as we recognize “Outstanding Women in the Arts” who have made significant contributions to the arts in St. Johns County. Visit the website for more info. How Outlandish: A Celebration of Scotland Love the “Outlander” series based on Diana Gabaldon’s books or just love Scotland? Whether a Highlander or an Outlander, join us at 2:00 pm for all things Scottish; country dancing, bagpiping, refreshments, and “Outlander” raffle prizes. Sponsored by Friends of the Ponte Vedra Beach Branch Library. Contact 904-827-6950 or go online for info. March 17th Marineland Lecture (FREE / Open to Public) Matt Monroe, outreach coordinator for the Northeast Florida Aquatic Preserves, will discuss “Oysters in Our Back Yard: Community Oyster Shell Recycling and Living Reef Restoration” from 10:00 – 11:00 am. For more information, call 904-823-4500, visit www.gtmnerr.org online or reserve a spot online today! St. Patty’s Day Micro Brew & Craft Beer Pub Tour! Tired of the same old St. Patrick’s tradition of standing around a crowded bar slogging your way through cheap beer specials? Here’s a distinctive and delicious alternative. Join us from 6:00 pm - 8:30 pm for a fun and entertaining beer tasting that will knock the moss right off your Blarney Stone! Call 904-325-3911 or visit the website for more info. March 19th Guided Trail Walk – Marineland (FREE / Open to Public) Follow the wooded trail from 9:00 am - 10:30 am with a guide at Marineland River-To-Sea Preserve. For location information and reservations, call 904-8234500 or go online to reserve a spot. March 21st Nocatee Farmer’s Market (FREE) Check out the Nocatee Farmers’ Market from 10:00 am - 2:00 pm the third Saturday of every month. Featuring more than 70 vendors from fresh produce to bakery to handmade crafts, jewelry and more. Visit the website for more info. Commemoration of Fort Mose’ Founding This 2nd Annual event is to commemorate the founding of Fort Mose’ and the granting of freedom to Captain Francisco Menendez and the members of the Black Militia. Event runs from 10:00 am - 3:00 pm. Limited parking is
available. For more info, call (904) 823-2232 or check online. March 22nd St. Augustine Record Fair (FREE) The spring 2015 St. Augustine Record Fair will be the largest ever at the Amphitheatre. Event is from 12:00 - 6:00 pm. Go online for more info. March 28th Uptown Saturday Night (FREE) On the last Saturday of the month, explore the shops and galleries of “Uptown” St. Augustine from 5:00 – 9:00 pm. Live music, refreshments, new exhibits and more along San Marco Avenue North of W. Castillo. For additional information, please call 904-823-9263.
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Blessing of the Fleet This annual event dates back to St. Augustine’s earliest history, where all types of watercraft receive this special blessing from the Bishop of the Diocese of St. Augustine. The ceremony begins at noon at the Cathedral Basilica along the Plaza de La Constitucion to the St. Augustine Municipal Marina. Local Phone: 904-824-9725. Get more info online. Dog Day Afternoon 2015 St. Johns CARES (formerly JCP CARES) is planning Dog Day Afternoon 2015 from 12:00 – 4:00 at Plantation Park in Julington Creek. Email contact@stjohnscares.org, call (904) 507-7740 or visit the website for more info. FCTC Community Enrichment Classes: 2/26 Fresh Floral Design, 2/26 QuickBooks, 3/4 IPhone, 3/5 Facebook, 3/12 Painting with Friends, Beginner Computer, Spring Wreath Design, Financial Planning for Retirement, Powder Puff Automotive, Dates TBA. Information, Please call 904-547-3353 for Information. First Coast Technical College | FCTC | Careers | Technical and Adult Education | Online Courses | Programs of Study | High School Students | Community Services
March 29
Palencia Street Festival Noon -5pm To benefit the Starlight Project. A full day is planned including live music, performers, dancers, vendors, bouncy houses, food and drinks. www.palenciaonline.com
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27
A Message from The Vet ~ Dr. Veling, DVM
Happy Gilmore,
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demonstrated by our cat, Happy Gilmore. Gilmore came to my practice in Indianapolis 6 years ago on a wickedly cold January Friday. We got a phone call from his former owner who said “There’s a cat under my trailer with its leg dangling off.” Veterinary practices hear this commonly by panic-stricken owners. It usually means that the pet is limping. I was not at the practice at the time. My team called me because I had to approve treatment for any indigent pet. (She did say it was “under a trailer.” Therefore, indigent.) They had to go and get the cat because the trailer owner could not stand to look at it (really meaning did not want to pay for it). Once at the hospital, they called me saying his leg really was dangling off and his tail was missing. I said, “Well, sounds like he is suffering.
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Better put him to sleep.” The reply was, “No. You don‘t understand. He’s fine otherwise.” I said, “I’ll be right there.”
I came in to find a handsome, orange cat that was purring with his
tail 2/3 gone and his leg dangling by two tendons without any blood at all. I ended up amputating the rest of the leg and closing the tail wound. Then I got to know him during his recovery. This was a great cat. (I also have a soft spot for orange cats, especially males.) He went home with one of my employees who fostered him until he found a home. She named him Happy Gilmore.
In the mean time, one of our elderly male orange cats passed away
due to kidney failure. A suitable period of time passed before I asked my better half if we could adopt Gilmore. I have a well-practiced look, developed when I was a kid, I gave when I asked her if it was okay to adopt. (I figured that if it worked on my mother, the iron lady of the house growing up, it would probably work on my wife.) She rolled her eyes and agreed to meet him. The meet and greet went well. So, we had a new cat.
The reason I present Gilmore to you is that cats should not be out-
doors alone any more than a dog should be. He was injured because he got into an engine compartment to stay warm. In the morning the car was started, entangling his leg and tail in the fan belt. Whether it is cars, large dogs, coyotes or cat-hating people they need to be indoors. Outdoor cats are seriously reducing the song bird population as well. For your cat’s sake, keep your cat indoors.
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First Issue May/June 2015 deadline: April 17th
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Legal Expert The Quick Law Group
Achieving Your Dreams in 2015 by Heather B. Quick, Esq. 2014 may have brought unusual and unexpected tribulations that threw off your game and made you question (perhaps for the first time) whether you might ever achieve your dreams for your career, family and legacy. The hard truth is, no matter how many pearls of wisdom we ponder to the effect of “fall down seven times; get up eight,” most of us struggle to identify and correct our patterns. It’s much easier to figure out what to do about other people’s problems, isn’t it? But getting clear about what’s going on with ourselves is tougher, thanks to our blind spots and cognitive biases. So what are the issues stopping you from achieving whatever it is you yearn for in 2015? And what can you do about them? The latest research science suggests that active, intensive mentorships -- or so-called “mastermind groups” -can help people create and sustain positive habits much better than working in a vacuum. Here’s the basic idea: you work with a trusted coach and intimate group to meet challenges, adopt new habits, and make the good changes stick. Five years ago, I had left the big law firm after my second child was born, and was enjoying the opportunity to be at home with my children. But then, my husband suffered a heart attack, and our lives changed. I needed to contribute to our financial situation and my husband needed to change his
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work habits. In order to provide for my family and retain some flexibility as a woman with three children, I made the decision to open my own business. Despite the naysayers (and my own doubts), I’m very proud to say that I now own and run a law firm that brings in over $1 million a year in revenue. I can tell you that the road from “being a stay-athome mom” to “owning and running a million-plus dollar-ayear business” was not easy – not by a long shot. I encountered more than my fair share of obstacles along the way. Some made me want to throw in the towel. But I persisted. I made my dreams come true, not only to enrich our family but also to bring value to our employees and to support the women I have the privilege to represent. I’m not sharing this success story with you to brag about my life. I’m sharing because I want to encourage you. It is indeed possible to turn unbearable situations into opportunities for growth, achievement and chances for bettering the lives of other people and improving the world. My success was not an accident. It came about as the result of a calculated, intentional, careful process. The insightful writings of people like Napoleon Hill, Don Miguel Ruiz, and Joel Osteen helped me recalibrate how I looked at the world and how I viewed life’s setbacks and opportunities. Other mentors (Ron Robins and David Neagle) helped me see it is possible to strive for greatness while taking care of your own basic needs. I am living proof. My law practice is dedicated to helping divorcing women achieve fantastic results in their cases while receiving
St. Johns Magazine 904-687-8538
compassionate treatment during the process. But not long ago, I realized women needed help that went beyond simple assistance with their legal cases. Divorce shatters dreams. It creates layers of uncertainty in diverse areas of life. The same feelings are present in women beginning a business. Maybe a change in your life circumstances propelled you into business. Or maybe you’ve long had a secret passion to follow an entrepreneurial dream, and you’re finally ready to act on it. The problem is finding the resources and education you need to build the business into a success. Without a basic foundation, your business can struggle, and you may find entrepreneurship to be more like a noose around your neck than something liberating. To that end, I am offering a workshop designed for Women Business owners. The first seminar will focus on foundational skills necessary to succeed in business including finances, marketing, sales and goal setting. The workshop will be presented by both myself and Brooke Lively, a successful entrepreneur who runs Cathedral Capital, a company which outsources CFO services. Mark your calendars for the first Business Workshop taking place Friday, March 27. To find out more about the workshop, visit www.FindingYourPower.guru. You CAN achieve your business and life goals, and we want to help. Make 2015 a year to remember by Finding Your Power™
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Summer Camp & Enrichment Guide
2015
FREE TRIAL CLASS CALL TODAY
Gymnastics Classes are Exciting & Motivating! OUR #1 Priority is YOUR CHILDREN
Spring Break Camp March 16-20 $40.00 daily $15.00 reg fee, sibling discount
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SUMMER SURF CAMP Safety~ Knowledge~ Fun CALL US TO REGISTER TODAY
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3 LOCATIONS Ponte Vedra Vilano Beach Butler Beach
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260-4866
St. Johns Magazine 904-687-8538
Family Fun March 2015 10 Fun Ways to Enjoy the Outdoors with Your Family by Jennifer Yarborough
St. Johns Magazine 904-687-8538
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w w w. s t j o h n s m a g . c o m in print and online
Summer Camp & Enrichment Guide
2015 Academy at Julington Creek This summer set course for adventure. with the Julington Creek Academy’s ADVENTURE CLUB CAMP – AGES: FIVE – TWELVE YEARS. Our summer camp is designed for children who have completed Kindergarten through 5th grade and are looking for a wider variety of summer adventures! Our camp will include a weekly educational curriculum, weekly water days, high-energy summer activities and many field trips each week to unique venues. Weekly drop in options are available as well as Fulltime 3-5 day schedules, so you only pay for the weeks you need this summer. *Cost includes all meals, snacks, activities & field trips. Join us for a
ment Education in Nature (T.E.E.N. Camp) Marineland is proud to host a new program for teenagers. Teens ages 13-17 will have a profound look into
Photo by Michelle Williams
our local ecosystem and its many residing species. Geared towards those interested in the environmental field, teens will have an intimate opportunity to kayak the Intracoastal Waterway, conduct lab experiments and perform field work for our Conservation Field Station. This experience wouldn’t be complete without an inwater dolphin encounter. More information
St. Augustine Academy of Arts
well as our competitive team programs have attracted hundreds of children for the past 15 years. Our Summer Camp program will
The arts give you the ability to define, ex-
offers one-week sessions from
press, and create your world physically and
June 8th through August 14th, from 9-3.
emotionally. Our stellar art instruction in-
Please call us at 260-4866 or visit us at www.
cludes attention to proper technique, music
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appreciation, exposure to experts in the field
at marineland.net or 904-471-1111.
and the opportunity to explore. Our faculty helps students build confidence, self-discipline, motivation and intellectual curiosity
Palencia Fine Arts Academy & Gallery
Seaside Eco-Adventures
St. Augustine Surf School
Palencia Fine Arts Academy
as they master grace, rhythm, coordination,
PFAA will offer a variety of summer art
(S.E.A. Camp)
St. Augustine Surf School is North Florida’s
strength and flexibility. Our students can
classes for children and teenagers. Classes will range from realism to abstraction, both
Children between the ages of 7 - 12 are in-
#1 Surf School. Don’t just take our word for
expect to become technically proficient
it....Check out our forty plus 5 star reviews
in many forms of art while having fun ex-
painting and drawing. New this Summer
vited to join our crew for a fun-filled week of
will be a trip to both the Cummer Museum
science, activities, exploration, beach comb-
on tripadvisor.com, and see what everyone
ploring their passion.904-940-1818 info@
is saying about us. St. Augustine Surf School
staugarts.com St. Augustine Academy of
of Art and Gardens and the Museum of
ing and of course, DOLPHINS! Campers will
Contemporary Art Jacksonville, students
spend much of their days outside enjoying
is dedicated to teaching safety, proper tech-
the Arts, 200 Business Park Circle, Suite 113,
nique, and HAVING FUN!!! We are a fam-
St. Augustine, FL 32095
will explore and discuss ideas and concepts
the beach and exploring the intracoastal
while having the opportunity to draw from
hammock ecosystem. Science experiments,
ily owned and operated surf camp with the
www.staugarts.com
conservation projects and animal observa-
most experienced and professional instruc-
tions are all included in this one-of-a-kind
tors around. Our camps consist of fun games
day camp experience. This camp is designed
and activities, daily organic and fresh snacks,
for the young nature lover or those seeking
a week ending surf contest with a trophy
to be a dolphin trainer. The camp experience
presentation and pizza party. Each student
concludes with a formal graduation cer-
gets a t-shirt and certificate of completion.
emony, complete with an in-water dolphin
We look forward to sharing our surfing stoke
encounter.
with you! 904-206-SURF www.staugust-
Great Summer Adventure!! www.theacademyatjulingtoncreek.com/
Marineland
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Teaching Environ-
inesurf.com/
Starlight Gymnastics
Master paintings using various drawing materials. -- www.palenciafineartsacademy.com- info@palenciafineartsacademy.
Starlight Gymnastics is the best year-round
com/904.819.1584
gymnastics school in North Florida and is ac-
If you would like your business to be part of our summer camp guide in print & online please contact St. Johns Magazine at 904-687-8538 or debbie@stjohnsmag.com
credited by the Better Business Bureau. We are well respected and known nationwide for our exceptional programs. Our preschool, recreational, boys and tumbling classes as
St. Johns Magazine 904-687-8538
Haas Chiropractic and Nutrition Center
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